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Basic White Powder Lightener

Basic White by Clairol Professional
Selected quantity exceeds what is currently available

Basic White Powder Lightener

Basic White by Clairol Professional
SBS-320832
$26.99

Basic White Powder Lightener is rated 4.5 out of 5 by 104.
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  • Dedusted to minimize powder fly-away Contains a moisture-sealing humectant Creamy consistency
    GET HEALTHY-LOOKING HIGHLIGHTS AND SPECIAL EFFECTS: Extra-strength powder lighteners provide colorists with 2 choices for off-the-scalp blonding services, giving you ultimate creative control over the lightening process. Clairol Professional® is all about breaking barriers and giving you more color options, so you can live by your own color code.  We've got you covered!

    Clairol Professional Help Line:

    1-800-221-4900

    Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

  • Mix BW with 10 or 20-volume, process up to 30 minutes, or until desired lightness is achieved.
  • Once applied, check regularly until desired level of decolorization is achieved. Mix with Clairol Professional Pure White 10 or 20 Volume Developer 1:1 Ratio
  • POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, SODIUM METASILICATE, SODIUM STEARATE, SILICA, HYDROXYPROPYL METHYLCELLULOSE, ALUMINUM DISTEARATE, SODIUM LAURYL SULFATE, DISODIUMEDTA.
  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 4 out of 5 by from Good product Worked pretty good but had to wait awhile for arrival
Date published: 2020-06-13
Rated 5 out of 5 by from Basic White Powder for hair lightings Love this product. Does a great job. I’v used it before and I’m very satisfied.
Date published: 2020-06-02
Rated 1 out of 5 by from absolute trash worst bleach ive ever used. i never use heat and havent dyed my hair in a while. i only bleached my hair one time and it made it so dry and dead. the powder also got everywhere and it was hard to manage. im so sad its gotten so many good reviews cause it was straight trash for me.
Date published: 2020-05-31
Rated 5 out of 5 by from Awesome product I went from an incredibly dark brown to pale pale blonde. Amazing stuff (with toner bc ya know orange).
Date published: 2020-05-21
Rated 5 out of 5 by from Love Loved worked so well on my previously dyed hair.my hair was originally purple,brownish black and it took it to light yellow which the toner turned white blonde
Date published: 2020-05-18
Rated 5 out of 5 by from Quick Works quickly and can be used with foils. Stays wet longer than most other powders.
Date published: 2020-05-16
Rated 5 out of 5 by from Best bleach ever. I love this bleach ,it is so ezsy to work with It is gentle on the hair.
Date published: 2020-05-14
Rated 4 out of 5 by from Great I've used this many times a couple years ago when I wanted to go back to Platinum blonde . But I've always had to use a toner to get the orange color out. & to be honest it does make your hair feel like straw and damage
Date published: 2020-02-02
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Do I need to mix anything with basic white powder lightener to make bleach for my hair? and if so what?

Asked by: camrynd1
yes. you mix developer which comes in 5%-40% volumes.
Answered by: RonHairColorist
Date published: 2020-05-15

I just ordered 2 items and I thought you had sidewalk pickup. I dont see where I pay.

Asked by: Linda 737
If you’re looking for curbside pick up you need to call your local store and place the order. You can not convert an online order to curbside pick up. 
Answered by: Kirafh12
Date published: 2020-04-30

With the powder lightener, I have dark brown hair, and old faded reddish dye. I didnt see it recomend used with any other product to lighten hair. So is this all I need, and to mix with water? And will it take my hair to a blondish?

Asked by: Ellabellahlahlah
If you have dark hair and are lightening, its still safer to use 30 vol. or less because if you process it more than once with a 40 vol developer you WILL fry your hair. There are several, several videos of people literally frying their hair off using high developers and many, many processes. 40 vol is definitely not the best plan and waiting a week will not completely save your hair. As for the type of toner, T18 works to tone SUPER LIGHT (level 10) blonde. It will not cancel any brassiness darker than that. Try for an area around T14 if your hair doesn't lift super blonde because then it will actually tone the orange and yellow out. Always keep in mind with dark brown hair that it may take more than one process.
Answered by: Sammy216
Date published: 2020-09-24

does this come in a smaller package?

Asked by: bagecky612
Yes. They have packets of it.
Answered by: Hollywood55
Date published: 2020-03-29

how many levels lifted?

Asked by: elly12020
depends on developer used with it. 10 is one level. 20 is two, 30 is 3, 40 is 4.
Answered by: jendurkin
Date published: 2019-03-01

What is the difference between the basic white powder and the blue powder?

Asked by: Erika898
blue helps cancel out brassiness, you can still get it of course but it helps a bit
Answered by: jendurkin
Date published: 2019-05-26

I need to obtain an SDS for Basic White Extra Strength Powder lighter.

Asked by: cublauxx
There's a 1-800 number on tub that you can call and get info on how to download one. It might take some time but you'll find it.
Answered by: MM Colo1
Date published: 2019-02-18

Which powder bleach is the old fashioned one that gives your hair body ( courseness ) ? I have very fine hair. The products now don't give your hair that old fashioned each feel. Help !!!

Asked by: Petunia 1
Bw is from way back It's still good it does give lots of body that my go to lightner The only thing is that they have changed all lightners they all have conditioners in them Bw works for me
Answered by: Perfilio
Date published: 2018-01-05
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