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Texture ID

Styling Creme

12 OZ |  Item SBS-334036

Buy 4 for $20 i
What is it?

Ideal for curls that need extra control and conditioning. This ultra-rich whipped crème is enhanced with Coconut Oil, Cocoa Butter, Shea Butter, & Wheat protein to provide superb curl definition and frizz protection. Great for twist outs, rod sets and protective styles.



Honey – Naturally occurring humectant for scalp and hair hydration. Relieves itchy scalp.

Aloe Vera – Calms frizz and improves shine and softness by sealing in moisture.

Protein – Silk amino acids & hydrolyzed wheat proteins strengthen and protect hair from breakage.

Nutrient Rich Oils – Including Sweet Almond, Coconut, Jojoba Seed, Argan and Safflower to add shine and improve elasticity.

What makes it special?
  • Medium hold for curls that need extra control and conditioning
  • Provides superb curl definition and frizz protection
  • Ideal for curls and coils
Apply to dry or damp hair from root to end. Define curls with your fingers and twist or set as desired. Air dry, or for quick drying and added volume, use a diffuser or hooded dryer. Dry completely before separating by hand.

We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from Love it. Love this stuff. When I do not use it, my hair is definitely frizzier and dryer.
Date published: 2020-07-27
Rated 5 out of 5 by from THIS PRODUCT IS AMAZING!!! This styling creme is definitely worth the money. I've been trying to find a styling product for my natural curls and it is perfect! A little goes a long way and helps revert your hair back to its natural curl pattern. If you don't believe me try it out for yourself :)
Date published: 2020-07-23
Rated 5 out of 5 by from So Goooodddd It’s very thick u only need a little, it works amazing in twist outs I’m natural, i loveeeee this stuff ❤️
Date published: 2020-06-30
Rated 1 out of 5 by from It didn’t do nothing for my type 4 hair I bought this product a few months ago, along with their treatment and edge control. I was hoping to get great results because of so many positive reviews. I don’t like the smell, I was expecting for it to smell better than it did. I also did NOT like the results of how it made my hair feel. I have high porosity hair. I wanted something that could add moisture, softness, and give my hair that nice condition that it needed, because I have dry hair. My hair felt dry still and looked dull. I’m disappointed, because these products are not cheap. I need something cost effective and efficient for my natural hair. Hopefully they fix their formula.
Date published: 2020-06-16
Rated 4 out of 5 by from Texture ID Styling Creme moisturizing and pairs well with wetline xtreme gel
Date published: 2020-06-11
Rated 5 out of 5 by from Must have Omg this products smells amazing and I’ve always wanted this.
Date published: 2020-06-06
Rated 5 out of 5 by from Perfect for thick, frizzy hair This product is awesome!! It tames my thick, porous hair that likes to frizz. It leaves wash n gos and twist outs looking shiny. I have been looking for results like this for years and this product gives me hope for many cute hairstyles to come. Oh I forgot the most important part, it smells good too.
Date published: 2020-05-30
Rated 1 out of 5 by from My order was canceled without notice. My order was canceled without a reason why. I never recieved my product
Date published: 2020-05-28
Rated 5 out of 5 by from Love Love Love My fav Creme ever. Not to heavy not too light. It’s just great and apparently on ALL hair types. Only thing is i go through the bottle soooo fast.
Date published: 2020-05-27
Rated 5 out of 5 by from Love it Love this product, I swear by it. At first I wasn’t understanding the hype but after trying it for myself and seeing how defined my curls became instantly (even before twisting) I was sold. It’s not as moisturizing as some products but that’s a quick fix with a good leave in or some oil. And it’s not flaky, definition is great!
Date published: 2020-05-26
Rated 5 out of 5 by from Texture ID is the natural hair care line for ME My favorite hair care line thus far, and I've tried everything from Shea Moisture, Carol's Daughter, Cantu, etc. My hair is very soft and takes product well, and with this line my curls are so defined.
Date published: 2020-05-22
Rated 5 out of 5 by from Great I am a professional hairstylist and they used to sell this product only for licensed hairstylist So we could retaliate and I assume it wasn’t doing that well they pulled it off the shelves! I was sad but I was happy to find out the Sally’s is caring this product now because I’ve been recommending it like crazy! I’ve used all kinds of products for curly hair. I think it’s very affordable product and it works amazingly.
Date published: 2020-05-20
Rated 5 out of 5 by from New User While this was the first time using this product, I absolutely love it! It lightweight and keeps my hair moisturized.
Date published: 2020-05-20
Rated 5 out of 5 by from Amazing product. Definitely recommend Texture I-d is great hair care line, especially for natural, type 4 hair. I bought the shampoo and styling creme (a few times before), and neither have dried out my hair.
Date published: 2020-05-19
Rated 5 out of 5 by from Best product ever!! This is literally the ONLY product that defines my curls and doesn’t flake. I have thick 4a hair. If you see this it’s a sign. TRY IT. (RAKE it through your hair until you see definition)
Date published: 2020-05-17
Rated 5 out of 5 by from Love it Best for 4c hair Great definition Smell good Pairs well with Xtreme gel Not expensive
Date published: 2020-05-17
Rated 5 out of 5 by from Great for type 4b/c hair Love, love, love it!!!!! Works amazing on type 4b hair
Date published: 2020-05-07
Rated 5 out of 5 by from Creme Make My Hair So Soft!! I am in love with this creme. It makes my hair so soft and detangles easily. This will be a keeper with my other Texture ID product.
Date published: 2020-05-07
Rated 5 out of 5 by from The ONE for me!!! This is the perfect styling tool for crunchless, natural curls!!
Date published: 2020-04-23
Rated 5 out of 5 by from my favoooorite I've tried everything and this is the only cream with hold, style, and moisture all in one.
Date published: 2020-04-10
Rated 5 out of 5 by from Great product for 3c/4a hair I have a combination of 3c/4a hair and this product does wonders for it. Creates and holds curls for 4 to 5 days with minimal refreshing needing.
Date published: 2020-04-05
Rated 5 out of 5 by from Found one of my forever products! Doubles as a moisturizer and styler! This cream leaves my hair so soft, hydrated, and moisturized. It defines my curls and has a slight hold with it, but is even better when you add a gel like Wetline or Krystal Eco Styler. I use daily as a moisturizer. Adding warm water to my hair first. I also use this for twists or braid outs. I have 4b, low porosity, low density, fine hair.
Date published: 2020-04-01
Rated 5 out of 5 by from Good stuff! Very thick product. Very moisturizing like a butter cream.
Date published: 2020-03-31
Rated 5 out of 5 by from It works!! I bought this product approximately 1-2 months ago for my wash and go naturally curly hairstyle. I use this product solely and in 30 mins, I'm ready to go. I've learned that having hair moist enough, small sectioning and not too much product helps avoid residue. Hair was not left dried out and was able to keep for 3-4 days with adding a little water with a spray bottle to liven it up.
Date published: 2020-03-27
Rated 5 out of 5 by from Staple Creamy and moisturizing. I luv this styling cream for my 3c/4a hair. After day 3, I wet my hair and add creme. Hair curls up and the compliments keep coming!
Date published: 2020-03-21
Rated 3 out of 5 by from I will try again Just OK, I just a little disappointed not what I expected. Hair was left a little dry, maybe I need to try it with other products. Will give it another try.
Date published: 2020-03-19
Rated 5 out of 5 by from HOLY GRAIL Light scent, moisturizes and defines curls. Love love love this product. Exactly what I’ve been trying to get from a product- 3C/4A hair
Date published: 2020-03-15
Rated 5 out of 5 by from Moisture & Hold After watching Youtube reviews on this product I tried this and it did its job on my 4b curls. Definitely a great product. Worth a try and the money spent. I would repurchase. Oh yea, and it smells fancy!
Date published: 2020-03-13
Rated 5 out of 5 by from A must buy It’s a really great styling cream bring out your true hair texture and keeps it soft and manageable I love it and will continue to use it ☺️☺️
Date published: 2020-03-12
Rated 4 out of 5 by from Define Curls Without the Crunch I'm normally a gel girl, but Texture I.D. has changed that for me! I get the definition that I love without making my curls hard. I'm 3c/4a and often dehydrated! Lol But my thirsty curls love this product. I dampen my hair with aloe vera juice and then use the Texture ID Styling Creme! Works great for me!
Date published: 2020-03-05
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Why is it your ingredients listed under " details " vs those listed under "ingredients" are not compatible or are not included? Honey, Aloe Vera, Sweet Almond, Coconut, Jojoba Seed, Argan and Safflower oil are not included under ingredients.

