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10 Minute Permanent Creme Hair Color

Color Brilliance by ion
This product is out of stock online
Selected quantity exceeds what is currently available

10 Minute Permanent Creme Hair Color

Color Brilliance by ion
This product is available for Pro users.
10 Minute Permanent Creme Hair Color is rated 4.0 out of 5 by 102.
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  • 14 radiant, long lasting colors Processes in 10 minutes PPD free

    ion Color Brilliance Permanent Creme 10 minute Hair Color pallet consists of twenty radiant, long lasting colors that process in 10 minutes. ion 10 minute hair color is perfect for retouching new growth between salon visits. Includes a pH Normalizing Post Color Shampoo that neutralizes the oxidation process, gently eliminates color residue, and preserves the shine and longevity of the color.

  • The pH Normalizing Post Color Shampoo is included and should ONLY be used immediately after 10 minute hair color application.
  • Prior to application, use ion Color Brilliance pre-color treatment to ensure even color results. After processing, thoroughly rinse 10 minute hair color, apply 10 minute pH Normalizing Post Color Shampoo for 2 minutes (included in ion Color Brilliance 10 minute hair color box). Use ion Color Brilliance after color treatment after shampooing. If you are unsure which shade to choose, start with a lighter shade.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 1 out of 5 by from Horrible Horrible!!!!!!! I NEVER got the product despite several inquires. Customer service is horrible! I can't believe you are even sending this to me. I would give you negative rating if I could.
Date published: 2020-05-11
Rated 1 out of 5 by from 10 Minute Permanent Creme Hair Color I ordered/paid for the product online and a few days later the order was cancelled with no explanation.
Date published: 2020-04-30
Rated 5 out of 5 by from 10 minute plum The product is amazing but needs to be stocked more often . Very hard to find so that makes it very aggravating because it is the best hair dye I have ever used
Date published: 2020-01-25
Rated 2 out of 5 by from Eh Seems to fade super quickly compared to the original one.
Date published: 2019-12-06
Rated 5 out of 5 by from love these hair colors I love these colors they’re fast 10mins and the colors are beautiful highly recommend
Date published: 2019-12-06
Rated 5 out of 5 by from A good hair color creme by ION Ion is an all-inclusive hair care line with fantastic products. This 10 minute permanent creme hair color is one of them. The hair color works well with Ion developer and the results are great. I
Date published: 2019-11-24
Rated 5 out of 5 by from Love this! **THIS IS REALLY A BROWN THOUGH I bought this after seeing it on sale and reading that this is much darker than it indicates. I actually wanted my hair darker so this was perfect for me. It does develop in 10 min!
Date published: 2019-11-05
Rated 3 out of 5 by from Hard to get off the skin and scalp Really rich color, but stained the scalp and skin terribly.
Date published: 2019-10-10
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In the past I have used the Ion demi-permanent in 7NB to cover grays around my face and have been happy with the color. If I use the permanent color, would I chose 7N for the same results?

Asked by: natscho1
Answered by: Connie E
Date published: 2019-02-25

I have dyed black hair do I use a developer with this if so how much do you add to the color 

Asked by: Katbat0728
2 ounces of developer
Answered by: Super Woman
Date published: 2019-02-18

Do you have to use the shampoo that comes with this? When I touch up my roots I don’t use the whole tube, so then the next time I wouldn’t have any shampoo. 

Asked by: Sweeney98
I don’t know about shampoo being in the box ! You can use any kind of shampoo especially one formulated for color treated hair. I often use only half of a tube of the cream color it’s fine the next time .Just don’t mix all of it with developer .
Answered by: Tatertot
Date published: 2018-12-04

I used 6n dark blonde to on my born blonde hair it's too dark.what cor would kind of tone it down but look blended not so intense tbe 6n was too dark.i need a shade lighter.

