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Intensive Shine by ion

Intensive Shine Hair Color Kit Blue Black 1B

KIT |  Item SBS-305770

What is it?

Intensive Shine® has been formulated to provide maximum shine using a proprietary blend of Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut oils. This unique blend of precious oils provides brilliant color while helping to transform your hair from weak and dull to silky, shiny and natural. Transform hair from weak and dull to smooth, shiny, and healthy. Brilliant, long-lasting color. 100% fade resistant gray coverage. Non-Drip liqui-creme formula is easily applied. Pleasant fragrance.


Complete kit contains: hair color, pre-filled applicator bottle with developer, pre-color treatment, after color treatment, gloves, and step by step instructions.

What makes it special?
  • All inclusive permanent Liqui-Creme hair color kit
  • Adds vibrancy and shine with every application
  • Up to 2.5X more shine vs. untreated hair
  • Naturally conditioning oils
  • Superior quality dyes

1. Mix Color

2. Apply Color

3. Process

4. Rinse Thoroughly

• Always perform a strand and patch test

• It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

• Apply a stain barrier cream around the hairline prior to application when using dark shades

• Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

• Use an old towel to protect your clothing

We're sorry, this product cannot ship to the following locations: Quebec

Rated 4 out of 5 by from Nice and shiny and new It’s shiny and the perfect color to stand out but still remain unnoticeable until it shows more in the light that’s where you can see the color more but overall it’s a great and amazing color for any type of hair
Date published: 2019-08-22
Rated 5 out of 5 by from Amazing color and shine!!!! The Intensive Shine Hair Color Kit from Ion is by far the best home coloring product that I have ever used. It was very effective in coloring the gray strands. I have received a lot of compliments on Blue Black color and amazing shine. The natural oils used in this product left my hair with a silky feel and so shiny. I love that comes with pre-and after treat color treatments. Great concept! This It is definitely worth the value. Needless to say, I will be using it again and again. I highly recommend the Blue Black 1B kit!
Date published: 2019-08-21
Rated 5 out of 5 by from Gorgeous! First time trying anything by ION and I'm not disappointed. I love the end results! The color is so vibrant and it feels healthier. My hair was already dark , but the color still shows beautifully. Definitely shopping for more ION products.
Date published: 2019-08-21
Rated 5 out of 5 by from Great dye! The Ion brand of dye was already one of my favs but this color is Amazing! The color payoff is super great, it went in easily and thoroughly covered my hair, with minimal mess! Love this hair dye so much!
Date published: 2019-08-19
Rated 5 out of 5 by from Amazing! I have long thick hair, usually I have to use two boxed of hair dye for it to work well. With the Intensive Shine Hair Color Kit Blue Black 1B, I only needed one box. I love that it came with precolor treatment, you can tell they really care about the hair and customer. I left it in for 45 minutes a little bit longer for my hair to get the full effect. All I can is I'm relieved it covered my greys and my nasty bleach hair. I'll definitely be using this for my hair.
Date published: 2019-08-19
Rated 5 out of 5 by from Great grey coverage More labor than my old hair color. Great clean scent. Easy to apply. Rinses easily with great grey coverage. Leaving the conditioner in for 10 minutes then rinsing was a little labor intensive but well worth the extra effort. Hair is soft, smooth and all the grey is covered!
Date published: 2019-08-18
Rated 5 out of 5 by from Awesome hair dye I have used plenty of hair dyes from grocery stores. They are so harsh on my hair and leave it feeling icky and dry. This made my hair feel soft and manageable. It was super easy to follow the instructions and put on my hair. It was very easy to wash out. And my hair feels fabulous. I highly recommend this product. I will be buying more.
Date published: 2019-08-17
Rated 5 out of 5 by from Love it! The Ion intensive shine permanent liqui-cream hair color kit comes with instructions, pre color treatment, after color treatment, liqui-creme hair color, conditioning creme developer and gloves. I received the Blue Black 1B shade and it’s great because it turned my dull dry hair into shinny and healthy looking hair, the shade is very true to the color. I love this hair color kits because is easy to use and there’s no mess at all, I’m very pleased with my hair color results and I would definetly recommend it.
Date published: 2019-08-17
Rated 5 out of 5 by from Beautiful color I absolutely love ION Intensive Shine Hair Color Kit! The color is absolutely beautiful! The blue comes out in just the right amount without being too blue or too black. My hair seems smoother after using this kit. I'll definitely be buying more.
Date published: 2019-08-17
Rated 5 out of 5 by from Beautiful shine Ion Intensive Shine Hair Color Kit Blue Black 1B is a fabulous color that really gave my hair a beautiful black gloss with midnight undertones. The ingredients are high quality and professional grade, which ensures max color payoff. It was easy to use and apply and I've gotten so many compliments on my hair. I didn't expect the oils to benefit me but they were conditioning and kept my hair soft through the process and after. What a rich sexy shade of black, thanks Ion!
Date published: 2019-08-16
Rated 5 out of 5 by from Beautiful The color is simply beautiful! I love the shine! I love how different it is compared to your usual hair dyes! I will definitely be making this my go to. I have medium length hair and it worked perfect for one box! It helped bring my dull hair back to life!
Date published: 2019-08-16
Rated 5 out of 5 by from Grepat product I got to try this product and I'm so amazed . I was a little worried about the color but to my surprise this is awesome. I so will continue to buy the product because I SO LOVE it. I suggest everyone try.
Date published: 2019-08-16
Rated 5 out of 5 by from Awesome! I’m a sucker for a good box hair dye! This did not disappoint. I’ve always said sally should carry some, and now they do. I got the blue black and it is amazing! Normally this color will mainly be black, but there is so much blue coming out. Left my hair soft and smooth, even some shine! I am very impressed and will be buying more!
Date published: 2019-08-15
