Selected quantity exceeds what is currently available

Pure White 20 Volume Creme Developer

by Clairol Professional
Selected quantity exceeds what is currently available

Pure White 20 Volume Creme Developer

by Clairol Professional
CLAIRL30
$1.79 - $9.69
Pure White 20 Volume Creme Developer is rated 4.7 out of 5 by 142.
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  • Recommended for bowl and brush or applicator bottle Allows for easy spreadability Features added conditioners
    Clairol Pure White 20 Volume Creme Developer mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. Laboratory stabilized to guarantee consistent, predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners. Guaranteed fresh for three years.

    Clairol Professional Help Line:

    1-800-221-4900

    Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

Rated 5 out of 5 by from Great product! Great product. Works like any other 20vol cream developer. Used Loreal developer for years from Sally's. This works just as well.
Date published: 2020-02-22
Rated 5 out of 5 by from My regular I've used these products for years and am very happy with both the color and condition of my hair.
Date published: 2020-01-13
Rated 5 out of 5 by from It works! Worked very well but wish it contained a conditioner.
Date published: 2019-09-05
Rated 5 out of 5 by from Amazing developer! This is the only brand developer cream that I use. If the cream isn’t available, I’ll purchase the liquid.
Date published: 2019-09-04
Rated 5 out of 5 by from Best value Go with soy plex hair color. This size is the best value.
Date published: 2019-07-05
Rated 5 out of 5 by from Dependable Provides the expected result every time. I use this monthly.
Date published: 2019-04-19
Rated 5 out of 5 by from Pleased Worked well. Was easy to use. No problem lightening my dark brown hair.
Date published: 2019-04-11
Rated 5 out of 5 by from Great shade of hair coloring for me! I have been using these hair color products for about two years and they cover the gray completely.
Date published: 2019-01-08
Rated 1 out of 5 by from Doesn’t do anything I’m generally doing a review on this entire line of different levels. It does NOTHING to my hair hardly. I’ve tried multiple times and each time it’s like I have to apply it twice for it to get “good enough” to get away with it which is still not as light as I need it. I have dark brown hair. And it barely lifts it up. And not only does is lighten only slightly even at 40, it does a spotty job. I’ve never been so disappointed in a developer in my life. For all the burning it does, it sure does nothing, and that’s not what I like to sit through slight burning for. Normal developer doesn’t even burn as much on me. Maybe it only works if you have a matching bleach powder with it, but if that’s the case I’d say that’s not a good feature for a developer. I’m gonna stick to wella’s developer which will work with ALL bleach powders just fine and actually lifts to where I need it.
Date published: 2018-08-28
Rated 4 out of 5 by from So soft Bleached my hair 2x with this but in the 30 vol and the wella lightening powder, and my hair doesn't feel dead and crispy! My hair still has it's integrity and is much softer compared to other bleach jobs I've done with other products. Although, the only con I have is that it warmed up pretty quickly and gave me quite the burning sensation. Could just be that the weather helped warm it up a bit too quickly? Not sure, but would use again.
Date published: 2017-08-31
Rated 5 out of 5 by from great soy product I have been using this with Age Beautiful colors for several years now. It is very obvious that this developer creates soft shine smooth hair. I did try Age Beautiful developers, not even close
Date published: 2017-01-04
Rated 5 out of 5 by from Creamy Because it is thicker than most, it is easier to use. When mixed with the color, it becomes a creamy consistency which is less likely to dribble and stays where you put it.
Date published: 2014-06-06
Rated 5 out of 5 by from good developer This is a very good developer its very good. It mixes very well. I like it. I love this developer.Its a little runny but its good.
Date published: 2012-09-28
Rated 5 out of 5 by from The best! I've tried many developers in the past and I always end up going back to Pure White. I also use 30 volume. Very little damage. I love it! Won't use any thing else.
Date published: 2012-06-06
Rated 5 out of 5 by from Can't believe... ....how SOFT my hair feels!! I was already using the Clairol with Soyplex liquid haircolor with Salon Care 20 volume with very good results. The smell was harsh, and my hair felt rough and dry after rinsing. Switching to Clairoxide with Soy4plex is the BEST thing I could do for my hair!! NO stinging, watery eyes or burning scalp! NO SMELL at all! Best yet, my hair felt like silk even during the rinse-out BEFORE conditioning!! I am amazed!!
Date published: 2012-03-03
Rated 5 out of 5 by from The best!!!!!! Love, Love this wonderful developer, it is the best, it works great with my Clairol Professional Hair Color with soy comples. My hair feels so healthy and conditioned when I use this developer. Make color better, gentle on hair and scalp, and leaves my hair so soft and shiney, like I stated, this is the best.
Date published: 2011-10-23
Rated 5 out of 5 by from Always a great product I have been using this product for years with fabulous results.
Date published: 2010-12-28
Rated 5 out of 5 by from Less Hair Damage Let's face it, when you color your hair you are damaging your hair. However, Clairol's cream developers are kinder to your hair's shafts than the regular developers. When I color a client's hair, I always use this brand of cream developer, and I have used all of the volumes they carry!
Date published: 2010-02-14
Rated 5 out of 5 by from Only developer I use This is the only developer I use, it's great. I only use the 20 volume because my hair is very brittle and damaged and it isn't as damaging as some of the higher volume developers.
Date published: 2009-09-17
Rated 5 out of 5 by from Goes Great With Kaleidocolors I use Clairol's Pure White 20 Volume Creme Developer with Clairol's Kaleidocolors. Very easy to use. You get a lot of product for the price.
Date published: 2009-04-19
Rated 5 out of 5 by from Awesome Product This product is so easy to use, the great thing is you can use it with a bottle applicator, or you can mix it in a bowl and use your brush, it mixes very easy with the color. The great thing about this product is that it does not run all in your face.
Date published: 2008-08-23
Rated 5 out of 5 by from Clairol Pure White developer volume 20 I have use this product for several years now. It's great when I mix it with color.. does not run, does not smell. It's very reliable when I color my hair. Never had any burn or skin problems with it. It's a great product.
Date published: 2008-07-18
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why does the picture show SOY4PLEX but when I select the item it doesn't, for the developer