Asked by: Trishavasquez
The color makes my hair reddish. I don't like that much. I thought I left it on too long, but when I shortened the time, it still turned out "strawberry blond". Thanks anyway.
Answered by: Messenger
Date published: 2018-11-05

Would 7n be even darker cause it really looks like 6n was that s what I used and it was too dark

Asked by: Trishavasquez
7N is lighter then 6N
Answered by: Beth LIni
Date published: 2018-12-01

How do I get ion color brilliance green to stay in my hair? I’ve heard that you need a developer or either use heat. Are any of those true. I really like the color. I would like for it to stay longer than one day. My hair is a bright orange from bleaching

Asked by: Alioop321
Yes you need the 20 developer. I keep the color in my hair for 20 min I get the permanent color does not say anything about ten min. But the color lasts a good month or so.
Answered by: Buttrcup58
Date published: 2019-08-02

Yes will it make my hair blonde if im dying it from a reddish blonde.?

Asked by: KyleeKylee1
They do have a high lift blonde and with a higher level developer you might get blonde but I doubt it. You'll have to use a color corrector or something like that....
Answered by: HairFreak0413
Date published: 2018-09-24

How much will it cost me to come in store and buy a box of Ash Blonde Toner.?

Asked by: KyleeKylee1
I think it’s on sale for $1.39 right now .
Answered by: Tatertot
Date published: 2018-09-20

What # debeloper would i use foburgundy brown. I have some very in my hairline around my face. My natural color is brown and I have some old raspberry color that i did myself about 8 weeks ago.

Asked by: breezyboo
I have only ever used 20 volume developer as I have greys to cover.
Answered by: Connie E
Date published: 2018-09-14

Do I need developer with this 10 minute hair color

Asked by: Macmac12
Answered by: MandyLynn
Date published: 2018-12-28

Can this hair color be mixed with Oreo ( the L’Oréal brand developer) or does it have to be mixed with ion brand developer?

Asked by: Momma Brooke
I only use the Ion brand never had a problem
Answered by: vbcandy1
Date published: 2018-08-13

How long does this product last

Asked by: Tazarina1968
It’s permanent hair color. Will need to touch up depending on what you are starting with.. 4-6 weeks. It holds well but like all hair color, it will fade a bit. Its also colors on the darker side, so formulate accordingly. 
Answered by: J Mcneill
Date published: 2018-06-21

Do you mix with a developer like the others and can you leave on longer than 10 minutes

Asked by: Tazarina1968
Yes. You have to mix it with a developer and the maximum time you can process is 15 min. It works great on my grays! 
Answered by: Kerigma29
Date published: 2018-12-14

I would like to order 405104product and ship to Oceanside ca. How could I do that

Asked by: Diane Olson
It shows that item SBS-405104 "4N Medium Brown Permanent Creme Hair Color" is online, you can place an order on the Sally website, or give your local Sally store a call to see if they have it in stock as well to purchase in-store.
Answered by: SallyStaffer8
Date published: 2018-07-18

S this color supposed to smell bad?

Asked by: Beeta Beeta
No. This hair color is almost odorless.
Answered by: bethmatt
Date published: 2018-05-09

I want to do my hair silver with purple roots will this bleed into the silver ?

Asked by: Cathy1954
Excellent. Works well.
Answered by: Super Woman
Date published: 2018-06-03

Is there any difference of color vibrance of the semi-permanent and the permanent die for midnight blue black?

Asked by: driarene
I like the permanent better
Answered by: Gypsy 57
Date published: 2018-02-09

6N Dark Blonde Permanent Creme Hair Color 10 min. Would this be a good color to use for blending dark brown hair that is 50 percent gray? I do not want my hair to be dark brown or turn my dark hair orange. I used a light brown before that was to dark.

Asked by: missy245
I am a level 7. I can't answer as I don't know what level you used before. My hair looks like a med brown color. I do know that the 10 minure color covers grey well
Answered by: Connie E
Date published: 2018-12-14

Will the black cherry make my hair darker? 

