COL-LAB

SORT & REFINE
Collab. Color. Create. Community.

Exclusively at Sally Beauty

Raven Elyse

Get the look @ravenelyse

Raven Elyse is a 24-year-old Austin-based beauty, fashion and lifestyle content creator, and also mom to a beautiful baby girl. She started posting DIY YouTube videos for fun while still in high school. Today she holds a Bachelor's Degree in Fashion Design, and her ultimate goal is to entertain, educate and inspire others.

I use this on my brow bone and on the inner corner of my eye to get that perfect glow.
— @ravenelyse

Claire Ashley

@claireashleybeauty

Claire Ashley uploaded her first makeup tutorial to YouTube in 2009. Since then, Claire's "how-to" beauty channel has turned into her full-time career. A professional makeup artist in the Washington DC area, she wants viewers to learn something new every time they visit her page.

Wesley Benjamin Carter

Get the look @wesleybenjamincarter

Wesley Benjamin Carter specializes in creative and special FX makeup. Thanks to his background in fine art and high fashion photography, he has developed a keen ability to identify face shapes. Wesley wants to help crush gender stereotypes and support others like him to feel comfortable being themselves.

Always begin in the middle of the lips and blend outward.
— @wesleybenjamincarter

Lizzy

@whatwouldlizzydo

Lizzy's contagious positivity is evident both on and off the camera. She shares reviews and beauty tips and tricks in the educational, entertaining beauty videos seen on her YouTube channel.

Ashley Marie

Get the look @makeupbyamarie

Don’t be fooled by Ashley Marie's glam exterior. She's also your streetwise, side-splitting guide to all things beauty, fashion & lifestyle. She is known for promoting beauty on a budget and most importantly wants to break the mold for women around the world with her innovative approach to makeup application.

I love the navy, it is beautiful for brown eyes. Create an easy and quick smokey by applying it to the top lashline and smudging it with a brush!
— @claireashleybeauty

Sam

@saaammage

Sam's YouTube channel started as a hobby at the age of 16. But she learned a lot about makeup, quality formulas and the beauty industry... and most importantly she learned about herself. Above everything else, she loves helping those who need a little more guidance from someone that they can relate to.

If you want your face to appear longer, use highlighter down the sides of your cheeks instead of directly on your cheekbones.

Dani

@coffeebreakwithdani

Dani is a classically trained chef, nutritionist, boy-mommy, and devoted animal lover with four awesome pups! Dani's also obsessed with coffee and beauty products. After more than four years in the vlogging industry, this witty, self-made beauty entrepreneur's culinary days are in the past.

Choose the intensity of your makeup simply by using your brush differently: get a full coverage by pressing the brush, a medium coverage by effectuating half circles, and a sheer coverage by doing long sweeps.

Leesha

@xsparkage

One day during her sophomore year, Leesha visited a huge makeup store in Hollywood with a friend. She immediately fell in love with makeup, and started on Livejournal and makeup forums. She eventually found her way to YouTube, creating colorful video tutorials and beauty reviews.

Our mantra

This is a new take on artistry. We use color to tell our own story, switching it up by the day, the hour. We play, we experiment, we can dial it up, we can tone it down. We don’t play by the rules, we make them. If we can’t find what we want, we invent it, create it. We’re courageous, we’re audacious, always in control. We’re plugged in to what’s new, what’s trending, so that you never miss a tip, trick or the latest must-have. We’re a collective, a community, a squad. We were born out of collaboration and will stay that we.

a makeup line like no other

COL–LAB is a revolutionary new makeup line that offers high-performance color artistry with cutting-edge textures and finishes. Developed by the COL–LAB community, the brand is crafted to truly offer professional color artistry without the professional price. Every COL–LAB product has been developed with state-of-the-art color pigments, pushing the limits of color payoff and blendability. With every swipe, swoosh, sweep or slick, you’ll get maximum color payoff, zero disappointment. We are COL–LAB.

a story of color and collaboration

We believe in the power of collaboration. We live for the magic of color. That’s how COL–LAB came to be. At our Color Lab in New York City, our squad of color-obsessed influencers brought their ideas, inspirations, wish lists and must-haves. Working together we developed COL–LAB to be the line of makeup we always dreamt of. Everyone in our squad has a voice. And we want you to join the conversation. Be a part of the community, share your own ideas, tell us what inspires you. #collabmakeup

  • The Fundamental Smoothing Primer
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  • The Filter Highlighting Powder
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  • Multitasking Face Brush
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  • Line & Define Lip Contouring Pencil
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  • Shape & Shade Ultra-Fine Brow Pencil
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  • Set The Stage Ultra-Fine Loose Setting Powder
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  • Bright Spark Radiant Foundation
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  • Full Body Lipstick
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  • High-Rise Insane Length Mascara
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  • Matte Addiction Liquid Lip Color
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  • Palette Pro Eyeshadow Palette
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  • Meet Your Matte Velvet Foundation
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  • Kill The Shine Pressed Powder
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  • No Flaws Liquid Concealer
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  • The Bomb Explosive Volume Mascara
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  • The Fundamental Eyeshadow Primer
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  • The Fundamental Hydrating Primer
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  • Soft Spot Sheer Blush
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  • Bold-Faced Liner Waterproof Eye Lining Pencil
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  • Shape & Shade Brow Pencil
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  • Angled Concealer Brush
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  • Sun Obsession Sculpting Bronzer
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  • Oh So Fresh Skin Tint
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  • Angled Foundation Brush
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  • Glow with the Flow Lip Shine
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  • Precise Contouring Brush
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  • Micellar Cleansing Water
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  • Palette Pro Mini Eyeshadow Palette
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  • No Flaws Cream Concealer
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  • No Flaws Under Eye Concealer
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  • Ink Addict Liner Pen
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  • The Fundamental Lash Primer
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  • Micellar Makeup Removing Wipes
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  • Glitter & Go Eye Pigment
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  • Love Your Curves Extreme Curl & Sculpt Mascara
    COL-LAB
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  • Contour & Glow Cream Sculpting Palette
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  • The Fundamental Color Correcting Primer
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  • Eyeshadow Blending Brush
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  • No Flaws Highlighting Stylo
    COL-LAB
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  • The Filter Highlighting Liquid
    COL-LAB
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  • The Multi-Tasker Makeup Blending Sponge
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  • The Works Wow Effect All-in-One Mascara
    COL-LAB
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  • Ultimate Eyes Cream Eye Color
    COL-LAB
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  • About the Pout Lip Balm
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  • Glitter & Go Lip Pigment
    COL-LAB
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  • Lift & Glow Brow Highlighting Pencil
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  • Shape & Hold Brow Setter
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  • The Fundamental Radiant Primer
    COL-LAB
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  • Eye Candy Duo & Cosmetic Bag Holiday Gift Set
    COL-LAB
  • Killer Kohl Self-Sharpening Eye Pencil
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