Selected quantity exceeds what is currently available

Bright White Creme Lightener

Color Brilliance by Ion
Selected quantity exceeds what is currently available

Bright White Creme Lightener

Color Brilliance by Ion
SBS-405026
$11.79
Bright White Creme Lightener is rated 4.5 out of 5 by 150.
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  • Infused with Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil Lightens up to 8 levels
    This innovative lightening formula should never be called “bleach”. It's incredibly rich and creamy base is formulated with actives that condition, soften, and strengthen the hair during processing. Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil will lighten all hair types up to 8 levels on or off the scalp.
  • For on Scalp application- Mix 1:1 or 1:2 with 20 volume Ion Sensitive scalp creme developer

    For off scalp application- Mix 1:1 or 1:2 with 30 or 40 volume Ion Sensitive Scalp Creme Developer

    Can be used for balayage, foil, or all over application.

  • MINERAL OIL, POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, SODIUM SILICATE, SODIUM METASILICATE, PETROLATUM, SODIUM PERSULFATE, ETHYLHEXYL STEARATE, SODIUM STEARATE, KAOLIN, MAGNESIUM OXIDE, SODIUM LAURYL SULFATE, SILICA, TITANIUM DIOXIDE, HYDROXYETHYLCELLULOSE, CARBOMER, HYDROGENATED CASTOR OIL, BEESWAX, TETRASODIUM EDTA, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOL, PEG-40 HYDROGENATED CASTOR OIL, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, XANTHAN GUM, HYDROLYZED KERATIN, BISABOLOL, CETEARETH-30, HYDROLYZED KERATIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER

  • We're sorry, this product cannot ship to the following locations: Quebec

Rated 1 out of 5 by from RUINED MY HAIR I have been using Bleach for years, with no issues. This bleach Destroyed my hair, the breakage was unbelievable.I had long hair ,and had to cut shoulder length.
Date published: 2019-04-16
Rated 5 out of 5 by from It worked This worked perfectly. After lightening my hair, I colored it silver with a little lavender and it did NOT turn green!!!!
Date published: 2019-04-11
Rated 3 out of 5 by from Harsh I purchased this product after reading the reviews. Although it did lighten my roots about a level 4 in one shot, I went for 40 volume developer put on left approximately 20 minutes mixed up more and pulled throughout to roots left on maybe 10 more minutes total I have processed hair bleaching about once a month to keep up on my roots. Now... I have a ton of breakage I mean a ton! The middle of my part looks like a one inch mow hawk now. I have barely even combed my hair in days as its breaking off badly. Granted I should have probably went for 20 volume developer and did two settings But again other reviews led me to think this would be a plausible way to go. I've never had such breakage even with powdered bleach.... I even added the additive (faux olaplex) Buyer be aware as I should have as well be very careful with 40 volume this product is strong and works quickly.
Date published: 2019-04-10
Rated 4 out of 5 by from Best lightener ever I was ready for a drastic change and this did it! I went from red brown to light blonde in one application. It did burn the ends but it’s a strong chemical so I expected it. Will continue to use!
Date published: 2019-04-07
Rated 5 out of 5 by from Best bleach “lightener” on the market I love it. It’s very contained because powder can get everywhere so using this product is very neat and tidy. Mixes easily and well. Not so irritating to the scalp. If going from virgin black hair to platinum white blonde hair it requires 3-4 applications. So it will take you one month to get to that level 11-12 lift.
Date published: 2019-04-05
Rated 5 out of 5 by from Bright White Cream Lightener It work perfectly to lighten hair without burning my scalp, love this product!!
Date published: 2019-04-05
Rated 5 out of 5 by from Best Lightner on the market I wish it was sold in a tub instead of a tube bc I have to cut it open when it gets low to make sure I get all the product and it’s messy. I use less toners with this product, it’s better than olaplex and it’s just as gentle when used correctly
Date published: 2019-03-31
Rated 5 out of 5 by from Great product Very nice product, it lightened very well and with no burning or itching on my sensitive scalp. Will definatly use again and I used with the 20v developer
Date published: 2019-03-29
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Can a color sealer be used with this as well?

Asked by: Kelslynr
I'm not sure. I will say though that if you are using this to pre-lighten be careful. My hair will not hold color anymore
Answered by: Vallen1023
Date published: 2019-04-19

Would you use this cream instead of using a bleaching powder? 

Asked by: Sortamexican1
Yes
Answered by: Gabrielle H
Date published: 2019-04-19

Can I use this to lift my dark brown hair to a light brown? I have a pixie cut and it is platinum on the top and I would like to lighten the undercut part so it’s not so two toned looking. 

Asked by: TiffanyWindish
It will most certainly turn orange or yellow. You can get a light brown but you will have to use a demi or a toner after the lightening process.
Answered by: D Leigh
Date published: 2019-04-16

Can I apply this with a bottle?

Asked by: Izzyhairslave
Nope its to thick to add to a bottle. I mean you could but not sure what it would do to it. Good luck. I used it and works at lightening speed. So thought it was to drying for my hair. So do not use it anymore
Answered by: Freesiadee
Date published: 2019-04-14

Can I color straight after using this product?

Asked by: chelej40
Technically yes, you can. I would suggest otherwise! Your hair will be porous and I would advise you to give it some time and deep conditioning before doing anything else to it!
Answered by: KayKlloe
Date published: 2019-04-13

would this take out a teal/ green color out of my hair and bleach my dark brown/ black roots ?

Asked by: Daisyc16
You need to use a decolorent first that will remove the artificial color. Sally's has a non damaging one..some can fry your hair but that one is gentle, sounds like it would work for you to get a place to start getting an even color.
Answered by: lisap6191
Date published: 2019-04-07

how long do you leave the bright white crème lightener in your hair

Asked by: iloveclayaiken1973
No longer than 45-60 minutes. It also depends on how light you want your hair to be.
Answered by: dodgersgirl71
Date published: 2019-04-05

I'm using the ion bright white creme lightener w/ion 20vol developer. My roots come out an apricot color. Virgin dark brown hair, 40% grey. How can I get past the apricot?

Asked by: chelej40
Please don’t use 40 volume with bleach, your hair will have a great chance of falling/melting/breaking off. If you need to make it lighter just repeat the process for 30 mins with 20 volume developer or lower. Good luck!
Answered by: Lorenn35
Date published: 2019-04-03
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