ion Color Brilliance Master Colorist Series Demi Permanent Creme Hair Color is the new tonal series in demi-permanent hair color. This master colorist series combines warm pastel pigments with saturated matte dyes to create a melting of colors. Also the intense pigmentation energized by luminescent micro pigments provide a metallized, polished finish.

The Demi collection offers a state-of-the-art European ionic formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. Also the Demi collection covers and blends gray hair without lifting the hair's natural pigment, providing same-day color with chemical relaxers and permanent waves.

Select desired shade. Mixing ratio can be either 1:1 or 1:2.  Mix 2 oz. of ion Color Brilliance Master Colorist Series Demi Hair Color with 2 oz. or 4 oz of ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl.

 All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.

 Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A i5-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear.

Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Master colorist series Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.

For natural, non color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends. 

For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing.

Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.