Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion

Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 1235.
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  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.


    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.


    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 3 out of 5 by from Darker then samples I never wound up using 5 of the 6 bottles i ordered of the 7na because i did a strand test and the results were extremely dark.
Date published: 2020-10-24
Rated 4 out of 5 by from Good product Great coverage. Would ourchase again. Left my hair shiny and soft
Date published: 2020-10-24
Rated 5 out of 5 by from awesome outcomes really enjoy the outcome from this dye. it never was so easy to get good results from the dyes I would purcha
Date published: 2020-10-18
Rated 4 out of 5 by from Good, no major issues Didn't do too much on my hair, but definitely toned down my reddish hues a bit. It wasn't at all dark, left it on for 25 mins. I used 7NA for the mids and 9NA for the ends. I wish I had even gone darker in shades. My hair was noticeably better, though not super ashy. Should re-do monthly, as it's getting quite warm again. Gonna add in 7VA Chrome for now. Background: at home balayage (with 20vol BlondMe bleach) on mid-brown hair that was too warm for my skin.
Date published: 2020-10-14
Rated 5 out of 5 by from Great Color! Great Shine! Easy to apply. The ash color is a great color for canceling out orange tones. Leaves hair very shiny. I get lots of compliments.
Date published: 2020-10-12
Rated 2 out of 5 by from Not what I had hoped Much darker than expected. Dried my hair out quite a bit. Didn't last more than 4 shampoos. Color went on mottled - not smooth and even. I would not recommend this product. Also, delivery took a LONG time to get and half of my order was cancelled. I will be avoiding ordering from Sally online - better to go to actual store. Order/delivery tracking was not updated/did not give much info and was not kept up-to-date.
Date published: 2020-10-10
Rated 2 out of 5 by from 9NA Very Light Ash Blonde has reddish undertones For some reason, the color that comes out of the tube has a reddish-pinkish tint, which doesn't make sense at all for an ash color. I went ahead and applied it trusting that it would still somehow work out, but it didn't cancel out the yellow in bleached hair at all. On the plus side, it made my hair soft and shiny (didn't do any damage) and evened out the color and blended my roots a bit. However, my hair was still a yellow-golden-honey warm toned blonde afterwards - it's simply not the right shade. Would recommend using purple shampoo to tone instead or using the chrome shade in the ratio for toner (1:2 not 1:1) instead (did that later and I now have a nice silvery grey color that will hopefully fade into ash blonde).
Date published: 2020-10-09
Rated 3 out of 5 by from Turned my hair black I used 55 grams of this and 30 grams of 4RV. My hair turned out black. After several washes, the red (from 3RV) is showing in natural light and it no longer looks box dye black. I had to use Prell after a few washes to help remove some color, because the black just looked so harsh! I don’t even wanna know how dark it would be at this point if I’d used 100% 3N!!! I’m giving this 3 stars because my hair does look shiny and healthy, and I will use this brand again, but not this color!
Date published: 2020-10-09
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I used the 5N Light Natural Brown color to cover grays and it was darker than I thought. I want it to be a lighter brown. What color should I get? Also, will a lighter color show up over the 5N since its darker? Or will it just dye my gray hair? Thanks!

Asked by: Dianne1221
The lighter color will most likely not show up over the 5n unless maybe it has faded alot and then it will just refresh them or even possibly darken them a little but not lighten. Color will not lift color(it's a good rule to remember with hair coloring) which is why alot of DIYers wind up with hot roots! If your wanting to just go one shade lighter your ends probably have faded by now and will match that level so just put it on the ends the last 5/10 min maybe.
Answered by: Username311
Date published: 2020-09-06

I'm trying to decide between 7N and 7NB. What is the difference in tone between the natural and neutral shades in ion? btw I am a trained professional, just have an out of date license currently.

Asked by: Deziree777
A natural shade is a natural shade. The beauty about neutral tones is that you can play with them when you combine them other colours vs a natural shade... similarly, a natural shade has an undertone, while neutral shade is neutral... 
Answered by: SRuthT45
Date published: 2020-09-05

how long does this color last/

Asked by: bethanyjoyce
About 6 weeks.
Answered by: KathleenB
Date published: 2020-09-02

I have med\dark brown hair with some greys. I want it to be med brown. Last Time I used 7n med blonde with 10 volume developer. I left it on for 50 mins It came out even darker than my original hair color. Should I use 8n natural Blonde With 20 Volume?

Asked by: rotarydolphin
I have natural medium brown hair with some grays. I use Demi creme hair color cream in shade 5N Light Natural Brown with 10 developer. I leave on for 50 minutes. After color application and drying, my hair comes out dark brown. I find that if I use a darker brown dye shade or leave the demi dye on my hair for a shorter amount of time, then my stubborn curly grays do not get covered adequately. I have to leave dye on my hair for at least 50 mins, which probably causes my hair to be darker than I want, but I need to have adequate gray coverage that lasts until my next dye job.
Answered by: Travelcafe
Date published: 2020-09-01

I have Red in my hair and want to go to a Sandy Beige Blond with a White cast what would you recommend 

Asked by: hopeann1
you would have to bleach than dye... as brad mondo teaches us "color doesn't lift color" so adding dye to your hair would only darken it or do absolutely nothing cause the dye wouldn't take.
Answered by: annahally
Date published: 2020-08-30

Do you have to use developer with the Demi Clear Color?

