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Color Charm by Wella

Color Charm Demi Permanent Hair Color

OZ |  Item WELLA10

What is it?

Wella Color Charm Demi Permanent Hair Color helps to refresh faded color and adds new richness or fashion tones to existing haircolor. This long-lasting color is vibrant and ammonia-free and will leave hair silky soft and brilliantly bright. Ideal for covering first grays, toning highlights, creating lowlights, or glazing to add color shine. Excellent gray coverage that covers the most resistant grays. Gray blending on hair that is up to 50% gray. Gentle floral fragrance for a pleasurable coloring experience.

Wella Help Line:
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


What makes it special?
  • Long lasting, fade resistant results
  • Economical 1:2 mix ratio
  • Blends up to 50% gray
  • Vibrant colors
  • No ammonia
1:2 mixing ratio. Up to two applications per tube!
Always use Color Charm Activating Lotion with Color Charm Demi-Permanent Hair Color for optimal results. Wait to use Color Charm Demi Permanent Hair color two weeks after relaxer service.
Rated 5 out of 5 by from FANTASTIC PRODUCT You can use this permanent hair color immediate after giving a perm
Date published: 2021-01-03
Rated 3 out of 5 by from 6w is orange I bleached my hair twice and I got to level 9/10. I decided that I didn't want to do an ash color and thought that golden or warm tones would suit my skin tone better. After looking at the color swatch online as well as the swatch on display at the store, I thought 6W would be perfect. There wasn't anyway you could tell there were any red or orange tones even though W stands for warm. Well it came out orange from the tube, like carrots. I was alarmed but thought maybe it will be OK. NO, it made my hair so orange! Nothing like the swatches. It looks like the first time I bleached my hair and got the awful orange color. I'm giving it 3 stars because it did not damage my hair, I still see some shine and as I was rinsing it out, my hair was actually silky and soft. BUT STAY AWAY FROM 6W DARK BLONDE if you don't want to have orange hair.
Date published: 2020-12-28
Rated 5 out of 5 by from It has had a long run! I have been using this product for 25 years and it has always been just right for covering my grey. Even now when my hair is completely grey. It is hard to give up and I have long hair!
Date published: 2020-12-26
Rated 5 out of 5 by from Does the job! This is my second time using Wella Demi permanent and I have been pleased both times! I read reviews that color darker than box states. I have a natural warm medium brown with full highlights gone brassy. I was looking to go a few shades darker on the blonde and get rid of the yellow. I had previously used only 8N and was a nice ashy light brown with dark blonde undertones. I wanted to keep more of my highlights this time so mixed 10 NA with 8N using the Wella developer and it came out perfect! Blonde highlights still present just toned down a bit to more of a darker blonde with the brass gone! Left the product in for 20 minutes as advised. Also left hair feeling pretty healthy and smelling good. If you can’t get to a salon but need a little toning this product is fabulous.
Date published: 2020-12-18
Rated 5 out of 5 by from This worked great Covered my gray and looks very natural, I won’t use permanent ever again. My hair is so soft.
Date published: 2020-12-03
Rated 3 out of 5 by from darker than expected darker than expected even with a 9 base...........
Date published: 2020-11-25
Rated 5 out of 5 by from Stubborn grey Great coverage over my stubborn grey hair. Gentle on my hair.
Date published: 2020-11-23
Rated 5 out of 5 by from Great Toner Replacement for Shades EQ I'm licensed cosmetologist who practiced for 13 years specializing in color, doing (on myself) a double process blonde with a desired outcome of a neutral level 9.5-10. I'm a natural level 6 with 15% grey. I mix this Wella Color Charm Demi Permanent product with its developer like this: half an ounce of 10NA with half an ounce of 8N and 3-4 cap fulls of Wella Color Charm 050 cooling violet as my hair really pulls yellow (FOR BLEACH: I use L'Oreal Super Blue with 20 vol. and two of the accompanying powder packets on regrowth every 3-4 weeks processing for 50-60 min. room temp. Then I shampoo twice with a neutralizing shampoo, then I condition with a neutralizing conditioner). I process this toner formula for 30 min. then shampoo and condition. I previously used Redken Shades EQ but am so glad I switched to this because there is no damage, no ghastly smell as with the Redken product, and the shine is far superior as well, plus it is more affordable and easier to obtain. If you want a light but classy, believable blonde try this product.
Date published: 2020-11-19
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Do you apply this to dry or damp hair?

