Selected quantity exceeds what is currently available

Color Charm Permanent Liquid Hair Color

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Permanent Liquid Hair Color

Color Charm by Wella
WELLA14
$6.69

Color Charm Permanent Liquid Hair Color is rated 4.5 out of 5 by 2444.
  • y_2020, m_10, d_26, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_1827, tr_617
  • loc_en_US, sid_WELLA14, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 42ms
  • reviews, product
View all colors +
  • Vibrant, long lasting, fade resistant results Excellent gray coverage Gentle floral fragrance Deep conditioning
    Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

    Wella Help Line:
    1-866-722-4146
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

     

  • Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

     

    Tips for achieving optimum coverage on gray hair:

     

    1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

     

    2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

     

    3. Mix with 20 Volume Well Color Charm Developer

     

    4. Apply generously starting at the area with highest percentage of gray or most resistant.

     

    5. Process for 30 minute, extend to 45 minutes if needed.

     

    6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.
Rated 2 out of 5 by from Not dark ash blonde Terrible! This has burgundy reddish tones. Left my roots orange whereas they are normally dark ash blonde. Buyer beware.
Date published: 2020-10-25
Rated 5 out of 5 by from Review on Color I love the color it looks like my natural hair color before all the chemicals got into my head. Only thing is that I wish I would have kept it on my head longer so it could be darker.
Date published: 2020-10-24
Rated 5 out of 5 by from Customer Service and mailing time Spoke with customer service before I ordered. She was very helpful. Color arrived in timely manner in good condition. It was exactly what I needed. Thank you
Date published: 2020-10-24
Rated 5 out of 5 by from I have been using Wella Products for years. I have been using Wella products for years. It is the preferred brand of professional salons.
Date published: 2020-10-21
Rated 5 out of 5 by from Don't ever use box dye again I will never use supermarket dye again! I don't know why anyone would give it less than 5 starts unless they don't know what they r doing!!! I use 2 pts dev to 1 bottle dye instead of 1-1 depending on the color
Date published: 2020-10-21
Rated 5 out of 5 by from Quality product Nice coverage, good color, and my hair was soft and silky.
Date published: 2020-10-17
Rated 4 out of 5 by from Love the product!! I have used this product for many, many years, and still say it's the best on the market!! I retired after 45 years in the business, and I still use it myself!!
Date published: 2020-10-16
Rated 3 out of 5 by from Not blonde My hair was platinum blonde and I wanted to tone it down to a medium blonde. This toner turned my hair a light brown instead while burning my scalp.
Date published: 2020-10-15
  • y_2020, m_10, d_26, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_1827, tr_617
  • loc_en_US, sid_WELLA14, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 36ms
  • reviews, product

I am a licensed hair dresser, how do I get my discount?

Asked by: Nanagram5
You will need to go into a store with your professional license to set up your account and then your discount will be applied when you shop with Sally Beauty.
Answered by: Sally Staffer1
Date published: 2020-10-09

I bleached my hair and then put a lights ash blonde on it, but I have some brassy red looking spots. What can I do?

Asked by: Meme0007
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-08

My middle hair is reddish I want it to be natural nlond

Asked by: María Paulina
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-08

I want a dark brown but keep getting too black what will help

Asked by: amylee1373
Hair color is very complex and each head of hair is different. Try a strand test. Don't pull the color through the ends when you do a touchup. Try a semi permanent fresh up. It is really impossible to answer this without a professional seeing your hair.
Answered by: Gina girl
Date published: 2020-10-06

I bought Beige blond i want to buy it again

Asked by: rootieer
If the product is available you can easily add it to your cart to purchase online or call your local Sally Beauty store for availability and pick it up.
Answered by: Sally Staffer1
Date published: 2020-10-04

I want a chestnut brown hair color what color should I use in wella

Asked by: Shelly 15
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-09-30

I’ve used this before, but it was gel. Is there a difference?