Asked by: EConcerned
I would look specifically at the ingredients listed on the product for accuracy.
Answered by: Jells846
Date published: 2020-09-19

I had curly hair as a kid but my mom didn’t know how to take care of it. Will this help bring my curls back with a diffuser?

Asked by: Taylor357
I had curls after using it, and letting my hair air dry.  
Answered by: PeytonJr
Date published: 2020-04-15

Can you use this on permed hair if so will it curl using this once you twist it and do you use it on wet hair and if so do you get under dryer

Asked by: Barbara63
Do you mean a curly perm or a straight one? This Is made for curly hair so its not going to make chemically straightened hair go curly...I don't think even if you did a twist out it would bring curls? Maybe a braid out? I don't know think so though, not on a straight perm.
Answered by: itsme_reaB
Date published: 2020-07-06

So random question. Can this be used by a white person with thick curly hair?

Asked by: Lowi1020
I’m Spanish with wavy hair - thick.  It works really well on my hair.  Just don’t use too much or then you get into the weighing down problem. 
Answered by: Mal Toronto
Date published: 2020-11-07

How many days can I leave it in my hair? I want to keep it in for 1-2 weeks. I have the product currently, my 4b/4c coils look like theyve been even more blessed by god :), but I don't know if it is fine to leave it in for a long time.

Asked by: Taneya03
You can wear it in your hair as long as you want honestly! As long as you don’t have product buildup, you should be good!
Answered by: LexyMarina
Date published: 2020-09-12

Can I find this product in the Sally in Montgomery 

Asked by: Bluebonnet69
For in store stock please contact your local Sally store.
Answered by: SallyStaffer9
Date published: 2020-06-26

Are these products cruelty free!?! I don’t see anywhere on the products I bought that specifies it in any way. That is so important. 

Asked by: Quinnlan
The jury's out on this one because there no certification logo. If a product doesn't carry the cruelty-free label, it doesn't always mean that it's not -- some brands simply do not or cannot pay the fees required for certification and so do not have that label officially. Still, the best way to identify a product's status beyond the certification badge is to call/write the brand directly to ask about where/how its products are sourced, or check with certification agencies such as Leaping Bunny (the main entity which certifies for cruelty-free status). In the future, the best advice is to hold off from buying unmarked products if you do feel that it's a crucial deal-breaker to lack formal certification.
Answered by: ArtfulLodger
Date published: 2020-09-12

Is the texture ID styling gel in all your stores in Michigan

Asked by: Miss denise
All stores maintain their own stock. You will need to call your local Sally's to ask if they carry it or to request it if they don't. From my experience, including supermarkets, many stores will be happy to carry a product that they don't normally carry if they know customers are going to buy enough to make it worth their while.
Answered by: ArtfulLodger
Date published: 2018-07-18
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