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  2. ColorView

Finding the

Perfect Color

Has Never Been Easier

Try as many as you want to find the perfect new hair color for you — with 100s of options to explore!

Duration

Edit

How long do you want your color to last?

  • 1-2 washes

    Temporary

  • Up to 12 washes (1-2 weeks)

    Semi-Permanent

  • Up to 24 washes (2-4 weeks)

    Demi-Permanent

  • Long-lasting (6-8 week touchup)

    Permanent

Color

Select a color group:

  • Vivid

  • Blonde

  • Brown

  • Black

  • Red

  • Gray

Shade

Select a color swatch to try on:

    Try on a color to find your perfect product

    ion Permanent Creme Hair Color

    10A Lightest Ash Blonde

    View Product

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