Selected quantity exceeds what is currently available

Anti Aging Demi Permanent Liqui Creme Hair Color

by AGEbeautiful
Selected quantity exceeds what is currently available

Anti Aging Demi Permanent Liqui Creme Hair Color

by AGEbeautiful

Anti Aging Demi Permanent Liqui Creme Hair Color is rated 4.3 out of 5 by 176.
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  • No ammonia. No lift color. Deposit only to enhance, deepen, or refresh haircolor Uniformly blends gray away up to 100% Use Clear to add brilliant glossy shine

    AGEbeautiful Anti-Aging Demi Permanent Liqui-Creme Hair Color, is the first demi permanent haircolor developed to fight all 5 signs of aging hair; but starts by addressing the first most apparent sign of aging – first grays.


    AGEbeautiful demi permanent is ideal for first grays because ammonia free formula has a balanced pH which targets first grays directly and uniformly blends away gray – roots to tips. Each of our 18 rich, natural-looking shades enhances, deepens, and refreshes hair color.

    Try this look: Gray Man-agement Color Technique

    To learn more about AGEbeautiful Click Here.


    Our Zotos Professional Stylists are currently available to answer product and technical questions and provide personal hair recommendations for our hair color, hair care, styling and perm collections.


    For consumer questions, comments and additional information, please contact our hotline at:
    1-800-242-9283 x7859.

    October through the end of May:
    9:00am – 8:00pm EST Monday through Friday

    June through end of September:
    8:30am – 8:00pm EST Monday through Thursday
    8:30am – 5:00pm EST Friday

  • To blend gray, enhance, deepen, or refresh haircolor:


    Mix equal parts AGEbeautiful demi permanent haircolor and AGEbeautiful dedicated demi permanent gentle crème developer, apply color from roots to ends, and time for 20 minutes.


    Rinse thoroughly, shampoo & condition. Root touch up using AGE beautiful permanent and matching AGEbeautiful demi permanent together (recommended for more than 50% gray): Formulate AGEbeautiful permanent & demi permanent haircolor (1:1 mixing ratio - color to developer.)


    Apply permanent color to the roots/regrowth. 10 minutes after applying AGEbeautiful permanent color; apply AGEbeautiful demi permanent color to the shaft of the hair through to the ends. Time 20 minutes. (For stubborn grays & vibrant shades process permanent for up to 45 minutes.) Rinse thoroughly, shampoo & condition with AGEbeautiful hair care products for most beautiful results.

