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Color Charm Cool Brown Permanent Gel Hair Color

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Cool Brown Permanent Gel Hair Color

Color Charm by Wella

Color Charm Cool Brown Permanent Gel Hair Color is rated 4.1 out of 5 by 97.
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  • Every tube creates 6 oz of color, great for long hair Economical: 1:2 mix ration Excellent gray coverage Deep conditioning
    Wella Color Charm Cool Brown Gels contain a built-in brass fighter with underlying “ash” (cool) tone which helps cancel warmth. These cool brown gels feature true to tone color, so results are consistent and reliable with even coverage throughout that is true to the natural rich brown you want. Wella Color Charm Cool Brown Gels are long lasting with fade resistant results.

    Wella Help Line:
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


  • How To Mix: 1:2 Mixing Ratio: Mix Wella Color Charm Gels with Wella Color Charm Developer in a 1:2 mixing ratio. Example: Mix 2oz Wella Color Charm + 4oz Wella Color Charm Developer. Wella suggests mixing Wella Color Charm Gels with a bowl and brush.


    Matching Developer: Always use Wella Color Charm Developer for best results.

    10 Volume: Use 10 volume Wella Color Charm Developer for going darker or maintaining the same level. (Create 10 Volume by mixing equal parts 20 Volume Wella Color Charm Developer with distilled water).

    20 Volume: Use 20 volume Wella Color Charm Developer for gray coverage and lightening up to 2 levels.

    30 Volume: Use 30 volume Wella Color Charm Developer for lightening up to 3 levels and for more intense results on dark hair.


    Timing: Process Wella Color Charm Gels for 30 – 45 minutes to ensure 100% gray coverage.

