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Color Charm #7R/810 Red-Red
Color Charm #7R/810 Red-Red
4.4/5 (168)

Color Charm #7R/810 Red-Red

Color Charm By Wella


Sally Item # SBS-800268

In Stock Online, Available In Sally Stores

Size: 1.42 oz.
Quantity: One
Color: 810/7R Red-Red
total beauty


Create long-lasting color with Wella Color Charm Liquid Permanent Hair Color.


  • 211/2N Very Dark Brown
  • 246/5A Light Ash Brown
  • 367/3RV Black Cherry
  • 7W Caramel
  • 51/1N Black
  • 711/7N Medium Blonde
  • 811/8N Light Blonde
  • 911/9N Very Light Blonde
  • 6R Red Terra Cotta
  • 8NG Light Beige Blonde
  • 6W Praline
  • 336/5AA Light Drab Brown
  • 50 Cooling Violet
  • 643/7WR Tan Blonde
  • 544/6RG Light Copper
  • 1030/10A Palest Ash Blonde
  • 672/7A Medium Smokey Ash Blonde
  • 607/6RV Cyclamen
  • 347/4RG Dark Auburn
  • 632/7AA Medium Ash Blonde
  • 148/3A Dark Ash Brown
  • 237/4A Medium Ash Brown
  • 8G/841 Light Golden Blonde
  • 462/6A Dark Ash Blonde
  • 9A/940 Pale Ash Blonde
  • 507/5RV Burgundy
  • 8A/740.5 Light Ash Blonde
  • 555/6G Hazel Blonde
  • 356/4R Cinnamon Brown
  • 445/5RG Light Auburn
  • BP Blonding Plus
  • 729/8RG Titian Red Blonde
  • 542/6AA Ash Blonde
  • 435/5G Light Golden Brown
  • 257/4G Dark Golden Brown
  • 810/7R Red-Red
  • 725/7G Sunlight Blonde Brown
  • 1290/12C Ultra Light Blonde
  • 1120/12AA Nordic Blonde
  • 1070/10NG Honey Blonde
  • 311/3N Dark Brown
  • 1001/10N Satin Blonde
  • 611/6N Dark Blonde
  • 411/4N Medium Brown
  • 511/5N Light Brown
  • 12NG Surfside Blonde Plus
  • 7WV Nutmeg
  • 9NG Sand Blonde
  • 1210/12A Frosty Ash
  • 5WV Cinnamon
  • 711/7NG Medium Beige Blonde
  • 1036/10GV Honey Blonde
  • 9G Soft Pure Gold Blonde
  • 1200/12N Blonde
  • 5WR Allspice
  • 6NW Dark Natural Warm Blonde
  • 7NW Medium Natural Warm Blonde
  • 8NW Light Natural Warm Blonde
  • 3NW Dark Natural Warm Brown
  • 4NW Medium Natural Warm Brown
  • 5NW Light Natural Warm Brown
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Additional Information

  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning

Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.
Wella Jewel
Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.


Tips for achieving optimum coverage on gray hair:


1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.


2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.


3. Mix with 20 Volume Well Color Charm Developer


4. Apply generously starting at the area with highest percentage of gray or most resistant.


5. Process for 30 minute, extend to 45 minutes if needed.


6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.

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Share your look or technique and get featured

Wella Color Charm Liquid Permanent Hair Color 4.4 5 163 168
Beautiful Color & Excellent Results I paid $150 at a local salon who bleached my roots and then used a high lift color on my hair to give me a "platinum blonde color". After watching some online tutorials I realized I could do the same thing for alot less at home. And in fact, I got a better result than what I did at the salon with a few careful steps! My hair color is a medium brown level 7. I purchased bleach and 30 developer mixed 2:1 and touched up my roots for 30 minutes. I went on to use this toner 1:1 with a 20 developer for 8 minutes. Now keep in mind my natural color was previously lifted so I only needed to lift it 4 levels but I do not recommend leaving this toner on more than 8-10 minutes max no matter what your color is. This was what my salon did too and she explained that if it was left on longer it would damage my hair. Her advice for my natural color was bleach roots and darker hair, then 8 minutes with 2 more sessions to achieve the desired results. In addition, from the advice of another stylist once my hair has reached the desired bleach blonde I should use a 10 developer for this toner which wont be as damaging to my thick fine hair. The key is do not go overboard, it will take several processes to get your hair to the desired result without damaging it. I love this color because my hair previously had some brassiness to it and the beige blonde took out most of the brassy color and deposited a beautiful beige blonde. Perfect toner for those who look better in neutral or warm colors but do not like golden shades or warm shades in their hair. This color is almost a frosty beige blonde. I love it!! August 15, 2012
Perfect!! I chose the medium smokey ash blonde and am so pleased. I was a 7w (caramel) and decided it was a time for a change. The color is true, no red or brassiness. Wella is easy to use and I didn't have any problems (I've use Wella for years), June 29, 2015
first timer Tired of disappointing and expensive results at the salon, I decided I would order a whole bunch of different colours to try at home. I got this product to use as a "toner" and it worked well, I use it on wet and/or dry hair . I am very happy with the results. June 24, 2015
Love this product~! I adore this product. It smells fine, covers my gray hairs well, and lasts for a quite a few weeks; longer than other products I have tried at home. And I just got my first order by mail - it was delivered quickly and the order was accurate. Love Sally Beauty Supply!! June 11, 2015
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20 Questions
12 Answers

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I have dark brown hair that is turning gray(silver) and I just want to bring out the gray without bleaching can I use wella 050 and deveoper 10 to achieve this
3 days ago
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1 answer

silver hair

I've been wanting to do silver hair for YEARS and tried it when I worked in salons. Now I see it everywhere but how do you do it? I've seen a few tutorials on YouTube but none of them say what color they used. They just say they used wella. Anyone know how to do the silver?
3 weeks, 2 days ago
San Antonio
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I just watched several online videos to get gray or silver. They all pretty much say the same. Lift to pale blonde then use wella 050. I plan to try it because I want to let my gray grow out.
3 weeks, 1 day ago
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1 month ago
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Which one would be best to put on med brown hair for blond highlights. What will I need. Would like to only use well a color
2 months ago
stanwood wa
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What kind of blonde shade do you want? I usually bleach with a 30 developer but I also buy either opalex or Brazilian bond builder which you dont get at Sally's I get mine on eBay . this product is so you can lift the color with no damage. Any who I use the beige blonde toner I think its t16 but can be wrong if not wella toner t18 pale ash mix with ten and apply onto streaks and make sure the bleached part is a pale yellow before applying this. Apply and it should turn purplish maybe 6-8 minutes? Rinse off then I apply cocunut oil to towel drird hair and let it rest.
1 month, 3 weeks ago
New Mexico
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i have not very long hair so 1 bottle lasts for me for 3 dyeings. BUT! after 2 dyeings it just doesnt work! it stays brownish and doesnt affect my hair at all, even in a bowl it stays brown (it used to change its color to grey)! i already spoiled 2 bottles this way!(( does anybody else have this issue?
i was thinking maybe it's some chemical reactions, maybe it just spoils with time, i don't know...
3 months, 3 weeks ago
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At the the very moment you open color, you expose it to oxygen. It's the same effect you see when your product starts to turn color while you're processing. The product will slowly oxidize and over time, lose its effectiveness. The shelf life of open product varies by the product itself. (Tubed cremes last longer than liquids.)
1 month, 4 weeks ago
Kansas City
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