Selected quantity exceeds what is currently available
Color Charm by Wella

Color Charm Permanent Liquid Hair Color

OZ |  Item WELLA14

What is it?
Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

Wella Help Line:
Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.


What makes it special?
  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning
Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.


Tips for achieving optimum coverage on gray hair:


1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.


2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.


3. Mix with 20 Volume Well Color Charm Developer


4. Apply generously starting at the area with highest percentage of gray or most resistant.


5. Process for 30 minute, extend to 45 minutes if needed.


6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.
Rated 5 out of 5 by from Wella is The Best I love the Color Charm line; I've used sooooo many different brands, and I always come back to Wella.
Date published: 2021-01-22
Rated 2 out of 5 by from Not what I expected The color was much lighter than expected and much more red than golden brown. It also had a very very strong smell.
Date published: 2021-01-22
Rated 5 out of 5 by from Great coverage! Used it to cover a grown-out balayage. Used Wella Color Charm Very Dark Brown along with Color Tango 20 Volume Developer. Hair was BLACK when first dyed but softly faded into a chocolate brown. I'm super happy with the results!
Date published: 2021-01-20
Rated 5 out of 5 by from Vibrant This will always be my go to color. Its vibrant and holds well through washes
Date published: 2021-01-19
Rated 5 out of 5 by from Coverage very good coverage and it goes a long way with one bottle
Date published: 2021-01-14
Rated 5 out of 5 by from NICE! Great gray coverage and gorgeous color! .....and my hair doesn't feel all dried out!
Date published: 2021-01-10
Rated 1 out of 5 by from Avoid this product This did NOT cover my gray, first of all. Secondly, my roots were lighter than my length, despite the fact that my hair was a level 4 and this was a level 3. Super disappointing!
Date published: 2021-01-09
Rated 5 out of 5 by from Great conditioning color dye My favorite hair dye by far! Leaves hair great!!! The color is beautiful. People ask where I get it done! Ha!
Date published: 2021-01-09
  • y_2021, m_1, d_27, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_2044, tr_668
  • loc_en_US, sid_WELLA14, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 37ms
  • reviews, product

what does the w stand for in a color?

Asked by: fredjack
Answered by: Nickiedoda
Date published: 2021-01-21

I have been using Wella permanent liquid hair color with half light ash brown and half med ash brown. Can I go back to using just the light ash brown only?

Asked by: Pat4Sally
Yes, you probably can. Try using a soap cap. It will contain 1/2 - 20 volume peroxide, and 1/2 mild shampoo. Saturate your hair, put on a thin shower cap, and leave for about 30 minutes. Completely rinse out. Now do the desired color on your roots. The last 10 minutes, pull the color through your ends (Add a little water and shampoo to the remaining color is you need to extend the amount.) Shampoo out with a color fast shampoo.
Answered by: Gina girl
Date published: 2021-01-18

I have natural light brown/dirty blonde hair and no grays. I would like to lighten it without bleaching. Do you think I can use 8N light blonde? Any suggestions for a toner or add in to eliminate brassy tones? Thank you 

Asked by: Saraejen4
I would say that you could use 8N and for the brassy tones I would recommend one of the purpose shampoos it here are several on the market Paul Mitchel, Joico, and the generic brandy. 
Answered by: Matilda2
Date published: 2021-01-08

What blonde shades will look better on warm skin tone?

Asked by: Summers07
You need to look for shades with "gold" or "golden" in the name (or perhaps "caramel", depending on how dark you want to go). Anything with "ash" or "silver" or "platinum" has blue or grey tones to it, which will make you look washed-out and pale. Basically your hair ends up arguing with your skin.
Answered by: Redheaded
Date published: 2020-12-24

I am naturally a #811 and 911 mix. I recently colored my hair a red copper, level 7RW. It was an Ion color. I do not like the red. How do I go back to 811/911 and not have red tones?

Asked by: Canary 55
Try a color remover like color fix. Ion makes a color remover.  This should help if not totally remove most. Other than bleaching out your hair, try this first. 
Answered by: Egorr123
Date published: 2020-12-20

My hair is a level 4 but I’d like to go burgundy / dark red will this work

Asked by: Paulaann
Not seeing your hair I would say you should be able to get burgundy.
Answered by: cjd73150
Date published: 2020-12-14

If I buy the boxed Wella Care Hair Color, do I also need to purchase the developer and toner separately?

Asked by: DeeDee Yahoo
Answered by: vickatpdx
Date published: 2020-11-26

I am naturally brunette I bleached my hair to a brassy color somewhere between golden yellow /orange. Wondering if wella 7a/672 medium smokey ash blonde will work to neutralize better than toners I usually use . And how dark would it end up

Asked by: AngieO13
From what I remember, the more damaged your hair is, the more likely it will get darker. Additionally, I had to bleach, tone, bleach, tone to get to the ash color I wanted. Best of luck! BTW, my hair is short, and cut frequently, so I could always cut off damage. Condition like crazy!!
Answered by: DebbieObe
Date published: 2020-11-16
  • y_2021, m_1, d_26, h_17CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.13
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_980
  • loc_en_US, sid_WELLA14, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 39ms
  • questions, product