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Color Charm Demi Activating Lotion

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Demi Activating Lotion

Color Charm by Wella
$3.99 - $5.59
Color Charm Demi Activating Lotion is rated 4.8 out of 5 by 44.
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  • Specially designed for use with Color Charm Long Lasting Semi-Permanent Haircolor Helps ensure optimum hair protection Superb results
    Wella Color Charm Activating Lotion is specially formulated for use with Wella Color Charm Demi Permanent haircolor. For optimum hair protection and superb results! Stimulates color change for long lasting demi-permanent haircolor.
  • Keep cap tightly closed and store in a cool location. For use by licensed cosmetologists only.

Rated 5 out of 5 by from Nice non damaging deposit Works well with the Demi hair color to deposit it.
Date published: 2020-03-19
Rated 5 out of 5 by from Great value Great to use with Demi. Great value abd works like a charm. I have to say the Sally customer service via their customer service was awesome. The woman who I spoke to was a hair professional so she was able to tell me how to properly use this product.
Date published: 2020-02-28
Rated 5 out of 5 by from Deposits color without lightening Very smooth and soft on the scalp, deposits color well
Date published: 2019-12-12
Rated 5 out of 5 by from Would recommend I've used this product multiple times. My hair still feels healthy and I have no complaints
Date published: 2019-10-07
Rated 5 out of 5 by from Good stuff Works well with the demi color. Leaves my hair very conditioned
Date published: 2019-09-30
Rated 5 out of 5 by from Great Demi processor Great for Demi color processing Wella Demi color with great coverage
Date published: 2019-09-03
Rated 5 out of 5 by from Super Fast Acting This helped get the demicolor into my hair shaft so fast. It developed in 20 minutes. I left an extra 5, and that's still a lot less time than I normally process. Very gentle. Would recommend to thos doing demi-color on pre-lightened hair.
Date published: 2019-07-31
Rated 5 out of 5 by from Love Wella CC Demi Activation lotion I have used this product for many years to cover my gray hair. It doesn't damage at all. I read a review about not knowing this doesn't lift. It isn't supposed to. It also CLEARLY states on the bottle it is specifically made for the demi shades.
Date published: 2019-04-20
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Please answer the question being asked! What is the strength of the hydrogen peroxide in this activating lotion? 6%, 10%, 20% ??

Asked by: KMS12345
They don’t tell you, but it’s deposit-only, therefore my educated guess is <10 volume. I just use salon care 10 volume w wella Demi. Blond brilliance 5 volume would also work well. 
Answered by: TaraMCNJ
Date published: 2019-02-28

can this be used with wella permanant wellahcharm hair color instead of the 20 vol developer ?

Asked by: chalicia
Yes. It is a low volume, deposit- only developer (peroxide). You just can’t use it if you want lift. There is absolutely no difference than using any other low volume peroxide (developer). you may use it for going darker. 
Answered by: TaraMCNJ
Date published: 2019-02-26

Can I use activating lotion with permanent color

Asked by: Bman1130
It’s peroxide, just a low (deposit-only) volume. Probably under 10 volume although they don’t tell you. So if you’re coloring you’re hair darker and do not require lift you can use any developer (YES, including this) with any color. Anything else anyone tells you is a marketing ploy. I use generic 10 volume with Demi color. 
Answered by: TaraMCNJ
Date published: 2019-03-13

Can you use the Wella activating lotion with any other brand of demi permanent haircolor?

Asked by: Dee Dee 4
I would only use the activating lotion for Wella color. I would not mix the two brands.
Answered by: Gary Max
Date published: 2019-01-08

I noticed the 3rd ingredient is hydrogen peroxide. Will this further damage previously damaged bleached hair when used with the demi permanent 10NA? 

Asked by: BethanyT
I am not an expert but I have used this for years and never had a problem. I use this on roots not previously colored, all though of course there is some overlap at times
Answered by: suzy diamond
Date published: 2019-02-26

Can this developer be used with wella Color Touch demis? What % is it?

Asked by: Kelly333
The answer is YES it works the same as the Wella Color Touch 1.9% developer, I used it tonight on my client. but quickly!!! The wella 9/01 Color Touch toner + activating lotion 1:2 Ratio needed MAX 5 min to tone a pale yellow blonde to super cool. Her hair is also very dry and porous so it grabbed ultra fast.
Answered by: Kelly333
Date published: 2019-08-02

What is the difference between Demi Activating Lotion and the developer

Asked by: Yolyamor
I use the Demi Activating Lotion with the demi permanent hair dyes that only deposit color. The developers have different "volume" measurements (such as 20 volume, 40 volume, etc.). The various volume numbers refer to the amount of hydrogen peroxide in the developer. The higher the number, the more it opens the hair cuticle and the more it can lift your existing color. So, ultimately, you'd want the Demi Activating lotion for demi permanent dyes which would be a good choice if you're using a darker color than your current hair color or just wanting a subtle tint in color. If you're using a permanent hair dye, and particularly if it's lighter than your current color, you'd want to use the developers - the higher numbers are better if you're dying your hair much lighter than its current color but also be aware that the higher numbers are also more damaging. If you're not sure, I'd recommend doing some research online or talking to a colorist in your area. Good luck! :)
Answered by: ljean092
Date published: 2019-08-02

It will be work with the  color charm toner?

