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10 Minute Permanent Creme Hair Color

Color Brilliance by ion
This product is out of stock online
Selected quantity exceeds what is currently available

10 Minute Permanent Creme Hair Color

Color Brilliance by ion
This product is available for Pro users.
10 Minute Permanent Creme Hair Color is rated 4.0 out of 5 by 102.
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  • 14 radiant, long lasting colors Processes in 10 minutes PPD free

    ion Color Brilliance Permanent Creme 10 minute Hair Color pallet consists of twenty radiant, long lasting colors that process in 10 minutes. ion 10 minute hair color is perfect for retouching new growth between salon visits. Includes a pH Normalizing Post Color Shampoo that neutralizes the oxidation process, gently eliminates color residue, and preserves the shine and longevity of the color.

  • The pH Normalizing Post Color Shampoo is included and should ONLY be used immediately after 10 minute hair color application.
  • Prior to application, use ion Color Brilliance pre-color treatment to ensure even color results. After processing, thoroughly rinse 10 minute hair color, apply 10 minute pH Normalizing Post Color Shampoo for 2 minutes (included in ion Color Brilliance 10 minute hair color box). Use ion Color Brilliance after color treatment after shampooing. If you are unsure which shade to choose, start with a lighter shade.



    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Works Great In Just 10 Minutes! Covers my gray, and beats the heck out of leaving this stinky stuff on longer than 10 minutes.
Date published: 2019-09-30
Rated 2 out of 5 by from Not the best Recently tried this, was more interested in the shade rather than how fast the color processed. Maybe don’t use this if you have really long hair (mid-butt 5,7 height) because it takes time to deposit it onto the length of your hair. It resulted in my scalp becoming irritated. During the application process, I highly suggest you do not get it on your skin or anywhere else because it stains quick and is so messy. Again maybe more so your face if you have sensitive skin because the instant it got on my skin, it burned like crazy (regular ion perm dyes never did for me). The scent of the dye is reeks of strong chemicals, also irritating to the eye. The result of my scalp being irritated, because some dye was on it during the process, could have been the cause of lots of hair fallout. Again something I never experienced with the normal ion perm dye. I never compared the chemicals but 10minutes of hair being processed sounds extremely damaging and it did leave my hair dry.
Date published: 2019-09-24
Rated 5 out of 5 by from Good product Good product works really well clean smooth texture.
Date published: 2019-09-04
Rated 1 out of 5 by from Way too dark...and patchy!!! I bought this a week or so ago (the shade medium brown) it turned out black!!! Not only that but upon washing the color one time, it came out in patches! Along with staining everything! Do not buy this product!
Date published: 2019-08-12
Rated 1 out of 5 by from This is bulloney Do not buy it, it is BLUE there is no trace of black in this product. I am highly dissatisfied and disappointed.
Date published: 2019-03-14
Rated 1 out of 5 by from Awful Dye I used this dye yesterday. I had light blonde hair, and was hoping to take it to a little bit of a darker blonde, so I used the Dark Blonde dye. I followed the instructions exactly, and ended up with (permanent) jet black hair. This product is the worst that I have used. I am extremely disappointed and have absolutely no way to bring it back to the color it was.
Date published: 2019-03-05
Rated 1 out of 5 by from Only black I just bought this, and there is virtually no blue in my hair. Just black. Bought everything the staff recommended and did not get desired result. Disappointed.
Date published: 2019-03-03
Rated 5 out of 5 by from Great for dark hair lovers and fast results I bought 4RV medium burgundy brown on sale for a little over a dollar a box ;) and even after reading reviews it will go Way Way darker than states Love this hair color. Here's why, it is so quick to dye instead of wasting an hr to cover greys it works in 15/20 mins. It fades as you wash it and it is the color it states it's just dark hair after you dye it the first time. As you wash it slowly fades. Which allows you to wait a good amount of time before you have to dye again. So if your not comfortable with having your hair a little darker I would get at least 2 to 3 shades lighter and only leave it on for 10 mins. Also can say it'll go darker on previously dyed hair.... But for my grey babes like me don't over look this amazing time saving great product! It is great and I love the consistency when I mixed it wasn't too thick or liquidity it was like conditioner texture great for long hair babes who need to hurry and lather it in so you get the best results. I love this shade as well but not seeing it offered anymore? Please do 4RV again I would call it (Dark burgundy Brown) but it's so BEAUTIFUL and I used it on my blonde friend she loves it too showed up true to color on her light blonde virgin hair and I left it on for about 15 mins bring back 4RV Gonna try Plum in a few months! If I don't see my 4RV :p
Date published: 2019-02-05
Rated 5 out of 5 by from Strongly recommend it Perfect color, it lasts longer, it takes really 10 minutes, it does not destroy the hair.I’ve been using it since 3years i am detply in love with it.
Date published: 2019-01-31
Rated 5 out of 5 by from Wooo hooo! Loved the result! Max color in minimal time...fantastic!
Date published: 2019-01-30
Rated 5 out of 5 by from Awesome quick and done! I really like this product! It covers my gray in 15 minutes and the color is great. Shiny hair and quick cover of my roots, gotta love it!
Date published: 2018-12-14
Rated 4 out of 5 by from Worked great Bought this last month. Price was good and worked great!
Date published: 2018-12-03
Rated 5 out of 5 by from Lovely shine, but know what you are doing. I read a lot of reviews, and please consider the source. What works very well for one person, another may hate, and some of these reviews are not descriptive at all. If your hair is bleached and very porous, it will absorb color like a sponge and even medium blonde can make it quite dark, etc. My hair is processed, but in excellent condition. The very light golden blonde took my bronze/medium brown hair up a few shades and left awesome highlights and maintained the structural integrity of my hair shaft very well. It is silkier now than before. Is it Very Light Golden Blonde? No, I used lvl20 developer, and got the desired lightened my darker roots a bit, and I would call the overall color a light golden brown. I absolutely love it and highly recommend this product, as long as you know your hair, and what you are doing (or are willing to learn, and research thoroughly). and have realistic expectations. Posting a pic, not that it would help anyone else much, but I know that I like to see pics even if my hair would not turn out the same color! And no, those are not grey, those are highlights!! I am telling ya, super shiny highlights and I will be trying other colors later! LOVE it!
