OUR #1 EXCLUSIVE BRAND
of salon-quality color, carefully crafted care & pro-level styling tools to handle every hair goal.
CUTTING-EDGE, SALON-QUALITY HAIR COLOR
Unlock color vibrancy like never before. Our proprietary formulas, expertly crafted in Italy, combine the finest quality natural & exotic ingredients with high-tech compounds for brilliant color with superior gray coverage.
SHOP BY SHADE
18 CARE COLLECTIONS TO UNLOCK LUSCIOUS, HEALTHY-LOOKING HAIR
Our carefully crafted collections marry professional-level formulas with top tier ingredients to address every hair type, texture & concern. Our best-kept secret? You don't have to spend a fortune on luxury care.
EXPLORE ALL HAIR CARE
INNOVATIVE TOOLS FOR NEXT-LEVEL STYLING
Our extensive collection of tools works hard for your hair so you don't have to. Salon-quality materials & advanced design create pro-level, shiny, healthy-looking styles.
WHERE BEAUTY MEETS TECHNOLOGY
Top-rated, salon-quality performance without the salon price
ion® Must-Haves
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