Selected quantity exceeds what is currently available

Color Charm Cool Brown Permanent Gel Hair Color

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Cool Brown Permanent Gel Hair Color

Color Charm by Wella

Color Charm Cool Brown Permanent Gel Hair Color is rated 4.1 out of 5 by 98.
  • y_2020, m_8, d_5, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_63, tr_35
  • loc_en_US, sid_WELLA21, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 6ms
  • reviews, product
View all colors +
  • Every tube creates 6 oz of color, great for long hair Economical: 1:2 mix ration Excellent gray coverage Deep conditioning
    Wella Color Charm Cool Brown Gels contain a built-in brass fighter with underlying “ash” (cool) tone which helps cancel warmth. These cool brown gels feature true to tone color, so results are consistent and reliable with even coverage throughout that is true to the natural rich brown you want. Wella Color Charm Cool Brown Gels are long lasting with fade resistant results.

    Wella Help Line:
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


  • How To Mix: 1:2 Mixing Ratio: Mix Wella Color Charm Gels with Wella Color Charm Developer in a 1:2 mixing ratio. Example: Mix 2oz Wella Color Charm + 4oz Wella Color Charm Developer. Wella suggests mixing Wella Color Charm Gels with a bowl and brush.


    Matching Developer: Always use Wella Color Charm Developer for best results.

    10 Volume: Use 10 volume Wella Color Charm Developer for going darker or maintaining the same level. (Create 10 Volume by mixing equal parts 20 Volume Wella Color Charm Developer with distilled water).

    20 Volume: Use 20 volume Wella Color Charm Developer for gray coverage and lightening up to 2 levels.

    30 Volume: Use 30 volume Wella Color Charm Developer for lightening up to 3 levels and for more intense results on dark hair.


    Timing: Process Wella Color Charm Gels for 30 – 45 minutes to ensure 100% gray coverage.

  • Use Wella Color Charm Cool Brown Gels for bowl and brush application, special techniques and foiling.
Rated 5 out of 5 by from I love this color but it is not cool This is the perfect color for me. I've been trying to get close to my natural color after years of dying and my hair is naturally a chestnut dark brown. This color is PERFECT! But it is definitely NOT COOL, so don't get this if you're looking for a cool-toned, ashy color.
Date published: 2020-08-02
Rated 5 out of 5 by from Beautiful color Love love love this color. I always have such a hard time picking a color, never happy.. But this looks so nice, I always get compliments on it. I picked it because I liked the name honestly lol
Date published: 2020-06-07
Rated 1 out of 5 by from Not A Cool Tone Color Used this color is color is not cool toned its very warm I dont recommend this hair color
Date published: 2020-06-06
Rated 5 out of 5 by from Long lasting color It’s easy and it lasts a lot longer than your over the counter brands.
Date published: 2020-05-28
Rated 5 out of 5 by from Great Product Consistency is totally different than the usual cream I use but it worked great. Covered all the gray hairs and the color is amazing.
Date published: 2020-05-15
Rated 3 out of 5 by from Need to see about a darker color color Not a color I like it did not color my grey that I would have luked
Date published: 2020-05-01
Rated 5 out of 5 by from Love it! Wella works the best for gray coverage In my opinion.
Date published: 2020-04-29
Rated 5 out of 5 by from My favorite color Root Beer Float I love this color since my favorite box color (gasp) is no long made by L'Oreal. I wouldn't call this cool, it's a light golden brown in my opinion. And I guess my idea of light brown differs from the industry standard, I usually use a blond shade on my naturally brown hair to achieve what I consider a light golden brown or golden reddish brown. Even the lightest brown is much darker than I like. The color is easy to mix, does not smell too bad or too strongly like some colors. Works fine. Not the best at covering gray, but that's a tricky row to hoe.
Date published: 2020-04-25
  • y_2020, m_8, d_5, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_63, tr_35
  • loc_en_US, sid_WELLA21, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product

I want to color my hair 4bc iced espresso it has a cool under i bleached my hair it has alittle red how do counteract the red?

Asked by: BeccaDoll
You can use a purple toning shampoo for 2 to 3 minutes to neutralize some of the warm tones.
Answered by: shannie21
Date published: 2020-03-10

Can I Ise My Club Card In Sally’s Store

Asked by: Lorraine 57
Answered by: WhyEm1995
Date published: 2019-12-22

I need 9NG sand blonde and not listed

Asked by: Suelamb25
Im looking for a Wheat color......willing to try the sand blonde. Who makes this color? Also does it look brassy or pull red
Answered by: Kathy570
Date published: 2018-10-21

When I color my roots they always come out lighter then the rest of my hair. I only put color on roots and do my ends for about 5 to ten minutes. I use a 20 developer?

Asked by: Hello it is m
Are you leaving the color on for 35-40 minutes? That seems to really help the roots take the color. Also don’t wash your hair afterwards with shampoos, just use water and conditioner until the color really settles. You can also add heat. (A blow dryer works well.) 
Answered by: Oceaneva
Date published: 2018-11-25

Does this provide grey coverage?

Asked by: SHELLK66
Answered by: Mls sedgwick
Date published: 2018-05-28

I have dark brown hair and recently attempted my own ombre. It didn't work out as well as i hoped and am trying to find a way to fix it. I have a bottle of T18 and was wondering if putting it in all of my hair will turn my dark brown orange?

