Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
ION104
$6.69

Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 1236.
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  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

     

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

     

    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.

     

    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.

     

    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.

     

    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.

     

    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Good product Turned out darker then expected but I still really liked this product.
Date published: 2020-10-07
Rated 5 out of 5 by from 7NA medium ash blonde turned out great I bought 7NA medium ash blonde demi permanent to do a shadow root and lowlights on my level 10 hair. I used 20 vol developer and left it on for 30 minutes. Maybe because I used 20 vol it didn't turn out dark like a lot of people are saying.
Date published: 2020-10-02
Rated 2 out of 5 by from Not Brown This was not light brown . It was more or closer to Black disappointed
Date published: 2020-09-30
Rated 3 out of 5 by from It's ok Been trying to get my hair healthier but needed to cover up some grays. Was recommended to try this. My hair was a light brown so after reading reviews about how this comes.out darker, I decided to get the medium neutral blonde shade. My hair is now darker than it was before I used this, like a medium brown and while it covered some of the gray, it didn't cover it all even though i thoroughly saturated my hair.
Date published: 2020-09-28
Rated 5 out of 5 by from Not sure as yet. Have not used it as yet. As I have used the Quantum Temporary Coloured Red, Plum and bought for My Mother and one of My Sister-Laws, in the West Island of Montreal, Quebec, Canada, the Conditioner and Shampoo. Missing though the Plum. I hope that you bring it back soon.
Date published: 2020-09-24
Rated 1 out of 5 by from Do not buy! Do not buy, this color turned my blonde hair a dark brown!
Date published: 2020-09-24
Rated 1 out of 5 by from They turned my hair green. Both bottles were bad when i got them, turned my hair green.
Date published: 2020-09-24
Rated 5 out of 5 by from Beautiful color! I purchased this for my daughter as we wanted to change brands of hair color. Her hair looks beautiful, very shiny & the color is gorgeous!
Date published: 2020-09-22
Rated 4 out of 5 by from Perfect Even Color It did exactly what I hoped for: It made my 30% gray roots almost invisible and toned down my slightly brassy long dark blonde hair. The process was pleasant, easy, and smelled good. I had been using Madison Reed permanent color but had to stop because my scalp became itchy after coloring. Unfortunately, I had a similar, but milder reaction to the Ion. Based on advice from an Ion advisor, I will try Ion semi permanent next, because it is a stain rather than a dye.
Date published: 2020-09-22
Rated 3 out of 5 by from Color deposits darker 6N I had brassy orange hair and toning did nothing. I was afraid to bleach again. So I figured I'll just go a darker blonde in time for fall. Well my hair is dark but certainly not blonde at all. It does match my roots perfectly and looks great but definitely not the color I was expecting. I used a 10 vol developer and left it on for about 20 mins. Maybe that's where I went wrong. Left it on too long.
Date published: 2020-09-21
Rated 1 out of 5 by from 7n medium blond Dark blue fades to dark orange Awful, I am embarrassed to leave the house. I had my hair high lighted last fall for my son's wedding and wanted to add some semi permanent color to cover up the roots. I chose medium warm blond, my natural color is dark warm blond. My hair come out blackish blue and after about 10 days it's now dark orange. Stay away.
Date published: 2020-09-20
Rated 3 out of 5 by from 5N “LIGHT” NATURAL BROWN IS DARK !!! i got this color (5n) for darken a little my natural dark ash blonde, and made my hair almost jet black i love how my hair feel, they are super shiny and the application was easy and uniform, the only problem is how off is the result from the name/ code of the color. 5 is a medium color in every other brand, why this is so crazy dark? like the color is a good quality and everything, i just dont understand why they messed up the pigmentaion so much. what part of this color is the LIGHT? like did they forget it? lol or they meant the light that your hair shines off your hair after you applied it ? (in that case would be accurate because the hair are so shiny and healthy but DARK NOT LIGHT!)
Date published: 2020-09-20
Rated 5 out of 5 by from Blonde friendly I have blonde hair that is lacking shine and luster, after using this my hair was not only soft and frizz free but had a good bit of shine.
Date published: 2020-09-18
Rated 5 out of 5 by from Long and Shiny I've been using this color to cover my grey for years and I get many compliments on it. Although I'm a senior, my hair is long and shiny and I can still wear it down. I naturally get beautiful, warm highlights as it grows out so I just color the roots as needed.
Date published: 2020-09-18
Rated 4 out of 5 by from Great for smoothing grays. I'm growing my grays out and wanted to smooth them without changing the color. This stuff did the trick!
Date published: 2020-09-18
Rated 5 out of 5 by from Touch -up 8n light natural blonde, first time trying this product .
Date published: 2020-09-17
Rated 5 out of 5 by from Great hair color I highly recommend, left my hair super shiny and soft, the color looked great!
Date published: 2020-09-14