Asked by: Anonymous
Answered by: I Am Yvonne
Date published: 2020-08-25

My hair is bleach blonde it is too light for me. It has some white hair, some yellow and some orange. Will 7n or 8n darken it without turning it green or red.

Asked by: mary2929
I use 9 n and it gets a light ash blonde. I think the n colors are ash but I have never used a 7 or 8.
Answered by: Golfergirl50
Date published: 2020-09-21

ion's semi permanent comes out in 10-15 washes, according to this site, so how many washes does this demi permanent last?

Asked by: amyg87785278548
Demi Permanent hair color can last up to six weeks.
Answered by: Sally Staffer1
Date published: 2020-08-14

I have been using Ion DEMI Permanent 9G (very light golden blonde) for years. It covered my gray perfectly and didn't lift my dark hair. I am greatly dissatisfied that it is no longer available. I do not want harsgpermanent hair color Suggestions?

Asked by: Whereismy9G
We are happy to provide a one on one consultation to help determine a new shade that will fit your hair needs. Give our experts a call at 800-859-3112 for help!
Answered by: Your ion color expert
Date published: 2020-08-14

I toned my hair with well T-14 and T-18 and my roots are still brassy. Which blonde hair color can I put on it to give me a more even light blonde without making it too dark?

Asked by: Cry_dawn
I just used the 10NA, it turned out great. I suggest leaving it on 15 minutes the first time you use it. If that turns out too light, do 20 minutes the next time. My hair feels soft and wonderful. The color is perfect.
Answered by: Realtor1
Date published: 2020-08-06

Will a Demi color bleed out as I wash my hair every time and on my pillow or clothing like the product manic panic ?? 

Asked by: AliG Pdx
I've used the demi for several years. It gradually lightens up, but doesn't get on your pillow.
Answered by: nora4988
Date published: 2020-08-04

Can I mix colors with this line? I want to mix dark brown with the blue black for a more natural black color.

Asked by: Jammie jam
Yes, I have mixed colors for years.  Not the colors you mentioned. Like all color mixing it takes experimentation.  Also, how colored your hair is from before comes into play.  Go conservative at first.
Answered by: gygygygy
Date published: 2020-07-31

I have colored jet black hair (my natural is dark brown). I just recently had my hair permanent colored. I want to freshen the color a little but I am more looking for some more shine. Which do you recommend 

Asked by: GMyDia39
Demi is perfect for you
Answered by: Ziggerdea
Date published: 2020-07-31

I use demi 10na with 10 volume developer. It lifts my hair and the color is permanent. It goes a little yellow with some red undertones, which I don't like. Has anyone tried adding toner to the color when processing instead of toning after the color?

Asked by: annambur
Since you shouldn't mix toner with your color you could use a toning shampoo and conditioner if its just a bit too yellow and orange. If your pulling too much red a few drops of red gold color corrector can be added to your formula when its time for doing it again. .
Answered by: renee037
Date published: 2020-08-01

I bleached my hair to what I thought was a level 10 buts it’s very yellow. I used Ion permanent 10v and my hair did not take the color at all. I used 1:1 ratio vol 10 of ion sensitive scalp dev. What do you suggest I use to tone this yellow for an icy?

Asked by: Gablove93
Use a toner, not demi permanent. I use developer 20 with a toner with cool undertones, to get rid of the brassy oranges/yellows
Answered by: RoMuel37
Date published: 2020-08-23

If I want a dirty blonde what color should. Choose?  There are no pictures which is crazy it to show and everyone says go lighter so it’s confusing. 

Asked by: Shaz93456
Lat time I commented they didn’t allow my comment. I use a 9n for light ash blonde but have used the 8 which is more like my real dirty blonde hair color.
Answered by: Golfergirl50
Date published: 2020-07-29

I’m not trying to dye my hair but I just want to alter the color temporarily. What I have is a bright orangey golden blonde happening at the top and I want it to match with the rest of my hair which is neutral ashy blonde Which color would I use?

Asked by: Loliverira
If you want a more temporary solution shop our semi permanent hair colors, these will wash out between 4-8 weeks. If you want something that washes out faster, shop our temporary hair colors these will rinse out between 1-2 washes.
Answered by: Sally Staffer1
Date published: 2020-07-17

Is this product available in-store? I'm not sure what color I'll need and would like some guidance.

