Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion

Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 1183.
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  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.


    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.


    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Great hair color I highly recommend, left my hair super shiny and soft, the color looked great!
Date published: 2020-09-14
Rated 1 out of 5 by from Too dark and fades fast I have tried several of the colors on blonde hair. All the colors were very dark, even when diluted with clear. The color was acceptable after one wash but disgusting after two. Now I have to strip this junk out and start over with another brand. I’ve lost time and money. I hope I don’t ruin my hair trying to get this out.
Date published: 2020-09-12
Rated 5 out of 5 by from Yes yes yes! I was skeptical... My hair is dry, thick and frizzy. I used the 9NA very light ash blonde with 10 volume developer in hopes of reducing the orange brassy tones in my highlights. It did the job perfectly! I’m very happy with the results!
Date published: 2020-09-12
Rated 4 out of 5 by from When used as a hair brightener I use this to restore some luster after bleaching. It doesn't make it "shine" but it gives my hair a sort of iridescent glow.
Date published: 2020-09-10
Rated 4 out of 5 by from gentle on the hair but results are darker this is a natural, gentle way to cover and blend gray. if i leave it on for 35+ minutes, I get about 4-5 weeks coverage with gray starting to blend/show. of note, these shades are darker than some other brands, so I use 8N as half my base and would blend either 9NG or 9NB to achieve a richer blend. SO NOT HAPPY WITH DISCONTINUANCE of 9NG and 9NB and may soon look for another product. 9A (ash) is not a good solution. With current color selection, I would only recommend for someone wanting light - medium brown and darker.
Date published: 2020-09-10
Rated 2 out of 5 by from Unhappy Grey mare. I followed the directions exactly. My grey returned in 7 days. Not happy because I bought several bottles.
Date published: 2020-09-09
Rated 3 out of 5 by from Does not cover difficult gray The color was actually a dark blonde; my hair was very light blonde to begin with. My only problem was that it did not hide my gray like I hoped.
Date published: 2020-09-05
Rated 1 out of 5 by from ZERO take on roots & greys, lengths turned black I unfortunately don’t have anything positive to say about this product. I had been using a medium brown permanent color, which I liked, but due to developing more greys, I wanted to switch to a Demi permanent color to keep up with them but without causing excess damage. This product didn’t cover my greys or regrowth AT literally not even a hint of color took to my sporadic greys or my natural regrowth line. However, it did turn my hair where previously colored medium brown, nearly BLACK. I double checked the tubes even to make sure there was no mixup in what I ordered vs what I received and no. It just turned FAAARRRR darker than advertised. I double checked instructions were followed properly and everything. And for some reason, it only took to my hair in places I had previously colored, but didn’t leave even a whisper of color on my roots or greys. I had to spend 2 days bleaching, toning, and recoloring my hair just to remove the (nearly) black and get back to the medium brown it was before trying this product! I will never touch this stuff again. It may work for some, but I would warn anyone that it does NOT work for everyone and it really can turn into a hair nightmare as you watch your pretty level 5-6 medium brown hair rapidly turning to a level 2 darkest brown/black brown.
Date published: 2020-09-05
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My hair is bleach blonde it is too light for me. It has some white hair, some yellow and some orange. Will 7n or 8n darken it without turning it green or red.

Asked by: mary2929
I use 9 n and it gets a light ash blonde. I think the n colors are ash but I have never used a 7 or 8.
Answered by: Golfergirl50
Date published: 2020-08-21

ion's semi permanent comes out in 10-15 washes, according to this site, so how many washes does this demi permanent last?

Asked by: amyg87785278548
Demi Permanent hair color can last up to six weeks.
Answered by: Sally Staffer1
Date published: 2020-08-14

I have been using Ion DEMI Permanent 9G (very light golden blonde) for years. It covered my gray perfectly and didn't lift my dark hair. I am greatly dissatisfied that it is no longer available. I do not want harsgpermanent hair color Suggestions?

Asked by: Whereismy9G
We are happy to provide a one on one consultation to help determine a new shade that will fit your hair needs. Give our experts a call at 800-859-3112 for help!
Answered by: Your ion color expert
Date published: 2020-08-14

I toned my hair with well T-14 and T-18 and my roots are still brassy. Which blonde hair color can I put on it to give me a more even light blonde without making it too dark?

Asked by: Cry_dawn
I just used the 10NA, it turned out great. I suggest leaving it on 15 minutes the first time you use it. If that turns out too light, do 20 minutes the next time. My hair feels soft and wonderful. The color is perfect.
Answered by: Realtor1
Date published: 2020-08-06

Will a Demi color bleed out as I wash my hair every time and on my pillow or clothing like the product manic panic ?? 

Asked by: AliG Pdx
I've used the demi for several years. It gradually lightens up, but doesn't get on your pillow.
Answered by: nora4988
Date published: 2020-08-04

Can I mix colors with this line? I want to mix dark brown with the blue black for a more natural black color.

