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Celebrate in Color.
The largest selection of pro color
Hair Dying Tools You Need To Color Your Hair at Home
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Trend Report
Get ahead of the game with these trending hair color looks — we’ve even given you step-by-step how-tos so you can do them yourself at home.
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Hair Glossary
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Permanent Hair Color
The longest-lasting hair color, which alters the hair permanently; requires a developer.
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DEMI-PERMANENT HAIR COLOR
Needs a low-volume developer; enhances hair color for up to 24 shampoos.
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SEMI-PERMANENT HAIR COLOR
Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.
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TEMPORARY HAIR COLOR
Typically doubles as a styler; doesn’t penetrate the hair & washes right out.
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TEXTURED HAIR
Hair types ranging in textures of wavy, curly, coily and more.
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BRIGHT COLOR
Bright hair color that comes in every shade of the rainbow, typically semi-permanent.
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LIGHTENER
Alters the structure of the hair to remove natural color; allows brighter hair color results.
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DEVELOPER
Mixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.
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COLOR CORRECTOR
Removes top hair color to reveal the base tone, but does not further lift the hair color.
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