Asked by: PJMallison
Contact you local Sally Beauty for availability. A store associate will be able to assist you with your hair color needs.
Answered by: Sally Staffer1
Date published: 2020-07-15

Hello, i was wondering if the 10NA would work similar to a T18. If so would the 9NA work better if the hair is not at a level 10 but say an 8 or 9 

Asked by: Hector61804
T18 is a permanent colour, so if you need more lift you can use a 20-30 volume and get more lift but be careful because this will still be like adding another round of lightener to the hair so if the hair is not in good shape don’t use t18. If you are a level 8-9 you have to tone on level with a Demi permanent hair colour otherwise it will not tone out the yellow/ orange. So if you are a level 9 with some 8 you still need to tone those level 8 pieces with a level 8 strategically and tone the level 9 pieces strategically or the easiest way to do it on yourself is to put the 8NA all over and wait at least 6-8 weeks before going lighter. This line will not lift at all so it is easier on the hair and I recommend using the Demi permanent colour over the permanent on yourself to keep your hairs integrity 
Answered by: The_cosmetology_Corner
Date published: 2020-08-01

I am looking to gradually lighten my hair and eventually have light brown. How will this color show on medium brown hair? 

Asked by: Sasha768
This product will not lighten hair. You don’t mention what shade you are considering, so I couldn’t answer  specifically. I have medium brown hair and use the Demi permanent to cover grey roots. I use a mix of 3 colors, all are light or medium Blonde. And that is so dark it matches my medium brown hair. 
Answered by: Rachel888
Date published: 2020-08-02

I am a brunette with medium/dark brown hair with some grey. The Light brown was very dark. My hairstylist suggested that I use a blonde shade. I used the Medium Warm blonde. Now I have red/orange in my hair.. What do you suggest?

Asked by: brunetteturned red
A toner with Violet or cool tones will help with the brassiness and orangish hue
Answered by: Heretohelp
Date published: 2020-07-25

What is a good substitute for 6g. The 5g is too dark. Thanks for any insight.

Asked by: Debby Lynn
If you would like to try Permanent Hair Color we carry 6G Permanent Hair Color in several brands, including ion Color Brilliance.
Answered by: Sally Staffer1
Date published: 2020-07-04

I have dark black hair with a few strands (here and there) of gray which I Dont mind whether they get cover or not(like them), my ? is if with this particular color I need to bleach out the areas I want to high light or I can just color??

Asked by: Lizzette1065
Yes, you would have to bleach the strands for highlights. Semi/Demi permanent color is for deposit only, so it adds the color to lighter areas. If your current color is darker than the shade on the tube you won’t see any changes after coloring.
Answered by: Tintina87
Date published: 2020-06-28

Does ION brand of Shine Demi Permanent Creme H Color need to be mixed with equal amt. of (no. 10 ?)white creme developer? Not a stylist, but did use Sally's Clairol products - in 1990. I mixed colors -okay- Second Nature ? or Natural Instincts

Asked by: SaveMyHairN2020
Yes, ION brand, and all hair color (dyes) which are sold singly, at beauty supply stores, need to be mixed with an equal amount of White Creme Developer (#10 is one strength). Color "Kits", (sold in drug stores) are packaged in one box which contains all products needed (for preparing) the color product. This is "passed-on" advice from a long term hairdresser/and worked for years, for ION and Clairol products for mom, daughter, sister and grandmother
Answered by: HomeSavingsDo2
Date published: 2020-07-19

Is the clear just a super conditioner or is it like a dye>

Asked by: Bobsaunty
It's a conditioner
Answered by: Angie 59
Date published: 2020-08-09

How long after a color before I can do the clear?

Asked by: jodyk111
I’ve always waited a week after with great results. 
Answered by: MsDachshund
Date published: 2020-07-24

My natural hair color is a medium brown. I had blonde highlights that have grown out considerably. I need to cover the highlights and freshen up the washed out color that looks drab, but I don’t want my hair to just be blah brown, not dark. Help please?

Asked by: Tina5412
I would suggest using a color a few shades lighter than your natural color. I think that would brighten up your natural color, but still give the illusion of highlights. 
Answered by: KathleenB
Date published: 2020-06-28

Hi - I want to buy this to blend highlights that are too light. My hair is a medium brown and the highlights are blond - would like to tone them to a light brown = will this work? Help! All hair dressers are closed! ANY other suggestions ?

Asked by: racheleno
Pick an "N" color 1-2 shades darker than your highlights and only use a 10 volume developer at half the time. That should give you a soft blend. If the color still isn't what you desire, do another application at full time to darken the highlights a little. When that grows out a bit. use the same color of dye but with 20 volume developer at full time to touch up your roots so it starts to blend in with your natural grow out. Do not attempt to do your own highlights at home as a novice. <3
Answered by: Automatron
Date published: 2020-07-11

Want to cover my bayalage and go back to brown. What color would I fill the blonde with?

Asked by: Steph159
I'd go 2 levels above your natural color since the lightened hair will take dye especially well (more porous) and this dye is almost always darker than you expect it to be. It will lighten slightly with time giving you a nice naturally toned look that isn't so flat.
Answered by: Automatron
Date published: 2020-07-19

Does anyone know if the “Clear” can be used to “strip” direct dye colors (i.e. Arctic Fox) much like the Pravana Lightening Booster? 

Asked by: ItsLaney
You can try a peroxide wash (mix a bit of developer into shampoo until you get the desired color removal) to gently strip out things like Manic Panic or Arctic Fox. You can stay away from lighteners like Pravana Booster or Color Oops that will only stress your hair by removing proteins for direct lift. No bleach needed.
Answered by: Automatron
Date published: 2020-06-15
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