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Color Charm Gel Permanent Hair Color

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Gel Permanent Hair Color

Color Charm by Wella

Color Charm Gel Permanent Hair Color is rated 4.6 out of 5 by 453.
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  • Long-lasting, fade-resistant results Excellent gray coverage Results are true to tone
    Wella Color Charm Permanent Gel Haircolor provides the speed of liquid, conditioning and convenience of cream. Vibrant, long lasting, fade resistant results with Gelfuse™ Technology that saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Excellent gray coverage that covers the most resistant grays. Very predictable, the color you want is always the color you get. Versatility of use – bowl and brush or bottle and a translucent mixture for better control.


    Economical 1:2 mix ratio. Each tube makes 6 oz. of hair color which is enough color for long, thick hair. Up to two retouch applications in each tube and up to 50% more color than its closest competitor.
  • Use Color Charm Creme Developer for bowl & brush and foil techniques. Use Color Charm Clear Developer with an applicator bottle.
  • All Wella Color Charm Permanent Haircolor shades are intermixable. They can be used on permanent waved hair; however, apply the color two weeks after the chemical service.


    Use of a creme developer with Beach Blondes High-Lift shades are recommended when creating highlights with foils.
Rated 1 out of 5 by from Doesn't work on dark hair I used the red color to attempt to dye my hair brown a little red; had zero impact. Huge waste of money
Date published: 2019-10-09
Rated 5 out of 5 by from Highly recommend Long lasting and allows my gray to appear as highlights.
Date published: 2019-10-04
Rated 5 out of 5 by from Love love love Wella Color Charm!!! I’ve been coloring my own hair with Wella Color Charm Gel for about a year now. I’ve used 3 different colors, but my new favorite is 7WV Nutmeg. All the Wella colors are so predictable on my hair. Turns out just like the color swatch!
Date published: 2019-10-04
Rated 4 out of 5 by from Shade 9A on natural level 6 hair - worked! My hair is currently dyed medium blonde, and I needed to do my roots. I have natural level 6 medium brown hair (well, level 6 is named light brown, but my natural hair looks medium brown to me). When I lighten it a couple of shades, it pulls a truly horrific amount of orange. Even using A (ash) colours from box dye, I'd get hot roots. It was always brassy. I found out that blue counteracts orange, and I saw on the Wella color chart for Color Charm that this product has a blue base. I decided to use it for my roots...BUT, I also used a sachet of Ardell UnRed. For the first time, my roots had no hotness at all. However, I'm not sure if this is due to the blue base of the 9A or the UnRed. I did think my roots were darker than expected - they came out a dark beige/ash blonde that I'd call Level 7 or 7.5. I used 25 vol developer and my hair is level 6, so I'd have expected more lift. I think it's probably due to the UnRed, which is a drabber. Anyway, I was happy with the colour. If your roots pull orange, and this product has a blue base, and blue counteracts orange, it seems to make sense to use this. I'd try it again without the UnRed, out of curiosity. Maybe I didn't need it, and maybe my hair is a little darker/ashier than it would have been otherwise.
Date published: 2019-09-23
Rated 5 out of 5 by from Charm hair dye Very easy to use with the developer 2:1. Does a great job and covers gray hairs.
Date published: 2019-09-19
Rated 5 out of 5 by from Good choice! I've been using this product for many years. I find it's easy to use, priced nicely and doesn't damage hair like drug store products.
Date published: 2019-09-09
Rated 5 out of 5 by from Color mix Easy to mix and put on hair. Color stays on for longer than I thought
Date published: 2019-08-21
Rated 5 out of 5 by from Mixing colors I know it is suggested we NOT mix different products...but I do it anyway. I usually mix Loreal and Clairol and have excellent results. This time I used Loreal, Clairol and Color came out beautifully! 20V Developer
