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Color Charm Permanent Liquid Hair Color

Color Charm by Wella
Selected quantity exceeds what is currently available

Color Charm Permanent Liquid Hair Color

Color Charm by Wella
WELLA14
$6.69

Color Charm Permanent Liquid Hair Color is rated 4.5 out of 5 by 2444.
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View all colors +
  • Vibrant, long lasting, fade resistant results Excellent gray coverage Gentle floral fragrance Deep conditioning
    Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

    Wella Help Line:
    1-866-722-4146
    Our hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

     

  • Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

     

    Tips for achieving optimum coverage on gray hair:

     

    1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

     

    2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

     

    3. Mix with 20 Volume Well Color Charm Developer

     

    4. Apply generously starting at the area with highest percentage of gray or most resistant.

     

    5. Process for 30 minute, extend to 45 minutes if needed.

     

    6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.
Rated 1 out of 5 by from Poor, sight is absolutely awful! See Notes*. I have tried every single way to see the lightest ultralight/platinum blonde color in any company. All I get is “I don’t understand that“ I asked for the corporate number all I got was “I don’t understand“ I like Sally’s but I’m going to have to switch to something better. Their site is absolutely positively awful awful awful!
Date published: 2020-10-14
Rated 5 out of 5 by from Toner Love I love this color tomorrow. It blocks the yellow & gold tones!
Date published: 2020-10-10
Rated 1 out of 5 by from My hair is AWFUL I bought the wella color charm 6rg (light copper). My hair is PINK, and patches of BURGUNDY. not copper in the least. it feels absolutely terrible. I used to love Wella, but I will not be using it again.
Date published: 2020-10-07
Rated 5 out of 5 by from Great product. I really have tried many different color products but find this Wella to work best for me. Covers grey hair very well. Color stays true for a good long time.
Date published: 2020-10-07
Rated 5 out of 5 by from Excellent color but a bit more pricey I had to switch brands because ION stopped carrying my color in permanent creme color. Wella brand came out just as good if not better, the only drawback is the bottle is only 1.4oz instead of 2oz so it cost a little more.
Date published: 2020-10-05
Rated 1 out of 5 by from Complete disgust I am blonde. Bought light blonde color and now I am brown. How in the world does a blonde color go from a blonde sample to almost dark brown and I washed it off after 20 Minutes because I saw how dark it was. It’s horrible. I am so upset. I spent so much money to be blonde and my hair is ruined.
Date published: 2020-10-05
Rated 5 out of 5 by from wella rocks! Wella is always my go to color, its fool proof and always get amazing results no matter what im doing
Date published: 2020-10-01
Rated 5 out of 5 by from I have been using this product for 30 years. Great product, perfect color without damaging effects.
Date published: 2020-09-22
Rated 5 out of 5 by from Would Recommend! True color and doesn’t leave your hair feeling dried out.
Date published: 2020-09-21
Rated 5 out of 5 by from Quality and perfection This product was amazing. The girl who suggested this color combo helped me to achieve the exact color I was trying to get. Thank you!
Date published: 2020-09-20
Rated 5 out of 5 by from Natural Warm Blond by Color Charm Very natural results. Not too dark and not too light.
Date published: 2020-09-19
Rated 5 out of 5 by from Great product Great product. I get compliments all the time on my hair color
Date published: 2020-09-18
Rated 5 out of 5 by from Hair dye This color is very gentle on your hair and the color is what is represented.
Date published: 2020-09-17
Rated 1 out of 5 by from Not good Wash off after two hair wash. Stick to the head and that looks so bad
Date published: 2020-09-16
Rated 5 out of 5 by from Love Wella. I absolutely love this color brand. Always gives vibrant & perfect results.
Date published: 2020-09-16
Rated 5 out of 5 by from The best! Glossy, even application with great grey coverage.
Date published: 2020-09-15
Rated 5 out of 5 by from Color charm I’ve been using this product for 8 years and it never disappoints; as always test in a small area b4 using , every scalp is different.
Date published: 2020-09-13
Rated 5 out of 5 by from Great! Beautiful color just as how I expected. Not too red
Date published: 2020-09-13
Rated 4 out of 5 by from Nice Color I wish it came with enough to do a full head of hair. I hate buying 2 and throwing some out.
Date published: 2020-09-13
Rated 5 out of 5 by from Good product It’s great. Shipped quick. I have used Wells for years. No problem.
Date published: 2020-09-12
Rated 2 out of 5 by from Hot roots Pulled red and gave me hot roots, used a 20 vol developer. Disappointed that it did no better than a box color.
Date published: 2020-09-08
Rated 5 out of 5 by from Haircolor/other Thank u for being there to order online! It was an easy way to do my hair without goin in stores...
Date published: 2020-09-07
Rated 5 out of 5 by from Love these! Love these products! Color hold well, is true, and reasonably priced.
Date published: 2020-09-05
Rated 5 out of 5 by from Exchanged hair color Love this place. No problem to ex change hair color. Very nice place to shop. Very friendly. The best.
Date published: 2020-09-05
Rated 5 out of 5 by from Wella Colorcharm I've used this product for years. I'm very comfortable with its performance.
Date published: 2020-08-31
Rated 3 out of 5 by from Good gray coverage It covered well, but was a lot more red than warm brown, which I hoped to get.
Date published: 2020-08-31
Rated 5 out of 5 by from Looking Good Covers very well ~ even the gray ~ it looks so natural
Date published: 2020-08-28
Rated 1 out of 5 by from Innacurate color names! Do not purchase the dark ash blonde from wella. To call it dark ash blonde is VERY misleading. If you are going from a bleached blonde (level 10-ish) you will end up with an extremely dark and drab hair color. This color should be more acurately called dark ash brown.
Date published: 2020-08-28
Rated 5 out of 5 by from Color your own hair! I've been using this for about 10 years. The color holds up well, and its easy to use.
Date published: 2020-08-27
Rated 5 out of 5 by from Wells permanent hair color 12A I’ve been using wells since 1987. I’ve also used different chases of blonde. I am very pleased with the product. I use equal amounts of 30 vol. creme peroxide. I am very satisfied.
Date published: 2020-08-27
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I have bleached blonde hair, almost platinum and I am wanting to dye it a ginger copper/strawberry blonde. But I am afraid it will turn pink! Any suggestions? 

