How long should I rinse my hair after I shampoo?

Rinsing hair well after shampooing is important. The average time is 60-90 seconds, but two minutes is probably better and thorough rinsing may take longer if hair is very thick or long. Hair should not feel like it is coated. It is best to rinse hair with the water flowing in the direction of your cuticle, not against it—head is held back and water flows from forehead to back.