  • Demi-permanent is recommended for clients with less than 50% gray or for clients who need to enhance, deepen or refresh their color. Try clear for brilliant glossy shine. Use AGEbeautiful demi-permanent gentle crème developer for optimal results.
Rated 5 out of 5 by from Love this color line Dark red mahogany brown. My hair feels so soft and looks so healthy. This is my brand from now on . I love it
Date published: 2018-11-20
Rated 5 out of 5 by from Great product. Great product. Easy to do! You need to try it. Will buy again.
Date published: 2018-10-30
Rated 5 out of 5 by from 3v darkest plum Please do not discontinue - found this product after months of trying colors at a salon- it’s perfect!
Date published: 2018-10-30
Rated 4 out of 5 by from Easy to use, wish there were more shades Followed directions exactly and wasted a ton of dye with my pixie :( next time I’ll half it. Overall I’m happy with the results but time will tell how long it will last. I had a bit of henna left in my hair and some greys - used a protein filler and added some Ardell grey drops as well for added coverage. My only gripe is I wish they had more shades, this one seems a little too dark and the medium was too close to my natural color. Rinsed under the bathtub faucet to avoid splashing a lot - I think if you have more hair it could be messy. Overall good buy, hair feels soft and looks shiny!
Date published: 2018-09-09
Rated 5 out of 5 by from I love this dye I have been using this hair dye for over a year now. I absolutely love it. It's been totally permanent for me. I only re-dye it every three months or so to cover my roots. This may be a problem for people looking for a less permanent dye, but it's perfect for me. I'm using the 1N currently, but the 4R is absolutely gorgeous as well.
Date published: 2018-08-26
Rated 5 out of 5 by from Curls alive again !! My hair is thick, very dry and curly. I picked up the clear shine to bring back life to my embarrassing frizzy dry hair. I wasn’t disappointed at all!! My hair feel so soft and hydrated, I will buy more.
Date published: 2018-04-16
Rated 5 out of 5 by from Repaired my hair while also coloring it completely Though I'm not a cosmetologist, I've dyed my hair myself many times, from platinum blonde to every shade of red to pink and purple and eggplant so dark it LOOKED black... But never true black. I've always been a gothy/macabre chick, so when I decided to take the plunge, I wanted BLACK, not dark brown, not blue black (blue of any kind is IMPOSSIBLE to get out, and doesn't work well with my skin tone). I did my research to decide what kind to use and didn't want permanent color (again, impossible to get out!), and the only black semi-permanent I could find to buy in a store (Manic Panic) reviews showed it fades into a sickly green color, so I narrowed the choice down to either the Ion demi-permanent or the Age Beautiful demi-permanent. The Ion only came in blue black, and they were out of the Age Beautiful Black Plum color, so I chose the Jet Black. My friend helped me apply it so my bathroom didn't look like an oil line ruptured, just applying it all over with her gloved hands. The results are amazing. It's taking some getting used to; you don't realize how much different BLACK is from even the darkest brown! But the entire process was quite pleasant and I'm loving the result! Pros: *No Horrid Smell! Sally had the developer free with purchase of the color, so I got the Age Beautiful demi-permanent developer, even though I always use the Ion Sensitive Scalp developer for all my color. I was very impressed that it didn't smell bad at all, didn't irritate my scalp, and worked well to cover all of my hair without needing to comb it through. *No Burning Scalp! This is a huge thing for me, as my skin is sensitive to standard developer, which is why I always use the Ion Sensitive Scalp developer. The Agree Beautiful Demi-permanent developer had a great consistency and I didn't feel like there was a chemical on my head. *Easy Mixing: one tube of color is approximately 2oz; the small container of developer was 4oz. I bought 2 tubes of color, emptied the whole bottle of developer into a bowl, emptied both tubes of color in, and mixed it up with a whisk. *Good consistency: I'm a creme haircolor girl; liquid color is just too drippy and messy for me. The Ion creme color is often too thick for my liking; I bought a silicone covered whisk specifically to mix that thick creme into the developer, and even after whisking, it's often lumpy and I have to wait for the chemical reaction of the developer add color to start the dye to change colors to mix it all the way. Age Beautiful is a liqui-creme, so the consistency coming out of the tube is about like that of Manic Panic right out of the jar, creamy and thick but not like ointment. After mixing it with the developer, the consistency was only slightly thinner, which was a good thing. It didn't sling spots of dye everywhere when I combed it into the ends. It didn't drip down my face or ears, and will I needed to keep it neatly contained while it processed was a loose hair tie. * Fast processing: Demi-permanent processed for only 20 mins. I don't have grey hair to cover, but even that processing time was only 40 min. * Color payout: I was concerned that a demi-permanent hair color would not process with the depth and coverage I was looking for. Having used semi-permanent colors on both bleached hassle and over other colors, I didn't know if the lack of ammonia in the developer would cause the color to fall flat or that my prior color would show through. That was a needles worry, as the color processed quickly and thoroughly and saturated every strand. * IT IMPROVED MY HAIR!! The feeling and look of my hair is so much healthier!! It's soft and smooth and feels almost a bit thicker (which for someone with super fine hair is a big deal) and stronger. I washed it for the first time after dyeing it yesterday, and there was significantly less hair in the drain!!! Cons: * Mixing ratio: if you are used to other color brands, you might be used to a 2 part developer to one part color mixing ratio. Since the directions for mixing were located on the inside of the box of the color (not even as a pamphlet, but on the actual box, meaning you have to rip the box apart to read them), I didn't find out that the ratio was 1:1 until we started mixing. All this means is a single tube doesn't give as far, need 2 tubes of color to one bottle of developer. Knowing that, I would have gotten 3 tubes of color to make sure I had enough. As it was, we had enough for my shoulder blade length hair, but only just barely. * Color Stain: this is a black hair color problem, not specific to this brand, but it does stain skin, so even if you don't normally use a barrier cream, you'll want to pick some up. I would highly recommend the Age Beautiful demi-permanent haircolor to anyone, any age, that wants a new color without the commitment of permanent color, or wants to freshen their color up and restore strength and softness to their hair.