Asked by: Eclecticmom
Answered by: Akakatfish
Date published: 2020-11-06

I have medium brown hair I colored my hair a year ago and the ends are now getting brassy. Would using Medium natural blonde or dark natural blonde all over make my brassiness worse? what base color this is, a blue? Should I just do brown 5n? 

Asked by: Jasmine tay
I think you should try the lighter color.   I have medium brown hair and the lighter colors I’ve tried didn’t seem to take well as in barely any color change but never made it look brassy
Answered by: DonnaZag
Date published: 2020-11-09

So I used the ION 7NA and came out chocolate brown.  It's been a few weeks and thought I should try Wella.  What is suggested on my now dyed dark brown hair if I want a lighter brown ash color?  

Asked by: Shaz12345
Demi permanent color will only deposit color. If you want to go lighter, you have to use permanent color because it will lift then deposit and decide how many shades lighter you want to go. 
Answered by: Robin808
Date published: 2020-11-09

Is this the lightest color they have.? My hair is white at roots and very pale golden blonde. Just want to tone the blonde to match the white..

Asked by: Tashatoria
There are 2 shades you could try, one would be the Light Natural Blonde and the other is the Light Ash Blonde. The Natural will give you some very pale golden highlights and the Ash will be more like the grey in your hair. (I think the Natural might be best for you.) I use a 20 Volume developer 2/1 ratio (developer to color). You can also mix the colors and use a little of each, which may give you more of the "highlighted" look and you can easily blend it into your natural blonde hair. I use the Light Natural Blonde with the Medium Natural Blonde for coloring the gray and highlights in my natural medium blonde hair.
Answered by: JK in SC
Date published: 2020-11-13

I have been highlighting my own hair. I would like to add some lowlights. Question is has anyone combined the color charm Demi perm. 8N & 7A before? I also have the 7N. I just want a good blend of dimensional blonde.Any advice is greatly appreciated!

Asked by: LuLu5309
I have been coloring my own hair for about 15 or 20 years. I started using one color, 10NG, with lighter highlights, 8NG, however, I now have a lot of grey so I've added the 7NG as lowlights. The 10NG is very hard to find now, possibly discontinued, so I sometimes mix 8NG and 7NG for the primary color. I use foil to separate the high-lighted and low-lighted sections and to help keep them from blending into the primary color. I frequently wear my hair up with hair pieces added which also have a lot of different shades in them and they look very natural on my blended shades of blonde.
Answered by: JK in SC
Date published: 2020-08-25

Hi, I recently cut all my hair off to let my gray hair grow out. I hate it. My hair is 99% gray/white around my face, but salt and pepper in the back. I don't want a permanent color just yet. Will this provide any coverage?

Asked by: bodhiasa
Yes! My hair is 80% gray. My natural color is brown. I use color 6N  I’ve been using the same for years. About every 5 weeks I put color on my roots for 20 min then put the rest on and work it in all of my hair for 5-10 minutes longer.  I hope you love it. 
Answered by: S talley
Date published: 2020-11-14

What makes this different from a permanent hair color? I stopped using it, and after 10 weeks (approx 30 washes) I got a very faint lightening of the color along the gray line, but it definitely didn't 'wash out.' 

Asked by: Kksckksc
Any haircoloring can build up in your hair depending on your hair and type of colorant. Demi is a gentle deposit only color option to permanent haircolor. If you want a less permanent solution, use a semi-permanent hair color. That "washes" out at an easier rate than a demi would. Happy hair coloring!
Answered by: Angie2231983
Date published: 2020-11-06

When rinsing out the hair color, should I use shampoo and conditioner, or just rinse until water is clear (without shampoo) and then condition hair? Thank you!

