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Color Charm Demi Activating Lotion

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Demi Activating Lotion

Color Charm by Wella
WELLA9
$3.99 - $5.59
Color Charm Demi Activating Lotion is rated 4.6 out of 5 by 161.
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  • Specially designed for use with Color Charm Long Lasting Semi-Permanent Haircolor Helps ensure optimum hair protection Superb results
    Wella Color Charm Activating Lotion is specially formulated for use with Wella Color Charm Demi Permanent haircolor. For optimum hair protection and superb results! Stimulates color change for long lasting demi-permanent haircolor.

    Wella Help Line:
    1-866-722-4146
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

     

  • Keep cap tightly closed and store in a cool location. For use by licensed cosmetologists only.

Rated 5 out of 5 by from Rich and Creamy I loved it! Very easy to use. And it makes your hair so shiny.
Date published: 2020-05-17
Rated 3 out of 5 by from Did not work for me I bought this as an anti brass toner. It barely toned the color, still very yellow. Disappointed.
Date published: 2020-05-14
Rated 5 out of 5 by from Works well Smell is a little floral and has a chemical hint to it but doesnt linger. Consistency is thick and blends well with the dye.
Date published: 2020-05-12
Rated 1 out of 5 by from You have to receive it before you can review it!! You have to receive it before you can review it. It’s taking way too long to get products from you
Date published: 2020-05-05
Rated 4 out of 5 by from First timer! Must buy this to mix with the color! If just doing roots you won’t need full bottle.
Date published: 2020-05-03
Rated 5 out of 5 by from Use with Color Charm Demi Permanent Hair Color Very mild and no lift. I liked it it has a nice smell and I found it gentle on my hair and scalp.
Date published: 2020-04-28
Rated 2 out of 5 by from Didn't work for me. Used this with the Demi permanent upon advice to try it as a brass-suppressant but it didn't work.
Date published: 2020-04-23
Rated 5 out of 5 by from Nice non damaging deposit Works well with the Demi hair color to deposit it.
Date published: 2020-03-19
Rated 5 out of 5 by from Great value Great to use with Demi. Great value abd works like a charm. I have to say the Sally customer service via their customer service was awesome. The woman who I spoke to was a hair professional so she was able to tell me how to properly use this product.
Date published: 2020-02-28
Rated 5 out of 5 by from Deposits color without lightening Very smooth and soft on the scalp, deposits color well
Date published: 2019-12-12
Rated 5 out of 5 by from Would recommend I've used this product multiple times. My hair still feels healthy and I have no complaints
Date published: 2019-10-07
Rated 5 out of 5 by from Good stuff Works well with the demi color. Leaves my hair very conditioned
Date published: 2019-09-30
Rated 5 out of 5 by from Great Demi processor Great for Demi color processing Wella Demi color with great coverage
Date published: 2019-09-03
Rated 5 out of 5 by from Super Fast Acting This helped get the demicolor into my hair shaft so fast. It developed in 20 minutes. I left an extra 5, and that's still a lot less time than I normally process. Very gentle. Would recommend to thos doing demi-color on pre-lightened hair.
Date published: 2019-07-31
Rated 5 out of 5 by from Love Wella CC Demi Activation lotion I have used this product for many years to cover my gray hair. It doesn't damage at all. I read a review about not knowing this doesn't lift. It isn't supposed to. It also CLEARLY states on the bottle it is specifically made for the demi shades.
Date published: 2019-04-20
Rated 1 out of 5 by from Color Charm Activating lotion The level of lift on this is so low, though not mentioned anywhere in the description, that I won't use it again as an activator. I do like Wella products, but I'll stick to the clearly labeled volume number products from now on. I believe this is a less than level 10 and there may be a reason for that with their demi permanent line of hair color, but at least inform the people buying the product.
Date published: 2019-04-15
Rated 5 out of 5 by from Great product that works well This goes a long way and lasts a long time. I’ve used this product for years.
Date published: 2019-03-23
Rated 5 out of 5 by from The volume developer strength is 6 I called the number on the back of the bottle and the rep said the volume developer level was 6. I really needed to find out because I'm working with over-bleached, fine hair that needs color correction and root touch ups (5% white shiny hairs right up front and center on hairline). So there's the real answer, after scouring the internet and only finding the same question with guess answers. Color Charm Activating Lotion is volume level 6. (not 10). They did reiterate that info is proprietary and this product should only be used with Color Charm Demi color and should only be used by a licensed professional, so just passing that along. :)
Date published: 2019-03-06
Rated 5 out of 5 by from Great product! I have been using this product for several years. I like the floral scent and it does not have the ammonia odor like other stores bought products. It is not harsh on the hair. My hair maintains its natural look and it does not look dried out.
Date published: 2019-03-03
Rated 2 out of 5 by from Too drying and left inflamed beard follicles Too drying and left inflamed beard follicles On a woman identified non transitioning female. Arrives unsealed. No twist and break sealed caps. Hair felt straightened.
Date published: 2019-01-13
Rated 5 out of 5 by from Sharing I will try this out and I hope I will like it
Date published: 2014-10-09
Rated 5 out of 5 by from Wella Color Charm Level 20 Activating Lotion This activator works like a charm lol! No damage to my hair.
Date published: 2014-07-11
Rated 5 out of 5 by from Great Works great, but I recommend getting the larger bottle. Works on sensitive scalps, excellent coverage when used with Wella Demi colors. Much safer than regular hair color. Can try colors out this way and see if you like them, before you go to a permanent more damaging color. I use this product monthly on my own hair.
Date published: 2013-12-17
Rated 5 out of 5 by from works very well Used this last night to do my hair. Mixed well, no burning sensation on my sensitive skin, did not smell bad. No problems at all.
Date published: 2009-05-06
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I want to tone my brassy highlights and lowlights without darkening more than 1 level.  Will this work with light ash Demi color? I have lots of gray on roots but I don't care if it doesn't color the gray.  Just don't want weird color on gray.