Asked by: Raquelll
It is a different consistency, but works just the same.
Answered by: Barbie J
Date published: 2020-09-25

Does product need to be washed out of hair with shampoo after it has developed or just rinsed out with water?

Asked by: Grammy jojo
should be washed out wiht shampoo and conditioner also
Answered by: Swaminathan
Date published: 2020-09-24

2 weeks ago I used ‘Deity Color Shampoo’ to color my hair. How soon can I use Wella Color Charm to cover my grey low porosity 4C hair?

Asked by: Queen100
If the shampoo is temporary, washes out with each shampoo, It should work fine. If the color you used is a temporary 6 week product wait until the temporary color has all faded before recoloring with a permanent color. If the product you used is a metallic dye,don't use any permanent color product on your hair.
Answered by: angelmom1
Date published: 2020-09-20

Which is better—the Wella Liquid permanent hair color or the Wella Cream permanent hair color? Which lasts longer and best for grey coverage?

Asked by: Hamshair
They are the same.the liquid is easier to work though long hair 
Answered by: Ruby4444
Date published: 2020-09-14

What’s the difference between Wella color charm toner and permanent hair color? I want to darken my blonde balayage slightly and tone it

Asked by: Lohaus82
To my knowledge and experience, toner is used after highlighting to reduce bassinets and or orangy shade. Permanent hair color is to cover gray or change hair color.
Answered by: Aamnahhy
Date published: 2020-09-14

Trying to cover and color over a bad bleach job that resulted in orange hair. Suggested I use light brown? I have med to dark brown hair.

Asked by: nanwalt70
Go for a level 5-4 brown and then add a bit of blue to the mix. Sally’s sells an additive pack that works well.
Answered by: Courtneyyi
Date published: 2020-09-07

I purchased 8N color charm and 20 developer. Do you think it will turn my light medium blonde highlighted hair brassy?

Asked by: DaMaCo12
Color will be different for everyone. Why not do a strand test and an allergy test before doing something permanent.
Answered by: Gina girl
Date published: 2020-09-04

Ive been using koleston intense med brown but need to do my graying roots what color should I do myself with wells

Asked by: Betty 101
From the color chart comparison 411 medium brown natural should be the same as what you are currently using. 
Answered by: Matilda2
Date published: 2020-08-30

I bleached my hair and while toners work well to keep brass out (I’m a natural redhead) golden tones pop through after 2 washes. I was thinking of using the wella frosty ash. Would this keep it pale but add ash to take out the pale golden brass hue?

Asked by: KrisRenee
Don't know if this will help, but I am still dark with grey. I have red highlights and my hair pull orange. A colorist explained to me the a blue base and a green base counteract the orange. I have used for years a combination of light ash brown, medium ash brown, and a neutral blonde to cover grey. One of the browns is a blue base and the other a green base, I never have any orange! The bases are on their color chart.
Answered by: Gilly410
Date published: 2020-08-20

Can you help me find a hair color 

Asked by: Lani girl
It honestly depends on what your looking for. These dyes I’ve noticed you have to actually have lighter hair for the reds to actually work or virgin hair. This is the way to go if your looking for brighter reds. They also have a violet line.
Answered by: Miissabigail
Date published: 2020-08-18

Do you have Dark blonde 

Asked by: Spiritjoy
I have dark blonde hair. It goes toward an ashy color, and I have to use the file it in equal amount to the 12 AA color to get the desired result.
Answered by: MsMaryMcA
Date published: 2020-08-16

I want to go to a light/medium auburn/coppery color. Suggestions? I have colored hair and most recently used wella color charm 8rg+7g. Natural hair color does have a bit of a reddish tint. Looking for A formula to achieve auburn/cooper

Asked by: Ksy090812
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-08-14

Colorist uses 4n 20 vol.....not sure what 20 vol means?

