Selected quantity exceeds what is currently available

Fade Resistant Permanent Hair Color

by Dark & Lovely
Selected quantity exceeds what is currently available

Fade Resistant Permanent Hair Color

by Dark & Lovely

Fade Resistant Permanent Hair Color is rated 4.3 out of 5 by 72.
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View all colors +
  • Nourishes hair with maximum conditioners in each step True, long-lasting color that's just right for you Restores Protein for healthier-looking hair New ultra-rich conditioning system
    Dark and Lovely Fade-Resistant Rich Color is permanent hair color which delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology’s super rich conditioning. Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely.
  • Usage Instructions Are Important. Hair color products can cause an allergic reaction which, in certain rare cases, can be serious. Therefore, before you use this product, it is necessary to follow these precautions:


    Do not use Dark and Lovely Permanent Hair Color Kit if you have already had a reaction to a hair colour product if you have a sensitive, itchy or damaged scalp. Perform an allergy test with a portion of this product 48 hours before application (see instruction sheet).


    Avoid contact with eyes and skin (other than areas of application). If product gets into eyes, rinse with lukewarm water immediately. Wear gloves provided in the kit.

  • Water Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-30, Glycerin, Sodium Stannate, Tetrasodium Pyrophosphate, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol , PEG-2 Oleamine, Oleyl Alcohol , Polyglyceryl-2 Oleyl Ether , Polyglyceryl-4 Oleyl Ether , Alcohol Denat., Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide , Ethanolamine , 4-Amino-2-Hydroxytoluene, Fragrance Parfum , Pentasodium Pentetate, Ammonium Acetate, P-Phenylenediamine, Sodium Metabisulfite, P-Aminophenol , Erythorbic Acid , Rice Bran Oil Oryza Sativa, Phenyl Methyl Pyrazolone, 6-Hydroxyindole , Hydrolyzed Rice Protein, Resorcinol, Cocamidopropyl Betaine , Sodium Laureth Sulfate , Cocamide MEA , Polysorbate 20 , Phenoxyethanol, Polyquaternium-7, Methylparaben, Potassium Sorbate , Glycol Stearate, Polyquaternium-10, Polyquaternium-47, Aloe Barbadensis Gel , Disodium EDTA, Citric Acid, Tocopheryl Acetate, Violet 2 CI 60730, Mineral Oil Paraffinum Liquidum, Dicetyldimonium Chloride, PEG-40 Hydrogenated Castor Oil, Polquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1-Trideceth-6, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben, Yellow 5 CI 19140, Panthenol, Cholesterol
Rated 4 out of 5 by from Lumininous Blonde 396 Dark and lovely I will say that it took a lot of time to get my order corrected but they did get my order corrected and shipped out... all red of charge free of charge. My hair looks amazing!
Date published: 2020-07-02
Rated 5 out of 5 by from Best Hair Color! Always pleased with this product! I don't use any other products.
Date published: 2020-06-19
Rated 1 out of 5 by from Didn't work for me I bought in store and the packaging was still bad. I wanted a little lightening but this only lightened the front of my air slightly and not at all in the back. I have natural hair. It was a waste of my money. Not saying its a bad product it just didn't work for me so I have to give it 1 star.
Date published: 2020-06-04
Rated 5 out of 5 by from Dark & Lovely is a classic that's still worth it. The Honey Blonde is my favorite color & I love the quality of this product.
Date published: 2020-05-21
Rated 1 out of 5 by from you suck!!! you get a negitive review from me. you cant even answer the got d*** phone. its very professional of this company to just hang up without giving the customer a chance to even talk to someone. I will never shop with this company ever again
Date published: 2020-05-20
Rated 3 out of 5 by from My go-to box dye. Does its job. No complaints here. The moisturizer it comes with is not bad.
Date published: 2020-05-18
Rated 5 out of 5 by from Will buy again It gives good coverage and longevity. it is not harsh on my hair
Date published: 2020-05-05
Rated 5 out of 5 by from Awesome and gentle Fantastic and very easy on your hair. I am not a person of color but the non amonia drew me in and affordable price and I am so glad I tried it!!
Date published: 2020-03-02
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I'm African-American and I have very soft hair. My hair is dark brown and I want to dye my hair black, but I dyed my hair about 4 or 5 wks ago. Is it safe for me to use this product now. (Without any damage.)

Asked by: Baldwin Margo
4-5 weeks is more than enough time for you to dye without receiving any damage. I would follow up with a deep conditioner just to give your texture that extra boost and protection after a process like dying 
Answered by: Parajai1
Date published: 2018-03-14

is this product in store now

Asked by: renee blake
Yes it is.
Answered by: Queeen13
Date published: 2020-04-02

would I need to use bleach for the color to be more vibrant

Asked by: CheniseW
Answered by: sagefromca
Date published: 2017-03-15

Hi my hair is very black and I want my hair color is to be chestnut . blond , what is the procedure ? Thanks

Asked by: Shaila 73
I would use a booster 
Answered by: Olschool
Date published: 2017-01-02

Is this color available in stores 

Asked by: Sasha611
Answered by: Meeka221
Date published: 2016-12-24

Do you carry the Dark and Lovely #11 Brigt Blonde hair color?

Asked by: Linda055
Yes, Go Intense Bright Blonde Permanent Hair Color is Sally SKU# 306875.
Answered by: Sally Staff
Date published: 2016-12-16

how many packs could be used for a full head?

Asked by: Anonymous
Depending on the length of your hair !-2 box should cover your full head.
Answered by: CommunityAnswer
Date published: 2016-05-27

What hair color products can be used same day as a relaxed?

What conditioner should I use to avoid breakage?
Asked by: Renee
Hello, and thank you for your question. We don’t suggest anyone use a hair color the same day as relaxing.
Answered by: Sally Staff
Date published: 2016-10-19

Does this product consist of bleach?

I'm new to getting my hair colored, and my natural (relaxed) hair color is a rare brown, and I'm pretty nervous about bleaching my hair because I don't want to damage my hair in any kind of way. So if this kit consist of bleach, is there any other recommendations on any other hair coloring kits this EXACT color? Thank you for your response!
Asked by: Rosie Lee

Do you have to bleach hair before coloring or is that what the product does?

Asked by: Honey

If I'm going blond from red brown what color should I use

Asked by: MTraci02

Can you use this color after using henna hair color? If not how long would you recommend to wait before using this color?

Asked by: Anonymous

is this the darkest burgundy you have

Asked by: JUANITA M

What if the developer spills can you mix with a 40 cream developer

Asked by: Jen1976209

I have a black color hair Ibhave not colored my hair in about 2 years and wanting to go blonde which color do u recommend

Asked by: Jamilette

Hello there, Can I use the Ion Absolute Perfection Dual kit with the luminous color box dye? 

Asked by: RiniFemi
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