Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by Ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by Ion
$2.79 - $5.59
Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 573.
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  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.


    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.


    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Demi hair dye Pleasant scent colors gray. Hair is shiny. Nice color.
Date published: 2020-01-15
Rated 1 out of 5 by from Online ordering treacherous; not good cust serv Arrived on my doorstep frozen and Sally has left it to me to find time to go to a store and get my money back. If I had time to go to a store, then I wouldn't have ordered it online!
Date published: 2020-01-04
Rated 5 out of 5 by from Hair color Great product the only hair color I use I would recommend it.
Date published: 2019-12-16
Rated 5 out of 5 by from Just what I wanted! After reading for hours I finally decided to bite the bullet. I have natural level 5-6 medium brown hair and after years of bleaching have been left with warm, brassy not flattering “blonde” hair. I decided it was time to get back to my natural. I had level 8-9 brassy hair and I decided to use a mixture of 2 parts 8N to 1 part 10N and 10 vol to dye my hair. I wanted to end up about a level 7 light brown. I was very worried about it going too dark as the reviews said but I’m happy with my choice, turned out just the right color. Definitely recommend going up 2-3 levels lighter than your desired color. Overall, great product! Loving it so far
Date published: 2019-12-01
Rated 4 out of 5 by from Delightfully Surprised I used the 6VV on my hair and the color came out really pretty, I received a lot of compliments and it gave my hair a nice shine. I reccomended the 9NA as a toner all the time to customers while I worked at Sally's, and one time I forgot to tell a customer to do 1 to 2 parts when toning blonde hair. It says to do that in the directions when toning, but the customer was so mad when she called, but it's an easy fix if that happens, just get an ion clarifying packet and it'll take some of the pigment out. Long story short, ALWAYS read directions!! This color can be used 1 to 1 when you want a lot of deposit and 1 to 2 for toning or enhancing faded color. Also, the longer you leave it, the darker it will get.
Date published: 2019-11-28
Rated 1 out of 5 by from Not impressed I’ve been using ion hair colours for about 5 years. I was going for a purple gray colour and as that was the colour of the test hair that was under the box colour, instead my hair went red. :(
Date published: 2019-11-27
Rated 5 out of 5 by from Love it Color pay off is great. I have curly hair so I only wash 2x a week and it lasted about 5 weeks
Date published: 2019-11-16
Rated 5 out of 5 by from Ion Demi Permanent Creme Hair Color I love the ion product line, especially the demi permanent creme hair color that is much gentler on my hair which is very fine.
Date published: 2019-10-21
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Can I use this just as is and leave it in my ha, then style as usually. As I have done this for years with a product by Joice -color intensity-“semipermanent clear mixer” thank you Julie 

Asked by: Jamjaw1964
No, you must apply the color, leave it on for the appropriate time, then rinse it out and wash your hair before styling.
Answered by: KathleenB
Date published: 2019-11-03

Is the burgundy brown color lighter or darker than medium burgundy brown?

Asked by: Pandabby
I've used it and I think that it is darker than the medium.
Answered by: Durangogirl
Date published: 2019-11-24

I love having my hair blonde but my roots start showing fast do u recommend this ion.

Asked by: Rose1983
No, this is just color. Only bleach or lightener will lighten dark roots. The Ion lightener, however, I highly recommend.
Answered by: CJDEDITE
Date published: 2019-10-26

how long is it safe to use a half tube used about three months and use it again?

Asked by: Irma2019
In the past I have used a remaining half tube several times. In my experience it doesn't seem to affect the coloring that I noticed. Hope that helps ;) 
Answered by: Ninety nine
Date published: 2019-10-24

I really like this product. I use #10 developer 1-1 (5G and 5R) My issue is this: the roots fade faster than the rest of my hair... so my ends are much darker now. How can I stop depositing so much color on the ends? Any advice? (i'm 100% gray)

Asked by: Old Gray Joan
When coloring your roots only put the tint on your roots, not your whole head. Only "soap cap" the ends 3-4 times a year. This way the roots will always be darker than the ends and your hair will have a much more natural look. To soap cap: apply the not mixture to roots, wait 20 minutes. Mix remaining tint mixture (your 1:1 tint plus 10 vol) with shampoo to create the soap cap. Apply soap cap to the rest of your hair (not the roots). Wait 20 minutes then wash. This way you have the tint mixture on your roots and the soap cap on the rest of your hair to refresh your color on the ends, not re-tint it again.
Answered by: KatrinaB
Date published: 2019-10-16

Can I buy hair dye without the cosmetic license? Or expired? Do you shipping abroad?

