Selected quantity exceeds what is currently available

Intensive Shine Hair Color Kit

by ion
Selected quantity exceeds what is currently available

Intensive Shine Hair Color Kit

by ion

Intensive Shine Hair Color Kit is rated 4.4 out of 5 by 1332.
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  • All inclusive permanent Liqui-Creme hair color kit Adds vibrancy and shine with every application Up to 2.5X more shine vs. untreated hair Naturally conditioning oils Superior quality dyes

    Intensive Shine® has been formulated to provide maximum shine using a proprietary blend of Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut oils. This unique blend of precious oils provides brilliant color while helping to transform your hair from weak and dull to silky, shiny and natural. Transform hair from weak and dull to smooth, shiny, and healthy. Brilliant, long-lasting color. 100% fade resistant gray coverage. Non-Drip liqui-creme formula is easily applied. Pleasant fragrance.


    Complete kit contains: hair color, pre-filled applicator bottle with developer, pre-color treatment, after color treatment, gloves, and step by step instructions.

  • 1. Mix Color

    2. Apply Color

    3. Process

    4. Rinse Thoroughly

  • • Always perform a strand and patch test

    • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application

    • Apply a stain barrier cream around the hairline prior to application when using dark shades

    • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs

    • Use an old towel to protect your clothing

Rated 1 out of 5 by from Color not the same as on the box. I bought the light intense auburn color. It is neither light nor auburn. But it sure is intense. It is a bright fake cherry red/purple, which is EXACTLY what I didn't want. It looks NOTHING NOTHING NOTHING like the model on the box. I don't have the money to get it fixed so I'm stuck looking like a crayon.
Date published: 2020-01-08
Rated 1 out of 5 by from My roots are orange brown The color on the box plus Reddish brown roots. I look like a Dark strawberry blond but the red is intense. I used The purple shampoo hoping that the golden red would tame down but nothing is working. I am recoloring my hair today. I felt like a dork yesterday running around. I started out with blond to medium blond. I like medium blond. not this one! Also The shine? Where is the shine? I look like I dumpster dived into speghetti leftovers!
Date published: 2019-12-20
Rated 5 out of 5 by from No use for toner I bought this color i didnt even have to use toner after . Good color no hot roots.
Date published: 2019-12-19
Rated 1 out of 5 by from Worst hair color I've ever used I tried two of these colors; Plum & Chocolate. I have been coloring my hair for over 20 years and have tried many different colors and brands. This is by far the worst. I'll start with the Chocolate color because it wasn't quite as awful as the Plum. It was more of a reddish, gold, light brown color and not a true chocolate, which is what I was aiming for. It also faded very quickly. Now the Plum. It was completely awful. After I applied the color and thoroughly washed and rinsed my hair, my hair was left sticky and tacky feeling. I've never experienced that with a hair color before. After 3 washes, the color was completely faded to a light mauve. I'm talking grandma's faded couch mauve. After the first wash, it was drastically faded. I only wash my hair twice a week. During every wash, the shower floor would be fuchsia from the dye. It left my hair broken and very damaged. I would highly advise against this. I had to buy several keratin treatments to get my hair back somewhat healthy. After 3 weeks, I bought the Wella dark brown hair color and it covered the mess the Ion left and so far, I see no fading. If you're looking for a good hair color, this isn't remotely it. Try Wella instead.
Date published: 2019-12-10
Rated 5 out of 5 by from Love Nice color and really covers my gray roots. Went with a shade lighter as recommended by a Sally employee and glad I did because it came out perfect.
Date published: 2019-12-10
Rated 5 out of 5 by from Great product Was perfect color. Loved it. I kept it on longer than it said n worked like a charm.
Date published: 2019-12-05
Rated 1 out of 5 by from Way off color. Beautiful color on box, i understand results may differ a bit- this was a complete different color! My hair is red -_-. Ive never had color differ so much. Followed directions just as i always do.
Date published: 2019-12-05
Rated 2 out of 5 by from Product okay.. I chose this product to die over my medium brown hair. My old color, from over a year ago, was only on my ends, I colored my roots last. I only had the color on my roots for the last 10 minutes and they turned out way lighter and auburn.
Date published: 2019-12-04
Rated 3 out of 5 by from Roots are reddish brown I bought this thinking my hair was going to be dark chocolate brown but nope I was wrong. My roots are red brown now which is extremely noticeable compared to the rest of my hair.
Date published: 2019-12-02
Rated 4 out of 5 by from Love it! It was time for a change- I went from blonde highlights to the 6n dark blonde. I used a red protein filler first to make sure it didn't come out green & muddy. My hair turned into a dark honey blonde color. I've gotten so many compliments! My only issue is that for my second box, my tube of 6n was turning into a blackish color when I squeezed it out. It made me a little nervous! Other than that, I love it and found my new go-to color.
Date published: 2019-11-25
Rated 5 out of 5 by from Awesome I got the deep intense Auburn. I typically use box color. I was very pleased for my first time using this product. It went on easily, comes with pre color treatment, and the Color seal conditioner. Plus the color turned out great and even too. And I feel like they give you more product then most box colors.
Date published: 2019-11-25
Rated 5 out of 5 by from LOVE Ion Intensive Shine hair dye The color is fantastic and the dye leaves my hair feeling soft and sleek. This brand doesn't leave my hair dry like others. I will continue to only use this brand for as long as it is available. The price is perfect!!!
Date published: 2019-11-24
Rated 1 out of 5 by from Washed out after 3 washes I get it probably wouldn't have stayed in my hair as I dyed my hair brown after having it bleach blonde for the last year. But I bought the Plum color and dyed my daughter's hair and she had the same problem. It is 16 days since we dyed our hair and only 3 washings between then and she has no color left in her hair. I bought it because it was supposed to be permanent not a demi. The color was beautiful right after we dyed it.
Date published: 2019-11-19