Date published: 2019-08-15
Rated 4 out of 5 by from Color Charm hair color i mix two colors of this brand and it adheres fairly well to grey hair. Easy to use.
Date published: 2019-08-10
Rated 3 out of 5 by from Great color, not what I expected. My natural hair is a medium dark brown and I got the “intense medium blonde” shade 7NN because it is a neutral tone and I was hoping for a bit of a less warm tone from my actual hair color. Half of my hair was a different color from my natural roots from a much older dye that had faded. I did not get the neutral color I was looking for, it turned my hair a very auburn shade and actually lightened my roots significantly. Luckily the color looks really good on me, but it is no where near what I expected.
Date published: 2019-08-08
Rated 5 out of 5 by from Wella Great product. Love Wella products. Gel went alot further than liquid
Date published: 2019-07-31
Rated 5 out of 5 by from Wonderful product Wonderful product and beautiful colors use this a lot
Date published: 2019-07-24
Rated 5 out of 5 by from Good color I got this because it was on sale but i was leary because of the reviews. I usually have darker hair in the winter and lighter brown in the summer so i don't have to dye it as often because my greys don't show as bad. I always use level 4 in the winter so i went with the 5N for a lighter brown. DO NOT go by the color description, always use the level of color. I loved my color results.
Date published: 2019-07-14
Rated 4 out of 5 by from Light Auburn gel charm Light Auburn works great for me, a little short lasting, but the color draws compliments.
Date published: 2019-07-13
Rated 5 out of 5 by from My Holy Grail My natural hair color is dark ash blonde, but I was starting to get a lot of grey. For years I used Age Beautiful in Medium Ash Blonde and the color was nice; however, despite adding Red Gold Corrector Plus every time, my hair would still go a bit brassy. Then I discovered Wella's Color Charm Gel in Medium Smoky Blonde and got the perfect shade! That being said, I have fair, pink skin and look terrible with ANY red or gold in my hair, so I also add Wella's Cooling Violet to the mix. I love these products! Once a week I use a purple shampoo to make sure no pesky reds or golds peek through. :)
Date published: 2019-07-08
Rated 1 out of 5 by from Destroy's My Hair I have thin fine hair, that may be a factor with this product. I had been using ION color, and prior to that other brands carried by Sally's... I've even done boxed color in a pinch... I've never had a problem with damage and coloring my hair, nothing that a deep conditioner wouldn't fix, not any other brand with over 30+ years of coloring my hair. And yes I do know what I am doing, I went to cosmetology school, but I am no longer in the field, but I have always colored my own hair. I had been trying to go a bit lighter so I thought some of that damage had been from that... meaning I gave Wella few chances. The last try I did nothing other than a root touch up. Every time I colored it took well over a month for my hair to recover and the last time was the same. I switched back to ION and had ZERO damage issues. My hair was just fine after coloring.
Date published: 2019-07-07
Rated 5 out of 5 by from Beautiful This is a great hair color product. It is easy to use, it doesn't run down your face, it colors well, and it lasts. I use this product also for touchups, just mix up 1/4 or 1/2 depending on how much I need. I have gotten many compliments on the nutmeg color, I guess that's why my store never has it in stock. So glad I found this.
Date published: 2019-07-07
Rated 5 out of 5 by from Dependable and true to color Well his my go to for color, it is the most true to color and the best product I have used. It has been my color brand choice for over 15 years.
Date published: 2019-07-03
Rated 5 out of 5 by from Quality of the product This product Is easy to apply because it is gel. I have been using this color for three years. It covers well and adds shine to hair. Is is easy to mix and applies without a mess. Color is rich and lasts.
