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Luminous Shine Demi-Permanent Liquid Hair Color

by Mystic Divine
Selected quantity exceeds what is currently available

Luminous Shine Demi-Permanent Liquid Hair Color

by Mystic Divine
$1.99 $1.49

25% Off Clearance i
25% Off Clearance! Excluded from all promotions. Expires 1/30/20
Luminous Shine Demi-Permanent Liquid Hair Color is rated 3.5 out of 5 by 13.
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View all colors +
  • Luminous blend of exotic oils including- Moroccan Argan, Tahitian Tamanu, Camellia, & Coconut Oils Protects and nourishes hair, restores softness, & shine for up to 30 shampoos* Can be easily applied with applicator bottle Up to 2.5X More Shine**
    Mystic Divine™ Luminous Shine Demi-Permanent Liquid Hair Color offers an exotic and unique blend of natural oils that helps transform hair from weak and dull to smooth, shiny and healthy. With each use, hair gets stronger, more manageable, and much more divine. Fade-resistant, long-lasting color that covers the most resistant gray. A luminous blend of exotic oils including Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut oils deliver vibrant, shiny results. *with Mystic Divine(tm) Nourishing regimen ** VS untreated hair
Rated 1 out of 5 by from This is not DEMI Left a root line like permanent hair dye. Do not use! I’ve had it on for 4 months has been a brassy nightmare. Worst dye I’ve ever used.
Date published: 2019-09-21
Rated 4 out of 5 by from Impressive results I chose the 5CH expecting it to be a warm brown & it was darker than expected with a auburn tint but I guess since Demi deposits color I will go a shade or 2 lighter than what I want but still love it because it feels so soft & conditioned also colored my grey better than a permanent color rn. Interested in seeing how long the color will last since some others had said longer than most Demi. This is the best color I have ever used before & even though I was thinking about going lighter I might stick with this for the fall/winter season since it conditions my hair so good.
Date published: 2019-09-13
Rated 1 out of 5 by from VERY MISLEADING COLOR CHOICE I bought and used this product over three weeks ago. I bought it in 2N natural darkest brown. It completely dyed my hair jet black. I followed the instructions properly and also listened to an employee at Sally's. I wanted my hair to just be a dark brown and now, 3 weeks later my hair has not faded and is still extremely dark jet black in color. As a demi-permanent, it should've faded some by now. I have continuously washed my hair, and it is still just as dark. I am very disapointed. As someone who has used demi's for years, I would easily say this is the worst product i have used yet. DO NOT RECOMMEND.
Date published: 2019-09-03
Rated 3 out of 5 by from To use this correctly Don’t use without developer and mystic blonde. And lightener.
Date published: 2019-06-14
Rated 4 out of 5 by from Very good product, but... I used Medium Brown 4N, came out Black. Thought it would fade to a Medium Brown after a few washes, but did not. Now it looks like a Dark Brown after 3 weeks. Great product, but I will have to choose a much lighter shade next time. My grays are starting to peek through after 3 weeks. Excellent gray coverage before this. Made my hair super shiny and the shine is still here!
Date published: 2019-05-28
Rated 2 out of 5 by from Lifted my natural haircolor quite a bit. RED. The application of this was very simple, and it smells nice and left my hair very shiny, so I would say its great in those respects. But it is most definitely NOT deposit only. I used 10N to cover my greys and it lifted my natural hair color dramatically to a red tone. I normally use another demi to cover my handful of greys and tone a few highlights in the summertime. My natural color is a light ash brown and I like to use the system I have of toning/cover grey to easily maintain a natural look without doing a great deal of damage to my hair. I took a chance with this on someone else's recommendation, mistake. Now I have a real mess to deal with trying to figure out how to get back to my color w/o causing damage or ending up with a root grow out problem. Blech. Very disappointed. I included a pic which is after a few weeks of growth, you can see the line of demarcation that this left. The color that it pulled isn't terrible, I'm just not a redhead and it looks reaaaaaally silly with the rest of my features. Boo.
Date published: 2019-04-03
Rated 5 out of 5 by from The Best Demi Color I was an avid Clairol Natural Instincts user for years. After their latest horrible reformulation I finally said I'm done with them. I am so glad that happened because it led me to this product. I was hesitant to buy it because it only had one review online but the sales associate highly recommended it, telling me that it was the most gentle color that she had ever used. She was right. This color did not burn my scalp, nor did it burn and dry out my hair. In fact, my hair felt even better after I colored it. I would recommend choosing a shade lighter than your normal color. I have medium brown hair, and I chose the natural medium brown because I didn't want any "red" warmth color. If your looking for warmth, choose the chocolate shades. It said to leave on for 20 minutes, but after 10 minutes I could see that it was getting very dark so I washed it out. I have a lot of grey and to my surprise, it covered it all. The color did come out dark brown instead of medium but my hair usually soaks up color quickly. Next time, I will try the light brown. The best part was my hair felt like it was in better condition after I colored it than before. There was absolutely no brassy tone, just a rich dark brown. The color has also lasted longer then the Natural Instincts ever did. I wash my hair daily, and I have made it to over two months. I may even be able to make it another couple of weeks before the color has completely faded. After rinsing, I followed with Rusk Sensories Color Protecting Leave-in conditioner, and my hair looked amazing. TRY THIS COLOR.
Date published: 2019-03-31
Rated 5 out of 5 by from Good brand It lasts more than other brands I've tried. Would definitely buy again.
Date published: 2019-03-15
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What is the correct toner to use with this Demi color?