Rated 1 out of 5 by from Too dark and fades fast I have tried several of the colors on blonde hair. All the colors were very dark, even when diluted with clear. The color was acceptable after one wash but disgusting after two. Now I have to strip this junk out and start over with another brand. I’ve lost time and money. I hope I don’t ruin my hair trying to get this out.
Date published: 2020-09-12
Rated 5 out of 5 by from Yes yes yes! I was skeptical... My hair is dry, thick and frizzy. I used the 9NA very light ash blonde with 10 volume developer in hopes of reducing the orange brassy tones in my highlights. It did the job perfectly! I’m very happy with the results!
Date published: 2020-09-12
Rated 4 out of 5 by from When used as a hair brightener I use this to restore some luster after bleaching. It doesn't make it "shine" but it gives my hair a sort of iridescent glow.
Date published: 2020-09-10
Rated 4 out of 5 by from gentle on the hair but results are darker this is a natural, gentle way to cover and blend gray. if i leave it on for 35+ minutes, I get about 4-5 weeks coverage with gray starting to blend/show. of note, these shades are darker than some other brands, so I use 8N as half my base and would blend either 9NG or 9NB to achieve a richer blend. SO NOT HAPPY WITH DISCONTINUANCE of 9NG and 9NB and may soon look for another product. 9A (ash) is not a good solution. With current color selection, I would only recommend for someone wanting light - medium brown and darker.
Date published: 2020-09-10
Rated 2 out of 5 by from Unhappy Grey mare. I followed the directions exactly. My grey returned in 7 days. Not happy because I bought several bottles.
Date published: 2020-09-09
Rated 3 out of 5 by from Does not cover difficult gray The color was actually a dark blonde; my hair was very light blonde to begin with. My only problem was that it did not hide my gray like I hoped.
Date published: 2020-09-05
Rated 1 out of 5 by from ZERO take on roots & greys, lengths turned black I unfortunately don’t have anything positive to say about this product. I had been using a medium brown permanent color, which I liked, but due to developing more greys, I wanted to switch to a Demi permanent color to keep up with them but without causing excess damage. This product didn’t cover my greys or regrowth AT ALL....like literally not even a hint of color took to my sporadic greys or my natural regrowth line. However, it did turn my hair where previously colored medium brown, nearly BLACK. I double checked the tubes even to make sure there was no mixup in what I ordered vs what I received and no. It just turned FAAARRRR darker than advertised. I double checked instructions were followed properly and everything. And for some reason, it only took to my hair in places I had previously colored, but didn’t leave even a whisper of color on my roots or greys. I had to spend 2 days bleaching, toning, and recoloring my hair just to remove the (nearly) black and get back to the medium brown it was before trying this product! I will never touch this stuff again. It may work for some, but I would warn anyone that it does NOT work for everyone and it really can turn into a hair nightmare as you watch your pretty level 5-6 medium brown hair rapidly turning to a level 2 darkest brown/black brown.
Date published: 2020-09-05
Rated 5 out of 5 by from Big range of colors It works great. And they have a big range of colors. Combined with wella activating cream is great for depositing color.
Date published: 2020-09-04
Rated 5 out of 5 by from Easy Peasy Been using this for some time - so easy to use! Love the results!
Date published: 2020-09-02
Rated 1 out of 5 by from All medium and light red shades discontinued. Honestly. I loved this hair dye. I used it for years, years, and years. No damage, no line of demarcation, very believable looking color. But...my shade is gone. In fact. There are no light or medium red shades left for me to concoct something similar. I greatly hope Ion has plans to bring back the shades they’ve gotten rid of. Reformulating maybe? This was the only brand of demi permanent hair dye I could access in the shades I needed. I do not use permanent color as it’s horribly high maintenance and not natural-looking. I have not been able to find a comparable product and shade. I only recommend this product If you can find your shade.
Date published: 2020-08-30
Rated 5 out of 5 by from Super Color and Coverage It’s darker than you might think but it’s a great color.
Date published: 2020-08-29
Rated 5 out of 5 by from roght choice tight result if your hair tends to red when colored be sure to get the 10a i bought the 10 by mistake andmy hair is red
Date published: 2020-08-29
Rated 2 out of 5 by from Russian roulette with hair dye I've always used professional salon services to do anything with my hair, but with the pandemic I didn't feel comfortable going, thought to give this a shot. Definitely not light brown (ordered 5N with 10 volume developer). It looks more like dark mocha, it has a purple undertone in my hair (naturally nutral dark brown, but had highlights that I wanted to get rid of with this dye). Chose the 5N because I read in all the reviews that all the dye takes darker, but I guess I didn't go light enough lol. Also, wouldn't call this demi permanent, it's just straight up a hair dye. One "benefit": the color definitely took on the bleached highlights (to the point that I can't see a difference between highlights and untreated hair).
Date published: 2020-08-26
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I am really disappointed that you no longer carry a color I have used for years--Medium Warm Red Blonde. Has it been discontinued?

