Selected quantity exceeds what is currently available

Bright White Creme Lightener

933 by ion
Selected quantity exceeds what is currently available

Bright White Creme Lightener

933 by ion

Bright White Creme Lightener is rated 4.3 out of 5 by 832.
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  • Infused with Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil Lightens up to 8 levels
    This innovative lightening formula should never be called “bleach”. It's incredibly rich and creamy base is formulated with actives that condition, soften, and strengthen the hair during processing. Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil will lighten all hair types up to 8 levels on or off the scalp.
  • For on Scalp application- Mix 1:1 or 1:2 with 20 volume Ion Sensitive scalp creme developer

    For off scalp application- Mix 1:1 or 1:2 with 30 or 40 volume Ion Sensitive Scalp Creme Developer

    Can be used for balayage, foil, or all over application.


  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 5 out of 5 by from Amazingly even lift - so easy to spread I have virgin black Asian hair and this lifted me in one process to a level 8-9. My hair is almost past my waist in length, and I only got 2 bottles, so I ran out of it towards the front of my head and had to use the Wella powder bleach I had as a backup. OMG the difference! I ended up getting some splotchiness on the front that was completely absent from the parts with the ION bleach. I think because it's a cream lightener (I mixed it 1:1.5 ratio with ION 30 Developer, 20 volume on the roots), it's super easy to spread and penetrates sections and saturates really well. I used foils, but even without them, this doesn't dry out like powder bleach so it will KEEP lifting instead of drying out and just damaging your hair with no lift. It also smelled pretty non-offensive for bleach. Really impressed with this. I'd say for normal thickness + very long hair you're going to need like, 4 bottles to truly saturate your hair well though. Amazing stuff, I already bought more to touch up my roots in the future.
Date published: 2020-08-05
Rated 2 out of 5 by from Hmmm I have bleached and dyed my hair before and never had any problems with my scalp. i have two spots that are draining and burnt. i used 30v devloper and i used the same product on my moms hair and her scalp burnt a little but not like mine and i wanted the white so i can put lavender in it i left it in for only 30-40 min in mine and 30 min in my moms and her hairnusnreally dry and i used purple shampoo in our hair and hair masks and coconut oil. I dont know about this product. i followed the directions and measured everything. parts of my hair turned white the rest a gold blonde. from a dirty blonde.
Date published: 2020-08-04
Rated 5 out of 5 by from AMAZING I'm naturally a level 2 and I got lifted all the way to a 10 if not 11 it was so light it was almost white in one process. Im in love with this! It let me choose which tone blonde I really wanted.
Date published: 2020-08-03
Rated 5 out of 5 by from This will be my go to from now on Works great and we saw results fast! Did not expect it to work so well. Im very happy with it.
Date published: 2020-08-02
Rated 5 out of 5 by from Best lightener Best product I’ve ever used to lighten my stubborn hair. It does less damage and lifts more levels than the other products on the shelf.
Date published: 2020-08-01
Rated 1 out of 5 by from Gave me an allergic reaction I’ve been coloring & bleaching my own hair for almost 15 years. I’ve never had any adverse reactions to color or bleach until I used this product. My neck & around my face became very red and splotchy. I didn’t even know it was possible that your ears could become swollen until I used this. My hair lifts very easily, & I used this with 20 volume developer. I’m throwing the rest of this bottle away. Neverrrrrr again!
Date published: 2020-07-31
Rated 4 out of 5 by from Works great Works great and bleaches hair fast. I prefer powder over cream bleach because it’s easier for me to measure, but if you like cream this is great.
Date published: 2020-07-28
Rated 5 out of 5 by from No complaints I really enjoyed this product. I think it did a fantastic job lightening my hair (I used the dedicated developer with the lightener in 20 volume). My hair lifted really well using this system & I really have no complaints & this will be my go to lightener from now on.
Date published: 2020-07-25
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I usually color my hair in deeper reds (I’m naturally a dark brown) I want to to go to a vibrant red this time, but I’ve read where I need to lighten my hair first. Is this the right stuff for me? I plan to lighten and then permanently color my hair!

Asked by: Anonymous
If you were to use this, you would also need a developer. I personally found this very harsh and damaging when I used it. (It was with 20developer and a 1:2 ratio) You also don't want to go all the way to a pale blond as red pigments need something to stick to in your hair.
Answered by: MathWiz27
Date published: 2020-06-18

I have bark brown/black hair (Virgin) I recently cut it to shoulder length. I brought this lightner and 20 Developer. I want to lighten( full head)as much as possible to go a teal or emerald green all over. Do you think it will work?

Asked by: Nina Biina
Yes use small sections start from the bottom. You may have to do it twice. ion cream lightener is much more gentle than others I've tried.
Answered by: Rere anne
Date published: 2020-06-03

I have natural light blonde hair that I have been coloring for years. Right now the length is about cool medium blonde with roots coming in. Can I use this to go to a cool light blonde all over? How?