Asked by: MaddyRose
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-20

I have bleached blonde hair. Probably like a 9. And I want it closer to my natural hair; light brown. When i dye my hair back to brown I get a tint of green in my hair where the blonde was. What color is close to light brown and how do I take green out? 

Asked by: Jaclynmarie44
Because you have bleached your hair blonde, you have removed the natural red tones from your hair. In order to get a nice brown without the green tones, you'll have to add the red tones back to your hair. Use a toner with red tones in it and then use the light brown dye of your choice.
Answered by: Sharlottesue
Date published: 2020-10-19

I want to place my order

Asked by: Anonymous
You can place your order after adding products to your online or in app shopping cart and then checking out.
Answered by: Sally Staffer1
Date published: 2020-10-19

I’m purchasing Color Charm Permanent Liquid Hair Color cinnamon brown. Do I need to purchase a toner ? If so what is recommended?

Asked by: Aimee1281
You don't need a toner unless you want to neutralize unwanted warmth after coloring. You do need to purchase developer at least 20 Volume for most permanent hair color applications. You will also need gloves and applicator tools. For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-19

I have a medium light brown hair kinda dark if i use praline will it come out that color and what developer should I use

Asked by: Nikki224
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-16

Can I mix colors that add up to 12 to get discount price

Asked by: Sharon06
I have never mixed the colors. But I don't see why not as long as they are the same brand. I would contact customer service and ask them. Sorry I wasn't any help.
Answered by: ladygray58
Date published: 2020-10-14

Could I use 30 volume developer with wella honey blonde

Asked by: Angie1313
Yes but it may not be as light or dark as needed
Answered by: Ladylacy
Date published: 2020-10-13

I am no expert by any means, however I have been using Black Cherry (3RV/367), it looks almost Black whenever I dye it but in the sun you can see a tint of red. I do have some gray roots. I would like a tiny bit more burgundy or "cherry", any suggestions?

Asked by: Samantha2019
For professional advice on this product please contact the Wella Help Line 1-866-722-4146. Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday
Answered by: Sally Staffer1
Date published: 2020-10-12
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