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Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion

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Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 590.
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  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.


    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.


    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Demi hair dye Pleasant scent colors gray. Hair is shiny. Nice color.
Date published: 2020-01-15
Rated 1 out of 5 by from Online ordering treacherous; not good cust serv Arrived on my doorstep frozen and Sally has left it to me to find time to go to a store and get my money back. If I had time to go to a store, then I wouldn't have ordered it online!
Date published: 2020-01-04
Rated 5 out of 5 by from Hair color Great product the only hair color I use I would recommend it.
Date published: 2019-12-16
Rated 5 out of 5 by from Just what I wanted! After reading for hours I finally decided to bite the bullet. I have natural level 5-6 medium brown hair and after years of bleaching have been left with warm, brassy not flattering “blonde” hair. I decided it was time to get back to my natural. I had level 8-9 brassy hair and I decided to use a mixture of 2 parts 8N to 1 part 10N and 10 vol to dye my hair. I wanted to end up about a level 7 light brown. I was very worried about it going too dark as the reviews said but I’m happy with my choice, turned out just the right color. Definitely recommend going up 2-3 levels lighter than your desired color. Overall, great product! Loving it so far
Date published: 2019-12-01
Rated 4 out of 5 by from Delightfully Surprised I used the 6VV on my hair and the color came out really pretty, I received a lot of compliments and it gave my hair a nice shine. I reccomended the 9NA as a toner all the time to customers while I worked at Sally's, and one time I forgot to tell a customer to do 1 to 2 parts when toning blonde hair. It says to do that in the directions when toning, but the customer was so mad when she called, but it's an easy fix if that happens, just get an ion clarifying packet and it'll take some of the pigment out. Long story short, ALWAYS read directions!! This color can be used 1 to 1 when you want a lot of deposit and 1 to 2 for toning or enhancing faded color. Also, the longer you leave it, the darker it will get.
Date published: 2019-11-28
Rated 1 out of 5 by from Not impressed I’ve been using ion hair colours for about 5 years. I was going for a purple gray colour and as that was the colour of the test hair that was under the box colour, instead my hair went red. :(
Date published: 2019-11-27
Rated 5 out of 5 by from Love it Color pay off is great. I have curly hair so I only wash 2x a week and it lasted about 5 weeks
Date published: 2019-11-16
Rated 5 out of 5 by from Ion Demi Permanent Creme Hair Color I love the ion product line, especially the demi permanent creme hair color that is much gentler on my hair which is very fine.
Date published: 2019-10-21
Rated 4 out of 5 by from Love this Demi I was looking to try to get ride of some cooper tones in my brown hair so mixed 5N with 6G. It was dark at first but after a couple of washes it lightened up to a gorgeous chocolate brown. There are a lot of reviews saying negative things about how dark their hair turns out. I have found that with most demi permanent hair color that it is anywhere from 2 to 4 shades darker than the color listed (with the darker colors it is usually about 2 shades darker but with the lighter colors it is closer to 4 shades darker). I used a level 5 and a level 6 on level 5 brown hair and the initial color was around a level 3 (dark brown). It has been about a month or so and my hair is now a very pretty level 4.
Date published: 2019-10-15
Rated 3 out of 5 by from Love ion demi color I love ion demi permanent color. It is the only thing I can use on my hair without getting horrible headaches. I used to use permanent color (clairol, loreal, etc) but after many years the headaches were horrible and the problem was finally traced to the chemicals in hair color. After researching ingredients in hair color, the ion brand demi permanent was the only safe one for me. The only reason I gave it 3 stars is because the colors are so off. The blondes are very dark so I mix the lightest with another blonde shade to get the color I want. Safe for me to use and so very much more economical.
Date published: 2019-10-05
Rated 5 out of 5 by from Reliable results with minimal hassle Easy to mix and control. Great grey coverage. Have used demi since introduction; used permanent prior to that
Date published: 2019-09-29
Rated 4 out of 5 by from Good hair color It works very well, but you have to allow a full 40 minutes for the color to take hold.
Date published: 2019-09-29