Asked by: Jammie jam
Yes, I have mixed colors for years.  Not the colors you mentioned. Like all color mixing it takes experimentation.  Also, how colored your hair is from before comes into play.  Go conservative at first.
Answered by: gygygygy
Date published: 2020-07-31

I have colored jet black hair (my natural is dark brown). I just recently had my hair permanent colored. I want to freshen the color a little but I am more looking for some more shine. Which do you recommend 

Asked by: GMyDia39
Demi is perfect for you
Answered by: Ziggerdea
Date published: 2020-07-31

I use demi 10na with 10 volume developer. It lifts my hair and the color is permanent. It goes a little yellow with some red undertones, which I don't like. Has anyone tried adding toner to the color when processing instead of toning after the color?

Asked by: annambur
Since you shouldn't mix toner with your color you could use a toning shampoo and conditioner if its just a bit too yellow and orange. If your pulling too much red a few drops of red gold color corrector can be added to your formula when its time for doing it again. .
Answered by: renee037
Date published: 2020-08-01

I bleached my hair to what I thought was a level 10 buts it’s very yellow. I used Ion permanent 10v and my hair did not take the color at all. I used 1:1 ratio vol 10 of ion sensitive scalp dev. What do you suggest I use to tone this yellow for an icy?

Asked by: Gablove93
Use a toner, not demi permanent. I use developer 20 with a toner with cool undertones, to get rid of the brassy oranges/yellows
Answered by: RoMuel37
Date published: 2020-08-23

If I want a dirty blonde what color should. Choose?  There are no pictures which is crazy it to show and everyone says go lighter so it’s confusing. 

Asked by: Shaz93456
Lat time I commented they didn’t allow my comment. I use a 9n for light ash blonde but have used the 8 which is more like my real dirty blonde hair color.
Answered by: Golfergirl50
Date published: 2020-07-29

I’m not trying to dye my hair but I just want to alter the color temporarily. What I have is a bright orangey golden blonde happening at the top and I want it to match with the rest of my hair which is neutral ashy blonde Which color would I use?

Asked by: Loliverira
If you want a more temporary solution shop our semi permanent hair colors, these will wash out between 4-8 weeks. If you want something that washes out faster, shop our temporary hair colors these will rinse out between 1-2 washes.
Answered by: Sally Staffer1
Date published: 2020-07-17

Is this product available in-store? I'm not sure what color I'll need and would like some guidance.

Asked by: PJMallison
Contact you local Sally Beauty for availability. A store associate will be able to assist you with your hair color needs.
Answered by: Sally Staffer1
Date published: 2020-07-15

Hello, i was wondering if the 10NA would work similar to a T18. If so would the 9NA work better if the hair is not at a level 10 but say an 8 or 9 

Asked by: Hector61804
T18 is a permanent colour, so if you need more lift you can use a 20-30 volume and get more lift but be careful because this will still be like adding another round of lightener to the hair so if the hair is not in good shape don’t use t18. If you are a level 8-9 you have to tone on level with a Demi permanent hair colour otherwise it will not tone out the yellow/ orange. So if you are a level 9 with some 8 you still need to tone those level 8 pieces with a level 8 strategically and tone the level 9 pieces strategically or the easiest way to do it on yourself is to put the 8NA all over and wait at least 6-8 weeks before going lighter. This line will not lift at all so it is easier on the hair and I recommend using the Demi permanent colour over the permanent on yourself to keep your hairs integrity 
Answered by: The_cosmetology_Corner
Date published: 2020-08-01

I am looking to gradually lighten my hair and eventually have light brown. How will this color show on medium brown hair? 

Asked by: Sasha768
This product will not lighten hair. You don’t mention what shade you are considering, so I couldn’t answer  specifically. I have medium brown hair and use the Demi permanent to cover grey roots. I use a mix of 3 colors, all are light or medium Blonde. And that is so dark it matches my medium brown hair. 
Answered by: Rachel888
Date published: 2020-08-02

I am a brunette with medium/dark brown hair with some grey. The Light brown was very dark. My hairstylist suggested that I use a blonde shade. I used the Medium Warm blonde. Now I have red/orange in my hair.. What do you suggest?

Asked by: brunetteturned red
A toner with Violet or cool tones will help with the brassiness and orangish hue
Answered by: Heretohelp
Date published: 2020-07-25

What is a good substitute for 6g. The 5g is too dark. Thanks for any insight.

Asked by: Debby Lynn
If you would like to try Permanent Hair Color we carry 6G Permanent Hair Color in several brands, including ion Color Brilliance.
Answered by: Sally Staffer1
Date published: 2020-07-04

I have dark black hair with a few strands (here and there) of gray which I Dont mind whether they get cover or not(like them), my ? is if with this particular color I need to bleach out the areas I want to high light or I can just color??