Asked by: Valfantasy
I use the light ash blonde, with the activating lotion. Two parts activator, to one part color. My hair is resistant to color, so I usually check my color at 30 minutes. I also put a few drops of the purple anti red/gold corrector. I use a plastic bag, just cover your head loosely. Every 5 minutes or so, keep it warm with a blow dryer. It doesn't smell bad, or damage your hair. I have used it now, for about 3 years. I always get good results. Gary
Answered by: Gary Max
Date published: 2019-09-09

Trying to go gray... What is the best method 

Asked by: 10pennies
Hi...sorry to take so long to reply. First, a disclaimer: I am not a hair stylist/beautician or hair professional of any kind...just a regular person who has been coloring my own hair for many years, and I am happy to share my experience with you. My original hair color, since birth, was dark brown with slight reddish undertones. My skin is light olive-toned (Italian/Azorean) and I really do not like how gray (or blonde) ages me/washes me out. (I have envied natural blondes who go looks "normal" on them.) I started using Wella Color Charm about 30 years ago, after trying the Lady Clairol route. The demi color was excellent because I permed my hair for years, and the demi did not add to the "frying" of my hair. I have continued to use it even though I have not permed for many years, because I like how it "fades". When the roots grow out, there is less of a Severe Skunk Stripe. The grey does show, but because I have been using lighter and lighter color the past few years, it isn't so blatantly obvious when it grows. The other thing I had to learn the hard way was that trying to recreate my original color worked for a while, but the older I have gotten, the worse that looked, to me, anyhow. It became a "flat" color that was so obviously Old Lady Trying To Look Younger. Gave that up, and had a stylist do some correcting with low, mid, and highlights, to get rid of the flatness. That was about 2-3 years ago, and since then I have used lighter and lighter color. I am at a combo of 3/4 #8 and 1/4 #7, (and NEUTRAL, not ash OR red, because my hair sucks up those undertones and looks awful) so a very light brown/blonde, which somehow works. It colors the grey that light color, and the remaining dark hair stays uncolored. So now it looks like I've had an expensive frost job, sort of. The test for me has been that several people who have known me for years through all hair colors have complimented this color...and I like it because it ISN"T the flat dyed look, but isn't an all over grey that washes out my skin color, either. If/when I finally give in and go all grey, I will just keep going lighter and lighter until coloring is moot. My sister did something totally different, very successfully: she was blonde as a baby, and her hair became medium brown as she got older...was brown hair from grade school onward. She colored her hair brown for years, and then at about age 60 or so, she took her saved, original blonde pony-tail (which my mother saved, when we all went from pony tails to short a very long time ago) to her stylist, who matched her own original blonde color. It worked, amaziningly enough, with her skin, because it was her own natural color. Striking, of course, the first time I saw her with it, but it really did somehow make sense. She then kept her promise to herself to go all grey when she retired, which was a shorter step, since she was already blonde. Hope this helps...good luck....Diane
Answered by: grumpynonna
Date published: 2019-08-02

Do you put the activator lotion on your hair before coloring it or after you color it

Asked by: Lynbella
Neither. The activator lotion is mixed together with the color and then applied to the hair.
Answered by: Nancy1218
Date published: 2018-05-26

What is the strength of the hydrogen peroxide in this activating lotion?

I would like to know all the chemicals in this product. I need the very mildest activating lotion to mix with a Wella demi hair color. Does this product lift the natural color when mixed with a demi color, or will it just add color to the hair ? I need a product for a sensitive scalp.
Asked by: Anonymous
The Wella Color Charm Activating Lotion is safe for a sensitive scalp. I've been using it for 25 years with no burning scalp incidents.
Answered by: HairColor
Date published: 2018-05-26

Can I use development with demi permanent color charm 

Asked by: Pam Hola

Can I use 20 developer instead of the lotion?

Asked by: Emily666

can i order by phone

Asked by: angles77

Anyone tried 12AA/1120 Nordic Blonde Color Charm Liquid Permanent Hair Color with a 6 Volume? I experienced significant lift using this and Color Charm Demi Activating Lotion 7.8 oz. It was also excessively drying.

Asked by: Imjustsaying

What is the shelf life of the Color Charm activator?

Asked by: Gary Max

Volume of wella Demi activator?

Asked by: Mom70737582

Why am I unable to add this activating lotion to my card

Asked by: Slaughter

What will be the difference between Demi Activating Lotion and the developer. Or there is a different if I use 050 wella

Asked by: Yolyamor

Does this lift or just deposit color?

Asked by: Jesselee

Can you use the activating lotion with the well toner's?

Asked by: Sboyce88

Will this last as long with the demi permanent as would using the 10 volume developer? 

Asked by: Morgan21
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