Selected quantity exceeds what is currently available
Color Charm by Wella

Color Charm Demi Permanent Hair Color

Item WELLA10

Selected quantity exceeds what is currently available
Color Charm by Wella

Color Charm Demi Permanent Hair Color

Item WELLA10

View all colors +
  • What is it?

    Wella Color Charm Demi Permanent Hair Color helps to refresh faded color and adds new richness or fashion tones to existing haircolor. This long-lasting color is vibrant and ammonia-free and will leave hair silky soft and brilliantly bright. Ideal for covering first grays, toning highlights, creating lowlights, or glazing to add color shine. Excellent gray coverage that covers the most resistant grays. Gray blending on hair that is up to 50% gray. Gentle floral fragrance for a pleasurable coloring experience.

    Wella Help Line:
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


    What makes it special?
    • Long lasting, fade resistant results
    • Economical 1:2 mix ratio
    • Blends up to 50% gray
    • Vibrant colors
    • No ammonia
  • 1:2 mixing ratio. Up to two applications per tube!
  • Always use Color Charm Activating Lotion with Color Charm Demi-Permanent Hair Color for optimal results. Wait to use Color Charm Demi Permanent Hair color two weeks after relaxer service.
Rated 3 out of 5 by from darker than expected darker than expected even with a 9 base...........
Date published: 2020-11-25
Rated 5 out of 5 by from Stubborn grey Great coverage over my stubborn grey hair. Gentle on my hair.
Date published: 2020-11-23
Rated 5 out of 5 by from Great Toner Replacement for Shades EQ I'm licensed cosmetologist who practiced for 13 years specializing in color, doing (on myself) a double process blonde with a desired outcome of a neutral level 9.5-10. I'm a natural level 6 with 15% grey. I mix this Wella Color Charm Demi Permanent product with its developer like this: half an ounce of 10NA with half an ounce of 8N and 3-4 cap fulls of Wella Color Charm 050 cooling violet as my hair really pulls yellow (FOR BLEACH: I use L'Oreal Super Blue with 20 vol. and two of the accompanying powder packets on regrowth every 3-4 weeks processing for 50-60 min. room temp. Then I shampoo twice with a neutralizing shampoo, then I condition with a neutralizing conditioner). I process this toner formula for 30 min. then shampoo and condition. I previously used Redken Shades EQ but am so glad I switched to this because there is no damage, no ghastly smell as with the Redken product, and the shine is far superior as well, plus it is more affordable and easier to obtain. If you want a light but classy, believable blonde try this product.
Date published: 2020-11-19
Rated 1 out of 5 by from NO! NO! NO! I used the color 3N and my hair is falling off!!! Literally, like if it’s melting. Do not pls! My coworker warned me but I thought it was just her ( she previously box dyed her hair red). But NO, NO, do not. I’m literally crying. I used to use arctic fox’s black but I wanted something that would last longer. worst mistake of my life. Never again will I buy this product.
Date published: 2020-11-12
Rated 1 out of 5 by from Didn't really work for me. I didn't really notice a big difference after using it.
Date published: 2020-11-07
Rated 5 out of 5 by from Great Product It works wonders and keeps your hair feeling soft and does not damage it
Date published: 2020-10-28
Rated 4 out of 5 by from How to use the 10na light ash blonde Overall, I'm happy with it! First thing to know is that this is a depositing toner that will darken your hair. For the 10na, you must start with hair that is a level 10 inlightness. Depending on how long you process, this 10na will drop the lightness of your hair to a 9 or an 8. Because it deposits color to change the tone. I left it on for 13 minutes and it did drop my hair lightness to a 9. But I started with YELLOW bleached hair. And now it is a natural looking honey blonde. Not as bright as before, but much more natural looking. If I had left it on the full 20 minutes, I think it would have ended up too dark for me (like an 8). So I recommend processing these toners for half the time to see if you like the results.
Date published: 2020-10-27
Rated 5 out of 5 by from Loved it! High quality and very gentle on my hair. Arrived quickly and purchasing was easy and efficient.
Date published: 2020-10-16
  • y_2020, m_12, d_3, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_427, tr_247
  • loc_en_US, sid_WELLA10, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 39ms
  • reviews, product

I have about 10% gray but big stripe in front.  Last time I used 7A it covered the grays to a nice highlight to my level 3 hair but this time it didn’t cover the grays at all.  What can I do to up the gray coverage?  I left it on for 45 min both times FYI

Asked by: JK200055
You can try to clarify shampoo your hair a few hours ahead of coloring. Also warming (but not over heating) the activating lotion in a microwave to just above body temp seems to help and makes it a more pleasant application. 
Answered by: Dalun111
Date published: 2020-11-05

What developer do I use with wella demi permanent?

Asked by: NESSA 07
Color charm Demi developer 
Answered by: Anita Jordan
Date published: 2020-10-31

After I bleached my hair, it came out orange and brassy... which number should I use? Looking to achieve an light-ashy blonde color 

Asked by: Sabrina26
My experience, use 8A light ash blonde, if you hair is level 9 o more after bleach use 10A light ash blonde. 20 to 30 min 
Answered by: Jackyyupi
Date published: 2020-10-26

I was platinum tried going darker with wella demi. I used a color eraser to start over. My hair is quite gold now, not brassy tho. Lightest ash blonde didn't change it. Medium ash blonde is way too dark . Would natural light blonde be good or light ash?

Asked by: Hunnybunny79
I’m not a professional but I have seen many professional YouTube videos and they usually say that if it’s gold/ yellow you have to use a toner that is purple/violet based and if it’s more brassy/orange you need the ash because ash is blue and blue counter acts the orange as purple counter acts the yellow. Idk if that helps!
Answered by: Jenn rose
Date published: 2020-10-14

Can I use this over Wella permanent color charm? I currently use Titian Red Blonde but want to go back to my natural dark blonde color. Can I use this over my current color while I let my natural hair color grow back in?

Asked by: 917caitlin
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-12

Have stubborn gray how long do I leave it on

Asked by: Nanac1947
I too have very stubborn, resistant grays. I leave it on 1 hour, covered with plastic. Hit it with a blow dryer, every 10 minutes. It will not damage your hair. i have used this product for years.
Answered by: Gary Max
Date published: 2020-09-29

Do you apply this to dry or damp hair?

Asked by: Eclecticmom
Answered by: Akakatfish
Date published: 2020-09-25

I have medium brown hair I colored my hair a year ago and the ends are now getting brassy. Would using Medium natural blonde or dark natural blonde all over make my brassiness worse? what base color this is, a blue? Should I just do brown 5n? 

Asked by: Jasmine tay
I think you should try the lighter color.   I have medium brown hair and the lighter colors I’ve tried didn’t seem to take well as in barely any color change but never made it look brassy
Answered by: DonnaZag
Date published: 2020-09-02
  • y_2020, m_12, d_2, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_311
  • loc_en_US, sid_WELLA10, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 47ms
  • questions, product