The LOOK for fall! Rich, dark & warm Hair Color!

Blondes may have more fun, but dark tresses convey a special sophistication and confidence all their own. The good news is that darkening hair is much simpler than lightening — the darkening process is shorter, and it's easier to get great results.

More and more women are opting for do-it-yourself hair color and making Sally Beauty their hair color headquarters. If you're interested in testing out a new look for fall, Sally offers three ways to play:

Semipermanent color is easy to apply and washes out after about six shampoos. Try ion® Color Brilliance® Semi Permanent Hair Color. It's rich and conditioning and gives great coverage. It's a Sally Beauty customer five-star favorite!

SHOP for ion® Color Brilliance® Semi Permanent Hair Color >

ion® Color Brilliance® Demi Permanent Hair Color lasts about a month, giving you a little extra time to test out the new 'do. ion® Color Brilliance® Intensive Shine™ gives you brilliant moisture-rich shine with true consistent color.

SHOP for ion® Color Brilliance® Intensive Shine™ Demi Permanent Hair Color >

Try a permanent formula if you desire long-lasting color that won't wash out and only requires occassional root touch-ups. Clairol Professional Premium Creme Hair Color is consistent and predictable with excellent gray coverage. Its superb conditioning makes it excellent for all hair types.

SHOP for Clairol Professional Premium Creme Hair Color >

ion® Color Brilliance® Semi Permanent Hair Color only $4.99! Shop > ion® Color Brilliance® Intensive Shine™ Demi Permanent Hair Color only $4.49! Shop > Clairol Professional Premium Creme Permanent Hair Color only $5.99! Shop >
Dark Secret - To ensure a natural look, choose a color that's only one or two shades darker than your real hair color. Then, just follow directions and – voilà! – you'll discover a sophisticated new you!