Whatever your skill set with applying color, we have the product and advice for you to confidently get your desired results at home.
Get ahead of the game with these trending hair color looks — we’ve even given you step-by-step how-tos so you can do them yourself at home.
The longest-lasting hair color, which alters the hair permanently; requires a developer.Shop Now ▸
Needs a low-volume developer; enhances hair color for up to 24 shampoos.Shop Now ▸
Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.Shop Now ▸
Typically doubles as a styler; doesn’t penetrate the hair & washes right out.Shop Now ▸
Hair types ranging in textures of wavy, curly, coily and more.Shop Now ▸
Bright hair color that comes in every shade of the rainbow, typically semi-permanent.Shop Now ▸
Alters the structure of the hair to remove natural color; allows brighter hair color results.Shop Now ▸
Mixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.Shop Now ▸
Removes top hair color to reveal the base tone, but does not further lift the hair color.Shop Now ▸