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Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
$2.89 - $5.59
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Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 613.
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  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.


    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.


    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Covering Splotchy Highlights I love this hair color line. I have been into coloring my hair for over a year now. I do my own balayage/highlights and have specifically used this color line both for root smudging and toning blonde. Recently I rushed with some highlights I did and didn't bring the bleach down far enough which left me with semi-splotchy hair. To darken my hair I mixed half 7N with half 9NA (to tone the highlights) and mixed it 1:1.5 ratio with developer. If you read the instructions they say a 1:1 ratio to deepen color and a 1:2 ratio to tone and I have found that this in between ratio is truly the best for this hair color brand. I have never had it turn out too dark and it allows me to still see the highlights I added and gives a truer to color appearance. For those complaining of their hair turning out too dark try adjusting your color:developer ratios!
Date published: 2020-03-27
Rated 4 out of 5 by from Dark and shiny Beautiful colour,and shiny, but way darker than expected in appearance at first as all ion colours seem to do until after quite a few washes.
Date published: 2020-03-11
Rated 2 out of 5 by from Shade names don't match color, inconsistent "Demi" My natural hair color is now mostly white. Last summer when I got tired of the white look, I decided to try to dye my hair back to it's original dark brown, so I went to Sally Beauty where they recommended I first try a Demi in the lightest blonde shade close to my current white color before going darker and that it will wash out in about 24 washes. That shade of Demi did absolutely nothing to my hair color. So a month later I went back and looked at the swatches and bought a dark blonde color. As others have mentioned, the shade names DO NOT indicate the color you will get, as the swatch showed a dark brown. That's what I wanted so I bought it. It turned out a bit too dark, but luckily it did mostly wash out. My hair grows pretty fast so in 2 weeks I've already got a lot of white roots showing, so the next time about a month later I tried 6G Dark Golden Blonde (shown in pic). This gave me a gorgeous medium brown with slight red highlights that I love and get a lot of compliments on. The first time I used it, again it mostly washed out. The second time I used this color, it DID NOT wash out AT ALL. Since then, it's been inconsistent on whether it washes out, for example the last application washed off my roots in only about a week. I do like how it makes my hair overall smooth and glossy, and that there's supposedly no ammonia or color stripping. Yesterday I was advised at the store they are discontinuing 6G and several other colors in the Demi line, so I'm going to try 7W Medium Warm Blonde since the swatch looks nearly identical. Bottom line - make sure you look at the swatch in the store first, and make sure you are ok with it if it never washes out. Maybe someone is mixing up the Permanent with the Demi Permanent color in the line at the factory. If there's different brand of Demi out there that you know works better, let me know. Ion Demi is the only one I can find here in my area.
Date published: 2020-03-10
Rated 3 out of 5 by from Be careful I bought this in the shade medium burgundy brown, and it turned my medium brown hair BLACK. And not even like a pretty soft black. It's an unnatural harsh black that doesn't look good with my skin tone at all. The product itself was easy to apply and did leave a rich, even tone behind. Didn't appear to damage the hair. But when I buy a burgundy dye, I expect burgundy, not jet black. Will be going to buy something to remove the color because this wasn't the look I was going for.
Date published: 2020-03-09
Rated 1 out of 5 by from Thanked me for an order they canceled You canceled my order with no explanation. Why would you send me a satisfaction survey?
Date published: 2020-03-08
Rated 5 out of 5 by from Shiny hair Use this after I dye my roots for extra skin. Really makes my hair smooth Snd shiny!
Date published: 2020-03-04
Rated 1 out of 5 by from Garbage No directions at all. This should be made clear at time of purchase. Threw it in the garbage
Date published: 2020-02-27
Rated 1 out of 5 by from Horrible, Unreliable product I remembered today why I haven't used ION Color in over 5+ years. It's horrible. You would be better off buying a Semi Permanent in the store. At least you would get close to the color on the box. I bought the Light Red Brown Semi Permanent used with 10 Vol Developer over level 4 hair. All I wanted was a burgundy tone. Left in on for 15 minutes and it is JET BLACK with not a HINT of red! Plus it was ridiculously messy and liquidy. Horrible! I will never buy this brand again.
Date published: 2020-02-18
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Used med beige toner on bleach hair like color except in certain light it shows red if I put the very light ash Demi on it will that help

