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Strawberry Leopard has 18 shades of bold, conditioning semi-permanent hair color with bonding technology for the rare beauties of the world - Shop Now
Bond with your blonde. Stong, healthy hair is more affordable than ever with ion Absolute Perfection. Shop Now.

Try On Virtual Hair Color

Wanna try your color on? See yourself in virtually every color.

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Take The Hair Color Quiz

Will that color work for you? Discover your perfect hair color.

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Color Benefit

Trend Report

Get ahead of the game with these trending hair color looks — we’ve even given you step-by-step how-tos so you can do them yourself at home.

Hair Color Glossary

  • Permanent Hair Color

    The longest-lasting hair color, which alters the hair permanently; requires a developer.

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  • DEMI-PERMANENT HAIR COLOR

    Needs a low-volume developer; enhances hair color for up to 24 shampoos.

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  • SEMI-PERMANENT HAIR COLOR

    Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.

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  • TEMPORARY HAIR COLOR

    Typically doubles as a styler; doesn’t penetrate the hair & washes right out.

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  • CURLY HAIR

    Hair types ranging in textures of wavy, curly, coily and more.

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  • BRIGHT COLOR

    Bright hair color that comes in every shade of the rainbow, typically semi-permanent.

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  • LIGHTENER

    Also known as Bleach. Alters the structure of the hair to remove natural color; allows brighter hair color results.

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  • DEVELOPER

    Mixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.

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  • COLOR CORRECTOR

    Removes top hair color to reveal the base tone, but does not further lift the hair color.

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