Asked by: AndreaJuliet
I've done both. If you choose to use shampoo and conditioner it will not affect the outcome.
Answered by: ECPhils1
Date published: 2020-11-06

I have naturally dark blonde hair and have used ION Demi 6G Dark Golden Blonde for 7 years to cover grays and LOVE IT. It's now discontinued. Can you tell me the closest alternative?? PS, I tried 6W Dark Warm Blonde and it was far too red. 

Asked by: Callie77
Try 6n with a inch of 6w
Answered by: Shrisfnm
Date published: 2020-10-11

I have naturally medium ash blonde with lots of gray grown out about two inches.  Previously I had medium neutral blonde highlights & light brown lowlights.  It is at 4 months out brassy.  Would light ash blonde semipermanent tone it?  

Asked by: ALPCES68
Sallys also carries toners. Put toners in the search bar and it will bring them up. A Demi will not tone it will just dye.  
Answered by: Mindy fox
Date published: 2020-11-27

I have dark brown hair. I tried to highlight grays. Used 5G Light golden blonde (grays looked brassy). Also, tried 6G..bigger mistake. I'd like to have a rich brown with depth. Would you recommend Chestnut or Medium neutral brown?

Asked by: hkheather
My hair is dark brown, and I use 2/3 of 6 N and 1/3 of 5N, of color charm demipermant. whit hvery good results.
Answered by: Paulinae
Date published: 2020-09-20

I see there are (2) light ash blonde colors listed. 10NA and 8A. What does this mean?

Asked by: Help21Please
N means neutral and A means ash tones.
Answered by: MaryK1980
Date published: 2020-08-07

Hello, I have highlights in my hair. Would Like to use this product I just would like to confirm that it is not permanent? Also, does it get Max with Developer 10 or 20? Thank you so much and advance! Joyce

Asked by: Joyce Fernandes
Even though it says it is a demi color/smi--perminent color. It will cover gray hair very well. And with my experience with this color, it last until your roots grow out and it's time to color again.
Answered by: TamTam20
Date published: 2020-10-21

I want to try an ash blonde shade this product on my 4" of brown and gray COVID-19 roots to make the gray blonde and leave the brown as-is. It says "deposit only" but isn't there SOME lift with the developer? I don't want the brown to change at all.

Asked by: Covid roots
You will not get any lift. You will be able to leave the brown as is. If you want to change tone, you use more developer. If you want to darken the color you use equal amounts of toner and color
Answered by: chris6604
Date published: 2020-08-07

I have brown hair. Can I use the 8N blonde color to just dye the front strands of my hair by my face? Will it show up? 

Asked by: NellyPet
No, demi permanent color will not lift your hair. If you have virgin hair (hair that has NEVER been dyed before), a high lift color may work. Otherwise you will need to use bleach to lift the hair.
Answered by: redalmondnails
Date published: 2020-08-07

I wanted to use the demi permanent to dye my hair black but the natural dark brown is very similar to the black. Which one is best to use? I have medium dark brown hair.

Asked by: Mariah95
If you want black use number 1N 2/0
Answered by: Randy757
Date published: 2020-07-07

I have dark brown hair that’s gone brassy. If I used the medium ash blonde with the developer, would it tone my hair without lightening it?

Asked by: Haley143
My guess is that it would tone your hair without lightening it. Since it's a demi-permanent that essentially deposits color, it may in fact slightly darken your hair. I would leave it in for around 10 minutes only, and then inspect the overall result the next day, since the hair will continue to darken a bit over the next 12 hours or so. In my experience, this color goes well with dark brown hair.
Answered by: AEMontoya
Date published: 2020-08-07

how do I determine which color to choose? I have med-dark brown hair that I was coloring, but I've decided to transition to grey. The colored hair has turned very brassy and I'd like to know what to use to remove brassiness.

