Selected quantity exceeds what is currently available

Luminous Shine Demi-Permanent Liquid Hair Color

by Mystic Divine
Selected quantity exceeds what is currently available

Luminous Shine Demi-Permanent Liquid Hair Color

by Mystic Divine
MYSTCD7
$1.99 $0.99

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Luminous Shine Demi-Permanent Liquid Hair Color is rated 3.5 out of 5 by 24.
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View all colors +
  • Luminous blend of exotic oils including- Moroccan Argan, Tahitian Tamanu, Camellia, & Coconut Oils Protects and nourishes hair, restores softness, & shine for up to 30 shampoos* Can be easily applied with applicator bottle Up to 2.5X More Shine**
    Mystic Divine™ Luminous Shine Demi-Permanent Liquid Hair Color offers an exotic and unique blend of natural oils that helps transform hair from weak and dull to smooth, shiny and healthy. With each use, hair gets stronger, more manageable, and much more divine. Fade-resistant, long-lasting color that covers the most resistant gray. A luminous blend of exotic oils including Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut oils deliver vibrant, shiny results. *with Mystic Divine(tm) Nourishing regimen ** VS untreated hair
Rated 2 out of 5 by from This ain’t no demi So this hair color pulls incredibly dark, and does not wash out. I used 4N expecting a dark brown, and knowing it might be darker than I wanted but thinking it would fade out. Nope. It was jet black, and only faded to a less harsh black. It’s not budging. There’s a clear line of demarcation almost two months later. I’m so bummed, this is going to be difficult to grow out without color correction. 2 stars because it outperforms permanent hair color - If it had been the color that I was expecting, or even close, I would have been thrilled that it had such staying power. I regret this, though.
Date published: 2020-01-16
Rated 1 out of 5 by from Color did not turn out like it showed I do not like, nor do I recommend this product. I followed instructions as they are written and it actually darkened my hair. Will not purchase again.
Date published: 2020-01-12
Rated 5 out of 5 by from Love this stuff!! Have been looking for a new semi- or demi-permanent color for about a year now since Clairol reformulated Natural Instincts. It was my absolute favorite color (natural dark brown - I think it was Nutmeg - and I LOVED the way it made my hair look and feel, too - unbelievably soft and shiny) but the reviews on the new formula were horrid so I was too scared to even try it. Over the past year, throughout my devastation at not having my fave hair color around, I've tried the One N Only demi-perm and Ion demi both in natural dark brown, and have been quite underwhelmed. Both colors I liked fine, but neither left my hair very shiny or the super soft "I just dyed my hair and now its supernaturally soft and beautiful and I can't stop touching it" the way Natural Instincts did. (Sorry if my bitterness keeps seeping through.) Anyway, I picked these up while they were on clearance (of course) at Sally for literally $1 and they are a VERY close second to Natural Instincts. I bought the 2N darkest natural brown, and it looked almost purpley black immediately so I got kinda anxious. But upon washing it out, it is a very cool-toned dark brown that does not look harsh or black at all. It isn't quite the same texture as Natural Instincts (I've given up on that dream), but the color is close and it's definitely the shiniest of the 3 I've tried from Sally. Aaand of COURSE they're discontinuing it. ARGH!!! I'm cursed.
Date published: 2019-12-28
Rated 5 out of 5 by from Luminous Shine Haven't tried these personally. Were gifts for my daughter.
Date published: 2019-12-23
Rated 5 out of 5 by from Mystic Divine hair line I like this semi hair color line it’s not as harsh on your hair and it’s not as over powering of a smell AND it works just exactly the same as higher priced ones
Date published: 2019-12-23
Rated 5 out of 5 by from Great shine and color I have been an avid salon colorer for decades, but with a pixie I could no longer justify spending $150 every 8-12 weeks. On a whim I tried this out. I am naturally medium-to-dark brown with natural red highlights. I have been using cool tones to try and minimize my red, so I did an all over color of the chocolate dark brown 3CH and some 'highlights' of violet medium brown 4VV. Absolutely loved it. Covered well, washed out beautifully (no residue on the bath towels afterwards). The second all over color I did about 10 weeks later was just the 4VV. The colors do come out a shade darker, which I love, but if you want your natural shade I would consider a shade lighter. I am extremely happy, and saved myself nearly $140 - BONUS!
Date published: 2019-12-05
Rated 1 out of 5 by from This is not DEMI Left a root line like permanent hair dye. Do not use! I’ve had it on for 4 months has been a brassy nightmare. Worst dye I’ve ever used.
Date published: 2019-09-21
Rated 4 out of 5 by from Impressive results I chose the 5CH expecting it to be a warm brown & it was darker than expected with a auburn tint but I guess since Demi deposits color I will go a shade or 2 lighter than what I want but still love it because it feels so soft & conditioned also colored my grey better than a permanent color rn. Interested in seeing how long the color will last since some others had said longer than most Demi. This is the best color I have ever used before & even though I was thinking about going lighter I might stick with this for the fall/winter season since it conditions my hair so good.
Date published: 2019-09-13
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Does this product contain henna?

Asked by: Haileydd
No
Answered by: Katie Forsyth
Date published: 2019-12-20

Can I mix this with conditioner vs developer?

Asked by: Catawood67
I don’t see how conditioner can replace the developer. The Developer is the activating ingredient that makes the color work. Conditioner doesn’t have the activating ingredients necessary for the Demi color to work properly.  If you don’t want to add the developer you should consider using a semi-permanent rinse as opposed to Mystic.
Answered by: Dwwinrow
Date published: 2019-12-10

What is the correct toner to use with this Demi color?

Asked by: Kraesmall
You don't use a toner with this dye, usually. Did you mean developer?
Answered by: wrenlavellan
Date published: 2019-11-03

I have only used permanent hair color for over 60 years. What is demi-permanent? I bought this at Sally's yesterday, didn't realize until today.

Asked by: LaVerne2
Demi permanent lasts for 24-28 shampoos. Permanent does not wash out. Demi is less damaging to your hair.
Answered by: jerri273
Date published: 2019-08-26

Does the blue black have a noticeable blue tint, or is it just regular deep black colour?

Asked by: CJDEDITE
It does not at all my hair was a very light brown and it just looks black.
Answered by: Zehra242
Date published: 2019-08-12

I purchased the demi permanent color. In the box was 1 tube. But I am seeing references to developer. Is the box of haircolor not complete?

Asked by: Debra001
Every item you buy at Sally’s will be purchased separately. The dye is not like a box set you buy from Walgreens. It’s much better for your hair and can even come up with your own color formulation for a custom color. Basically everything besides manic panic and ion semi permanent needs a separate developer. 
Answered by: Bb222gal
Date published: 2019-07-23

Do mystic colors need to be mixed with developer or ready to go straight from bottle?

Asked by: 1MissVicki
Need to be mixed (1:2 ratio).
Answered by: CJDEDITE
Date published: 2019-06-09

The Medium Violet Brown (4VV), is it a true Violet, or more red-violet? My hair is naturally light-medium neutral brown, but whenever I color it, it favors red/gold. I want a neutral or cool violet to counteract that.

Asked by: Dixie4n1
It’s definitely more of a red violet.  Similar to a raspberry color. 
Answered by: Mirandsy
Date published: 2019-04-26
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