Asked by: Paulashair
Ash -- Hair dyes that include the word "Ash" in the name typically means the hair dye is more cool-toned. They consist of green, blue and pale violet undertones. These cancel out any unwanted red, orange, brassy, gold, and yellow undertones.
Answered by: Wildtex25
Date published: 2020-03-05

Is 5N Ion Demi color a similar color to 5N Argon Oil Demi color? I can’t seem to find the Argon Oil Demi in 5N.

Asked by: Tawnya Arb
Yes it is
Answered by: Nursebighair
Date published: 2020-02-29

How can I get BLONDE from gold roots

Asked by: Patriciap
Look at your desired level of blonde vs what you have. Determine how many levels lighter you desire. If it’s 2 levels lighter then use 20 volume, 1 level would be 10 volume developer. Then apply it to gold roots only and keep a check you won’t need to process the full time recommended. Just 10-20 mins more than likely. Use a keratin shampoo once a week since it sounds like you may bleach often. Good Luck 
Answered by: Claral63
Date published: 2020-02-25

Can this product be used alone straight out of the bottle? I’m looking for a light golden buttery blond. What color or mix of colors should I use? I have about one third to a half gray now. I don’t want a permanent hair color. Thanks

Asked by: Skyelily
You must mix it with the developer. I use "10". The color you will get is based on how much natural color you have left and what color that is. Go to the store and ask the clerk. My hair is naturally mousey brown. My hair color after coloring is still brown which is what I want. If your hair is brown you will have to go much lighter. Ask the clerk. It may not be possible without harsh chemicals.
Answered by: Marycory
Date published: 2020-02-19

what does it mean ""DEMI"" permanent? is it that same as permanent hair dye?

Asked by: lialiadc
Partly permanent 
Answered by: Jolie777
Date published: 2020-02-16

Does this lighten the natural hair color ?

Asked by: Orbralynn
No. It will only enhance your natural color.
Answered by: KathleenB
Date published: 2020-02-15

Can I use a 20vol developer with a Demi to do some slight lifting at my root area, or should a Demi only be used with 10 vol developer? 

Asked by: Maria1982
I accidentally bought 20 once and used the whole bottle. It didn’t hurt and it did lift a bit more. 
Answered by: Derpcicle
Date published: 2020-02-18

Are the Ion Demi hair colors still a current item, or are they being clearances? I noticed a lot of them are out of stock, including 9NB. 

Asked by: StephCirar
That is why I started ordering on line because the stores had limited stock. Yes, I have found that in the 7+ years I have been using the Demi that there has been once or twice a discontinued shade. I make my own custom shade using 3 colors so I found I could adapt ... so this hasn’t been a problem for me. I have received many compliments so when I hear people say they like the shade I add a tad more of that shade that I know is bringing the compliments.
Answered by: landers30
Date published: 2020-02-06

I use the 7WR color. Every Sally store in Springfield Missouri is out of it. What is the problem? Please do not discontinue it!

Asked by: Marilyn Kay
Same here in Houston, Texas. I love the product but I usually have to go 3 - 4 times to every store in the area to find the color.
Answered by: XimenaRS
Date published: 2020-01-30

My hair is currently a medium copper brown and my white - not gray - white roots are showing 2 weeks after salon coloring. Which shade of the Ion Demi Permanent color will cover my roots but not darken my hair?

Asked by: kathie56
Always get lighter color because it comes out darker than planned in the Ion Demi-Permanent. Also, an N in the color selection will cover gray better so maybe it'll cover white better also. My hair is dark copper brown with all gray around face & I mix portions of 7WR & 8N with #10 Developer. 7WR is hard to find now.
Answered by: Pattsywatsy
Date published: 2020-01-29

Does it come with all accessories you need to use this product?