Asked by: ALPCES68
well it depends on what kind of light ash demi color.. 8A, 7A just keep in mind don't just dump it on. You want to put it on your new growth first for 20 mins, then mist down or quickly wet your shaft and ends then put remainder of color on hair, use some shampoo to swirl it all through your hair then rinse very well and don't forget to condition. Be careful because the parts of your hair that are highlighted (if you don't wet or dampen) when you put on shaft and ends the blonder hair can "grab" a very dark color, which you don't want. I have been a cosmetologist for 39 years so I do know a little! :)
Answered by: Melanie58
Date published: 2020-07-21

Could I use this in a 1:1 ratio (instead of 1 part color w/2 parts activator) with the wella demi-permenant color? or would this be damaging or not work as well? I am trying to blend my 25% gray hair with my dark brown hair. Thank you!

Asked by: AndreaJuliet
Best coverage is 2 to 1. It won't change your dark Doesn't lift but will hold longer on grey. I am pure bright white 100% hard to color and hold I leave it on 1 hour I have very long hair and its beautiful.
Answered by: Shrisfnm
Date published: 2020-06-14

what happens if i dont use the activator lotion? will it hurt my hair?

Asked by: Anonymous
I've never not used it, it thins the color so it goes on your hair nicely. I often mix colors with great success and it helps them mix up nicely. But this stuff is good for your hair and makes it feel really healthy so I can't imagine it would hurt it.
Answered by: JoJolene
Date published: 2020-07-29

I have the semi permanent color, but I forgot to buy the activating lotion. Can I use 10 v. developer instead, or maybe half and half 10 v. and shampoo?

Asked by: Smharding
You say you have the semi permanent color which does not use an activator. If it is a semi do not use any kind of developer. If you are using a demi pemanent color you should be able to use the 10 volume developer following the instructions for the appropriate ratio of developer to product.
Answered by: GrammaDarling
Date published: 2020-05-19

I'm wondering if this activator will not lift my natural base color a 6n I believe. I'm used to using redken shades eq toner with redken activator that does not lift at all. I want the same effect. Also will it work with the wella toner on my highlights?

Asked by: Awkemily
I guess I'll answer my own question since I purchased this and t28 wella toner. Yes it works, it toned my highlights and did not lift my roots.
Answered by: Awkemily
Date published: 2020-07-26

Is this developer good for wanting to go dark? My roots are dark and i only have the balayage style on the crown of my head and it’s a honey/caramel color. 

Asked by: Evelyn19
Yes
Answered by: Majokko3
Date published: 2020-05-16

Can this activating lotion be used with color charm permanent hair toner T14 instead of 20 volume developer for a less intense/harsh tone?

Asked by: Mj2020TX
No. That is only for demi.
Answered by: Delilah l
Date published: 2020-05-07

I am looking for the wella activating lotion that goes with the wella color charm demi permanent hair color. This bottle says that it is for semi-permanent not demi-permanent color. Is this the correct product for my demi perm hair color?

Asked by: poppysong
I've used this with both demi and semi hair color. It provides no lift which is what I'm looking for. I use this when I'm toning my hair.
Answered by: ElleLo04
Date published: 2020-05-26
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