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Ardell Beauty by Ardell

In Her Prime Matte Eye Primer

2.7 OZ |  Item SBS-149186

What is it?
Ardell Beauty In Her Prime Eye Primer is a smooth finish eyeshadow primer for longer lasting eyeshadow. The tube component makes the primer easy to apply with finger or applicator.
What makes it special?
  • Intensifies color and makes eyeshadow last all day
  • Makes all eyeshadows creaseless
Isododecane, Silica, Propylene Glycol Dicaprylate/Dicaprate, Beeswax (Cera Alba, Cire d'abeille), Trimethylsiloxysilicate, Hydrogenated Coco-Glycerides, VP/Hexadecene Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Tribehenin, Silica Dimethyl Silylate, Stearalkonium Hectorite, Ethylhexyl Palmitate, Ricinus Communis (Castor) Seed Oil, Propylene Carbonate, Caprylyl Glycol, Tocopheryl Acetate, Ethylhexylglycerin, Alumina, Triethoxycaprylylsilane, Titanium Dioxide (CI77891), Yellow 5 Lake (CI19140)

We're sorry, this product cannot ship to the following locations: Quebec

Rated 2 out of 5 by from Relatively mediocre, poor staying power I’m not a full fledged prestige product purchaser, but in this case I wouldn’t waste my time with this and just spend the money and buy my go to UD eye primer. This really has limited coverage and lacking staying power, I wouldn’t buy this twice. I didn’t expect much for the price, so I was prepared for this to be a blah product. I feel like I’m better off with something different.
Date published: 2020-10-10
Rated 5 out of 5 by from worth the money It goes on smooth and creamy feeling and hold my eye shadow all day long.
Date published: 2020-07-30
Rated 5 out of 5 by from Great for aging eyelids! I was getting really annoyed at the way eyeshadow was not going on smoothly on my aging eyelids. This did the trick. Nice smooth application of the primer and the shadow went on smoothly and evenly -- and stayed put all day.
Date published: 2020-07-15
Rated 5 out of 5 by from This stuff is the bomb! I have used other name brand eye primers that don't hold a candle to In her prime matte eye primer! I will not use any other brand this from now on. It is the bomb. My eyeshadow stayed on with an "if I had just put it on look" no creasing.
Date published: 2019-02-03
Rated 5 out of 5 by from Great stuff I had stopped by my local Sally's to see if they had eye primer because i didn't have luck with the stuff i picked up at Target. I picked up this one and another one, to try out. This one was more expensive of the two and the other one had a squeeze tube with a doe foot applicator. That one did not work at all - leaving my eyelids greasy, defeating it's own purpose. The Ardell one is amazing though - I've been able to wear eyeliner that usually imprints under my browbone (i have deepset eyes), and it's stayed in place from 6am when i applied it till 7 30pm when i got home - through work, though 4 hours of commuting etc. It's also kept my eyeshadow in place - that usually accumulates in the crease and gets smudged. This is the first primer that has worked this well for both. Definitely getting more when i run out - regardless of the price. I did set it with powder after applying, before putting on shadow and liner.
Date published: 2018-12-08
Rated 3 out of 5 by from Decent for the price This isn't the best primer that I've used, but it served it's purpose. It dries and cakes around the spout. I expected more for the price, but wasn't unsatisfied with the product.
Date published: 2018-10-22
Rated 4 out of 5 by from Amazing! I brought this and the shimmer version and they are both amazing! I've never heard of a matte and shimmer primer base but I like that I have an options. cool product.
Date published: 2017-09-08
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What color is the primer?

Asked by: PhyllisA
It's white in the tube but blends in once on the skin, so no color.
Answered by: lucrezia31
Date published: 2020-09-19
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