Asked by: Kkyuna63
Yes You can buy it without a license. 
Answered by: Celesebb
Date published: 2019-10-15

I asked the lady what developer I should get with the Ion Color Brilliance Demi 9NG. She told me 20 but, now when I'm home and look at the directions it says to use 10 developer. Should I return it?

Asked by: Loribeauty
Depends on what your trying to do. If you want to deposit color only, then use 10volume developer. If you are trying to lighten roots a little and deposit color then 20volume. If your natural color at the root area I’d a blonde you might get gold or brassy tones with 20volume. 
Answered by: Colleen j
Date published: 2020-01-11

My natural color is very dark rich brown (think espresso brown) fades to dark brownish caramel color in sun. I have about 15% gray and my hair is virgin hair, no dye. What color should I get? I Don't want black hair or reddish hair! help me please.

Asked by: WantToMatchMyNaturalColor
I am not a colorist. You should ask a colorist, but from experience I'd say go with a demi-permanent shade like your real shade. My hair is dusty med brown but i dont use the regular browns. They can turn red on me. I use the ash colors or duller colors whenever possible or something that is not a rich brown because the rich browns have too many red tones for me. When they fade,they get redder.
Answered by: Marycory
Date published: 2019-10-10

I have medium brown hair with gray. I always pick a lighter color or it comes out way too dark. How do I pick a color- 3 shades lighter?. Medium brown often goes way too dark for me. I don't want to change the color, simply cover the gray,

Asked by: Becka104
I suggest using a blonde shade. The medium and dark blondes are quite brown.Your best bet is to start with an "N" shade, a neutral. A "G" would give you a nice warm color.
Answered by: Realtor1
Date published: 2019-10-03

what is Demi color mean okay and is it a difference from any of the other ion permanent creme coloring

Asked by: SassyNicole
The Demi slowly fades and leaves no obvious grow out line. You may need to refresh every 3 to 4 weeks.The permanent has to grow out. Always chose 2 or even 3 shades lighter than you natural color with the demi. It's usually too dark if you match exactly.
Answered by: Realtor1
Date published: 2019-09-15

For medium ash blonde, what level developer should I use? Do i need to bleach my hair if it's already a medium brown shade? (Not natural, previously dyed) looking to go a light ash brown colour.

Asked by: JanisB97
If dyed med Brown and you want to go lighter need a color remover....ION sells one's a packet....color will never lift color ....always remember.....the remover must be applied 15-45 min.....processed under a cap (wrap the hair with Saran wrap) then under dryer 15-30 min......more time more color removed.....will auto shut off after 45 min......wash up to 3 times.....( Shampoo three times....with clarifying shampoo or just dish soap......) Then heavy conditioning pack.....(wrap again) keep on for couple hairs.....will strip the color out.....b4 you dye use a neutral protein the color is even.....good luck
Answered by: Bama jama
Date published: 2019-09-02

I'm wanting a medium burgundy color for my hair color. I used the color they have on the chart but on the gray hair it just turned it red! Should I dye it Brown first then use the burgundy color?

Asked by: Farmers wife
For gray coverage with burgundy's, we recommend mixing 2 shades together. A mix of Medium Brown with Medium Burgundy Brown should do the trick!
Answered by: Your ion color expert
Date published: 2019-08-26

 I’ve grown out my light brown dyed hair. About 50% is grown and the rest is very light golden i want a product  to make my hair feel Thick like it used to but dont want to add color

Asked by: Deborah Ann
The Clear Shine is intended to add a gloss to the hair for a healthy, shiny look. In certain instances it may make the hair feel color treated but typically it makes the hair soft and silky.
Answered by: Your ion color expert
Date published: 2019-08-26

How do you know if you should use a neutral or ash color? I am trying to get a base color back from a lot of hightligjting. My color is medium blonde.

Asked by: jackie126
I would also recommend a neutral shade; if you use an ash toned blonde you risk the possibility of getting too green a shade. I would only use an ash tone if you are trying to correct some red tones you don't like. A neutral tone will have both reddish and greenish tones to get a good multi-dimensional color that is not too warm or too cool.
Answered by: ElsieSav
Date published: 2019-08-31

What do the letters stand for after the number?

Asked by: david1969
Just manufacturers code for the color, so u can match it next time you buy
Answered by: MLMbhm18
Date published: 2019-09-08

I’ve just bleached my hiar it’s now platinum at the top and strawberry blonde at tips. Could I use the 9NB too get a nice blonde?

Asked by: Marie120
Probably. I actually did the same thing years ago and I just had to keep the color on it until it "bleach" grew out.
Answered by: Dyna in Maryland
Date published: 2019-06-17

How do I prevent my hair turning orange when bleaching it?