Date published: 2018-01-18
Rated 1 out of 5 by from Doesn't Stay I have light hair which I've been dying for over 10 years. I bought this dye in 5R...the shade I've been using with another brand for 2 years now. I mixed the formula 1:1 with 30 developee and left for 30 minutes. I washed my hair with my trusted color-safe shampoo and... There is no pigment! My hair has a very slight red tint to it. That's it. It's my natural hair color with very slight red tint in certain lighting. I just spent nearly an hour for minimal results. I knew since this doesn't contain ammonia, the pigment deposition will be lower than regular dye. However, I have never seen color wash out in first rinse like that. Very annoying.
Date published: 2017-12-10
Rated 5 out of 5 by from LOVE! I mixed one oz of 4R (Dark Red Brown), one oz of 4RM (Dark Red Mahogany Brown), & 2oz Demi developer. I left it on for 30 min though it was recommended for 20. My hair feels great! The color is rich and not too dark at all. Other brands I've used have scared me the first few days with how dark they are, but this is perfect. So happy!
Date published: 2017-11-11
Rated 5 out of 5 by from Fotos AGEBEA hair color I am using a red formula. It's a rich, deep red that lasts for 5-6 weeks. Since my hair is grey, I use this color with 10 volume peroxide. Works great and I'm pleased with the result
Date published: 2017-05-10
Rated 5 out of 5 by from Love it! I bought this a few weeks ago to touch up my roots. (4R & 1N) I have platinum blonde hair, and dye my hair jet black. In my experience, my roots never take color as dark and as well as I would like them to, especially with non-permanent dyes... so of course I was nervous. AgeBeautiful smells AMAZING and is super easy to mix. The red one I have smells like those cherry-scented markers I had a kid. I'm very pleased with this product. It came off my skin easily, (even if it doesn't, I recommend laundry detergent. Just be careful if you use it on your face, because it CAN cause irritation) and fades nicely. I will definitely be buying it again.
Date published: 2017-04-27
Rated 5 out of 5 by from Shiny great color I have been using this hair color for 5 yrs. Love how the color stays. the red didn't fad. No color draining down the sink every time I wash my hair. My old hair color the red didn't last very long at all. When I got a hair cut four months ago, the stylist told me how healthy my hair is. Been coloring my hair for 30 yrs!!
Date published: 2017-04-20
Rated 5 out of 5 by from Very good product I needed to squeeze out some savings in my budget so I decided to try coloring my hair at home rather than having a stylist do it. I was quite nervous wondering if I was going to mess it up. Using this product was very easy, the color was exactly what I hoped and it lasts about 5 weeks. I use it with foils to create "low lights" so I'm not looking for complete gray coverage. I also noticed that this product leaves my hair softer than the one the salon was using.
Date published: 2017-04-19
Rated 1 out of 5 by from Fades too fast After three washes the color was off. And the color did not look so nice. Really disappointed. Going back to Ion
Date published: 2017-02-24
Rated 5 out of 5 by from Love Demi Permanent Hair Color I really love these Anti-Aging Demi Permanent Liqui-Creme Haircolors. I use to perm my hair and now I am transitioning this Demi-Permanent really helps to minimize my hair breakage while covering my greys. I really really like and recommend this Demi Permanent Hair color for women over 50 it doesn't matter if you are already grey or going grey, I guarantee you this will cover your grey, just don't wash it out too quickly!
Date published: 2017-02-10
Rated 1 out of 5 by from It sucks! I went and got this color after debating over different shades. I put this color in and it did absolutely nothing to my hair. I'm very disappointed.
Date published: 2017-02-02
Rated 1 out of 5 by from Worst color ever. So damaging to hair. I tried a test area and it seemed fine so I went ahead, thinking that those reviews about the color coming out too dark were from people who left the color on too long. WRONG. I used 6N, which I have used in the past with Ion and Well demi-permanent color. My hair came out a medium reddish brown, not dark blonde. I look hideous now. The worst part is that I ran the color through the rest of my hair for the last five minutes and, later, after conditioning and letting my hair air-dry, I had a zillion split ends. (And yes I used the 6-volume developer.)
Date published: 2017-01-27
Rated 5 out of 5 by from Great hair color I love to be able to buy the color I like,love the products
Date published: 2017-01-22
Rated 5 out of 5 by from Helps With Shine ! This product does as it says, which always pleases me as a consumer. I will be using this every time I color now along with the Age Beautiful permanent hair color. This product made my hair softer and the shine was definitely increased! Impressed with this whole line.
Date published: 2017-01-09
Rated 5 out of 5 by from Gorgeous Color!!! I've had the perfect color in my mind and FINALLY I found it in the Demi-permanent 3V!!!! It is the perfect plum color and super vibrant for as dark as it is
Date published: 2017-01-02
