Take blonding to new heights, Blond Brilliance High Lift Permanent Crème Hair Color imparts the ultimate blond experience. Blond Brilliance is the next generation in lightening technology and revolutionary care created just for blond hair. This innovative formula is infused with highly moisturizing and strengthening oils and extracts for superior performance. Blond Brilliance inspires new trends, exceeds expectations, and conveys our passion for blonding into a new era.