Asked by: Elizab75
Always go to a professional for bleaching. Someone who’s trained and loves doing color for best results, especially if you have natural color in the brown range or darker. 
Answered by: TieshaMarie
Date published: 2019-06-12

I lightened my hair and now its orange and yellow. Which color should I use to tone down the bright orange color?

Asked by: Lindsey00
You need to lighten again or go with a darker shade. 
Answered by: nomh1984
Date published: 2019-06-11

Can it be used after bleaching? Is it like regular dye?

Asked by: Leslis26
Yes...its a demi...washes out in a few weeks.....will deposit color back into bleached hair....but will I mentioned eventually fade out .... Hope that helps ...and yes ive personally done this .... Good luck and like I always say remember it's just hair it will grow back
Answered by: Chellso40
Date published: 2019-06-19

If I am using a Light golden brown Demi Permanent color do I still need a developer?? My hair is medium brown on top and gold brown blonde on the ends.

Asked by: Mariweston
Yes, you should use a level 10 developer...I use the Ion Sensitive Scalp cream developer at a 1:1 ratio, which works for me. 
Answered by: nolagrrl
Date published: 2019-05-29

Does Demi Permanent Creme Hair Color 5N contain peroxide?

Asked by: Janest19
No. You should add it to a mild peroxide of 10 volume, that you purchase separately. It does not actually bleach the hair. Mix the two products as per the instructions.
Answered by: Realtor1
Date published: 2019-05-15

Do you mix demi color with developer?

Asked by: Debideb749
Yes usually a low volume developer.... Like 10% or 20% .....
Answered by: Chellso40
Date published: 2019-05-05

Two questions: 1) when you reapply color do you just retouch at roots or carry it through to ends? I’ve been neglecting the ends and only touching up which leads to question 2)  what is the best way to correct darker roots and lighter ends-I have stripes!

Asked by: Kelly2124
Hi, you can also just touch up sections that are getting too light. I have long hair & by doing touch ups it keeps my hair from getting too dark overall. It sometimes creates natural looking color streaks in my hair. 
Answered by: CrysttalBunny
Date published: 2019-05-02

I have virgin hair, brown and gray. I want to try the clear to see if I can add shine and control frizz. Would clear work for this and if so, what do I need to do?

Asked by: Jenuine1
Hi, when I first started going gray my hair looked really frizzy & dry. I tried every product out. I thought my hair was damaged but my hairdresser said no! It's the texture of the gray hair and that my hair was very healthy. So now I use a flat iron or curling iron or braid my hair to control my unruly gray hair. Comes out looking smooth and soft. 
Answered by: CrysttalBunny
Date published: 2019-05-02

I used the 4N on my virgin level 3 pepper with about 30% salt, and the grey parts turned orange. What did I do wrong and how do I correct this?

Asked by: angeleswoman
I used 20 developer 2:1 ratio left it in for 20 minutes, as per insturctions.
Answered by: angeleswoman2
Date published: 2019-05-02

Can I apply this to wet hair?

Asked by: breese01
I’ve used this product for years, it’s been a long time since I’ve read the complete instructions. I have never used it on wet hair. I don’t think you are suppose to. In my experience, I have found that I get the best results when I apply it to dry hair that was washed the day before and has no product in the hair.
Answered by: KAltbaum
Date published: 2019-04-29

Do I have to purchase the developer separately, or does one box contain everything I need?

Asked by: SunKissGirl
You need to also purchase demi developer separately.
Answered by: mystsams
Date published: 2019-04-23

Can the Clear be used after coloring hair for shine? Will it change my color?

Asked by: Martha12
Yes, you can safely use this after coloring your hair. Keeping in mind that like most demi-permanents, you do use a 10 vol. developer to activate it, but unless your hair is in really bad shape (extremely dry/breaking) that shouldn't be a problem. It will not change the color, just add a glossiness, of sorts..
Answered by: Blueskadoo
Date published: 2019-04-24

Have used med brown ion demi. However my hair is getting too dark. What ca I do to lighten it? I have been told I must bleach my hair and start over. There must be a better way!

Asked by: Jenny451
The great thing about demi is that it is just that a “demi” and not permanent. I think Sally’s sells a product that washes the color out and isn’t a bleach. I would do a search of that on their site or visit a Sally’s store and ask the clerk. I think I have read that adding the 0.0 gloss dilutes the color when coloring in the future. I am not a hairdresser but the bleach process seems a bit extreme. Hope this helps a little...hold off on the bleach until you get more input.
Answered by: landers30
Date published: 2019-04-18

I just bought color and developer at store they sold me 20 volume but directions say 10 will it be ok 

Asked by: Nicole Salm
All I know is I have always used 10. Don't know what the difference in outcome is in using 10 or 20 but I was advised to use 10 and it has worked well for me. 
Answered by: beautiful2
Date published: 2019-05-09
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