Rated 3 out of 5 by from My hair felt wonderful and the color was rich Overall, I'd say an average hair color kit - not the best, but not the worst. I loved that this came with a pretreatment that prepped my hair. The process itself was normal for a hair color kit. The smell was nice! The color was vivid for several days but did seem to wear off rather quickly. Also it did leave my hair and scalp dried out so much that I needed to buy a super moisturizer shampoo/conditioner which my fine hair usually never needs, but that may be due to my living in the cold Midwest. If my hair could have stayed as rich golden and shiny as it was the first few days = then I'd give this 4-5 stars.
Date published: 2019-11-19
Rated 1 out of 5 by from Not the color I expected Bought the plum 4VV a couple of weeks ago when my store finally got it. Couldn't wait to try it. The permanent plum cream color is usually my go to and wanted to try the kit thinking it would be easier but what a disappointment. The color turned a brassy brown especially near the roots. Never again.....back to permanent cream color. At least with that I get a nice rich plum color.
Date published: 2019-11-17
Rated 5 out of 5 by from ION - PLUM - HAIR COLORING KIT ION is really the only color kit that I have used...but I really like it and the color. Especially since I've never used a color before and really don't know how to measure/mix the toner and other stuff. This is very easy to do and gloves and directions are included and easy to follow.
Date published: 2019-11-15
Rated 1 out of 5 by from "Dark Blonde" Yes...where I come from, this is a medium brown. "6N" I believe the "N" is supposed to stand for "Neutral" however this shade clearly has more warmth to it. I just don't understand how this can be seen as any shade of blonde. Did not purchase the kit- but the liquid dye itself and developer to mix at home. The swatch at sallies was clearly the wrong one- as it was closer to what you'd imagine an actual dark blonde would be. Put this product on my head and despaired at the Medium Auburn results- took me 6 months of work (intermittent bleaching/toning to avoid damage) to get back to where i'd been in terms of blonde. I feel this is a very decent Medium Brown/Auburn though. Just by no means even in the realm of blonde and should not be labeled as such.
Date published: 2019-11-12
Rated 4 out of 5 by from Fades The color looks great when it is first finished but fades very fast.
Date published: 2019-11-09
Rated 2 out of 5 by from Not Buying This Again! Bought the color 7N about a 2 months ago and I dyed it over bleached hair. The color came out a little lighter than the picture and of course it was because my hair was bleached, I didnt mind. I ended up liking the color and after a few weeks it faded to a lighter blonde. So I decided to retouch it and bought the same color. This time it turned my hair green! I am so upset and dissapointed. Now I need to figure out how to remove this color or dye it a dark brown (I didnt want a dark color) but now I probably wont have a choice in order to cover up this green. I wish I could go to Sallys and get my money back.
Date published: 2019-11-04
Rated 5 out of 5 by from Love this product!! I am very impressed..10n I bought this not knowing results to dye my roots and it came exactly how I want it..very pretty color..
Date published: 2019-11-04
Rated 2 out of 5 by from Smells nice but that is about it ! I bought this because I am a natural redhead who has gone “brassy “ blonde instead of grey over the years. I have been using L’Oréal light auburn for years and have been pleased with the overall color but not the dullness or lack of staying power. So I decided to try this earlier this evening. It’s a disaster. My hair didn’t turn out light shiny auburn. It turned out dark pink /magenta ! And that was after leaving it on for only 20 minutes. The color is terrible. I have been coloring my hair for a while and this is the worst. I had to run out to get Color Oops because I am a registered nurse and can’t go to work like this later today. The only reason it got two stars is because it smells nice.
Date published: 2019-10-31
Rated 2 out of 5 by from Ok Color Intensive Shine Hair Color Kit Blue Black is an ok color product system. It gives great coverage and for first few days but wear off quick. After a couple washes it faded. Intensive Shine Hair Color is great product if your going out for the night and last a few days.
Date published: 2019-10-30
Rated 2 out of 5 by from Doesn't last. It looked really good...for about 5 days. After two washes my hair a dark brown.
Date published: 2019-10-30
Rated 5 out of 5 by from Grey coverage I have always used drugstore brands and the grey hairs always come back fast. This grey coverage is the best I’ve found yet.
Date published: 2019-10-28
Rated 5 out of 5 by from Great color Love this new hair color. It does have an awful smell but the results make up for it! Minimal breakage. Looks so natural. Saved a ton of money not having to go to a fancy salon. I have received many compliments. Highly recommend.
Date published: 2019-10-25
Rated 5 out of 5 by from we like the ion shine hair color. i got black hair dye. i like black hair dye. the blonde one was for my mom. she liked the blonde
Date published: 2019-10-22
Rated 3 out of 5 by from Turned my hair dark red I wanted to dye my hair from a level 6 bleached blonde back to a chocolate brown colour like the one shown on the box of this product. I liked the quality of the kit overall (comes with everything you need, instructions were clear, pre treatment and after treatment included), but this colour turned my hair a dark red-brown colour. This may be due to the colour of my hair prior to dying it, but if you aren’t looking for a very warm brown colour with red tones I would not recommend this shade. However, I did enjoy this product aside from the issues with the colour, and I will be purchasing another box from this brand (different colour) to correct the red-brown colour.
Date published: 2019-10-21
Rated 5 out of 5 by from Love the Color I love the color! Came out exactly how I wanted it too and like it does on the box
Date published: 2019-10-14
Rated 1 out of 5 by from Horrible! I bought Dark Blonde and my hair ended up a Dark Brown to Black color!!! my hair was blonde beforehand. Plus, I lost a bunch of hair when I rinsed this out.
Date published: 2019-10-14
Rated 4 out of 5 by from Not my normal color but I really liked this. I will say that this is not a normal color I dye my hair. I’m a natural (dark) brunette. Overall, I really liked this hair dye. The color wasn’t horrible which was nice, I was kind of iffy and scared to try it. Easy to apply. Seems to also keep grays away a little longer than the cheap box stuff. I will be getting a different color and trying it again once I need to color my hair again. I’m really excited for this! I would recommend it to others too!
Date published: 2019-10-11
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Will this leave red tones in my hair

