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Color Charm Demi Activating Lotion

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Demi Activating Lotion

Color Charm by Wella
$3.99 - $5.59
Color Charm Demi Activating Lotion is rated 4.6 out of 5 by 162.
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  • Specially designed for use with Color Charm Long Lasting Semi-Permanent Haircolor Helps ensure optimum hair protection Superb results
    Wella Color Charm Activating Lotion is specially formulated for use with Wella Color Charm Demi Permanent haircolor. For optimum hair protection and superb results! Stimulates color change for long lasting demi-permanent haircolor.

    Wella Help Line:
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


  • Keep cap tightly closed and store in a cool location. For use by licensed cosmetologists only.

Rated 5 out of 5 by from My favorite Low volume developer Great for deposit only color and gentle bleach wash
Date published: 2020-09-04
Rated 5 out of 5 by from quanity use the right measurements with the demi permanent color and it works great
Date published: 2020-08-10
Rated 1 out of 5 by from Wells Demi Color What a mess! I bought the color part first, nowhere was it Rec to also purchase lotion, so I get that, then no mixing bottle or tools, very frustrating, no instructions or YouTube link, for those who have not done this before, you could be so much more helpful
Date published: 2020-07-05
Rated 5 out of 5 by from This of course is a great solution it is used only Here I go again this was a great product used it before many at time I have I ever given badd i.e. Reviews much this is great
Date published: 2020-06-20
Rated 5 out of 5 by from Thank you sally very pleased with your online sale I really like the way the hair feels after the process and the color also stays well after and covers grey
Date published: 2020-06-13
Rated 5 out of 5 by from Great product Again, easy to use with color. Lasts long. Not harsh
Date published: 2020-06-02
Rated 5 out of 5 by from Grey coverage Easy to use. Love this product. Was recommended!!!
Date published: 2020-05-31
Rated 5 out of 5 by from Great buy Excellent for covering grey I use this all the time
Date published: 2020-05-27
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does the activating lotion come in a color?

Asked by: Anonymous
No. This activator is white.
Answered by: Dchristy
Date published: 2020-04-30

what strength peroxide is the activating lotion?

Asked by: judith1234
Answered by: Shrisfnm
Date published: 2020-03-05

What level is Wella activator 5, 20, 20? This should be added so viewer csn determine if correct level needed.

Asked by: Leasthar
The activator is only used with the demo-permanent color not any other ones. Demi permanent only deposits color so it won’t lift like color that uses developer ranging from 10-40 volume. Most Demi-permanent hair color uses an activator that is between 4 & 6% no ammonia.  Again to deposit color only and best used on hair with very little gray as it darkens natural hair color and doesn’t cover gray very well. 
Answered by: Robin808
Date published: 2020-05-12

Do I use this mixed with color charm demi-permanent hair color?

Asked by: Bellbrat1971
Yes double part to color Example 1/2 oz color 1 Oz activator.
Answered by: Shrisfnm
Date published: 2020-05-03

I am trying to remove manic panic from my husbands hair and the girl at Sally's gave me this and wella powder lightner is that right?? I am thinking no because if this is only 10vol how will it take the color out??

Asked by: Heidilou1982
Just leave it on longer and use heat
Answered by: Lars2222
Date published: 2020-08-07

What is the Volume % of Colorcharm Activation Lotion?

Asked by: heartjewels
The volume strength is 6. I called the number on the back of the bottle to confirm.
Answered by: jess3015
Date published: 2020-08-07

Is this a hair fill??

Asked by: IsabellaLynnette
This product is an activating lotion that is used with Color Charm Demi Permanent hair color. Not sure what you mean by "hair fill".
Answered by: Nancy1218
Date published: 2018-05-14

How can I store the activating lotion if I didn’t use the whole bottle? 