Rated 5 out of 5 by from Perfect color I got this hair dye because I wanted something different. The application is not near as messy as other boxes dye I have used, and it smells better, too! The color is vibrant and bold, and it doesn't run after rinsing out. It comes with clear directions and a set of gloves (that didn't rip like the cheaper ones). My hair is beautiful and soft, people think I went to a salon.
Date published: 2019-08-15
Rated 5 out of 5 by from My favorite! I love my Intensive Shine Hair Color Kit! It has everything you need and the directions are so easy to understand. It's so easy to use and apply. I love how it shines in my hair. It's probably the best hair color I have used! I love how long it last and just how cute it looks! I've had so many compliments about how much my hair shines and how much it covers up my gray hair. I feel beautiful and recommend to my friends and family all the time!
Date published: 2019-08-15
Rated 3 out of 5 by from nice change Got this as a chance to try a few days ago, and finally got to try it out yesterday. Was happy how with the product usage and instructions. They were easy to follow and not too complicated or messy to try. I knew the color wouldnt be so enhanced due to my hair color already, but I was not totally happy with the way it turned out. The blueish tint, looks a little more like a greyish tint, which as mentioned earlier could be more due to the color of my hair as opposed to the product. I would get this product if I could find it in the store, but a different shade that might compliment my hair better. Thanks for the opportunity to try this product.
Date published: 2019-08-15
Rated 5 out of 5 by from Nice color! Surprisingly it looks nice!! I usually don’t color my hair, but it is black with a hint of blue tone. It looks dark yet has a bold feel to it. I like it and my hair doesn’t feel dry it feels soft and hydrated. It also provides a gorgeous shine! Love the look!
Date published: 2019-08-13
Rated 5 out of 5 by from Love the color I was hesitant to try this but omg I'm so glad I did!!! I love it, the blue black is my all time favorite. I have gotten so many compliments and they tell me it looks professionally done not out of a box
Date published: 2019-08-13
Rated 5 out of 5 by from Eye catching colors! I am in love with my ION hair color kit came just in time for my events. Good size portion, good quality, easy aplication, lasts long, hair looks amazing and so many compliments everywhere I go. I will definitely keep it on the shopping list met every expectation.
Date published: 2019-08-12
Rated 5 out of 5 by from Hair feels great I love this color it’s a true black with out looking fake the same goes for the blue tint. My hair felt so soft after I was done coloring not that super dry felling like I had in the past. I also loved it hat it did smell like I just colored my hair that was a major plus for me
Date published: 2019-08-12
Rated 5 out of 5 by from My hair is nice and shiny This is my first time using an Ion color and I am loving it so far. My hair feels soft and is shiny. I don't see any signs of damage which is great, nor signs of fading. This is a great bargain and it's a lovely dark color but in the sun you get that subtle tint of blue, so it's not a flat black. I don't smell any harsh chemicals either. I feel like I've found my go to hair coloring kit, with this intensive shine, it's like I've gone to a salon.
Date published: 2019-08-12
Rated 5 out of 5 by from Amazing hair dye! I love this hair dye! I have been dying my hair for more than 10 years and I can say not all hair dyes are created equally. I love the color Blue Black. It is dark enough to cover the few gray hairs that I shouldn't have yet but you can still see the blue-ish tint when in the right light. Now the Intensive Shine Hair Color Kit is different then any other hair dye I have used. The first thing, there is no bad smell. That normal toxic hair dye smell that other brands have, doesn't apply here. It smell nice and not chemically. The second thing about this hair dye is that it comes with a pre-treatment. My hair came out so shiny and nice. I love this hair dye and will be using more of it in the future. The only thing that I would do different is to use two boxes next time instead of one, I have long (past shoulders) and thick hair and one bottle was just enough to cover my hair but any longer I will need two boxes.
Date published: 2019-08-12
Rated 5 out of 5 by from best haircolor ever! Super glad that I had the opportunity to get this amazing haircolor, and I cant believe how gorgeous my hair turned out. Great quality haircolor and the color is definitely amazing!!! I definitely plan on buying a few more.
Date published: 2019-08-10
Rated 5 out of 5 by from Great coverage I have never tried this until I received it, and I have tried to many other and this brand is absolutely amazing it completely covers gray and last. It doesn't wash out when u wash your hair and it also doesn't bleed thru and stain anything I would definitely recommend this to everyone!!!
Date published: 2019-08-10
Rated 1 out of 5 by from A dud. I really wanted to like this, as I've had great luck with Ion's hair color and developer separately. Unfortunately, something goofed up in the process of Ion making this a box dye, as this did not work for me at all. No matter how long I rinsed it, it just would not rinse clear. My tub was hopelessly stained and took hours to clean, and my towel was done for - I've been dying my hair black for years and never had this level of mess. After that, the suds when I shampooed looked like blueberries and the color washed out in no time even with sulfate-free shampoo! I'll go back to my separate Ion products.
Date published: 2019-08-09
Rated 5 out of 5 by from Good dye Ion-Intensive Shine Hair Color Kit Blue Black 1B comes with hair color, applicator bottle, pre-color & after-color treatment, step by step instructions and pair of gloves. Easy to use and apply to hair. Treatments and hair dye smells good. It has exotic oils such as coconut, argan, and camellia. I had a light brown color before I dyed my hair, but color seemed to take very well with my hair and looks amazing! Recommend this brand.
Date published: 2019-08-09
Rated 5 out of 5 by from Great product Thank you for having me try this product for free. I was able to touch up on my roots of my hair . I look forward to other product from this brand . It made my hair shinny and I enjoy the blue in my hair .
Date published: 2019-08-06
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Does hair comes out blue color?

