Hair Color

New in Hair Color

A Boss in Gloss. Shiny healthy-looking color with less damage*. With shea butter. Free of ammonia, parabens & animal-derived ingredients.
AgeBeautiful Ultra Bond. Leaves hair more than 2x stronger. Shop now.

DIY Guides

View all hair color articles

More Categories

Hair Color Glossary

  • Permanent Hair Color

    The longest-lasting hair color, which alters the hair permanently; requires a developer.

    Shop Now ▸
  • Demi-Permanent Hair Color

    Needs a low-volume developer; enhances hair color for up to 24 shampoos.

    Shop Now ▸
  • Semi-Permanent Hair Color

    Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.

    Shop Now ▸
  • Temporary Hair Color

    Typically doubles as a styler; doesn’t penetrate the hair & washes right out.

    Shop Now ▸
  • Diluter

    Also, known as a pastelizer, is used to create lighter shades and pastels with vivid colors.

    Shop Now ▸
  • Bright Color

    Bright hair color that comes in every shade of the rainbow, typically semi-permanent.

    Shop Now ▸
  • Lightener

    Also known as Bleach. Alters the structure of the hair to remove natural color; allows brighter hair color results.

    Shop Now ▸
  • Developer

    Mixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.

    Shop Now ▸
  • Color Corrector

    Removes top hair color to reveal the base tone, but does not further lift the hair color.

    Shop Now ▸