Date published: 2019-06-26
Rated 1 out of 5 by from Worst hair dye ever! Started out with platinum blonde hair with my light blonde roots coming in. Applied 12NG to the roots and 9NG to the rest of my hair. I let it set 35 minutes and rinsed and shampooed to find my roots turned orange and the rest of my hair is a dark gray. My hair is extremely dry and ugly looking I can’t stand to look st it. Beyond pissrd and upset for spending $65+ on this! Do not recommend!
Date published: 2019-06-24
Rated 5 out of 5 by from I trust this brand for consistent results. I like this line, illumina, perfect Special blondes because the colors are so true and consistent. I recommend the Wells cream oil lightener over the bleach for any hair which lifts with bleach and 20 vol or off the scalp with 30 or more. You seriously can lift with just 3% if your a 7 light brown and get great contrast when you tone. My favorites are 1120; 1030; #50; T14; T18 when you’re first blond from a dark brown, 12/11 special blond; 10/69 pearl ash illumina, 10/3 ash. 1210 works well for silvery frosty ends. Right now neutrals are coming in for contrasts to silver. So we have neutral and ice nail color to compliment. I’m using a color called Indian Summer which is an iced terra-cotta. It’s fun because metallic pinks and rose gold go so well with it and my favorite baby blue can dominate when I want my PU leather Sandler’s and moto jacket to take a backseat to my Smokey hair and tan skin for a sunset desert look. Wells has Demi permanents and they all line up well, but I will cross pollinate it with Snow White manic panic toner once in a while just because there’s nothing like it. Now if manic panic Tish makes colors like Wella does, I might jump ship... but until that day, here I stay. Great product I still recommend it since 1992.
Date published: 2019-06-08
Rated 5 out of 5 by from Tried and True! I've been using this product for 15 years as I have gotten more and more gray hair. Over time I have changed the developer strength, developer brand, and added some ash to tone down the color but have continued to use Color Charm. It's a classic.
Date published: 2019-06-05
Rated 5 out of 5 by from Consistent Uniform Results This product covers uniformly with good color results.
Date published: 2019-05-29
Rated 4 out of 5 by from Not as expected Color doesnt really look how you think it will, but still a nice color.
Date published: 2019-05-28
Rated 5 out of 5 by from A beautiful color I have used the color 5RV for years now and receive so many positive comments. The quality never changes and the color is fabulous
Date published: 2019-05-27
Rated 5 out of 5 by from Love Love the color, exactly as described. Great product.
Date published: 2019-05-23
Rated 5 out of 5 by from Got the gold out! I got the 12A Frosty Ash to use as a toner since the T18 didn't tone my bleached hair as well as it has in the past. I already bleached my chemically treated hair 2 or 3 times so I didn't want to put any more lightener on it. I mixed the 12A with 30vol creme developer and it turned out perfectly!! I am thrilled about this purchase. I usually have to use two tubes of color to cover my long hair but since the gel goes further I still have another tube to use for a different time!
Date published: 2019-05-06
Rated 5 out of 5 by from Nice product Great hair color. Beautiful tone to the dark blonde color. Mixes well.
Date published: 2019-04-26
Rated 5 out of 5 by from Awesome Color Charm Product Nice color. Easy to use. People state color looks very natural.
Date published: 2019-04-26
Rated 5 out of 5 by from Best hair color Love this hair color it is the best I have usef it for over 10 years now
Date published: 2019-04-19
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What color developer.  I am going to use this color for the first time.  Used Loreal in the past in a red shade but it no longer is red when I am finished.  I will try Wella What color developer should I use?   I am totally gray.