Asked by: Kelsey1992
I only use two ounces each time. I always have leftover, and I keep is sealed in in my bathroom closet. It takes me 6 months to use up a bottle.
Answered by: idografx
Date published: 2020-05-12

does the wella color charm activating lotion come in a larger size as 15.4 oz

Asked by: Audrey 24
Answered by: AidinesS
Date published: 2019-08-02

Please answer the question being asked! What is the strength of the hydrogen peroxide in this activating lotion? 6%, 10%, 20% ??

Asked by: KMS12345
They don’t tell you, but it’s deposit-only, therefore my educated guess is <10 volume. I just use salon care 10 volume w wella Demi. Blond brilliance 5 volume would also work well. 
Answered by: TaraMCNJ
Date published: 2020-04-26

can this be used with wella permanant wellahcharm hair color instead of the 20 vol developer ?

Asked by: chalicia
Yes. It is a low volume, deposit- only developer (peroxide). You just can’t use it if you want lift. There is absolutely no difference than using any other low volume peroxide (developer). you may use it for going darker. 
Answered by: TaraMCNJ
Date published: 2019-03-13

Can I use activating lotion with permanent color

Asked by: Bman1130
It’s peroxide, just a low (deposit-only) volume. Probably under 10 volume although they don’t tell you. So if you’re coloring you’re hair darker and do not require lift you can use any developer (YES, including this) with any color. Anything else anyone tells you is a marketing ploy. I use generic 10 volume with Demi color. 
Answered by: TaraMCNJ
Date published: 2020-02-03

Can you use the Wella activating lotion with any other brand of demi permanent haircolor?

Asked by: Dee Dee 4
I would only use the activating lotion for Wella color. I would not mix the two brands.
Answered by: Gary Max
Date published: 2019-01-08

I noticed the 3rd ingredient is hydrogen peroxide. Will this further damage previously damaged bleached hair when used with the demi permanent 10NA? 

Asked by: BethanyT
I am not an expert but I have used this for years and never had a problem. I use this on roots not previously colored, all though of course there is some overlap at times
Answered by: suzy diamond
Date published: 2019-08-02

Can this developer be used with wella Color Touch demis? What % is it?

Asked by: Kelly333
The answer is YES it works the same as the Wella Color Touch 1.9% developer, I used it tonight on my client. but quickly!!! The wella 9/01 Color Touch toner + activating lotion 1:2 Ratio needed MAX 5 min to tone a pale yellow blonde to super cool. Her hair is also very dry and porous so it grabbed ultra fast.
Answered by: Kelly333
Date published: 2020-04-05

What is the difference between Demi Activating Lotion and the developer

Asked by: Yolyamor
I use the Demi Activating Lotion with the demi permanent hair dyes that only deposit color. The developers have different "volume" measurements (such as 20 volume, 40 volume, etc.). The various volume numbers refer to the amount of hydrogen peroxide in the developer. The higher the number, the more it opens the hair cuticle and the more it can lift your existing color. So, ultimately, you'd want the Demi Activating lotion for demi permanent dyes which would be a good choice if you're using a darker color than your current hair color or just wanting a subtle tint in color. If you're using a permanent hair dye, and particularly if it's lighter than your current color, you'd want to use the developers - the higher numbers are better if you're dying your hair much lighter than its current color but also be aware that the higher numbers are also more damaging. If you're not sure, I'd recommend doing some research online or talking to a colorist in your area. Good luck! :)
Answered by: ljean092
Date published: 2019-08-02

It will be work with the  color charm toner?

Asked by: Valfantasy
I use the light ash blonde, with the activating lotion. Two parts activator, to one part color. My hair is resistant to color, so I usually check my color at 30 minutes. I also put a few drops of the purple anti red/gold corrector. I use a plastic bag, just cover your head loosely. Every 5 minutes or so, keep it warm with a blow dryer. It doesn't smell bad, or damage your hair. I have used it now, for about 3 years. I always get good results. Gary
Answered by: Gary Max
Date published: 2020-04-10

