What is "ceramic technology" and why is it important in heated styling tools?

Ceramic technology utilizes hi-tech ceramics because of their ability to retain heat, enabling appliances to reach higher temperatures for instant heat with more even distribution and no damaging hot spots. Ceramic also emits far infrared heat and negative ions which help to lock in moisture, prevent frizz and static electricity and leave hair silky smooth. Ceramic styling tools include blow dryers, flat irons, curling irons, brush irons, clippers, brushes and combs.