Asked by: Lizzette1065
Yes, you would have to bleach the strands for highlights. Semi/Demi permanent color is for deposit only, so it adds the color to lighter areas. If your current color is darker than the shade on the tube you won’t see any changes after coloring.
Answered by: Tintina87
Date published: 2020-06-28

Does ION brand of Shine Demi Permanent Creme H Color need to be mixed with equal amt. of (no. 10 ?)white creme developer? Not a stylist, but did use Sally's Clairol products - in 1990. I mixed colors -okay- Second Nature ? or Natural Instincts

Asked by: SaveMyHairN2020
Yes, ION brand, and all hair color (dyes) which are sold singly, at beauty supply stores, need to be mixed with an equal amount of White Creme Developer (#10 is one strength). Color "Kits", (sold in drug stores) are packaged in one box which contains all products needed (for preparing) the color product. This is "passed-on" advice from a long term hairdresser/and worked for years, for ION and Clairol products for mom, daughter, sister and grandmother
Answered by: HomeSavingsDo2
Date published: 2020-07-19

Is the clear just a super conditioner or is it like a dye>

Asked by: Bobsaunty
It's a conditioner
Answered by: Angie 59
Date published: 2020-08-09

How long after a color before I can do the clear?

Asked by: jodyk111
I’ve always waited a week after with great results. 
Answered by: MsDachshund
Date published: 2020-07-24

My natural hair color is a medium brown. I had blonde highlights that have grown out considerably. I need to cover the highlights and freshen up the washed out color that looks drab, but I don’t want my hair to just be blah brown, not dark. Help please?

Asked by: Tina5412
I would suggest using a color a few shades lighter than your natural color. I think that would brighten up your natural color, but still give the illusion of highlights. 
Answered by: KathleenB
Date published: 2020-06-28

Hi - I want to buy this to blend highlights that are too light. My hair is a medium brown and the highlights are blond - would like to tone them to a light brown = will this work? Help! All hair dressers are closed! ANY other suggestions ?

Asked by: racheleno
Pick an "N" color 1-2 shades darker than your highlights and only use a 10 volume developer at half the time. That should give you a soft blend. If the color still isn't what you desire, do another application at full time to darken the highlights a little. When that grows out a bit. use the same color of dye but with 20 volume developer at full time to touch up your roots so it starts to blend in with your natural grow out. Do not attempt to do your own highlights at home as a novice. <3
Answered by: Automatron
Date published: 2020-07-11

Want to cover my bayalage and go back to brown. What color would I fill the blonde with?

Asked by: Steph159
I'd go 2 levels above your natural color since the lightened hair will take dye especially well (more porous) and this dye is almost always darker than you expect it to be. It will lighten slightly with time giving you a nice naturally toned look that isn't so flat.
Answered by: Automatron
Date published: 2020-07-19

Does anyone know if the “Clear” can be used to “strip” direct dye colors (i.e. Arctic Fox) much like the Pravana Lightening Booster? 

Asked by: ItsLaney
You can try a peroxide wash (mix a bit of developer into shampoo until you get the desired color removal) to gently strip out things like Manic Panic or Arctic Fox. You can stay away from lighteners like Pravana Booster or Color Oops that will only stress your hair by removing proteins for direct lift. No bleach needed.
Answered by: Automatron
Date published: 2020-06-15

I use the DEMI 7NA medium ash blond and it is a bit too dark. The 9NA very light ash blond appears too light. can I mix the 2 colors together to get a color in between? I used to use the permanent medium ash blond and it was much lighter than the Demi.

Asked by: Nshepp08
Yes. I mix two colors to get the shade I desire, also.
Answered by: RJMCDeKalb
Date published: 2020-06-28

Can I rinse out my hair in the shower?

Asked by: Spring2020
I do a pre-rinse in the sink and put some conditioner in (I do this because the shades go dark) and then rinse in the shower.  It helps lessen that all-one-color look you get right after you color.
Answered by: santa rose
Date published: 2020-06-10

my hair dresser recommended to use clear for shine and dullness while I have not been able to do my highlights is true and do I need the developer too

Asked by: Farrahak
Yes, you will need developer.  The clear will make your hair really shiny but also has just a bit of lift so if you have color it will lighten it/move it around a tad.
Answered by: Santarosa
Date published: 2020-06-25

My hair is colored by stylist a warm med brown with warm red highlights. With Demi 7w and it turned grays a raspberry reddish, and the brown highlights are raspberry tone. To warm this up next time shall I mix 6N or 7NA? Also need better gray coverage  

Asked by: arty cook
I would stay away from ash tones if you are wanting to keep it warm. 6N will be a little darker or you can just mix the 7N at 1:1 and leave it on longer for better gray coverage.
Answered by: Melissa Y
Date published: 2020-06-04

Does this color need to be mix with a developer

Asked by: GraGra22
Absolutely!  The cream alone will do nothing.  Please mix with the developer recommended on the label!  You will be happy.
Answered by: PattiQue
Date published: 2020-06-25

Hi, I've been using 5N w/a 20 developer to touch up my roots. I have blond/brown highlights (but not super close to my scalp) Anyways it pretty dark, can you suggest one shade lighter? thanks :)

Asked by: Coley724
I mix blonde and brown to get a lighter brown. It even seems to pick up highlights. 
Answered by: Sillyfilly
Date published: 2020-06-18
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