Asked by: Anonymous
The Demi permanent 7WR Medium Warm Red Blonde has unfortunately been discontinued.
Answered by: Sally Staffer1
Date published: 2020-10-20

Can you add oil (argan or coconut) to the dye for a moisturizing effect?

Asked by: Jasminevi
It would dilute the dye and coverage would be less.  Use an oil or moisturizer after the dye process.
Answered by: Jeannette
Date published: 2020-10-20

I dyed my hair once in March 2018 and may 2018 with this hair dye. It is now June 2020 AND THE BLACK WILL NOT COME OUT! Someone please help me!

Asked by: Crisiscentral
Color remover multiple times maybe. I had many layers of black- vit C, citric acid, Pravana remover did almost nothing. Finally after 6 removal attempts I had it bleached twice.
Answered by: Floridayogi
Date published: 2020-10-15

What happens if I use 20 volume developer? Can I use that or should I just buy a volume 10? 

Asked by: KelliR37
I believe a '10' lifts the color 1 shade lighter, '20' 2 shades lighter.  etc.  I've always used a 10 and have been happy with results. Hair color is trial and error for any product, anywhere whether professional or amateur.
Answered by: gygygygy
Date published: 2020-10-15

I bought ion demi permanent creme color 5n it was not light brown it was almost black. Should I go to a 6 even though 6 says is a blond?

Asked by: Anonymous
I'm not sure what color you are looking for but I use a mixture of 7NA and 10NA and get a nice dark brown. Ash colors will take most of the red casts out. All these colors in demi will be a lot darker than what you expect from the colors stated.
Answered by: Farmwife
Date published: 2020-10-13

How do i know if i need 2oz or 4oz of the developer? I have fine thin hair.

Asked by: mock2020
I always just buy the largest size developer and measure out what i need. Typically I use a 1/2 tube of the color for root touch ups and 4 full teaspoons( plastic spoon) of developer mixed into it.
Answered by: Sherann1
Date published: 2020-10-06

what all comes In the box?

Asked by: Breshayy
One tube of color Directions
Answered by: 50colorist
Date published: 2020-10-05

Can this be uses with the activating lotion or do you need developer

Asked by: Amorris1992
I asked the store employee and she said wella color charm activating lotion will work and I used it fine that way
Answered by: Anna1992
Date published: 2020-09-26
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