Asked by: melis3227
This product is used to go to "basic white" hair prior to coloring.
Answered by: Harriet at Santa Fe
Date published: 2020-06-04

I have about 3 inches of white roots (love it!!!) have dyed my hair dark brown for years; never seen my gray roots so long; will this product help me match my roots? white highlights/lowlights on top to mixed with bottom brown ?

Asked by: nina 1234
Hi. I highly recommend So Blur by Matrix. It lifts the dark and like magic blurs the dark color with the light color. Here's the YT video: jy8W6P3pcbk
Answered by: Borincanna
Date published: 2020-05-29

Can I use this to lighten colored hair?

Asked by: Terrikrolczyk
Yes, however there's many factors to take into account. If your hair is colored black or brown it will probably turn orange the first time you use this. It's a process, do your research and never ever bleach your hair if you think it's brittle or damaged!
Answered by: Gremlin27
Date published: 2020-05-27

I have 40 volume creme will it be okay with this and how do I know to do the ratios properly I have shoulder lank hair and it light brown. Any suggestions ? I’m nervous to do it on my own 

Asked by: Stardust01
I would strongly recommend starting with a 20 or 30 volume just because 40 can do some damage very quickly and easily. 20 volume for sure if you're doing your roots. I use a scale to weigh out 1 oz of lightener and then 2 oz of developer. You could also probably use a measuring cup for the lightener and just do twice the amount of developer.
Answered by: Allie 692
Date published: 2020-07-21

Do you use a toner after using this? 

Asked by: Nelliebell
Yes. This bleach doesn’t have any toner in it.
Answered by: JoulesAG
Date published: 2020-05-22

So if i am almost back brown and use this like i would the powder on my thin hair it would turm it a yellow blonde and then do the toner or the shampoo and conditioner i seen u said it made yours back white

Asked by: Anonymous
First of all I am not a hair professional (just putting it out there)...but I do my own hair all the time!   I love this stuff.  It is not as harsh as other bleach products I’ve used and a good deep conditioner when all is said and done is a wise choice.  My natural hair color is a dark medium brown with a lot of red undertones.  So it is a process to get my hair to blond without the brasiness.  I usually will bleach it and then use wella  T14 toner or the blossom ion cream toner.  Then a few weeks later I’ll either bleach it all again or simply do a bunch of highlights (more light than dark pieces and coat the pieces I want to stay brown with conditioner). (using less developer in the mix so it’s thicker). Then tone again.   There is also a great product that is a conditioner that helps take out brassiness for the in between times of toning which is great because it reduces the gradient line that happens after repeated processing (again, not a professional and a professional knows how to prevent the processing lines). 
Answered by: Stormyblueseas
Date published: 2020-08-06

When would you use the 1:1 ratio or the 1:2?  I have dark brown hair that was ombre before & I dyed my hair back the natural color. So should I do 1:1?

Asked by: Maddiemc1
Yes 1:1
Answered by: Heftybird231
Date published: 2020-06-19

Hi, how many levels of light will you get with this

Asked by: Gigi2020
It's lightens up to 8 levels of lift.
Answered by: Laurav1877
Date published: 2020-05-18

Does this replace the powder bleach? Or is this for after treatment? 

Asked by: DesireeLC
It’s a different type of bleach opposed to using powder.
Answered by: Jackie64op
Date published: 2020-05-16

Do I need to use a toner afterwards? (I recently had my hair dyed and it turned yellow, I was unsure if I should bleach it using this product, what are your thoughts?) If you could please recommend if this will change the yellow or if I need to rebleach. 

Asked by: KelliAnn
I use the wella T18 toner afterwards to remove brass/yellowing. 
Answered by: Vievecoaster
Date published: 2020-05-16

I had my hair bleached in like January professionally. Am i safe to use this without huge risk of murdering my hair? Also should i bleach all of it?

Asked by: Harm2002
I have extremely short hair so in order to maintain my white hair I have to bleach my hair once a month. I've been bleaching my consistently for the past 12 years and shockingly my hair is in great condition but its also maybe because my hair is short and any damage can be cut off. I usually use 40 volume developer and it lifts really quick. But yes, it does cause alot of damage but you can help that by using the appropriate treatments after. I use African Pride Olive Miracle leave in conditioner and honestly that stuff is awesome. It helps strengthen my abused hair and helps it grow.
Answered by: LauraV77
Date published: 2020-05-16

Can I use 10 volume developer with this product? My hair is a dark blonde color....

Asked by: Faithiegurl
Yes you can I use 10 vol with this product I personally use to touch up my roots might take a bit longer to leave on hair. I’m not a professional in any way so speaking from personal experience
Answered by: Foxyfright
Date published: 2020-05-22

Can I use this on my arm hair?