  • Use Wella Color Charm Cool Brown Gels for bowl and brush application, special techniques and foiling.
Rated 5 out of 5 by from It covers the gray well and looked good longer I was mixing two hair colors before I found mudslide I really like it
Date published: 2020-02-18
Rated 1 out of 5 by from Horrible color Wella color charm 4 BC cool brown permanent gel does not work. Turned my brown hair very red. Nothing cool about it ! I wish I could get my money back exactly the opposite of what i wanted.
Date published: 2019-09-21
Rated 3 out of 5 by from Great color, not what I expected. My natural hair is a medium dark brown and I got the “intense medium blonde” shade 7NN because it is a neutral tone and I was hoping for a bit of a less warm tone from my actual hair color. Half of my hair was a different color from my natural roots from a much older dye that had faded. I did not get the neutral color I was looking for, it turned my hair a very auburn shade and actually lightened my roots significantly. Luckily the color looks really good on me, but it is no where near what I expected.
Date published: 2019-08-08
Rated 1 out of 5 by from Used to love wella—-big disappointment! This turned my gray hairs a bright pale orange, and the few darker strands a deeper orange. My hair is naturally a medium dark ash brown. I wanted something I could use to cover my gray hairs and add a slight amount of dimension so it would look more natural. These stated “cool” and that they do not turn hair brassy. Complete garbage! My hair looks awful now.
Date published: 2019-07-22
Rated 5 out of 5 by from Good color! I usually always use ion but this time I decided to go with wella brand and I actually liked my results, I got the Iced Expresso cool brown!
Date published: 2019-07-11
Rated 1 out of 5 by from Terrible product Color does not last. Try L’Oréal instead. Walked out in 2 weeks. Never been more disappointed
Date published: 2019-04-06
Rated 1 out of 5 by from Turns your Hair Red! My natural hair color, before turning gray, was an ash brown. I tried the Root Beer Float hair color and it turned my hair strawberry blonde! I tried Coffee Ice Cream and it turned my hair dark red! I thought "cool" colors weren't supposed to do this! That's the reason I bought this hair dye was to prevent my hair from turning red!
Date published: 2019-03-31
Rated 1 out of 5 by from root beer float do not use this color it is not the color you chose it turned bad like bad bad it is orange so if you like orange it's for you but for me waste of money but to each there own
Date published: 2019-02-13
Rated 5 out of 5 by from Coffee Ice Cream Wonderful coloration. Be careful if what hair you start with.
Date published: 2019-01-22
Rated 5 out of 5 by from Great product and colors!! I absolutely love this cool brown line of colors. I have been desperately trying to get my hair a light ash brown/dark blonde for months. Finally!!! I mixed coffee ice cream and root beer float and AMAZING results. Exactly what I have been wanting and the color has yet to fade.
Date published: 2019-01-17
Rated 5 out of 5 by from Good colour I did the iced espresso with 20 developer for 40 minutes only on my roots. I’m extremely gray and need to have my roots covered every 4 weeks. I was sick of spending a fortune at the salon so I did it myself - I obviously couldn’t get the back but oh well. I painted the roots I could reach then toned it with wella’s Beige blond toner for 10 minutes.
Date published: 2019-01-12
Rated 2 out of 5 by from Coffee ice cream (7BC) I bought this product about a week and a half ago in the color coffee ice cream, the product didn’t seem to cover the blonder bits in my hair so now they appear really kind of ashy. Another issue I’ve noticed is that the color seems to be be fading rather quickly! I feel like I already need to deposit more color on my locks. Prior to dying my hair I did bleach my hair with a 30 developer so maybe that’s Why the color is washing out so quickly? I’m not sure...I do love the color although. I just really wished it lasted longer especially after all the trouble I went through.
Date published: 2018-11-20
Rated 5 out of 5 by from Great Coverage I have been using this product and selected color and it's perfect for me.
Date published: 2018-11-07
Rated 4 out of 5 by from Looks great! I use it do do my mother's hair and it looks great! It covers grays well and blends nicely with her previous color to create a nice multi dimensional look. It doesn't smell too strong or bleed all over the bathroom. The only down side is that it seems to fade pretty quickly. We have to retouch every three weeks as opposed to five to six weeks with her old brand.
Date published: 2018-10-02
Rated 5 out of 5 by from Great product Great color, great coverage, easy to use for full head application or touch ups
Date published: 2018-09-23
Rated 5 out of 5 by from Great service I am so happy with the product & it was shipped on time
Date published: 2018-08-29
Rated 5 out of 5 by from 6 BC Mudslide Excellent gray coverage, beautiful, natural and even color results! I am not a professional, but I do know my way around hair color because I’ve been doing my own for nearly 30 years. I got 6BC to mainly cover my newly budding grays that I despise, but to also stay as close to my natural shade as possible, but without unwanted warmth that normally comes with coloring brown hair in the light-medium levels, between levels 5-6. I have very thick hair, on the wavy side, so my grays are quite resistant. I Also picked up two packets of Ardell Unred, and mix them with the color following directions to a T, and my hair turned out perfect! No hot roots! No more unwanted warmth! Just a very, even, natural looking cool brown with no grays! I don’t understand why people don’t rate this brand much better! It’s so much better than the last two brands that I’ve purchased at Sally and it actually does a great job on those pesky grays! I let my roots process for 30 minuets before painting the color on the mid lengths and ends, then prosessed for another 15 minuets. If you want natural looking results, and aren’t trying to do anything except stay with 2 levels of your natural color, then give it a try! I have found my new go-to color! No more experimenting! 6BC Mudslide is my color!
Date published: 2018-03-15
Rated 1 out of 5 by from Don't buy I bought and it turned my roots and hair silver/blue..
Date published: 2018-02-13
Rated 1 out of 5 by from Horrible I bought the 8 c. DON'T BUY IT. I have Gray roots and turned them into orange roots. It looks horrible. I will not buy this again
Date published: 2018-01-26
Rated 5 out of 5 by from Love It!! I went to my local Sally's with the intent of going from red to brown. I bought color oops to strip the red (a lot of people don't like it but I've never had any problems other than the smell) and Wella Color Charm Cool Brown 6BC. I stripped the red from my hair first and ended up with a brassy blonde color. It wasn't so bad and I didn't mind waiting a few weeks before recoloring my hair. I did some conditioners and masks in between. Once I colored my hair it turned out soooo good. I love it and everyone else did too. This is now my go to shade for the next year at least.
Date published: 2017-09-11
Rated 5 out of 5 by from Perfect! No brassy tones for once! Im glad i didnt read the other reviews before getting this color bc I LOVE it! The lady at Sally's recommended this new shade bc I have some gray showing in front that i want gone but i also have very dark roots and brown hair (colored) with blonde highlights. I decided to go a little darker for the autumn but still want a cool brown. She recommended this color bc it has a cooler, almost silver base, so i dont get any brassiness. It lifted my nearly black roots, covered my gray (20v), and blended well with my highlights. This is my new colir for sure!
Date published: 2017-09-10
Rated 1 out of 5 by from No absolutely not. My hair previously was colored purple, I choose 6bc for a cool brown, and well heck no that didn't happen. It looks the same just a shade darker, but also my roots which were a medium brown are now a bright brassy orange blonde color. If your hair previously had purple or have gold tones do not use these.
Date published: 2017-06-03
Rated 3 out of 5 by from Not Sure Why It is Labeled "Cool" I was really hoping that this was going to be my color (Fudge Pop), as I was looking or a good cool brown with no orange/red/gold. Unfortunately, it definitely has a bright orange base. I have a lot of beautiful gold/orange highlights, but I really didn't want that. Not sure the labeling is correct on this color, but it could be that it has a different result on gray hair (I am about 60% gray).
Date published: 2017-05-15
Rated 5 out of 5 by from Perfect color! PROS: I bought this because the base was a cool one. I have had problems in the past where my roots will be brighter than the rest of my hair. I did a bunch of research on developers. I found that the developers of 20, 30, or 40 wreak havoc on my roots. I used a 5 developer because I just wanted the color deposited to my hair. I could have also used a 10 developer... but I couldn't find it in stock at the Sally's I went to. My natural color is very cool with natural highlights throughout. This was the perfect match and still allowed for my natural highlights to shine through. CONS: This color was not shiny at all. It left my hair dull. To fix that, I simply got a shine gloss with 10 developer to add shine to my hair. My hair was previously bleached blonde on the bottom... kinda like a baylayage. It also turned out slightly darker than I would have liked, but after about 6 washes it faded to the color that is advertised. My process for application: I mixed the hair dye with a 5 developer for deposit only. I applied to my roots with a brush first, and let it sit for about 15 minutes. I then put the rest of the mixture throughout the rest of my hair. I only left it on for 10 minutes once applied to the ends because My roots were the color of the dye, but my ends were blonde. I added some warm water, lathered, rinsed, shampooed, and conditioned.I left it on my roots for so long because I wanted the gray coverage. I hope this helps!
Date published: 2016-10-02
Rated 2 out of 5 by from Turned My Gray Hair a Bright Brassy Orange Normally I use Ion hair color. But when I saw this say "cool" I had to give it a try. It turned my hair a light brassy orange, especially on my 2-3 inches of gray roots. I have used the purple shampoo over and over to no avail. I plan to strip the color from my hair and start over; something I've never had to do before.
Date published: 2016-07-30
Rated 5 out of 5 by from So Gorgeous! This is exactly the color I've been looking for; after removing dark dye from my hair at home, I was left with some orangey red hair to cover. This did so in one go, neutralized the red tones as promised and left my hair a perfect light brown. If you're looking for a level 7 dark blonde this is definitely going to be darker than you expect- fair warning. It was my goal to have a light chocolatey brown, but if you're sporting the blonde and want to keep it this may be a tad dark for your tastes. Otherwise, for me, it was perfect!
Date published: 2016-05-21
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Hi, i just bought 2 20 developers and 2 different toners, i was just curious if that size developer is the correct one where you mix the whole bottle in with the 1 bottle of toner. Please let me know, thank you! 

