ASK THE COLOR EXPERT: Colorist and educator Stacey Jones answers haircolor FAQs.
Q. What’s the best way to get rid of brassiness?
The best solution is to avoid creating brassiness in the first place. Proper haircolor formulation takes into account the natural underlying pigment (the pigment the eye can not see). This is one reason why haircolor is best done by a professional. However, if you already have minimal brassiness, the yellow tones can be neutralized with a violet-based color-enhancing shampoo. A more permanent solution is to see a professional colorist who can select the correct neutralizing base or tone.
At Home: Try Clairol Shimmer Lights Shampoo
Q. What are my options while I’m growing out my haircolor?
A temporary rinse will help blend the color, but must be applied after every shampoo. If you prefer a longer-lasting solution, your colorist can apply Ion Color Brilliance in the shade that is closest to your natural hair color, using a 10-volume developer to deposit color without lift.
At Home: Try Roux Fanci-Full Temporary Color Rinse
Q. My coarse, curly hair looks dull and dry. I’d like to have my hair colored, but I’m afraid it will look dull, dry AND damaged. Help!
Not to worry! Today’s professional haircolor is more conditioning than ever! For example, the state-of-the-art formulation of Ion Color Brilliance partnered with the Ion Sensitive Crème Scalp Developer, which is full of conditioners and buffers, can actually make dull, dry and damaged hair appear healthier. Ion Color Brilliance Crème contains conditioning wheat germ protein to help ensure stronger, shinier hair. Curly hair tends to be porous, meaning it is naturally dry. Porous hair will also absorb haircolor very quickly, so it is recommended to first deep condition the hair with a conditioner that is both moisturizing and protein rich, prior to having a color application. A professional colorist can properly formulate haircolor based on your hair’s texture and porosity, to achieve optimal results.
At Home: Try Mega Cholesterol Conditioning Treatment

Q. How can I prevent color fading between salon visits?
Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair. To maintain your color properly, visit your salon every six to eight weeks for a color retouch. To refresh color between salon visits, try a color-enhancing shampoo.
At Home: To maintain color treated hair, try Ion Color Defense hair care and styling products. To refresh color, try Quantum Reds, Browns and Glistening Golds.
Q: I highlighted my hair at home with bleach and my whole head turned white. So, I put light brown hair color on it and my hair became blue gray. What do I do now?
Go immediately to a good salon. You need the help of a licensed cosmetologist! At each step of a color correction, evaluation for the following step is determined by a stand test. Your colorist may use Salon Care Color Remover to eliminate the ash tones; it is a two-phase, non-bleach formula that will not harm the natural condition of the hair. It does, however, reduce the artificial color pigment without affecting the hair’s natural pigment. The remover is necessary because ash tones cannot be neutralized by permanent hair color. Since your hair has been through so much, it is impossible to help you choose a correct shade for the color process without seeing the results of the color removal. To find an American Board Certified Hair Colorist, go to