Selected quantity exceeds what is currently available

Anti Aging Demi Permanent Liqui Creme Hair Color

by AGEbeautiful
Selected quantity exceeds what is currently available

Anti Aging Demi Permanent Liqui Creme Hair Color

by AGEbeautiful

Anti Aging Demi Permanent Liqui Creme Hair Color is rated 4.3 out of 5 by 171.
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  • No ammonia. No lift color. Deposit only to enhance, deepen, or refresh haircolor Uniformly blends gray away up to 100% Use Clear to add brilliant glossy shine

    AGEbeautiful Anti-Aging Demi Permanent Liqui-Creme Hair Color, is the first demi permanent haircolor developed to fight all 5 signs of aging hair; but starts by addressing the first most apparent sign of aging – first grays.


    AGEbeautiful demi permanent is ideal for first grays because ammonia free formula has a balanced pH which targets first grays directly and uniformly blends away gray – roots to tips. Each of our 18 rich, natural-looking shades enhances, deepens, and refreshes hair color.

    Try this look: Gray Man-agement Color Technique

    To learn more about AGEbeautiful Click Here.


    Our Zotos Professional Stylists are currently available to answer product and technical questions and provide personal hair recommendations for our hair color, hair care, styling and perm collections.


    For consumer questions, comments and additional information, please contact our hotline at:
    1-800-242-9283 x7859.

    October through the end of May:
    9:00am – 8:00pm EST Monday through Friday

    June through end of September:
    8:30am – 8:00pm EST Monday through Thursday
    8:30am – 5:00pm EST Friday

  • To blend gray, enhance, deepen, or refresh haircolor:


    Mix equal parts AGEbeautiful demi permanent haircolor and AGEbeautiful dedicated demi permanent gentle crème developer, apply color from roots to ends, and time for 20 minutes.


    Rinse thoroughly, shampoo & condition. Root touch up using AGE beautiful permanent and matching AGEbeautiful demi permanent together (recommended for more than 50% gray): Formulate AGEbeautiful permanent & demi permanent haircolor (1:1 mixing ratio - color to developer.)


    Apply permanent color to the roots/regrowth. 10 minutes after applying AGEbeautiful permanent color; apply AGEbeautiful demi permanent color to the shaft of the hair through to the ends. Time 20 minutes. (For stubborn grays & vibrant shades process permanent for up to 45 minutes.) Rinse thoroughly, shampoo & condition with AGEbeautiful hair care products for most beautiful results.

