Do you have the next
best hair product?

Do you or a brand you know have the next innovative product in
hair care? Sally Beauty wants to help make your dream
expansion possible.

YOU COULD WIN

$25,000

to grow your business!

$25,000 cash

Product distribution at SallyBeauty.com

Mentorship

Opportunity to demo at an Influencer event

KEY DATES

June 18 - July 18 Application open
August Three semi-finalists are selected and
customers vote on the top brands
August 15 - August 16 Three semi-finalists travel to pitch
at Sally Beauty headquarters

REQUIREMENTS

To be considered for the Sally Beauty Cultivate program, brands must meet the following requirements:

  • Include a female founder
  • Have an existing hair focused product in hair care, color, or tools that does not currently have widespread distribution at a major retailer
  • Program  is currently only valid in the U.S.

see terms & conditions ▸

APPLY NOW

share your story for a chance to be selected
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#SallyBeautyCultivate