Asked by: Kathy76H
I’m sorry but I’m not a professional. I don’t color my hair any longer as I’ve gone gray!  Good luck!
Answered by: ummabear
Date published: 2019-12-10

using wella #425 for years, came out perfect on my hair, why did they discontinue this color, nothing else works well for me tried other auburn by wella, but it does not work for me will you be coming back with #425

Asked by: rosebud828
I switched to the brand Koleston hair place recommended it. Works beautifully.
Answered by: Lori1026
Date published: 2019-11-05

I used 7w caramel turned out too dark for me. How can I make it 3-4 shades lighter?

Asked by: LINDSEYS
Try washing a few times with Dawn Dishwashing liquid, then a deep conditioning treatment. If still not light enough, mix shampoo,water and a little powdered bleach and lather up and cover with plastic. Check every five minutes, then shampoo out and deep conditioner.Second method is a little more damaging.Dont leave on too long.
Answered by: Rebecca21
Date published: 2019-10-23

after bleaching the hair, does this need to be applied on dry hair? or is it okay to apply to damp hair?

Asked by: bellarosa
The color needs to be mixed with the developer and applied to dry hair. You should consult with a licensed colorist regarding previous bleaching and possible damage to your hair. 
Answered by: Rebecca25
Date published: 2019-09-13

What is the formula of color to perixide

Asked by: Manycolors
I use 1 part of color gel and 2 parts of Ion peroxide 20 vol, sensitive scalp (love the fragrance) , have lots of gray so I leave it for 45 mins works perfect for me.
Answered by: xenasridge
Date published: 2019-09-11

I just brought 1 box of this in 3N and the cream developer in the 3.6fl oz bottle. The box says 1:2 ratio so do i use the entire bottle of cream developer or just 2oz of it? My hair is already over processed and I do want to damage it bu adding too much 

Asked by: Devr0130
Measure out two parts of the developer for 1 part of the color. Depending on what you are coloring you may not need the entire box. I use 2tbsp of color with 4 tbsp of developer for my entire roots. Hope this helps. 
Answered by: Shirleyofaspen
Date published: 2019-09-09

Hi ,my hair is like a dark red brown color, but I'm not feeling the red tone on my hair it show more in the sun, I want to dye my hair again, what color should I use to cancel the red tone in my hair to like a neutral color? Please help...

Asked by: Jayy1923
Hi there!! I would suggest doing a One N Only Color Fix with argan oil to remove that red color off your hair first, unless you wanna keep having that red undertone showing through every and any color you finally choose to put on. The process is simple but tedious yet not explained thoroughly (use bottle 1 and 2 (mixed in equal amounts in a bowl) mix enough quantity to cover the length of your hair properly saturated. If you got mid to long hair, get 2 boxes to be safe. Apply onto hair and comb through with a wide toothed comb for better covering. Leave it on for 20-30 mins then wash and rinse with water for another 15 mins to remove as much dye as possible. Apply a portion of the bottle number 3 on your hair for 5-7 mins to check for remaining dye, if your hair stays the same color it was when you first rinsed the number 1 and 2 mix, then that means you got no remaining dye to remove and you are safe to proceed with whatever color you pick. BUT if on the other hand, some of the old dye comes back after applying some of the bottle number 3, then that means you still got dye on your hair and you will need to repeat the first process (reapply a mix of bottles number 1 and 2 equal amounts, etc) to keep removing more dye from your hair. Do not repeat this process more than 2 or 3 times. It's better to do this right so you don't get a nasty surprise when applying your new hair color and having the old one show back up when you apply it. Unless you're planning to bleach your hair afterwards, i would advise you go this route first of removing as much dye as possible by checking for remaining dye with the bottle number 3. If you're planning to bleach your hair you don't need to do the last step of bottle 3. It is tedious but it is economical compared to what a salon will charge you, it's safer than bleaching the unwanted dye off and it's better to prepare your hair for a brand new color that looks like a million bucks!!! Hope this helps!!
Answered by: Dj Mommy
Date published: 2019-07-16

Hair type: dark brown almost black virgin hair  Goal: cool toned ash blonde/bronde Options: Medium ash blonde/medium beige blonde/hazel blonde/light ash blond/ smokey ash blonde Rules: No brassiness/no bleach How to use it? WellaColorCharm only

Asked by: AshleyGigi
Meeeee is correct you can not get that shade of blonde on that dark hair without bleaching first. Then you need to know where to stop on the bleach. Use a toner then, not a hair color. I’ve been a hair dresser for over 30 years. My suggestion would be to go to a good hair dresser and let her do it for you. You’ll be much more pleased with the results. Doing a two process job yourself not knowing the trade, could end you up with your hair on the floor. Same with the touch ups. If you overlap that bleach, it breaks off at that point.
Answered by: Lani7575
Date published: 2019-11-15
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