Asked by: Yoly2256
It will come out a very dark blue/black. The shine will look more blue. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2021-01-04

If my hair is already black would this still work on my hair I love the color thats on the box.. I want the blue black color

Asked by: Sabrina H
No, it will not show if your hair is actually black. If it's a light brown yes it will.
Answered by: Jessieb67
Date published: 2020-05-04

Do u have to bleach ur hair before u apply this color

Asked by: Becky344
I didn't and the color is fabulous. My natural hair color is dirty blonde/brown.
Answered by: RayRay80sbby
Date published: 2020-07-12

Can I bleach my hair and use this color and see more of the blue? I'm actually wanting to bleach sections like when they used to frost hair. Then I want to color my whole head in the hope that the bleached areas will be more blue than the rest.

Asked by: Patricia 2299

Is this product ammonia free? The ingredients do not have it listed but reviewers say it includes ammonia??

Asked by: anonymous156463251

Hi, I've been on a hunt for a good vibrant Blue Black color and came across this one, my only concern is, my hair is dyed black and didn't know if the blue would pop like I'd like it too. Please help! What's a good blue black that will actually show blue?

Asked by: Leiana88

I’m 32 and have a few grey hairs on the front around hairline will this dye color those stubborn greys? And what level developer do I use?

Asked by: Anonymous
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