Asked by: kate2020
Yes! Use a demi-permanent with maximum 10 vol developer for deposit only. Anything that says permanent and any stronger developer will lift your hair and increase warmth. 
Answered by: LilBluebird
Date published: 2020-03-28

8bc gel tube is 6 oz how much developer do I use

Asked by: Shaiiiee123
Read the box to make sure it's a 2 to 1 equation developer should be 2 parts color 1 part
Answered by: RockenRobin
Date published: 2018-09-07


This is more of a lighter-medium brown in color. I like it and after I do my hair, I wait about a week and have foil highlights put in it.
Answered by: TeresaYo
Date published: 2018-04-11

My hair is naturally a dirty blonde color but for the past several years, I've been dying it black and/or dark brown. If I use 8bc root beer float, what color would my hair turn out turn be?

Asked by: ThugBugg
You have to first remove your old hair color with either bleach or color oops/fix. Either option would leave your hair very brassy so ash color would be good to cover!
Answered by: TaraMCNJ
Date published: 2018-05-05

I've dyed my hair blonde for years and would like to go back to my natural brown color.  Would this work? I've tried dying my hair with box color before and it turned brassy and orange... so I'm a little hesitant any suggestions? Thanks 

Asked by: Becca444
It's a pretty color, but if your hair is blonde it could grab dark. I would always pick a shade one color lighter than what you want.  I have dyed my hair dark blonde only to have it grab dark brown. Hair color is tricky!  Good luck!
Answered by: HCren220
Date published: 2018-08-20

Does this cover Grey hair without looking orange? Using 20 vol.

Asked by: cookie14
ok sorry I'm a nitwit and realized after scrolling down there was the color number and letter's a beige copper so I'd probably try it first with deposit only developer before using 20volume
Answered by: Scssrwzrd
Date published: 2017-04-02

I just used 6BC and my roots came out too light and a bit warm..What can I use to make it darker?

Asked by: Bhurstchick
Try the 5BC? There's a color drop voilet formula you can use to diminish brassiness in the Wella line up, you just add a capful of it to your mix. Also, sometimes I mix half 20 volume, half 10 volume for color deposit without as much lift.
Answered by: SomerMcCowan
Date published: 2018-09-11

I dyed my hair blonde hair with a 7n and the tips turned ashy green. Does this color contain red tones to neutralize the green? I am not sure it cool colors have red in them. Thanks.

Asked by: Loremont
Wella 5BC stands for Brown Cool so there would not be any warmth. That wouldn't be a good move to try to knock out the green/ash. I would suggest a 5NW (natural warm) if you're still wanting an ashy look but the secondary color "warm" will cancel out the green. I would stay away from anything with too much red or your hair will end up warmer than you may want.
Answered by: China1116
Date published: 2018-08-05

Mrs. Bruno, what color did you use? Thank you!

Asked by: V.K.
Hello, and thank you for your question. The color in reference was Wella Color Charm Cool Brown Gels 5BC Light Cool Brown, Sally SKU: (800336).
Answered by: Sally Staff
Date published: 2016-05-26

what number developer should i use when coloring with wella cool light brown 5bc

Asked by: Anonymous
20 should work fine.
Answered by: MrsBruno
Date published: 2016-05-22

i need dark brown. . what is the item number ?

Asked by: Anonymous
The color is 4BC Medium Cool Brown.
Answered by: CommunityAnswer
Date published: 2016-05-07

I have too much red in my dark blond. I need to stay the same level but color the gray roots and less/no Red tone. What shade do you recommend? Maybe a toner?

Asked by: Luckydays

How do I get a swatch book to see colors? I have a salon and my book is old

Asked by: PattiLouise

I have always used Color Tango 4NB Chocolate Brown, but local store was out. I picked up Color Charm Permanent 5BC (Fudge Pop), because it looked like a close match. Will results be close? Have brown hair with blonde highlights that are about 4 weeks old.

Asked by: RunningGirl3

how can i get msds sheets for your prodcuts

Asked by: hairbyantop

What shade would be comparable to 4AA in Wella's liquid color charm colors?

Asked by: christi7

Using 6N 611 but comes out with red tones can I switch to 8BC to help with the brass tone I’m getting? Covering grey 

Asked by: VHerna10

Looking for Wella Creme Hair Color 4N

Asked by: DavinaHH

I want a rich medium brown color. I like a little red but not enough that when the sun shines through it looks burgundy. I have trouble getting my gray roots dark enough and not make the ends black!  Please help. 

Asked by: Laura777

What is the base  color in this shade

Asked by: rosag626

How Light does your hair need to be for well colour charm 4BC iced espresso? 

Asked by: Cheergal7

Which hair dye is ammonia free and gluten free that covers greys the best? I'm looking for a dark brown. Same question for developer 

Asked by: Marisayg

I want to dye my hair this color from dyed black. My natural hair color is very light blond (my roots are, anyway). What kind of developer would I need to mix this with to get the right shade?

Asked by: Rocco378

Does this have any red in it

Asked by: Shellstrahm

I used Wells Tango French Roast 5BC with 20 vol developer.  It has too much red tones in it.  What color could I use in the tango line that won’t pull red.  Looking for a deep rich brown. Without pulling too dark red tones or looking black

Asked by: Cdean1974
  • y_2020, m_8, d_6, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.10
  • cp_2, bvpage2n
  • co_hasquestionsanswers, tq_47
  • loc_en_US, sid_WELLA21, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 7ms
  • questions, product