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Long & Luxe by As I Am


16 OZ |  Item SBS-341258
$7.41 reg. $10.59

30% Off i
What is it?
As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is a growth collection for longer and stronger hair. External and Internal lab research has established the efficacy of the collection.
What makes it special?
  • Conditions as it cleanses
  • Hydrates hair and scalp
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Cetyl Alcohol, Punica Granatum Fruit Juice*, Cetrimonium Chloride, Glycerin, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Phytosterols, Ricinus Communis (Castor) Seed Oil, Niacinamide, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Linum Usitatissimum (Linseed) Seed Extract*, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Keratin, Hydrolyzed Keratin, Origanum Vulgare Leaf Extract, Piroctone Olamine, PEG-40 Castor Oil, Stearlkonium Chloride, Quaternium-18, Propylene Glycol, Fragrance/Parfum, Sodium Benzoate, Caprylic Acid, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Abies Balsamea (Balsam Canada) Resin, Beetroot Red, Polyacrylamide, Propoxytetramethyl Piperidinyl Dimethicone, Potassium Chloride, Citric Acid, Maltodextrin, Acacia Gum, Silica, Red 33/CI17200, Glyoxylic Acid, Benzyl Benzoate, Limonene, Linalool.
Wet hair thoroughly. Rub a liberal amount of GroWash between palms and distribute throughtout hair. Work product through hair and massage scalp with finger tips as you would a conventional shampoo. Carefully detangle hair with a wide tooth comb. Rinse well. Repeat only if necessary to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from My favorite cowash I’ve bought this several times. It cleans well without drying my hair out or leaving it greasy. I have oily hair. I use this every 2-3x’s I wash my hair in place of shampoo.
Date published: 2021-01-17
Rated 5 out of 5 by from This product adds so much moisture. I like this product so much. It makes your hair so soft. I use it after I shampoo with a clarifying shampoo.
Date published: 2021-01-12
Rated 5 out of 5 by from As I Am Growash The Growash is very close to the coconut co wash gentle cleanse softens and can feel the strengthening properties speaking of 4B hair
Date published: 2020-12-28
Rated 5 out of 5 by from Smells great, works well, gets the job done! Pretty much the title! The one thing I'd change is to offer it in the larger size like the original AsIAm CO-wash.
Date published: 2020-12-27
Rated 5 out of 5 by from Good at removing product build up Good growash, needed to use a good conditioner after use because it cleaned better than I expected.
Date published: 2020-12-13
Rated 4 out of 5 by from Great Product and Price the only reason I gave it a 4 is the person that boxed it for shipping did not pack the box well and one was broken.
Date published: 2020-12-13
Rated 1 out of 5 by from my hair did not like this My hair did not like this at all. I used it once and let it sit the appropriate time and when i tried to detangle my hair was coming out by the handfuls, and when I rinsed it out, so much more hair came out. Every night when I shower, I always wet my hair so I can apply my products and detangle my hair. I hardly lost ANY hair, but after using this my hair started coming out so much just by running water through it, and my hair didnt want to absord barely any water at all. I regret ever using this product line because I work so hard to keep my hair healthy and help it grow and now I feel like im back at where i started and lost all my progress.
Date published: 2020-12-08
Rated 5 out of 5 by from GroWash Great Daily Cowash for Curley, colored hair. Leaves my hair silky and moisturized.
Date published: 2020-12-02
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what is "type 3 and 4 hair" ?

Asked by: Bonnie K
All hair types are broken down into four categories: 1) straight; 2) wavy; 3) curly; and 4) coily. Types 3 and 4 hair would mean curly or coily.
Answered by: Autumn64
Date published: 2020-11-19

Is the growash a shampoo or conditioner? Do I shampoo and condition my hair before I use the growash?

Asked by: Tesia630
Growash is a conditioning “ shampoo”. You don’t need to wash first before using it. It is cleaning your hair without the harshness of a shampoo. It’s a play on the term co-wash. 
Answered by: Queenbee28
Date published: 2020-11-08

Can you get this in the store

Asked by: Sharnear1981
Yes, if the demographics are right 
Answered by: PheonaPv
Date published: 2020-11-08

what is types 3 and 4 hair

Asked by: greyson123
Types 3-4 are used to define very naturally kinky hair, tightly coiled, possibly zig zags. Versus Type 1 which is more wavy and Type 2 is more curly.
Answered by: Bribluedog
Date published: 2020-12-12

Does it make ur hair grow???

Asked by: Nessha27
Hair grows on average, 1/2” monthly. Retaining length by strengthening hair will reduce breakage and shedding, which leads to longer, fuller hair. 
Answered by: ShowPony
Date published: 2020-10-18

I have long naturally straight dirty blond 54 year old hair with some long layers cut in. My hair is prone to dry and flyaway days so wash only 2 x a week. I currently use Aveda Rosemary Mint or Biolage Fiber-Strong & Wen 6/13. Does this compare to Wen?

Asked by: ShelisaS
Hi, my name is Carneatha.  I’m not an expert but am a natural...going on 5 years now.  In regards to your hair, shampooing twice weekly with a shampoo with a minty product and another with fiber.  I see the mint as clarifying/cleansing and then the fiber as a protein, so a moisturizing product will not hurt.  I would replace one of your washes with the co-wash for a balance.  Just a suggestion.  Try it just for a it would be like this...wash with either mint wash/cowash/fiber wash/cowash and so on.  I hope all goes well with you and your journey.  
Answered by: NeatDavis
Date published: 2020-11-08

Is this product good for thick, coarse, dry and frizzy hair?

Asked by: Magi Mae
I'm not that certain, as I have fine curly hair. It does have a lot of slip, and provides moisture. 
Answered by: TCyntell
Date published: 2020-08-28

Are these products good for dry damaged hair?

Asked by: Traccyyy
If the hair is heat damaged; nothing can repair that. You will have to cut that off. It is good for dry hair though.
Answered by: Pamela94
Date published: 2018-12-12
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