Selected quantity exceeds what is currently available

Brilliant 12 Ultra Gloss Permanent Hair Color

Color Brilliance by Ion
Selected quantity exceeds what is currently available

Brilliant 12 Ultra Gloss Permanent Hair Color

Color Brilliance by Ion
ION100
$5.49

Brilliant 12 Ultra Gloss Permanent Hair Color is rated 3.8 out of 5 by 103.
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7IR Medium Intense Red Blonde
4IR Medium Intense Red
5N Light Brown
4N Medium Brown
7IR Medium Intense Red Blonde
4IR Medium Intense Red
5N Light Brown
4N Medium Brown
5G Light Golden Brown
6RV Light Burgundy Brown
3N Dark Brown
2N Darkest Brown
3G Dark Golden Brown
7G Medium Golden Blonde
8N Light Blonde
7N Medium Blonde
6N Dark Blonde
4VV Plum
1B Blue Black
2VV Midnight Violet Black
View all colors +
  • Hair color leaves hair feeling smoother and stronger 100% gray coverage Superior hydration High gloss finish Luminous shine

    ion Color Brilliance Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from Ion, then layering on the super high shine that makes hair look healthier, silkier, and more vibrant than you ever dreamed possible. This ultra gloss features a luxurious Italian formula which provides that long lasting color, serious anti-fade UV protection, and even 100% gray coverage. Luxurious pigments cover evenly while our lustrous, high-gloss finish hydrates deeply and leaves hair feeling soft, stronger and smoother.

     

    ion Hair Colors superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— vibranceour microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and brivibrancy like never before.

  • Using a non-metallic bowl, mix 2 oz. of ion Color Brilliance Brilliant 12 Ultra Gloss with 2 oz. of ion Sensitive Scalp Creme Developer. Mixing ratio 1:1.. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. Use a tint brush to apply the mixture to dry unwashed hair.

     

    Processing Time: All instructions are based on average texture. If hair is fine or coarse adjustments should be made accordingly. Fine Hair is much more receptive to hair coloring, where coarse hair is not. Please refer to the ion Color Brilliance hair color insert to see time table for each specific need.

  • 1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer.

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from 4VV Plum - Great purple color, no bleach! I bought this dye in the color 4VV Plum in my search for a purple dye that covers without bleach. This color is great! It's a dark plum wine color with hints of maroon in the sun. Mostly cool toned, but warms in certain lights. I wish it were a bit more violet than plum for my personal tastes, but definitely covers hair without bleaching and is quite purple. I used one bottle of dye with level ten developer for 55 minutes over mostly virgin hair with ends that were previously bleached and dyed bright violet. The dye covered it all uniformly, which is what I was looking for. I'm excited to try the color 2VV Midnight Amethyst next time I dye my hair.
Date published: 2019-05-16
Rated 5 out of 5 by from Blue Black is stunning The color is incredible. It’s the perfect blue tone to black hair. I used equal parts 10v developer and cream color. My hair is shiny and feels good!
Date published: 2019-04-25
Rated 5 out of 5 by from Dye grays, DYE! I LOVE this hair color! Covers my gray flawlessly and makes my hair shiny and healthy looking. I don't have to go to the salon anymore to get quality coloring! I'm super stoked!! Saving time & $$ is my jam!
Date published: 2019-04-19
Rated 5 out of 5 by from 1B Brilliant Permanent Hair Color Color coverage is good, but I love the shine my hair has the most.
Date published: 2019-04-01
Rated 4 out of 5 by from Beautiful color Love the color. I got plum 4vv and the color is good but it didn't leave my hair as soft as my other hair color. That's why I only gave it 4 stars.
Date published: 2019-03-31
Rated 5 out of 5 by from My new fave I recently switched to this brand after I was unhappy with how red my hair was coming out with L'Oreal. For reference, I'm a level 5 naturally and use this in 6N with 10 vol. developer to cover grays - it definitely doesn't come out blonde. I always use UnRed and have had much better results with less auburn tones with Ion.
Date published: 2019-03-26
Rated 5 out of 5 by from Excellent hair color!! Recommend it for sure,yes!! I love this hair color, great gray cover,so good!!
Date published: 2019-03-20
Rated 5 out of 5 by from Great product Covers gray and bright color! Leaves hair soft and hydrated.
Date published: 2019-03-20
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Can I color over color

Asked by: Krisann15
You can change the color of your hair. It is also according to the color of your hair now and what changes you want to make
Answered by: KATHERINE4408
Date published: 2019-05-06

Are you suppose to shampoo after its rinsed out?

Asked by: tmiller3
There is no need to shampoo after you color. But, it's a good idea to use a color lock treatment afterwards just to lock the color in.
Answered by: Arlene08
Date published: 2019-04-19

Why are there always portions of this color that are oxidized when it comes out of the tube?

Asked by: Blondie9
My experience is that once air hits the color, if you don't use the whole tube at once, it turns color/oxidizes. It doesn't affect it's color, it just looks strange.
Answered by: Janet2154
Date published: 2019-03-25

should I use toner after using this color? Can I do highlights over this color? If so what product should I use for that?

Asked by: jkim12345
I dont use a toner and turns out great just use a color seal conditioner.. Highlights are safe as well iv done black streaks turned out great
Answered by: Nemoklove
Date published: 2019-02-10

I just put the color in the bottle 7g medium golden blonde and as I was putting in the color it went from white to purple to almost black is this the way it’s supposed to be

Asked by: Karenb930
I’ve had unusual colors with the light browns and reds. Color from tube did not effect final color on my hair. 
Answered by: Debs4567
Date published: 2019-03-10

Hi, I would like to know if I should apply this on dry or wet hair.  I called Sally and they told me dry clean hair but just wanted to confirm.  

Asked by: KarinaAR
Apply on clean dry hair.
Answered by: MNieves56
Date published: 2019-02-11

Will this cover gray roots ?

Asked by: Rose 2019
Yes
Answered by: Liss1998
Date published: 2019-02-11

Is this a hair dye?

Asked by: Mmmmmmmmmmmmmmm
This is the colorant. You need to mix it with developer. Call Sally’s, or go into their store, and speak with a sales person. They will be able to help you select the right color and developer strength for you based in your needs.  
Answered by: River2019
Date published: 2019-01-19
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