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Hair color tools

Hair Dying Tools You Need To Color Your Hair at Home

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Color Benefit

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Trend Report

Get ahead of the game with these trending hair color looks — we’ve even given you step-by-step how-tos so you can do them yourself at home.

Hair Color Glossary

  • Permanent Hair Color

    The longest-lasting hair color, which alters the hair permanently; requires a developer.

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  • DEMI-PERMANENT HAIR COLOR

    Needs a low-volume developer; enhances hair color for up to 24 shampoos.

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  • SEMI-PERMANENT HAIR COLOR

    Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.

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  • TEMPORARY HAIR COLOR

    Typically doubles as a styler; doesn’t penetrate the hair & washes right out.

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  • TEXTURED HAIR

    Hair types ranging in textures of wavy, curly, coily and more.

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  • BRIGHT COLOR

    Bright hair color that comes in every shade of the rainbow, typically semi-permanent.

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  • LIGHTENER

    Also known as Bleach. Alters the structure of the hair to remove natural color; allows brighter hair color results.

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  • DEVELOPER

    Mixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.

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  • COLOR CORRECTOR

    Removes top hair color to reveal the base tone, but does not further lift the hair color.

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