New and Now

ion Intensive Shine Box Color Kit

See how much better at-home hair color can be

Transform your hair from weak and dull to smooth, shiny, and healthy with brilliant, long-lasting color that comes in 10 of our most popular shades. Naturally conditioning oils + superior quality dyes deliver the most beautiful professional color results, adding vibrancy and shine with every application! This all-in-one kit includes everything you need to DIY like a pro.

Clairol Professional Pro Color Kit

Easy to apply, quick to deliver professional results

Hair instantly looks and feels healthier with even, high-shine color and 100% gray coverage. Each kit includes all you need to get started: One filled applicator bottle with developer, Pro Cream color, two packets of Pro Color conditioner, two pairs of gloves and easy-to-follow instructions. Comes in 12 vibrant shades!

Ardell Lash Wall Update

Bringing backstage secrets to lashes

As the leading lash innovator for 45 years, Ardell is always giving us something to get excited about. These new additions to the lineup give your eyes a glamourous, voluminous, feathery effect that's still luxuriously lightweight. With even more styles to choose from, your look is more customizable than ever!

Ardell Beauty’s Newest Collection

Create the full Ardell glam look

Introducing 100 new lust-worthy beauty products for the ultimate red carpet look! All-day wear foundation, flawless finishing powders, and more lash-inspired mascaras.

ion Luxe Line Extension

Preparing to flat iron or curl? Choose these nourishing stylers

The ion Luxe Solutions line is made with premium ingredients to reward hair with much needed luxury. Strengthen, protect and improve the overall health of your hair with new Textura Spray, Hair Perfume, Golden Elixir & Foundation Mist.

Biotera Natural Origin

A high-quality alternative to Biolage® R.A.W. for less

Designed and delivered to help you look good and live well by creating honest-to-goodness healthy hair you need to achieve salon perfection—all without the use of sulfates, silicones, parabens and dyes.

Clairol FLARE Me Dark

Color for the everyday artist, now in bold dark shades

Express yourself with creative, lasting color. FLARE Me Dark infuses hair with deep, rich tones and megawatt shine. Comes in 7 shades suitable for all-over color or artistic effects.

Cordless T-Outliner Li Trimmer

Freedom to roam, power to last

Classic performance you expect with cordless freedom and convenience. Perfect for outlining, dry shaving and fading with a powerful rotary motor. The lithium-ion battery delivers over 100 minutes of nonstop run time.

Femme Couture Fall Collection

Long-wearing makeup with a cool, metallic finish

New mod METAL eyeshadow and lip colors just in time for autumn!

Palladio Cosmetics

A beautiful blend of new skincare and makeup

Introducing the latest arrivals to the botanical-infused, nourishing beauty brand.