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Color Brilliance by ion

Permanent Brights Creme Hair Color Red

2.05OZ |  Item SBS-405608

What is it?

Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

What makes it special?
  • Permanent, vibrant, and contemporary colors
  • Crème consistency provides easy application
  • Use on pre-lightened or highlighted hair Vegan

Apply on pre-lightened or highlighted hair, 1:1 mixing ratio. Two ounces of color to two ounces of 10 Volume ion Sensitive Scalp Creme Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If you have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

  • Apply hair color mixture to dry, unwashed hair
  • Work gently through hair as you would a shampoo. Loosely pile hair on top of head
  • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather
  • Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

  • Make 1/4” partings throughout dry, unwashed hair
  • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather
  •  Rinse until the water runs clear.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 1 out of 5 by from This is pink I bought the bright red, bleached my hair as light as it will go (this was the lightest I've ever gotten it) and let it sit for a full hour and it is not red but hot pink. Also this stuff burns!
Date published: 2019-12-28
Rated 5 out of 5 by from Love this product! I did this dye a little over a month ago and there has been some fading but nothing like the L’Oréal one I’ve used the only down side is it does stain and bleed like crazy but I haven’t found a bright red that hasn’t done that yet
Date published: 2019-09-29
Rated 1 out of 5 by from Bad Ok so I dyed my hair (or TRIED) to dye my hair with this and it came out horribly, it barely dyed my hair smells horribly. My hair is pre lightened so idk if that’s where I messed up, but this is the worse hair dye I’ve ever used
Date published: 2019-09-23
Rated 5 out of 5 by from Completely blew my mind! This color lasts up to a month before you need to redye. I used 30 developer and left it on for 40 minutes. Even when its wet, it looks bright. My favorite red, I don't need to use Loreal hicolor anymore.
Date published: 2019-09-05
Rated 4 out of 5 by from Great Color Anytime I decide to go back Red this is what I buy. I've buying on and off for years. Only reason 4 stars and not 5 is because it does fade semi quickly. & I'm not saying in a couple days- a week. I mean a couple weeks minimum. But it is red and you have to remember it will fade!
Date published: 2019-07-12
Rated 1 out of 5 by from Brights? Are you kidding me? I got this after I seen this brand started making a permanent dye. I had been using a different permanent that was indeed bright red but faded kinda quick. So I thought I would give this a try. NOPE! Sitting here with dark purple/burgundy with red highlights...... waste of money and now I'm gonna have to buy more things to get my hair back to the bright red.
Date published: 2019-05-23
Rated 1 out of 5 by from Not even close! I bought the "red" and it is the brightest neon pink I've ever seen! Stains skin very bad as well. I'm shocked and extremely disappointed!!!
Date published: 2019-05-03
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How fast does the dye fade?

Asked by: thatgurlnan
it fades in about 6-7 months
Answered by: ooooooooof
Date published: 2020-09-21

Is the color inside the tube supposed to be white?? I bought 2 and both are white cream, instead of red...? I always use the semi permanent it's it's always red cream. Are these bad tubes?

Asked by: Monalace
Yes the cream inside is white, the developer actually develops the color.
Answered by: AngelBabyLucy
Date published: 2020-09-21

To dye my roots red do I used 10 to come out the color ?

Asked by: Sahara123
I used 30 and it worked great
Answered by: Walker29
Date published: 2020-09-21

Will the red cover black hair

Asked by: Koda1223
Try Loreal HiLift Dye for dark hair, in the color red. That should do the job without having to bleach your hair
Answered by: SassyM23
Date published: 2020-09-21

If the hair is not prelightened, would this color show up at all?

Asked by: Sandy321
Yes it will, it has developer already in it and will lift current color while dying the hair, use developer still even though it has it in the dye already, I recommend using 30 volume developer with this dye!
Answered by: Brittanymur
Date published: 2020-12-05

Would I use a 10 or 20 developer with this?

Asked by: Mandyfisher1977

Is it only online

Asked by: Mandy88i

What I can used with that color red what do I need

Asked by: Anonymous
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