  • Demi-permanent is recommended for clients with less than 50% gray or for clients who need to enhance, deepen or refresh their color. Try clear for brilliant glossy shine. Use AGEbeautiful demi-permanent gentle crème developer for optimal results.
Rated 5 out of 5 by from Awesome product I've been using this product for well over a year. My hair is healthy and shiny. Great dye that doesnt damage my hair.
Date published: 2020-05-24
Rated 1 out of 5 by from The color was already used One of the boxes that I purchased was used the tube was already open.
Date published: 2020-05-23
Rated 1 out of 5 by from Should have got box dye! I was excited to try a demi to hold me over until the salons opened. I got darkesr brown and it turned my hair jet black. Whatever that's fine I guess but it's falling out in clumps. It also feels like there's a film over it and I've washed it twice since dyeing it. My hair feels like straw after leaving it on for 20 mins using the matching demi developer. The dye instantly made my hair dread up while I was dyeing it too. With box dye it makes it slipper and wet and easy to color but this was an absolute nightmare
Date published: 2020-05-20
Rated 5 out of 5 by from Great product, low price, easy to do It took a while to get here but I understand with the covid 19 virus going on. I certainly appreciate your business
Date published: 2020-05-19
Rated 4 out of 5 by from happy loved the color, the lightness of the brown was exactly what i was looking for and for such a great price. I really loved it.
Date published: 2020-05-03
Rated 5 out of 5 by from awesome color Excellent color. easy to apply. leaves my hair shiny. color is soft and makes me feel young LOL. try it and you will love it. I used the Demi also on my length and now it looks so much better n balanced, to me anyway. ordering more as soon as my stock dwindles.
Date published: 2020-05-01
Rated 4 out of 5 by from 1N AgeBeautiful Hair Color It looks very light brown when you mix it in and apply but it turns darker quickly so don’t panic, you got the right color lol
Date published: 2020-04-21
Rated 5 out of 5 by from product and online experience Just colored my hair and was SO happy with everything from Sally Beauty especially since I can't get out to a store!
Date published: 2020-04-13
Rated 5 out of 5 by from This demi-permanent color is so easy/works GREAT! I began using this demi-permanent hair color a number of years ago when my stylist recommended it. I wasn't sure if I could do it myself, but I didn't want to spend the big bucks to have it done in a salon. Worked like a charm from the beginning, and I have been coloring my own hair ever since! I was afraid to try a permanent color product, and I don't have to pay close attention to the clock with this one. I think it just stops absorbing after a certain amount of time but doesn't seem to damage my hair if I leave it on a little longer. It just "stains" all of the gray hairs and blends them in with the rest. I ended up going with a shade lighter than my natural hair, as the same shade seemed to be a little dark. My hair feels so much softer afterwards, and I can go anywhere between 4-6 weeks in between coloring. Great product!
Date published: 2020-03-08
Rated 5 out of 5 by from Best dye for healthy hair This is my favorite dye. I've been using this brand for 8 years now and would never use any other.
Date published: 2020-02-16
Rated 5 out of 5 by from Thanks, Sally's!!! ...GREAT service, delivery and product quality...smiley faces all around
Date published: 2020-01-12
Rated 2 out of 5 by from Looked Great Then.... I’ve been using a drugstore brand in dark brown and it did cover my grays BUT it washed out quickly. So after seeing my pictures and how much older I looked with the grays around my face I tried Age Beautiful based on a Sally’s salespersons referral. I bought dark brown 4N and 20 volume developer. I put Vaseline around my ears and forehead and applied to my roots first for 40 mins because I had so many grays. I rinsed a small strand and it was still gray! So I applied more and sat for an hour then moved onto the rest of my long hair. Well sadly the grays were more of a faded brown not super obvious but obvious to me. My hair was shiny and I loved the color. Let me add that I use a color safe shampoo and conditioner. Well - I colored my hair on 12/28/19 today is 1/6/20 and my gray is now showing thru. I can’t believe it. I guess I can try one more time roots only for over an hour??
Date published: 2020-01-06
Rated 5 out of 5 by from Works great in me! I think it has to do with what you have in your hair in the first place and the total temperature Wash your hair in and if you use a regular shampoo or a color retention shampoo. But for the price for the results, and the lack of chemical annoyance. I love it!
Date published: 2019-12-22
Rated 5 out of 5 by from Great affordable, easy to use hair color This is so easy to use and gives your hair such a natural looking color. The price is also very reasonable and I do use it frequently since I have a short pixie haircut. It also doesn’t damage your hair. It was recommended by my hairdresser and she was right. It’s great!
Date published: 2019-09-01
Rated 1 out of 5 by from Short lived results Grey coverage Used it Aug 10 2019 used 10 vol and left it for 40 mins total looked great and blended grey till first shampoo Aug 5 2019 grey came through all over Will return to age Beautiful perm. color
Date published: 2019-08-25
Rated 5 out of 5 by from Love I used 6n and love it. the color is beautiful full of rich neutral tones. i found it to be true to color as it was described as light brown, maybe a little darker but not by much and i love the color. the smell is good and the shine is incredible. my new favorite! oh and my hair is soft.
Date published: 2019-08-21
Rated 1 out of 5 by from Does NOT cover gray This is my third color with this product. Before I used Sally's regular demi-permanent hair color. I decided to try this because it was advertised as better gray coverage. It does not cover gray at all - the other product worked way better on gray coverage.
Date published: 2019-08-09
Rated 5 out of 5 by from Great product Great for difficult to dye hair. I use it every 3-4 months at home with ease.
Date published: 2019-08-07
Rated 2 out of 5 by from Nope! Poor gray coverage -- turned them bright gold. Hair looked dry and dull, even with deep conditioner. Returned
Date published: 2019-08-06
Rated 4 out of 5 by from Ion Demi Permanent Creme Hair Color I was looking for a semi permanent hair color to replace Clairol's Natural Instincts. Pros: Provided good gray coverage and left my hair soft and silky. Cons: The product was a bit confusing and I did not realize initially I had to buy the developer separately. I wish it came as a kit (developer, dye, container for mixing, gloves). Scent is a bit too strong and smelled of cheap perfume. If Ion were to make kits like Natural instincts, you will win over a lot of new customers. Natural Instincts changed their product and there are now hundreds of unhappy people looking for a new semi permanent hair color.
Date published: 2019-07-18
Rated 5 out of 5 by from Covers grey! I love this hair color because it covers all of my gray and it does not wash out it does however lighten a bit as does any hair color. I usually do it every 8 weeks and it doesn't damage my hair!
Date published: 2019-06-09
Rated 5 out of 5 by from 1st Great product, would definitely buy again; great coverage for gray
Date published: 2019-04-26
Rated 5 out of 5 by from Wonderful product My hair is bleached with dark dirty blonde roots that were growing in. I wanted to go back to my natural root color and decided on this demi permanent color in 7n. I was super scared to use this after reading reviews of it being darker than the swatch. So I did a strand test just to see how it would look which I would highly recommend with any hair color. I left it for only 10 minutes and it left me with a perfect dark blonde. After that I applied to my whole head starting at roots and then massaging through the lengths moving very quickly to get it all covered. I have shorter hair about at my shoulders and I used 2 boxes just to make sure I saturated it good. Left it in for about 15 minutes. Love how quick and easy this product was to use. Only took 30 minutes with the strand test to have my hair done. The product smelled really good and wasn't overpowering in a chemical way. Left my hair very soft too. I used the age beautiful demi developer vol 6 with 1:1 ratio.
Date published: 2019-04-11
Rated 5 out of 5 by from Love this Demi Covers well, last long and has great conditioning with brilliant shine! I’ve haven’t found anything better for my over 50% grey hair!
Date published: 2019-03-22
Rated 5 out of 5 by from Clear Demi Age Beautiful The age beautiful clear Demi hair color is really good for in between colorings. Helps manage the grey and extend time between coloring.
Date published: 2019-01-01
Rated 5 out of 5 by from doesnt irritate my scalp at all! I'm so happy Ifound this product! for the first time in years Iam able to cover my roots without irritating my scalp! the color left my hair shiny and did cover my white hair!
Date published: 2018-12-20
Rated 5 out of 5 by from Gorgeous color I love this product and so does my hair. Very consistent color and l love the colors 3V and 4RM.
Date published: 2018-11-21
Rated 5 out of 5 by from Love this color line Dark red mahogany brown. My hair feels so soft and looks so healthy. This is my brand from now on . I love it
Date published: 2018-11-20
Rated 5 out of 5 by from Great product. Great product. Easy to do! You need to try it. Will buy again.
Date published: 2018-10-30
Rated 5 out of 5 by from 3v darkest plum Please do not discontinue - found this product after months of trying colors at a salon- it’s perfect!
Date published: 2018-10-30
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I have white shiny short hair but dark gray in the back. I want to bring that gray hair to a platinum . What can I use?