Asked by: kendalmarie
Hi, for the color charm wells you mix 1 oz color 2oz developer, I will suggest you buy a measure cup so you get the correct formula., good luck. 
Answered by: Lupitalonso84
Date published: 2020-05-27

I'm looking to complete a shadow root with platinum highlights...haven't done this before, but the salons are closed so I'm going for it! My natural root color is dirty blonde...what product/color should I go with for a cooler look?

Asked by: JessicaMo
Dark ash blond mixed with light ash brown on roots 20 volume 35 min
Answered by: Dawn ore
Date published: 2020-04-13

What is comparable to wella Koleston 5/07 and 5/02?

Asked by: Leslie Couick
I will go for a 5bc and 7bc wells color charm.
Answered by: Lupitalonso84
Date published: 2020-04-05

Which is lighter, 8bc or 7bc Wella Gel color

Asked by: Susie Q Q
Example:  1 is black and 10 is lightest blond.  Then their are all the numbers in between so 8 would be lighter than 7. 
Answered by: Babymadelyn
Date published: 2020-03-31

I currently use Wella the color Mudslide. I want to go a little lighter. Should I go 1 color lighter or 2?

Asked by: Melanie04
I use the root beer for my root touch up. It is basically a dish water blond. It looks dark on after about 20 mins but when I rinse it’s the perfect color to match my dirty blonde. 
Answered by: Leyboodawg
Date published: 2019-10-21

Is this shade a ash brown My clients wants to be a ash gold brown

Asked by: JJprecious
I don't think there is much ash to these two colors.  I find more golden tones to them.
Answered by: Gwennivere
Date published: 2020-01-28

I used Wella 6NW last time for my grey roots and they are more of a red brown now. I have think curly hair and my grey is stubborn. I wanted to try the Wella Gel 6BC Mudslide. Will that lift the warmth and give a natural light brown or it too dark?

Asked by: Lorijax79
You may end up with some warmth still. Ive used 6BC before and 5 BC and they appeared warm to me but in your case may cancel some of that red. 6NW is more of a golden blonde color so I'm curious as to why it appeared red brown on you. Are you 100% grey or do you still have some color left?
Answered by: sunny48651
Date published: 2019-03-27

What developer 20 or 40 would you reccomend using for complete gray coverage and to reduce red pulling through?

Asked by: mary1971hendricks
The higher the volume developer the higher the lift and more damage it causes. When you lift hair that’s when warmth pulls through, my recommendation for deposit only and no lift would be a 10 Vol or 20 Vol developer. becareful on the roots because heat from the scalp can make the color turn lighter! hope this helps~ 
Answered by: btsownsme
Date published: 2019-10-29
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