Asked by: victoriabirdie
I would like to know also....I have some left in a bottle that says soy 4 plex on it...I compared the ingredients and they are somewhat different...I’m hoping they didn’t take the soy out cause that seems to be the conditioner part of it.  I actually came back to look to see if maybe I had ordered the wrong item but it says soy until you click on what size bottle you want...don’t know what they would change this...
Answered by: Lisa7210
Date published: 2020-05-10

hi, does this have to be discarded once opened or can unused portion be saved for next use.

Asked by: jackiezee
Use it until the bottle is empty. It does not get bad. I buy the huge bottle and it lasts a couple of years.
Answered by: Beverly Boudreaux
Date published: 2020-04-30

what is the ratio of developer to color?

Asked by: Maria misquitta
Read the directions on the inside of the box of colour, most are 1-1 but some are 2parts developer to 1 part colour, READ THE INSTRUCTIONS 
Answered by: Livy1234
Date published: 2020-04-09

What is the best toner ? I’m trying to get this yellow orange out my hair from bleaching my hair? 

Asked by: Kevsmommyy17
I use additives instead of toners. I have brown hair and love red but hate orange. So I add blue or purple additives to my dye. You have to be careful because these additives darken the color. Blue darkens the color more than violet additives but also removes more yellow than the violet. I use a clear additive by Clairol to lighten the color deposit but I found out today that it has been clearanced and is no longer available. Anyway, do a patch test to see what results will be.
Answered by: Misschivus1
Date published: 2020-04-09

Do I need to use Clariol Cream Developer when dying my hair black with Soy 4Plex? If so what vol#?

Asked by: MRSDEERI
20 vol. 
Answered by: Pam kane
Date published: 2019-12-30

Is this product to lighten your hair to dye it after

Asked by: Desiree3
I use this product to mix with my hair color when I touch up my roots.
Answered by: Kimmie73
Date published: 2019-02-19

How much developer to a packag be 2

Asked by: Katt cole
if the permanent color is 2 oz, add 2 oz of 20 volume
Answered by: SAM10001
Date published: 2019-02-18

Can you use this cream delveloper in a semi-permanent hair dye.  Example would be Clairol semi-permanent hair dye?

Asked by: Djoy2018
I have not used Clairol Simi permanent I am not sure. But Simi mean only last few shampoos so is not permanent color. I don't think you can used the 20 volume developer ( the 20 can lift up to 2 level so if your hair is dark brown it will get you to light brown and  20 volume developer is best for cover gray hair). I hope is help. you can also call toll free and double check because every manufacture are different.
Answered by: Lena hair perfection
Date published: 2018-05-21
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