Asked by: Hulabelle
To go to Platinum you have to bleach out the dark grey. You might need two sessions using a strong lightening bleach. I recommend Blondor with 30% volume developer. Only when your hair has been lightened to a very, very light yellow will you then be able to convert to platinum using a blue/purple toner. This permanent purple toning part is the difficult one which I recommend an expert, but you may want to try a Manic Panic Virgin Snow toner dye.
Answered by: TiffanyTTT
Date published: 2020-09-08

Does this brand have any ash colors? 

Asked by: Shaz12345
No.  However, if you buy a brown with violet in it, like a number 5 violet brown, you’ll have no red tones because violet helps get rid of red or brass tones. If you want a darker color go with a #4 violet brown. The lower the number the darker the color will be. 
Answered by: Drazelda
Date published: 2020-08-05

What's the clear color? Does it make your hair white or silver?

Asked by: Dumbblonde
The clear has no color it is for adding shine
Answered by: Glamgirl723
Date published: 2020-07-13

Do you mix the clear with peroxide? Do I understand correctly that the clear will not change my haircolor, just add shine and thickness.

Asked by: EmilyCra
I have never done that, sorry. I only mix the color with the developer as per the instructions.
Answered by: meve2020
Date published: 2020-07-09

What does clear do to bleached hair

Asked by: Eveline68
Basically the clear is just a sealer. It will smooth the cuticle of the hair and make it feel softer, shiny and healthy.  It won’t change your color.
Answered by: Danah1234
Date published: 2020-07-29

Is there a light blonde shade

Asked by: Eddie joe
Yes, there are blonde shades. There are RED, BLONDE and Brown colors in this product line.
Answered by: Jeannie491
Date published: 2020-06-22

I have some gray (actually quite a bit) and want to try a color other than black. Would this product lighten if I chose a red or brown color?

Asked by: Regina63
Demi Permanent Hair color will not lighten existing hair. It only deposits color.
Answered by: donnadnj
Date published: 2020-06-07

will this demi color work on dark hair to make it red?

Asked by: stef1234
If you are looking to lighten your hair to make it appear as if you are more a natural red head, then the answer is no. If you have dark hair it will only add a reddish base to your natural color but it won't lighten your natural hair color, as it uses a low volume developer. Low volume developer will only deposit color, while a high volume developer is used to lighten hair. Hope this helps, good luck!
Answered by: MelindaN
Date published: 2020-06-03
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