Selected quantity exceeds what is currently available
Dark & Lovely

Fade Resistant Permanent Hair Color


Selected quantity exceeds what is currently available
Dark & Lovely

Fade Resistant Permanent Hair Color


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  • What is it?
    Dark and Lovely Fade-Resistant Rich Color is permanent hair color which delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology’s super rich conditioning. Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely.
    What makes it special?
    • Nourishes hair with maximum conditioners in each step
    • True, long-lasting color that's just right for you
    • Restores Protein for healthier-looking hair
    • New ultra-rich conditioning system
  • Usage Instructions Are Important. Hair color products can cause an allergic reaction which, in certain rare cases, can be serious. Therefore, before you use this product, it is necessary to follow these precautions:


    Do not use Dark and Lovely Permanent Hair Color Kit if you have already had a reaction to a hair colour product if you have a sensitive, itchy or damaged scalp. Perform an allergy test with a portion of this product 48 hours before application (see instruction sheet).


    Avoid contact with eyes and skin (other than areas of application). If product gets into eyes, rinse with lukewarm water immediately. Wear gloves provided in the kit.

  • Water Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-30, Glycerin, Sodium Stannate, Tetrasodium Pyrophosphate, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol , PEG-2 Oleamine, Oleyl Alcohol , Polyglyceryl-2 Oleyl Ether , Polyglyceryl-4 Oleyl Ether , Alcohol Denat., Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide , Ethanolamine , 4-Amino-2-Hydroxytoluene, Fragrance Parfum , Pentasodium Pentetate, Ammonium Acetate, P-Phenylenediamine, Sodium Metabisulfite, P-Aminophenol , Erythorbic Acid , Rice Bran Oil Oryza Sativa, Phenyl Methyl Pyrazolone, 6-Hydroxyindole , Hydrolyzed Rice Protein, Resorcinol, Cocamidopropyl Betaine , Sodium Laureth Sulfate , Cocamide MEA , Polysorbate 20 , Phenoxyethanol, Polyquaternium-7, Methylparaben, Potassium Sorbate , Glycol Stearate, Polyquaternium-10, Polyquaternium-47, Aloe Barbadensis Gel , Disodium EDTA, Citric Acid, Tocopheryl Acetate, Violet 2 CI 60730, Mineral Oil Paraffinum Liquidum, Dicetyldimonium Chloride, PEG-40 Hydrogenated Castor Oil, Polquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1-Trideceth-6, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben, Yellow 5 CI 19140, Panthenol, Cholesterol
Rated 1 out of 5 by from Product was useless Didn't work at all, sye didn't cover Original color. Will not purchase again
Date published: 2020-10-31
Rated 2 out of 5 by from Product effects I love this color but it doesn’t show with light color hair unfortunately. Wanted to try this brand. Apparently I just got the wrong brand. But overall it’s ok and would have more effect on darker color hair!
Date published: 2020-10-16
Rated 4 out of 5 by from Lumininous Blonde 396 Dark and lovely I will say that it took a lot of time to get my order corrected but they did get my order corrected and shipped out... all red of charge free of charge. My hair looks amazing!
Date published: 2020-07-02
Rated 5 out of 5 by from Best Hair Color! Always pleased with this product! I don't use any other products.
Date published: 2020-06-19
Rated 1 out of 5 by from Didn't work for me I bought in store and the packaging was still bad. I wanted a little lightening but this only lightened the front of my air slightly and not at all in the back. I have natural hair. It was a waste of my money. Not saying its a bad product it just didn't work for me so I have to give it 1 star.
Date published: 2020-06-04
Rated 5 out of 5 by from Dark & Lovely is a classic that's still worth it. The Honey Blonde is my favorite color & I love the quality of this product.
Date published: 2020-05-21
Rated 1 out of 5 by from you suck!!! you get a negitive review from me. you cant even answer the got d*** phone. its very professional of this company to just hang up without giving the customer a chance to even talk to someone. I will never shop with this company ever again
Date published: 2020-05-20
Rated 3 out of 5 by from My go-to box dye. Does its job. No complaints here. The moisturizer it comes with is not bad.
Date published: 2020-05-18
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What color does honey blond show up on black hair 

Asked by: Soniaabaine
It shows up pretty close to the color on the box. I’ve added blonde highlights for an extra kick. I have been using this brand/color for the past 15 or so years. I use the conditioner at least once a month. 
Answered by: Gods Creation
Date published: 2020-10-24

if my hair is already half black and blonde will this color take it in ???

Asked by: Josselyn
Hey, i may be wrong but when i used this product it was under the presumption that it was to be used when dyeing from already black hair, and it worked as such. So i wouldnt trust that your blonde side would look the same
Answered by: Walterga
Date published: 2020-08-23

I have natural black hair but need dye to cover Grey's which color should I buy

Asked by: Becka317
I would recommend Brown sable 373. I have natural black hair and lots of Grey. I tried out Sable Brown and it came out black and covered the gray beautifully. been 3 weeks and still no sign of grey or brassiness. It's a great which product was left my hair very soft and I've received numerous compliments on the color
Answered by: Anonymous
Date published: 2020-07-03

Is this safe for relaxed hair? Online it says it is but on the box it specially says for natural hair only and not to use in relaxed hair. Which is it?

Asked by: Melanabelle
If I remember correctly, must wait at least two weeks after relaxing to use
Answered by: HotMesss
Date published: 2019-07-31

Can you relax and color the same day with the permanent hair color

Asked by: Tecsbengie
No! Please read your product instructions and information to see how long you have to wait before you use color on your hair after relaxing. You have to wait at least 2 weeks.
Answered by: Special K
Date published: 2019-03-19

Is this the color that you have to mix together or is it already mixed for you and just have to shake the color good?

Asked by: Jack5562
The kit comes with all the items you need. You will have to mix the two bottles together inside labeled 1 and 2 and it will create the color you need.
Answered by: eterniti01
Date published: 2019-02-23

Does it come with a lifter inside 

Asked by: VeePrettyyy
Answered by: Nikki 27
Date published: 2019-02-20

I have majority of my grey in front of my hair what's a good dye to purchase. One after first wash my grey is back.

Asked by: Dana4040
It is suggested that you try Age Beautiful hair color with Grey Magic additive.
Answered by: Iamcynt1
Date published: 2019-02-20
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