Rated 1 out of 5 by from MEDIUM BLONDE MADE MY HAIR BLACK I used to have naturally light blonde hair. I bought this bc my natural hair color was sadly changing to dark blonde and i wanted to blend out my roots with the rest of my hair. I bought medium instead of dark to be on the safe side and used the color chart. I used 1×1 like the directions said since the bottom of my hair needed to be deepened. I used the minimum amount of time with no heat. It made my hair BLACK. And it faded to a dark brown. Now instead of light hair with dark roots, i have black hair with light roots. Forget about making my hair look more natural, now it doesnt even look normal!!! Saddest part is that the whole it should wash out after 30 washes is a lie. I waited for about 90 washes before i had somewhere to go and had to redye my hair with this garbage just to match the roots and the second time i did it it made my roots orange!! Now i got orange roots with black hair. Wish i read the online reviews before i went anywhere near this product but i bought it at the store...also i am experienced with demi dyes and i know they dont work the same as perminant. I knew what i was doing when i used this product. But how can blonde dye possibly go black even if u were to mess it up anyway
Date published: 2019-09-25
Rated 5 out of 5 by from First time use I bought the product today color 3N in natural medium brown and mixed it with a 10 vol. developer cream. I did a ratio of 1:1 for full coverage and kept it on for 25 mins. I must say I really like the results. The color is very rich and leaves you with nice shiny hair ! I am certainly going to buy this again.
Date published: 2019-09-20
Rated 4 out of 5 by from Easy to use. Naturally, I am a level 6 to 7 reddish deep blonde. I apply a mixture of primarily level 8 natural blonde with a 1/2 ounce of level 6 copper blonde to get the resluts I need. Demi Permant colors are designed to be deposit only. I found its best to go a shade or two lighter than desired end result, to get my best color match. Have never acheived grey coverage with this product. Greys are blended or "toned" even after 30-40 minutes of process time.
Date published: 2019-09-15
Rated 5 out of 5 by from Beautiful Blonde Colors After growing out my natural Red hair and using "temporary" Overtone colors, Rose Gold For Brown & Red Hair, Vibrant Pink, Copper... I decided to go back to Blonde... It's not easy going from Red to Blonde even harder when your hair has dye on it, but I graduated from Cosmetology and have 20+ years of Hair Coloring and Bleaching. I used the Ion Cream Bleach with 30 volume development and my hair came out bright orange with the ends a bright peach color (from the Rose Gold) I decided to use Ion Intensive Shine Demi Permanent in Medium Natural Blonde and very happy with the results. My hair came out All Even, a Beautiful Natural looking Medium Blonde, not too dark or too light, no ashy green tones. My hair is in good condition. I will be keeping this Color for a long time.
Date published: 2019-09-13
Rated 1 out of 5 by from Turned hair black I bought the 7N and my previous light brown hair has turned black
Date published: 2019-09-10
Rated 5 out of 5 by from Very pleased Beautiful color, no strong order, does not fade quickly. What more can you ask for.
Date published: 2019-09-08
Rated 1 out of 5 by from Why My hair was a nice light golden blonde with no ash, decided I wanted to go a little darker and put some red/orange in it. I bought the 7wr, "medium warm red blonde." It made my hair GREEN. It literally looks like seaweed. I have never used a dye advertised as "red" come out green before. I've messed my hair up plenty of times before and I can say this has got to be the WORST its ever been.
Date published: 2019-08-10
Rated 5 out of 5 by from Product yields the results I hoped for! After about 5 blonding appointments I had achieved a fairly blonde head of hair for someone starting with quite a deep brown natural colour but decided i’d had my fun and wanted to go back to being a brunette! I did my research beforehand so I knew in order to achieve the dark brown result I was looking for without ending up with “muddy” or green looking strands I would have to fill my hair by restoring the copper/red tones that the lightening process strips away (i’ve also seen this process called a “tint back”). I purchased ion demi permanent in shades 7RV and 5N (1 tube of each was just enough to cover my whole head so if your hair is even slightly longer or thicker than mine i’d suggest getting a back up tube). I applied 7RV to my hair first which helped me restore the red pigments and also left me with some pretty violet hues! For the second process I applied the 5N to my hair which gave me the dark brown results I was looking for. The end result was quite dark which I had anticipated (remember that these shades WILL turn out darker than what they say on the box ex. 5N “Natural Light Brown” is actually going to be a very dark shade of brown). I went a little darker knowing that the colour I chose would eventually fade to a slightly lighter shade. *I mixed both shades with 5 vol developer and left on for about 20-25 mins each. I also added Ion color booster step 1 to each mix and followed up with step 2 + the after color care packet. I’m a fan of all these products because they leave my hair really silky and healthy feeling after colouring! *photos posted are the results after about 3 weeks post colour and washing hair every 2-3 days
Date published: 2019-08-04
