You’ll find your true color. We guarantee* it.

We want you to love your new hair color purchased from Sally Beauty. If you are unhappy with the color after performing a test on a small portion of hair, return the unused portion to Sally Beauty for a different hair color product of equal or lesser value or a full refund.


With professional-quality hair color from Sally Beauty you can:
  • Customize your color with hundreds of shades to choose from
  • Enjoy superior formulas that are more conditioning
  • Cover gray up to 100%
  • Show off beautiful, healthy, shiny hair
  • Get salon quality color performance at home
  • Over 6,000 cosmetologists in over 2,500 stores
    will help you discover the right shade for you!