Trying to go gray... What is the best method 

Asked by: 10pennies
Hi...sorry to take so long to reply. First, a disclaimer: I am not a hair stylist/beautician or hair professional of any kind...just a regular person who has been coloring my own hair for many years, and I am happy to share my experience with you. My original hair color, since birth, was dark brown with slight reddish undertones. My skin is light olive-toned (Italian/Azorean) and I really do not like how gray (or blonde) ages me/washes me out. (I have envied natural blondes who go looks "normal" on them.) I started using Wella Color Charm about 30 years ago, after trying the Lady Clairol route. The demi color was excellent because I permed my hair for years, and the demi did not add to the "frying" of my hair. I have continued to use it even though I have not permed for many years, because I like how it "fades". When the roots grow out, there is less of a Severe Skunk Stripe. The grey does show, but because I have been using lighter and lighter color the past few years, it isn't so blatantly obvious when it grows. The other thing I had to learn the hard way was that trying to recreate my original color worked for a while, but the older I have gotten, the worse that looked, to me, anyhow. It became a "flat" color that was so obviously Old Lady Trying To Look Younger. Gave that up, and had a stylist do some correcting with low, mid, and highlights, to get rid of the flatness. That was about 2-3 years ago, and since then I have used lighter and lighter color. I am at a combo of 3/4 #8 and 1/4 #7, (and NEUTRAL, not ash OR red, because my hair sucks up those undertones and looks awful) so a very light brown/blonde, which somehow works. It colors the grey that light color, and the remaining dark hair stays uncolored. So now it looks like I've had an expensive frost job, sort of. The test for me has been that several people who have known me for years through all hair colors have complimented this color...and I like it because it ISN"T the flat dyed look, but isn't an all over grey that washes out my skin color, either. If/when I finally give in and go all grey, I will just keep going lighter and lighter until coloring is moot. My sister did something totally different, very successfully: she was blonde as a baby, and her hair became medium brown as she got older...was brown hair from grade school onward. She colored her hair brown for years, and then at about age 60 or so, she took her saved, original blonde pony-tail (which my mother saved, when we all went from pony tails to short a very long time ago) to her stylist, who matched her own original blonde color. It worked, amaziningly enough, with her skin, because it was her own natural color. Striking, of course, the first time I saw her with it, but it really did somehow make sense. She then kept her promise to herself to go all grey when she retired, which was a shorter step, since she was already blonde. Hope this helps...good luck....Diane
Answered by: grumpynonna
Date published: 2020-04-04

Do you put the activator lotion on your hair before coloring it or after you color it

Asked by: Lynbella
Neither. The activator lotion is mixed together with the color and then applied to the hair.
Answered by: Nancy1218
Date published: 2018-05-26

What is the strength of the hydrogen peroxide in this activating lotion?

I would like to know all the chemicals in this product. I need the very mildest activating lotion to mix with a Wella demi hair color. Does this product lift the natural color when mixed with a demi color, or will it just add color to the hair ? I need a product for a sensitive scalp.
Asked by: Anonymous
The Wella Color Charm Activating Lotion is safe for a sensitive scalp. I've been using it for 25 years with no burning scalp incidents.
Answered by: HairColor
Date published: 2018-05-26

Can I use development with demi permanent color charm 

Asked by: Pam Hola

Can I use 20 developer instead of the lotion?

Asked by: Emily666

can i order by phone

Asked by: angles77

Anyone tried 12AA/1120 Nordic Blonde Color Charm Liquid Permanent Hair Color with a 6 Volume? I experienced significant lift using this and Color Charm Demi Activating Lotion 7.8 oz. It was also excessively drying.

Asked by: Imjustsaying

What is the shelf life of the Color Charm activator?

Asked by: Gary Max

Volume of wella Demi activator?

Asked by: Mom70737582

Why am I unable to add this activating lotion to my card

Asked by: Slaughter

What will be the difference between Demi Activating Lotion and the developer. Or there is a different if I use 050 wella

Asked by: Yolyamor

Does this lift or just deposit color?

Asked by: Jesselee

Can you use the activating lotion with the well toner's?

Asked by: Sboyce88
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