Rated 2 out of 5 by from Very Dark I purchased the 6W and 7W, it turned my hair Jet Black. I did not mind it going a little dark but not this dark. I gave it 2 Stars for the shine, but it deserves 0 for the darkness.
Date published: 2019-07-27
Rated 4 out of 5 by from Worked Well Since I have very dry fine hair, I was looking for something less harsh to cover my grays than a box mix product from the grocery store. While it didn’t cover 100, it covered most , and nicely blended my grown out roots with the rest of my hair without so much damage. The color was very close to what I wanted. I may go one shade darker on my next purchase. Also if you are ordering, definitely pick a little lighter of a color than what you want the results to be.
Date published: 2019-07-24
Rated 5 out of 5 by from Long lasting demi My stylist suggested I try the 3w...warm med brown. I love auburn hair so this is great! It grabs hints of red throughout. It takes well to my hair. So if your hair grabs color not pull through the ends each time! I only color my roots, then I shampoo it thriugh the ends and let the shampoo sit in my ends for 1-2 min. This just blends what had faded from the month before back to a match. I love it! Since I switched to ion demi 3 years ago my hair has never been healthier. Its so shiny too!
Date published: 2019-07-22
Rated 4 out of 5 by from Good product, comes in parts, use a light touch I like the product and it left my hair feeling soft and healthy. You need to buy the developer separately. This is not a kit. The instructions also recommended a pre/supplemental lotion to help colour stubborn root grey. I purchased the lotion and it really works. The colour came out darker than I had hoped. I used 1 part colour: 2 part developer, so when I try it again, I will reduce the time from 30 to 20 min and hopefully it will be a lighter version.
Date published: 2019-07-22
Rated 1 out of 5 by from Ruined my hakr color I applied 7na the medium ash blonde to my already level 9 platinum blonde hair and that dye colored mt haor black. I followed the instructions and left in on for 10minutes and it suggested to leave it 10-15. I would not suggest this color at all. Its also supposed to be demi permanent and ive washed it 7 times in a row and it wont fade even the slightest bit.
Date published: 2019-07-21
Rated 5 out of 5 by from Great gray coverage Best gray coverage with lots of shine. Love that it's a demi and not permanent.
Date published: 2019-07-19
Rated 2 out of 5 by from the clear didn’t Make hair shine I didn’t see a difference I ordered it for shine and there was nothing different about my hair after I used it Infact it felt dry
Date published: 2019-07-13
Rated 5 out of 5 by from Amazing So i have been going to the salon to get my hair blonder, i wanted an ashy blonde color. It turned out honey, copper, and streaks of platinum. I obviously started panicking because i didn’t want that so decided to just go back to my natural hair color. Obviously this is demi permanent so it will eventually go away with some washes. Demi permanent only deposits color in hair without lifting it. The color of my natural hair is 3N (dark natural brown (i checked the swatches at Sallys)) but read in prior reviews to go 2 shades lighter and wow im so glad i did. It was spot on! I got 5N (light natural brown) and used 1:1 with a 10v. Left the bottom of my hair with the solution for 20 minutes, and the top for 30, where i had more orange everywhere. I took a piece and tested it out first instead of doing it all at once to see how it would come out. I definitely recommend it because it got sark super quick, and I’m sure if i would have left it for longer it would have turned out black. After i showered and washed my hair (careful it gets everywhere definitely recommend getting the stain remover ion carries) i curled it and it looked super healthy and shiny! It still left like a brown reddish color on the top where the orange was and i don’t mind it, but i think it’s because i barely had any solution left. I had to use 2 tubes and still needed a bit more ! I should have gotten 3. I really do suggest going 2 shades lighter as it does go on dark. Im super happy with the results. Will definitely be repurchasing!
Date published: 2019-07-11
Rated 5 out of 5 by from Beautiful My favorite go to color, leaves my hair fabulous and shiny
Date published: 2019-07-11
Rated 4 out of 5 by from Chrome I got this at my local store. I had lightened my hair and toned it with Wella t18 and 050 before apply this dye to my hair. I thought it came out really well. Love how shiny my hair is and received lots of compliments. I’ve washed my hair four times since applying this dye and it hasn’t faded. I use purple shampoo and conditioner once a week and sulfate free color safe shampoo and conditioner other times I was my hair. I only wash my hair twice a week. I also used ion steps 1-3 when I had dyed my hair, so not sure if that helps keep the hair color fresh.
Date published: 2019-07-05
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Can this product be used alone straight out of the bottle? I’m looking for a light golden buttery blond. What color or mix of colors should I use? I have about one third to a half gray now. I don’t want a permanent hair color. Thanks