Rated 5 out of 5 by from What happened to demi 9N?? I always used to used the 9N demi, and was happy with the color. Much to my sadness, it's been discontinued. Is 8N anywhere near the same color, or is it much darker?
Date published: 2016-12-05
Rated 5 out of 5 by from perfect color without hair damage A client of mine with very long virgin light brown hair wanted to go darker but feared it would damage her hair. I recommended a demi instead of a permanent color to alleviate her fear. I also used a low volume cream developer. She chose the darkest plum brown. After applying two boxes of the color, I checked often to see that it was processing evenly and not causing damage. After rinsing and finishing the process, she said it was perfect, exactly what she wanted. She LOVED the color, and knew we made the right decision when she was not finding any hair in the drain after her showers, because there was no breakage from damage. The color lasted beautifully, and I continue to do root touch ups with the same product. I would recommend this product to anyone wishing to go darker without the damage some permanents cause after multiple applications. If I could, I would give it 10 stars-
Date published: 2016-11-10
Rated 5 out of 5 by from Surprisingly good at covering blue semi-permanent I decided I needed a break from bleaching my hair once a month for the semi-permanent I was using, and I saw these for the first time. I decided on the 4V Dark Plum Brown because my hair was royal blue and I wanted to make sure whatever I used would counteract the color. Demi-permanents tend to go very dark on me, but it was just fine as it covered all the blue in my hair and left it a pretty dark purple shade. I am very pleased. I will continue using this line until I decide to go back to the semi-permanents again.
Date published: 2016-11-02
Rated 1 out of 5 by from Wrong box I'm not sure what's going on with this brand. The last time I tried to purchase, the product was leaking in the box so I returned it and went with one n only. I thought I would try the demi again because 4RM is a great color. I opened the box to find that the demi box had permanent hair color in it. I would advise anyone to check the product and make sure it matches the box first.
Date published: 2016-10-31
Rated 5 out of 5 by from Great Product I was introduced to this great product by a Sally's Beauty Supply professional and it has been working out for me since.
Date published: 2016-10-28
Rated 5 out of 5 by from Great products I buy my hair color from Sally's and really like the value.
Date published: 2016-10-07
Rated 5 out of 5 by from Loyal User I have been using the Age Beautiful demi permanent colors for about two years on myself and my cousin. I really like this line a lot. Im not ready for permanent hair color and the demi's allow me to play with color without doing much damage. The product is gentle, especially when used with the 6% developer specially designed for use with their demi colors. As long as you understand what a demi can and can't do they are a great choice on many levels. The smell is not overpowering at all and hair is left feeling full and in good condition. I find that this color lasts several months, but i don't wash my hair every day. I am happy with this line of color and don't think I will be changing any time soon to another product. The only drawback with the demi's is that they don't offer a wide enough color range and they have discontinued some color Level's that they shouldn't have. In the last two years I have used Levels 5, 4, and 3's. Im now sticking with level 5 and will start adding some Level 6 into it to try and make it just a bit lighter once my color starts to fade out again. These colors do tend to run a bit darker than expected, so if your a first time user you may want to keep that in mind.
Date published: 2016-05-13
Rated 4 out of 5 by from Beautiful Color - Darkest Plum Brown I purchased the Darkest Plum Brown and WOW the color is amazing on my deep brown hair. The purple is so pretty and not at all over-powering. It was a deep brown with a violet-colored hue. After dying my hair, it was super shiny and felt really healthy. My only complaint is that it washes out every single time I wash my hair, even after like 10 shampoos I am still seeing dye coming out in the shower. I know it's normal to have some washout with demi colors, but I have never experienced it happening continuously after the first few shampoos. I can live with this though because the color is so pretty! I am going to use the clear gloss mixed in next time so I can get even more shine!
Date published: 2015-10-29
Rated 5 out of 5 by from Pleasantly Surprised I used the Clear Shine for the first time yesterday. I have over processed hair which is dull and, living in Florida, frizzes when I go outside. Having said that, I was pleasantly surprised that this product not only gave me some shine but took away the frizz (I wanted more shine but oh well). Unbelievable. It is soft and manageable and NO FRIZZ. It did not state in the package that it also took care of the frizz. I normally do not write reviews but I thought I needed to pass this on to anyone with the same issues I have. I will definitely be buying this again.
Date published: 2015-09-03
Rated 1 out of 5 by from My hands are blue!! I purchased this because Ion was out of the demi color that I wanted to try. My friend who is a stylist loves this brand so I thought I would give it a try. I purchased Blue Black knowing full well this would have a heavy blue tone to it. I think that the color is just okay but the bigger issue is how the product bleeds. I have washed my hair a good 10 times now and I am still washing out blue dye. This gets EVERYWHERE. I have never had a demi or even a semi (manic panic) for that matter bleed the way that this does. I do not know if it is just the color that I picked up or what. I will be going back to Ion once I can get most of this washed out of my hair. I have never had an issue like this before and will definitely not purchase this line of products again.
Date published: 2015-08-24
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Do you mix the clear with peroxide? Do I understand correctly that the clear will not change my haircolor, just add shine and thickness.