Asked by: Kraesmall
You don't use a toner with this dye, usually. Did you mean developer?
Answered by: wrenlavellan
Date published: 2019-11-03

I have only used permanent hair color for over 60 years. What is demi-permanent? I bought this at Sally's yesterday, didn't realize until today.

Asked by: LaVerne2
Demi permanent lasts for 24-28 shampoos. Permanent does not wash out. Demi is less damaging to your hair.
Answered by: jerri273
Date published: 2019-08-26

Does the blue black have a noticeable blue tint, or is it just regular deep black colour?

Asked by: CJDEDITE
It does not at all my hair was a very light brown and it just looks black.
Answered by: Zehra242
Date published: 2019-08-12

I purchased the demi permanent color. In the box was 1 tube. But I am seeing references to developer. Is the box of haircolor not complete?

Asked by: Debra001
Every item you buy at Sally’s will be purchased separately. The dye is not like a box set you buy from Walgreens. It’s much better for your hair and can even come up with your own color formulation for a custom color. Basically everything besides manic panic and ion semi permanent needs a separate developer. 
Answered by: Bb222gal
Date published: 2019-07-23

Do mystic colors need to be mixed with developer or ready to go straight from bottle?

Asked by: 1MissVicki
Need to be mixed (1:2 ratio).
Answered by: CJDEDITE
Date published: 2019-06-09

The Medium Violet Brown (4VV), is it a true Violet, or more red-violet? My hair is naturally light-medium neutral brown, but whenever I color it, it favors red/gold. I want a neutral or cool violet to counteract that.

Asked by: Dixie4n1
It’s definitely more of a red violet.  Similar to a raspberry color. 
Answered by: Mirandsy
Date published: 2019-04-26

Do I have to use a developer? I thought demis didn't need it.. That's what the hair dressers on YouTube say for covering high lighted hair lol

Asked by: JennyBabe204
If you use a regular semi permanent you do not need developers but if you want better coverage Demi permanent requires developer but a very low volume, a 10 volume is all you need.
Answered by: Janice350
Date published: 2019-04-11

Do you have to start with dry hair?

Asked by: patterenee
I used on toweled dried hair and it didn't affect the color.
Answered by: LouLouise
Date published: 2019-04-01
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