Asked by: mariekkm
I’m not a professional but, I can assure you that it would cause severe irritation. Also, there’s really no need to lighten your arm hair, you’re better off just shaving them every couple days. 
Answered by: Jacq2400
Date published: 2020-05-11

I have a line cut that has grown out some. My hair is still above my shoulders. Should one purchase be enough? Thanks!

Asked by: Virg1986
Yes it should be enough but make sure you buy a bigger developer. If you want multiple uses you might want to buy two though.
Answered by: doerayme
Date published: 2020-05-20

Is this a one-time use only bottle, or can extra be saved for another time?

Asked by: lauren90
Multiple use. Youre only going to use 2-4oz at a time pending your need.
Answered by: Northerngal
Date published: 2020-05-10

If I bleached my hair and used purple Overtone conditioner, will this bring my hair back to platinum blonde?

Asked by: Mminno16
It helped my hair I used both shampoo and conditioner. Brought the brassiness out and my hair was much more platinum.
Answered by: Susan 51
Date published: 2020-05-07

How much lightener should I use for hair a little longer than shoulder length? 

Asked by: Kayl1244
It depends on the thickness of your hair. If you hair is really thick, buy two. If you have fine, thin hair, you will only need one. But generally to be safe, it’s always good to buy extra just in case.
Answered by: scorpio1234
Date published: 2020-05-06

My natural hair is pretty dark like a dark blond probably a 5 I want to use this on my outgrowth as my midshaft & ends are really blond. Can I use a toner if it turns out too yellow or orange. I like a really cool ash blond with no warmth no gold 

Asked by: nblazer1
This lightener will probably lift your level 5 to a level 7-8. More than likely, you will need a toner to get rid of the underlying yellow tones.
Answered by: Shelbyks
Date published: 2020-05-06

Do you just mix this with the 8 oz bottle of developer Or do you have to measure them?

Asked by: Katwood26
Always Measure! :)
Answered by: VetteChik
Date published: 2020-05-04

My hair is a very uneven color from a failed attempt to lighten my hair. Will my hair turn out different shades of blonde or will it be relatively even?

Asked by: katiekat3
It depends on how light you are going? I do mine almost white and I have dark brown hair and only do my roots and they match every time. This is my favorite for platinum blonde hair and don’t use 40 developer. It’s way too strong and I also use the icy toner on occasion but not on a regular basis. Sometimes it’s better to wash with a clarifying conditioner to get all the built up chlorine out which turns your hair colors when it’s blonde. I also use coconut oil on my scalp when dying and I don’t think that makes any difference but it keeps my hair from frying. 
Answered by: Just me 720
Date published: 2020-04-30

I have cool toned darker blonde hair at my roots, with the bottoms a cool tone very light blonde. I am looking to touch up my hair during quarantine. Would this be a good product to try to blend my lighter hair color with the darker blonde?

Asked by: ttttttttea
I am not an expert but I can safely say, yes. A week ago I put high lights in my daughters hair. She is a dirty blond. However, I mixed with 20 developer so not to severley lift color. I was nervous but I we were successful! Looks great. Note: I did small ribbons starting from underneather/bottom of head and worked by way to top. Did about 4 rows across her head, maybe 5-6 ribbons across.
Answered by: Mjfahrman
Date published: 2020-04-25

can you use black dye over the bright white creme lightener

Asked by: angelforever
Buy a color additive first. If your hair is too light you need to fill with a warm dark color before going black. Also use a demo or semi permanent color in case you change your mind later. It might fade faster than permanent but you can go back to a lighter color after it fades. It means less damage.
Answered by: TeresaMm
Date published: 2020-04-20

I have mostly grey hair, i have been using Wella 12 to color my hair, it is a very high level golden blonde with light white highlights. I want to have white hair, can i use this product to get the results I want?

Asked by: Sharuss3
I'm not an expert but based on how well it worked on my hair I would definitely say yes. I liked it much better than getting it done at the salon gave me no scalp irritation like the salon products did. Hope that helps!
Answered by: Christin53
Date published: 2020-04-15

Is this the 1st step to bleaching my sons hair? 

Asked by: Busterbella
Yes, it will take it to "white" but needs to be mixed - read the directions
Answered by: Harriet at Santa Fe
Date published: 2020-04-14

Is this cream lightener white or purple? 

Asked by: Anonymous
The lightener that comes out of the bottle is white. 
Answered by: NyAsia D
Date published: 2020-04-12

Can Olaplex be added to this?

Asked by: KimyZ2020
Yes it can be added to this
Answered by: Laurar26
Date published: 2020-04-21

Do I need to mix this? Or is it all ready to go for bleaching???

Asked by: Hollybolly
You must use developer according to the level you want to lift,
Answered by: Fbrown0151
Date published: 2020-04-13

If I use half the tube of ion lightener how much developer would I use ? 

Asked by: Dolly1945
It's 2part developer to 1part cream
Answered by: Johnette12
Date published: 2020-04-16
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