Asked by: EmilyCra
Hello this is Roxy with Zotos Professional, always read manufacturers directions that come with the product and yes you mix our demi developer with it
Answered by: Zotos educator
Date published: 2020-10-19

What's the clear color? Does it make your hair white or silver?

Asked by: Dumbblonde
Hello this is Roxy with Zotos Professional, a clear is not a color, it will add shine to the hair
Answered by: Zotos educator
Date published: 2020-10-19

Does this brand have any ash colors? 

Asked by: Shaz12345
Hello this is Roxy with Zotos Professional, yes age beautiful comes in ash colors as well you will see the letter A behind the number
Answered by: Zotos educator
Date published: 2020-10-19

I have white shiny short hair but dark gray in the back. I want to bring that gray hair to a platinum . What can I use?

Asked by: Hulabelle
Hello this is Roxy with Zotos Professional, you will need to lighten those darker areas in your hair, try our ultrabond creme lightener works great on applying to smaller areas, mix with 20 vol and time/watch for it to reach the desired level of lightness and rinse , after apply our top coat toner silver ash to blend all together
Answered by: Zotos educator
Date published: 2020-10-19

What does clear do to bleached hair

Asked by: Eveline68
Basically the clear is just a sealer. It will smooth the cuticle of the hair and make it feel softer, shiny and healthy.  It won’t change your color.
Answered by: Danah1234
Date published: 2020-07-29

Is there a light blonde shade

Asked by: Eddie joe
Yes, there are blonde shades. There are RED, BLONDE and Brown colors in this product line.
Answered by: Jeannie491
Date published: 2020-06-22

I have some gray (actually quite a bit) and want to try a color other than black. Would this product lighten if I chose a red or brown color?

Asked by: Regina63
Demi Permanent Hair color will not lighten existing hair. It only deposits color.
Answered by: donnadnj
Date published: 2020-06-07

will this demi color work on dark hair to make it red?

Asked by: stef1234
If you are looking to lighten your hair to make it appear as if you are more a natural red head, then the answer is no. If you have dark hair it will only add a reddish base to your natural color but it won't lighten your natural hair color, as it uses a low volume developer. Low volume developer will only deposit color, while a high volume developer is used to lighten hair. Hope this helps, good luck!
Answered by: MelindaN
Date published: 2020-06-03
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