Asked by: Skyelily
You must mix it with the developer. I use "10". The color you will get is based on how much natural color you have left and what color that is. Go to the store and ask the clerk. My hair is naturally mousey brown. My hair color after coloring is still brown which is what I want. If your hair is brown you will have to go much lighter. Ask the clerk. It may not be possible without harsh chemicals.
Answered by: Marycory
Date published: 2020-02-19

what does it mean ""DEMI"" permanent? is it that same as permanent hair dye?

Asked by: lialiadc
Partly permanent 
Answered by: Jolie777
Date published: 2020-02-16

Does this lighten the natural hair color ?

Asked by: Orbralynn
No. It will only enhance your natural color.
Answered by: KathleenB
Date published: 2020-02-15

Can I use a 20vol developer with a Demi to do some slight lifting at my root area, or should a Demi only be used with 10 vol developer? 

Asked by: Maria1982
I accidentally bought 20 once and used the whole bottle. It didn’t hurt and it did lift a bit more. 
Answered by: Derpcicle
Date published: 2020-02-18

Are the Ion Demi hair colors still a current item, or are they being clearances? I noticed a lot of them are out of stock, including 9NB. 

Asked by: StephCirar
That is why I started ordering on line because the stores had limited stock. Yes, I have found that in the 7+ years I have been using the Demi that there has been once or twice a discontinued shade. I make my own custom shade using 3 colors so I found I could adapt ... so this hasn’t been a problem for me. I have received many compliments so when I hear people say they like the shade I add a tad more of that shade that I know is bringing the compliments.
Answered by: landers30
Date published: 2020-02-06

I use the 7WR color. Every Sally store in Springfield Missouri is out of it. What is the problem? Please do not discontinue it!

Asked by: Marilyn Kay
Same here in Houston, Texas. I love the product but I usually have to go 3 - 4 times to every store in the area to find the color.
Answered by: XimenaRS
Date published: 2020-01-30

My hair is currently a medium copper brown and my white - not gray - white roots are showing 2 weeks after salon coloring. Which shade of the Ion Demi Permanent color will cover my roots but not darken my hair?

Asked by: kathie56
Always get lighter color because it comes out darker than planned in the Ion Demi-Permanent. Also, an N in the color selection will cover gray better so maybe it'll cover white better also. My hair is dark copper brown with all gray around face & I mix portions of 7WR & 8N with #10 Developer. 7WR is hard to find now.
Answered by: Pattsywatsy
Date published: 2020-01-29

Does it come with all accessories you need to use this product?

Asked by: Sandra mc
You also need a developer
Answered by: Meezie 55
Date published: 2020-01-28
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