Asked by: Sandra mc
You also need a developer
Answered by: Meezie 55
Date published: 2020-01-28

Will 1NA be blue at all, or does blue black just mean that it won't bring out the red in my hair? Also, is the demi color good for resistant white hairs? My hair is already a darkest brown/soft black, except for the white hairs.

Asked by: Bee Em Kay
From what I have read the blue black color is very dark black with blue showing when you are outdoors. I have wondered if a 3N with the 1NA would make a soft black. That's the closest to my hair.
Answered by: Jackie2711
Date published: 2020-01-19

I have mixed grey and black hair, would love to see hair all white one color hair, what do you recommend

Asked by: Neddie85
I have dark auburn brown and some gray hair. I purposely use a color a few shades lighter so that the grays look like highlights. I would guess if you choose a color that’s the same as your natural color, it will all look the same.
Answered by: KathleenB
Date published: 2019-12-20

Can i use demi color over permanent color that i don't like? Want to put demi on grown out roots, can i put it over the permanent color as well?

Asked by: MLM032758
Yes you can put on your roots to cover the new growth, use 20 vol. It you put it over the permanent color , (use 10 vol) but you will only be depositing color, Demi color does not lift color only deposits color.
Answered by: 50colorist
Date published: 2019-12-10

For short hair do you still use the whole tube of color

Asked by: SheilaJo
I have used half a tube of a demi permanent and half of the colorant of a box permanent color to color my graying blonde hair which is chin length and fine. Half a tube works. Why waste product or put it down the sink or in the trash? It is not something you want to drink from a water supply. Plus, you save money. Just close the tube tightly. You will be mixing the products together well, anyway. If more color is in the bottom of the tube--how? it is not likely to be a striking difference, and you won't have stripes in your hair!
Answered by: Carol 74
Date published: 2019-12-04

I used Demi in the shade Medium Golden Brown and it is almost black and looks terrible! What can I do to fix it?

Asked by: Demi1234
With these demi colors they will always be a bit darker then expected.  I usually wash it out a couple shampoos and then put something a little lighter over it.  Otherwise I just grin and bear it and let it fade off.
Answered by: DeeEM2013
Date published: 2019-11-28

This is probably a dumb question, I’m a novice.  Can I use this after my permanent 6R for shine w/ developer? I use 20 on gray and 10 when I pull thru ends. Or, do I mix w/ permanent color?  If so, how much do I mix?

Asked by: KCdoc1958
Most importantly there is no need to mix permanent and demi color together. Demi color is for depositing color only. Depending on how much gray you have you can use it to cover minimal gray or use for gray blending depending on level of color desired. Can be used to refresh color with demi clear for longer lasting results
Answered by: premierstylist
Date published: 2019-11-23

Is this safe for people that are allergic to regular hair dye?

Asked by: Bethqt66
I dont think so because it's still dye.
Answered by: Jennie01
Date published: 2019-11-21

Can I use this just as is and leave it in my ha, then style as usually. As I have done this for years with a product by Joice -color intensity-“semipermanent clear mixer” thank you Julie 

Asked by: Jamjaw1964
No, you must apply the color, leave it on for the appropriate time, then rinse it out and wash your hair before styling.
Answered by: KathleenB
Date published: 2019-11-03

Is the burgundy brown color lighter or darker than medium burgundy brown?

Asked by: Pandabby
I've used it and I think that it is darker than the medium.
Answered by: Durangogirl
Date published: 2019-11-24

I love having my hair blonde but my roots start showing fast do u recommend this ion.

Asked by: Rose1983
No, this is just color. Only bleach or lightener will lighten dark roots. The Ion lightener, however, I highly recommend.
Answered by: CJDEDITE
Date published: 2019-10-26

how long is it safe to use a half tube used about three months and use it again?