Asked by: Erinl6578
Answered by: Gulfgurl
Date published: 2020-02-18

Intense black how long b4 next time I colour?

Asked by: Aggiepoo
Pending on how light your natural color is I say 6weeks.   Keep an eye on the roots.    May need a root touch up about 4 weeks
Answered by: Erin Roche Wise
Date published: 2020-02-18

what is 4ch?

Asked by: Teresa aa
hire dye chemical
Answered by: AmyJane40
Date published: 2020-02-16

How many levels does this lift? I can't find it anywhere on the box. I usually use Loreal Les Blonddimes in LB01 which lifts 3 shades.

Asked by: Julieaaa
I called the company and they told me it lifts 4-5 levels as it has 40 peroxide. They should put this information on the box though.
Answered by: Juliaada
Date published: 2019-12-21

I have red box dyed hair and it's darker red. I'm looking to make it brighter like Ariel the lil mermaid color or close too but only used box dyes so what color do infuse to achieve this bright red?

Asked by: Jo052286
To get a more intense red I would mix in the liquid red from Wells color charm series I love the color it gives on it own too. But you have to use Wella developer if you use the red on its own.
Answered by: Brandiekay
Date published: 2019-12-09

I have dyed my hair with a red box dye from the drug store about three months ago. I want to color it a light brown or dark blond. My hair is naturally a medium brown(4-6), what kit and color would be good to use that doesnt smell too bad?

Asked by: Red hair brown roots
Hello I’m a former hairdresser. You cannot lift color with color. You have to strip (bleach) that color out. I highly recommend a professional. You could severely damage your hair. 
Answered by: Chris111
Date published: 2019-11-03

Does this color cover up red well?

Asked by: Djessup3
I believe so. I had chosen a red from this line and although pretty, it wasn’t a good color for my skin tone. I did decide to go dark, which is my preference, and it covered up any trace of red very well. This is, by far, the best boxed hair color I’ve ever used. 
Answered by: Schtinkerbelle
Date published: 2019-11-03

Is this a permanent hair color

Asked by: Wahalagirl
Yes, and lasts about 8 or more weeks.
Answered by: Tante Julie
Date published: 2019-10-29
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