Asked by: MissDaisy13
I use 3N Dark Brown so I can't answer whether or not it would make your hair darker...but my guess is that with the name "cherry" in it, you'll have a reddish tint on your black hair.  I selected 3N since it was the closest to my original hair color.  But the BEST thing about the 10 minutes is you don't sit around for 40 minutes with hair dye on you.  By the way, if you're close to a Sally's store, they should have samples of the hair color but my Sally's no longer carries the 10 minute dye on the shelves so I had to order it online Call the online store up and ask them if the have a color chart available online for you to check.  Good luck.  Dr. Norma
Answered by: 351101088
Date published: 2018-06-10

Does this product need a developer

Asked by: JacquieB
Yes.  The sally beauty store clerks can tell you which  number.  
Answered by: Jostings
Date published: 2017-12-11

Does this color need to be mixed with anything to make it last longer? 

Asked by: Ginalynn
No and when I use it I also use the longer waiting time color, so 1 of each and I use the longer of the wait times
Answered by: Buttrcup58
Date published: 2018-06-10

Is this a 1:1 ratio mix of color and developer?

Asked by: majacobs11
that is the only ratio I've used
Answered by: Connie E
Date published: 2018-06-03

How does this formula cover gray in only 10 minutes? Does it contain more ammonia than other formulas? Thank you!

Asked by: majacobs11
It is my go-to for my mother in law. She loves the coverage and loves that it is only 10 mins.
Answered by: CjBade04
Date published: 2018-12-14

Does this 10 minute formula really cover gray?

Asked by: majacobs11
My grey hair does not take color well, but this color works great!! I used to have to add other products to my color to help cover the greys until I found this product. And the fact that it only takes 10 minutes is the best part!!! Also doesn't damage my hair like some of the others. I've been using it now for about a year and a half. I just colored my teenagers hair for the first time today using the 10 minute formula. 
Answered by: CMatthews
Date published: 2017-12-21

does it require a developer

Asked by: partihead
Yes- Creme 20 Volume Developer
Answered by: JOOOOOOO
Date published: 2018-01-06

I need the Ion 10 minute color 6A dark ash blonde and have not been able to get the color. Had to buy the Ion in the color but longer time. I am a cardiac patient and need the less time 10 minute product Please advice!

Asked by: Cita1948
I only used it on my roots, around my face and part line, to extend my visits to my hairdresser. Worked great! I ordered it online, but then discovered it was at my local Sallys. Just make sure you get the 10 minute one; the packaging is almost the same. Good luck!
Answered by: Shirley Line Dancer
Date published: 2017-10-14

Can I use 10 volume developer with this? I'm going darker

Asked by: Questforcolor
I'm not sure, I have always used 20 volume to get the best grey coverage.
Answered by: Connie E
Date published: 2018-06-03

do you need a developer?

Asked by: Anonymous
YES, you need to use developer. I have been using this 10 minute color, for over a year. After applying to new growth, I wait 10 minutes, I pour 1/2 of what's remaining in the tint bottle out, I then all 1/2 oz. conditioner. Give it a few squeezes on my hair for 3-5 minutes. Limits saturation to the ends and just adds shine. As for the shampoo that comes with the tint, I get good results, leaves my hair feeling good & shiny. I have thick wavy to curly hair 80-90% grey.
Answered by: Nouna Stephie
Date published: 2019-03-09

I am a blond w/ dark roots. Tried to color blond again yesterday using Ion color 8NN and it turned me brunette!! What do I do now? :(  Karen

Asked by: Karen Williams
I would let it lighten on its own for a week or two... And then use a chemical color remover, or have highlights applied. These colors all run darker than other brands.
Answered by: HappyEmily
Date published: 2018-06-03

I just used 4RV medium burdundy brown. It did not change the color at all. Should I have added anything else that was not in the box.

Asked by: Tina
You have to mix equal parts of a developer to the tube of color in the box. Sold separately.
Answered by: Bronzee
Date published: 2018-12-14
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