Asked by: daninav67
You can use color remover. Apply only to your colored hair. Keep checking your hair until it reaches a light yellow tone. After washing it will be a light blonde, similar to gray hair. Deep condition, right after washing the color remover out. Continue using conditioner for several days, after this process.
Answered by: Gary Max
Date published: 2020-08-07

What would happen if I used 1:1 ratio of color to the activating lotion? Could it have better gray coverage? Or is it only okay to use this 1 part color to 2 parts activator? BTW I have dark brown hair 30% gray. Thank you!

Asked by: AndreaJuliet
Not okay keep your ratio 1:2.   Leave it on 30-40 minutes.  If it doesn’t cover to your satisfaction, wait a week and repeat.  Maybe leave on a little less time if that 2nd is less than 2 weeks later
Answered by: DonnaZag
Date published: 2020-10-11

Do I just use the toner or do I need to add something to it?

Asked by: MarieAnne
You have to mix it with the wella color charm activating lotion. 
Answered by: Mark Skaggs
Date published: 2020-08-04

What will be the price on 1N wella color if I want to buy it more than 20 items ? It’s for a beauty salon

Asked by: Nona nice
It's around 5.00 I pay tax where I am. You get pro saving for professional.
Answered by: Shrisfnm
Date published: 2020-06-02

Did you stop making Chestnut 5R 5/4 Wella Demi Color?

Asked by: Theoadorable
I don’t believe they have stopped making it. It is very popular as I do notice it’s sold out in the stores quite frequently, but as far as I know, they still carry it. 
Answered by: Kelly2124
Date published: 2020-06-02

I purchased 4N to give myself darker roots on my natural blonde hair. I already have the Color Charm 20 Volume Creme Developer 32 oz, but do I need to buy the Color Charm Activating Lotion to use instead? Would love to just get away with not using the lot

Asked by: Ral Noel
I did not. Just used 20 volume cream developer 
Answered by: Pamklein
Date published: 2020-10-05

I have dark roots wanting to go lightest shade of blonde without damaging hair what color and number with filler volumizer to usr

Asked by: proudPitbullmom22
This product does not actually add any additional lift.
Answered by: espouser
Date published: 2020-07-06

Does this demi color stubborn grey? How long does it last????

Asked by: JaeMackD
I use the natural medium brown(1) 1:2 ration with color charm developer(2) on my grey roots only, every 3 weeks and it does cover it well, one tube is good for 4 applications. The color lasts me till the new growth.
Answered by: Snina123
Date published: 2020-10-05

I’m trying to get a dark blonde to light brown overall color, currently I have a medium blonde and know Demi’s are really strong deposits. Which should I get?

Asked by: NicoleeG
Yes, demi’s have really strong deposits, which is a good thing.  With that in mind, I mix half 5N 5/0 (light natural brown) and half 6G 6/35 (dark golden blonde) to get medium brown hair.  The color description on the box is not very accurate.  Using this combo, my hair color is no where near light brown or dark blonde.  It is definitely darker - a medium brown color.
Answered by: MAKennedy
Date published: 2020-08-20

can I color melt a Demi color into a permanent blondor toner?  

Asked by: chutter13
No, the chemicals are not compatible.
Answered by: PassionatePianist
Date published: 2020-10-21

What toner do I need to get to change my blonde hair to silver

Asked by: Anital62
T14 or t18 plus a few drops of 50
Answered by: Michellewdj
Date published: 2020-05-17

I have about a 1/3 tube of color left , how developer do I use? 

Asked by: Dianna 50
Mix 1 part color to 2 parts developer 
Answered by: Michelle17
Date published: 2020-05-22

Is this Wella semi-permanent hair color ready to use or does it need to be mixed with something else.

Asked by: JuanitaL
Yes, I already have the lotion that’s needed for Demi Toners Color Charm
Answered by: Anonymous
Date published: 2020-06-30
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