Asked by: SameeBee
You have to buy 20 volume developer to go along with the hair dye to mix them together. The hair dye has the ratio Instructions on the box. Just type in 20 volume developer in the search.
Answered by: Linds123
Date published: 2020-08-10

Bleaching my hair with lightening powder and 20 developer to bring down dark brown hair then coloring with wella color charm permanent hair color. It says to mix it with 20 developer to, is this ok since used the 20 devoloper with the lightening powder to

Asked by: Dawn2204
Before you over process your hair, please test an area. If you bleached your hair to platium, you will only need to tone with color and I would use 10 vol instead. You will need to check the process at 10 minutes and every 5 minutes following.
Answered by: Nette2389
Date published: 2020-08-16

I colored my hair w 911/9a can I tone with 10a/1030? Wella

Asked by: Jame1124
Sorry, I am a brunette, would risk answering a blond shade. Just to share my positive experience using color charm - I color my dark natural shade, then highlight & tone, after which use red or light brown shade to have non-brassy highlights & a beautiful lift to hair.
Answered by: Aamnahhy
Date published: 2020-09-10

Wella medium brown is a 4, Loreal medium brown is a 5. Are they the same? The color charts look the same, but I always thought you're supposed to go by the number?? (I've used Loreal box #5 for years, want to switch to mixing my own with Wella liquid)

Asked by: CindyinVC
Wella provides a conversation chart. Always a good idea to look at it.
Answered by: Kellyhirz
Date published: 2020-08-10

Is everything I need in this box to dye my hair?

Asked by: Jes 32566
no, you need to purchase developer aka peroxide. either 10v or 20v. and an applicator bottle.
Answered by: Dinamarie17
Date published: 2020-08-10

What should I use with the Color Charm Permanent Liquid Hair Color to color all over and for good gray coverage will it work by itself or it needs to be mixed with something else?

Asked by: Alla Fridman
Any permanent hair color needs to be mixed with a developer in order for it to process correctly. When used with a 20 volume developer most permanent hair color will cover grey hair.
Answered by: Sally Staffer1
Date published: 2020-08-10

Can you tell me what color I purchased last

Asked by: Van Gorp
If you ordered online you can check your order history to see what color you last purchased.
Answered by: Sally Staffer1
Date published: 2020-07-16

I am trying to achieve platinum blonde, I was told by the woman working in Sally’s to use the Lightest Ashe Blonde Toner. Will this really work, also how much developer should I use? It only says one part, and I’m not sure what that’s supposed to mean. 

Asked by: Lisha210
The color choice is good but I would use the permanent color formula as it will last longer without fading and the mix is different as you use more peroxide ie 2 to 1. 
Answered by: Matilda2
Date published: 2020-07-17

I’m looks for wella permanent hair color for dark brown almost black hair. Have some gray has a tendency to turn brassy color when colored

Asked by: Gina2020
The gray hair will color but it will fade faster due to no pigment in the hair, I would go with the lightest black.
Answered by: SoonerKiki
Date published: 2020-07-11

Should I apply this on completely dry hair? I know the toner is supposed to be used on towel dried hair so I wasn’t sure if this was the same case or not

Asked by: nicoxg03
Mix the hair color with the correct ratio and volume of developer and apply to dry hair.
Answered by: Sally Staffer1
Date published: 2020-08-04

I am a really light blonde and going to mix a 6 and 8, to get a strawberry color. Should I use 10 or 20 developer please? First time I'm adding color in a long time. I'm sure my hair will suck it up!!

Asked by: CountryMouse13
I use 20 color 
Answered by: Ladylacy
Date published: 2020-07-07

Ash brown is the color I am going with.what developer do I need?

Asked by: Racran00
In most cases 20 volume .
Answered by: joysalon
Date published: 2020-07-16
  • y_2020, m_10, d_26, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_2, bvpage2n
  • co_hasquestionsanswers, tq_945
  • loc_en_US, sid_WELLA14, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 39ms
  • questions, product