we're obsessed with these NEW ARRIVALS
ion® Color Brilliance®
Root Cover ▸
Ion Color Brilliance Root Cover
buy 1 get 1 50% off

ion® Color Brilliance® Hair Color,
Developer or Lighteners

WHAT IS IT?

An easy-peasy way to camouflage roots—in 3 travel-ready formulas. Sold exclusively at Sally Beauty.

WHY?

When you’re not quite ready to re-color, reach for these innovative on-the-go root covers. They’re available in a convenient dual-tone compact with mirror, a quick-drying powder and a swipe-able, waterproof stick. Perfect for stashing in a gym bag or purse.

STARTING AT $9.99
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BTZ® Hair Care ▸
starting at
$6.99
BTZ® Hair Care
20% off all btz® hair care
WHAT IS IT?

New additions to our fan favorite line—designed to capture curls, waves and less-than-their-best tresses in a soft embrace.

WHY?

When you’ve gotten a little too bleach-happy (hey, your hair’s not gonna pastel itself!) reach for new Bleach Head Shampoo and Conditioner to restore what’s been lost. Make serious hair health gains with new Power Lift™, Air Works and Noodle Head® products—perfect for infusing shine, smoothness and volume.

STARTING AT $6.99
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Get a sneak peek at all-new
BTZ products—the key
to locking in luster
Essie Nail Polish ▸
starting at
$8.99
Say Hello to Essie Nail Polish
WHAT IS IT?

60 shades + 8 treatments from this iconic leader in nail color.

WHY?

The essie brand brings the fun with barely-there shades to boldly-brazen hues, and cheeky names to boot.

WHERE?

Essie has a brand-new home in our 85‑shade nail studio. Let the celebrations begin!

STARTING AT $8.99
SHOP NOW ▸