Date published: 2018-11-18
Rated 5 out of 5 by from Great purchase The color came out better than I anticipated. I hzve received many compliments on the beautiful shade. I have already recommended it to many people.
Date published: 2018-11-11
Rated 5 out of 5 by from I <3 being a red head!!! I bought this product about a month ago and I absolutely love it!!! This red is perfect for fall and winter!!! And this brand is so good for your hair did not cause damage or breakage from dying my hair!!! I am always recommending ION to all my friends, family and associates to buy products ION products. They're reasonably priced, easy to use, and the color stays vibrant!!!!
Date published: 2018-10-26
Rated 5 out of 5 by from Works Great! I can't stand coloring my hair, so within 10 minutes this product work just as good or better than the 30 minute version. Covers my greys completely.
Date published: 2018-10-22
Rated 5 out of 5 by from Great I bought this for my color update and it’s great and shiny
Date published: 2018-10-15
Rated 5 out of 5 by from My favorite color and 1.39 price!! I love this very light golden blonde. PERFECT!! Gives great results.
Date published: 2018-10-09
Rated 2 out of 5 by from Didn’t show up It kept washing out every hair wash it would come out even tho it’s supposed to be permanent
Date published: 2018-09-30
Rated 1 out of 5 by from Do not recommend. I used Ion permanent 10 minute creme hair color 9G... very light golden blonde twice and it doesn't work. The 2nd time I left it in longer and it made a little difference. I won't be buying this product again and can't recommend it.
Date published: 2018-09-23
Rated 5 out of 5 by from Perfect My daughter has been to the salon multiple times trying to get one specific hair color with multiple fails. I decided to research some products and after hours and hours of reading reviews and watching videos I eliminated all products and went with ION Black Cherry. It was so very easy to use. Directions were short and clear, mixed easily and turned out phenomenal. The perfect color she was looking for. She gets tons of compliments on it everywhere we go. Her hair is long and on the thicker side. We used two tubes and it was the perfect amount for her. So, for around $15 (for all supplies) she FINALLY achieved exactly what she has been spending hundreds at the salon and ending up leaving unhappy. I highly recommend this brand. The color payoff is amazing and we will be using it for years to come.
Date published: 2018-08-28
Rated 2 out of 5 by from Ammonia smell, drying, doesn’t mix or apply well, I got the blue black in this line. To start off, it mixes horrible. I had to mix it using a brush and bowl then pour it into a bottle because shaking it in a bottle did absolutely nothing. Even then, there were chunks that were not mixed well. When I went to apply it, it wasn’t fully saturating my hair. You have to literally soak your hair with the product to get even coverage. Two boxes was barely enough for my shoulder length hair. Lastly, Although it is ppd free, it has a really strong ammonia smell and it left my hair dry.
Date published: 2018-07-07
Rated 3 out of 5 by from Midnight Blue Black The color is gorgeous, but after 2 weeks it fades to mostly black. I've used Ion colors for years. It's the only brand I trust, even if this color doesn't stay long enough.
Date published: 2018-03-29
Rated 1 out of 5 by from Blonde turned my hair black I bought the medium blonde color for my bleached blondish hair, turned my hair black. Terrible product.
Date published: 2018-02-24
Rated 5 out of 5 by from No Allergies! I have been dying my hair for 10 years with henna becaus of a horrible allergic reaction to regular hair dye that put me in the hospital. This stuff is a miracle! No burning, itching, swelling, or redness. I didn’t think I had no hope to find anything like this dye, so that I could color my hair like normal instead of spending hours on it, but yet here it is. So thankful!
Date published: 2018-01-18
Rated 4 out of 5 by from Black Cherry I used Black Cherry over light brown hair color. I was afraid it’d make it too dark, but it actually turned it almost a dark red color. Of course I would like it perhaps a tad lighter, but it is called black cherry. It’s quite red in the sun, which I love, but I can still see the red indoors which is great!
Date published: 2017-11-20
Rated 5 out of 5 by from Great product; love the color and processing time! My hair had demi permanent and semi permanent purple and blue in it. Both colors were faded and my ends were much lighter than my roots. I decided to try the 10 minute color in Midnight Blue Black....I absolutely love the color!!! In normal light my hair looks shiny black but under sunlight it has a dark blue hue to it. I love that it has a post color shampoo with it! My hair has no patches, just flawless color. I would just make sure you use in very well ventilated area, the fumes are very harsh.
Date published: 2017-11-18
Rated 4 out of 5 by from Washes out I do really love the Midnight blue black buuuttttttt for me it washes out! I got the permanent and followed all directions and all the likes of hair coloring. But EVERYTIME i washed my hair, more would come out! Its been a little over abouuut a month now? And i have spots of my natural hair color everywhere. And like not small...pretty big chunkcs. Buttt the color is really beautiful, i must say. Jusy disappointed.
Date published: 2017-11-05
Rated 5 out of 5 by from Midnight blue black (Type 3C/4A hair) This was the first time I had colored my hair in a bout 15 years. I have virgin type 3C 4A hair. I was just looking for a new color other than my natural dark brown hair that I could get away with at work but still have some fun with when I am not. application was reasonable. (it two two boxes to get all of my strands saturated, my hair is a bit past shoulder length) I got it on my walls as well as sink, it came out very easily with bleach. I deep conditioned after doing the initial rinse and neutralizing shampoo, I then did a wash and go style .My hair did not feel stripped nor dry. the amount of hair that shed was no more than my usual on wash day. I love this color.beautiful and not blatant unless in intense light (and it is beautiful!) otherwise looks like a healthy jet black. I just bought 9 more online to keep it up. I have already recommended.
Date published: 2017-10-29
Rated 5 out of 5 by from Extremely pleased Midnight Blue Black (2B). Wow wow wow. Hair is 2in past shoulders and prelightened to level 8/9. 1 tube completely saturated my hair. Wash out was messy but expected (didnt stain anything). Color is so true! Actually a little more blue than expected but its vibrant. Navy Blue would be the best description. Washed 4 times now and color is still holding strong. Paired with Ion color pretreatment for even application and sealed with Ion color lock conditioner.
Date published: 2017-09-25
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Did ion stop making the 20 minute permanent hair color in medium brown

