New and Now

essie Gel Couture

gel-like shine that removes with ease

perfect coverage and a flawless finish
No UV lamp needed, easy removal
Exceptional Wear – lasts up to 14 days

What is it?

A collection of luxuriously long-wearing nail colors that give you a gel-like finish in 2 steps (no UV lamp required!)

Why?

Up to 14 days of lasting color with gel-like shine? Count us in! Essie Gel Couture includes 30+ shades that last like a gel with color and top coat—no light needed. Perfect for warm, lazy days.

ion® Blow Out Solutions

Weightless Shampoo & Conditioner,
Spritz, Finishing Spray & Shine Crème

Leaves hair soft and manageable
LIGHTWEIGHT, Frizz-fighting FORMULA
primes hair FOR STYLE THAT LASTS

What is it?

An exclusive collection designed to cut drying time in half, for your fastest-ever blowout.

Why?

This collection infuses lightweight moisture with heat-activated ingredients that seal in shine and block out frizz. Leaves your hair silky-smooth in half the time.

ion® Color Brilliance® Brights

BOLD, BRILLIANT HUES THAT STICK

Brilliantly intense hair color
Formulated in Italy
long-lasting, fade-resistant RESULTS

What is it?

Your favorite ion Color Brilliance Brights shades, now in a sticks-around-longer permanent formula.

Why?

Your favorite bold shades are here to stay! With fade-resistant formulas that deliver high-pigment color, you’re ready to glow all season.

ion® Color Brilliance® White Toners

NIX BRASS WITH PASTEL UNDERTONES

Tone pre-lightened or highlighted hair
Removes unwanted brassy tones
Crème consistency provides easy application

What is it?

A simple way to tone brassy blonde with a range of pastel undertones that reflect light and enhance your color.

Why?

Ion Color Brilliance Bright White Toners let you tone and add pastel hues to your blonde or highlighted hair. With 10 shades from lavender to beige, you’re sure to find your perfect fit.

GVP Compare to Paul Mitchel

thickening shampoo & heat defense hairspray

boosts body for thicker, fuller hair
thermal protection before & after styling
sally exclusive – high quality at low prices

What is it?

2 hair care products formulated to compare to Paul Mitchell—one for adding body in the shower, the other for protecting from heat and adding soft hold to your styles.

Why?

We dupe the best, and bring them to you for less. With the GVP Thickening & Bodifying Shampoo, you’ll infuse more fullness to your strands while you lather up. Use the GVP Heat Defense Hairspray before or after heat styling for thermal protection, and touchable, never-crisp hold.