Asked by: Irma2019
In the past I have used a remaining half tube several times. In my experience it doesn't seem to affect the coloring that I noticed. Hope that helps ;) 
Answered by: Ninety nine
Date published: 2019-10-24

I really like this product. I use #10 developer 1-1 (5G and 5R) My issue is this: the roots fade faster than the rest of my hair... so my ends are much darker now. How can I stop depositing so much color on the ends? Any advice? (i'm 100% gray)

Asked by: Old Gray Joan
When coloring your roots only put the tint on your roots, not your whole head. Only "soap cap" the ends 3-4 times a year. This way the roots will always be darker than the ends and your hair will have a much more natural look. To soap cap: apply the not mixture to roots, wait 20 minutes. Mix remaining tint mixture (your 1:1 tint plus 10 vol) with shampoo to create the soap cap. Apply soap cap to the rest of your hair (not the roots). Wait 20 minutes then wash. This way you have the tint mixture on your roots and the soap cap on the rest of your hair to refresh your color on the ends, not re-tint it again.
Answered by: KatrinaB
Date published: 2019-10-16

Can I buy hair dye without the cosmetic license? Or expired? Do you shipping abroad?

Asked by: Kkyuna63
Yes You can buy it without a license. 
Answered by: Celesebb
Date published: 2019-10-15

I asked the lady what developer I should get with the Ion Color Brilliance Demi 9NG. She told me 20 but, now when I'm home and look at the directions it says to use 10 developer. Should I return it?

Asked by: Loribeauty
Depends on what your trying to do. If you want to deposit color only, then use 10volume developer. If you are trying to lighten roots a little and deposit color then 20volume. If your natural color at the root area I’d a blonde you might get gold or brassy tones with 20volume. 
Answered by: Colleen j
Date published: 2020-01-11

My natural color is very dark rich brown (think espresso brown) fades to dark brownish caramel color in sun. I have about 15% gray and my hair is virgin hair, no dye. What color should I get? I Don't want black hair or reddish hair! help me please.

Asked by: WantToMatchMyNaturalColor
I am not a colorist. You should ask a colorist, but from experience I'd say go with a demi-permanent shade like your real shade. My hair is dusty med brown but i dont use the regular browns. They can turn red on me. I use the ash colors or duller colors whenever possible or something that is not a rich brown because the rich browns have too many red tones for me. When they fade,they get redder.
Answered by: Marycory
Date published: 2019-10-10

I have medium brown hair with gray. I always pick a lighter color or it comes out way too dark. How do I pick a color- 3 shades lighter?. Medium brown often goes way too dark for me. I don't want to change the color, simply cover the gray,

Asked by: Becka104
I suggest using a blonde shade. The medium and dark blondes are quite brown.Your best bet is to start with an "N" shade, a neutral. A "G" would give you a nice warm color.
Answered by: Realtor1
Date published: 2019-10-03

what is Demi color mean okay and is it a difference from any of the other ion permanent creme coloring

Asked by: SassyNicole
The Demi slowly fades and leaves no obvious grow out line. You may need to refresh every 3 to 4 weeks.The permanent has to grow out. Always chose 2 or even 3 shades lighter than you natural color with the demi. It's usually too dark if you match exactly.
Answered by: Realtor1
Date published: 2019-09-15

For medium ash blonde, what level developer should I use? Do i need to bleach my hair if it's already a medium brown shade? (Not natural, previously dyed) looking to go a light ash brown colour.

Asked by: JanisB97
If dyed med Brown and you want to go lighter need a color remover....ION sells one's a packet....color will never lift color ....always remember.....the remover must be applied 15-45 min.....processed under a cap (wrap the hair with Saran wrap) then under dryer 15-30 min......more time more color removed.....will auto shut off after 45 min......wash up to 3 times.....( Shampoo three times....with clarifying shampoo or just dish soap......) Then heavy conditioning pack.....(wrap again) keep on for couple hairs.....will strip the color out.....b4 you dye use a neutral protein the color is even.....good luck
Answered by: Bama jama
Date published: 2019-09-02

I'm wanting a medium burgundy color for my hair color. I used the color they have on the chart but on the gray hair it just turned it red! Should I dye it Brown first then use the burgundy color?

Asked by: Farmers wife
For gray coverage with burgundy's, we recommend mixing 2 shades together. A mix of Medium Brown with Medium Burgundy Brown should do the trick!
Answered by: Your ion color expert
Date published: 2019-08-26
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