This primer is not your average primer. While it does create a smooth base for makeup application, like most primers, this one goes a step further and works to continually detox, soothe inflammation and protect the skin throughout the day. Chock full of detoxifying and clarifying ingredients, like charcoal, this product creates a clean canvas for long-wear flawless glam looks. Ideal for individuals with acne prone, sensitive or oily skin this primer creates the perfect barrier between your skin and the makeup you love to prevent breakouts and anti-inflammation. You can rest assured this product will leave your face feeling and looking its best.