Wanna try your color on? See yourself in virtually every color.
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Will that color work for you? Discover your perfect hair color.
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Get ahead of the game with these trending hair color looks — we’ve even given you step-by-step how-tos so you can do them yourself at home.
The longest-lasting hair color, which alters the hair permanently; requires a developer.Shop Now ▸
Needs a low-volume developer; enhances hair color for up to 24 shampoos.Shop Now ▸
Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.Shop Now ▸
Typically doubles as a styler; doesn’t penetrate the hair & washes right out.Shop Now ▸
Hair types ranging in textures of wavy, curly, coily and more.Shop Now ▸
Bright hair color that comes in every shade of the rainbow, typically semi-permanent.Shop Now ▸
Also known as Bleach. Alters the structure of the hair to remove natural color; allows brighter hair color results.Shop Now ▸
Mixes with hair color to allow it to penetrate the cuticle; and mixes with lightener to lift color.Shop Now ▸
Removes top hair color to reveal the base tone, but does not further lift the hair color.Shop Now ▸