What is tourmaline and why is it used in styling tools?

Tourmaline is a precious gem stone crystal, often referred to as the electric stone because of its unique ionic and infrared properties. Tourmaline is natural source of negative ions, which close and smooth the hair cuticle, and far infrared heat, which penetrates the hair from within, resulting in faster styling with less damage. Tourmaline dryers reduce drying time, eliminate frizz and static, maintain hair’s moisture, enhance shine and dry faster without damage from heat. Tourmaline irons reduce static, eliminate frizz, enhance shine, moisture protect, and gently style with decreased friction and less damage.