Color Charm #7R/810 Red-Red

• Vibrant, long lasting, fade resistant results
• Excellent gray coverage
• Deep conditioning
• Gentle floral fragrance

New package, same professional product!

 

Wella Color Charm's new packaging utilizes a color-coded tonal family system, making shade selection easy.  Liquid Permanent Hair Color Time tested formulations ensure consistent, predictable results.

 

Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience.

 

New shade names to help better describe haircolor results:

 

• Medium Ash Blonde = Medium Blonde Intense Ash
• Light Drab Brown = Light Brown Intense Ash
• Ash Blonde = Dark Blonde Intense Ash
• Royal Blonde = Lightest Beige Blonde
• Imperial Beige = Beige Blonde
• Silver Lady = Pale Ash Blonde
• White Lady = Lightest Ash Blonde
• Light Drabber = Cooling Violet
• Blonde Claire = High Lift Blonde
• Ivory Lady = Pale Blonde
• Gold = Warming Gold

Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

 

Tips for achieving optimum coverage on gray hair:

 

1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

 

2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

 

3. Mix with 20 Volume Well Color Charm Developer

 

4. Apply generously starting at the area with highest percentage of gray or most resistant.

 

5. Process for 30 minute, extend to 45 minutes if needed.

 

6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.