Asked by: Lynn3462
I think so. It looks to me like they are discontinuing all of the 10 minute line. I'm so disappointed because it covers grey so well.
Answered by: TammyBds
Date published: 2020-04-20

I would like to order ion 10 minute color in colors 5n 6n

Asked by: LydiaHOD
I use 3N Dark have to match the color chart as carefully to your current hair color as possible. I hesitated to use Black because dark brown is very, very dark and black looks too phony. &nbsp;So what colors are 5n and 6n and will they work for you? &nbsp;Perhaps you might mix them together. &nbsp;By the way, unless you have very long hair, you only need to use 1/2 tube for the roots. &nbsp;Don't leave it on more than 10 minutes no matter what you do.
Answered by: 351101088
Date published: 2020-04-05

How can I get this hair color if my local stores do not have it and it is not available on line. &nbsp;&nbsp;

Asked by: Angela Ba
You may ask someone in your local store if they can order it for you?
Answered by: Sndycheeks
Date published: 2020-02-10

Will the midnight blue hair dye work on black hair and do I need the developer, shampoo?

Asked by: Jason101
I do NOT recommend the permanent Ion color in any way you use it. I returned mine after less than 2 weeks as the bright pink I purchased was washing out using the Ion shampoo. I went back to the semi-permanent color. No matter what, you'll have to lighten the parts you want to put the blue on it.
Answered by: Gbiteme1
Date published: 2020-02-06

Is this being discontinued?&nbsp;

Asked by: Holls1024
No, Is good but to dark.
Answered by: Shalomana
Date published: 2020-02-02

Can I use any brand of developer with the Ion 10 minute hair color???

Asked by: Miss Flores
I use Wella Color Charm #20. &nbsp;I also use Ion Color Solutions shampoo, which is a gentle cleanser that helps strengthen color-treated hair and doesn't strip the color off the hair. By the way, the fact that ION has a 10 minute hair color is a &quot;miracle&quot; because it replaces sitting there for 40 minutes with this stuff on your scalp to color your white hair. &nbsp;Remember, &nbsp;you don't need more than 10 minutes!
Answered by: 351101088
Date published: 2020-01-04

What developer do I use

Asked by: Ms Lee10
Depends on gray coverage, I use 20 for good gray root coverage.
Answered by: Connie E
Date published: 2019-06-22

With the 10min ION permanent cream can I leave it in longer and if so for how much longer ?

Asked by: MariaS80
I have been using this for a long time and I leave it on for about 20 mins no problems
Answered by: mdoctor1955
Date published: 2019-04-14
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